What Jacob & Co. does

Jacob & Co. is a privately held American luxury watchmaker and high jewelry house founded in 1986 in New York by Jacob Arabo, the sole owner, founder and chairman. The company designs and sells haute horology timepieces built around pioneering mechanical complications — including the world's first four-axis tourbillon, vertical tourbillons with extended power reserve (Quenttin), dual-melody music box mechanisms (The Godfather II, developed with Paramount Pictures), and the patented Angel cut diamond. Core product revenue comes from one-time unit sales of high-complication watches priced from approximately $20,000 (Epic X) to over $3 million for fully gem-set bespoke pieces (e.g., the $3M Billionaire III, $2M Opera Godfather 'Shiva', $740K Caviar Tourbillon), supplemented by high jewelry collections and direct online fine-jewelry sales.

The business model layers three monetization streams on top of the watch and jewelry core: (1) ultra-premium product sales through 17+ company-owned boutiques in cities such as New York, Dubai, Geneva, Tokyo, Seoul, Singapore, and Mumbai, alongside an authorized-retail network anchored by Watches of Switzerland, Bucherer, and Ethos Watches (90+ India boutiques); (2) celebrity-ambassador- and athlete-driven brand marketing that places product at Wimbledon, the Super Bowl, the Met Gala and the T20 World Cup via partners including Cristiano Ronaldo, Salman Khan, G-Dragon and Alexander Zverev; and (3) brand licensing into adjacent luxury categories — branded residences with M3M India and Ohana Development, interior furnishings with Oniro Group (Haute Living), and IP collaborations with Bugatti, Loewe, FC Barcelona, and DC Comics. There is no public revenue disclosure and the company operates without external institutional funding, with 101-250 employees supporting operations across roughly 60 countries.

Name

Jacob & Co.

Legal name

Jacob & Co.

Website

https://jacobandco.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

Jacob & Co. is a privately held American luxury watchmaker and jeweler founded in 1986 by Jacob Arabo, producing haute horology timepieces (tourbillons, music boxes, patented Angel cut diamonds) and high jewelry for ultra-high-net-worth individuals globally through owned boutiques, 180+ authorized retailers, and brand-licensing partnerships including real estate and interiors.

Ownership category

akta.pro rank

Product category

Luxury Watches & Jewelry

NAICS

Jewelry Retailers (458310), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Jewelry, Precious Metal (3911), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Complications & Haute Horlogerie (CRAKADAG)

akta.pro secondary industries

Luxury Mechanical Watches (CRAKADAA), Multi-category Luxury Maisons (Jewelry/Watches/Leather/RTW) (CRAKAFAA)

Keywords

• Haute horology timepieces
• Luxury watchmaking
• High jewelry
• Branded residences
• Luxury lifestyle

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices21 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Luxury Timepieces: High-complication mechanical watches ranging from $20,000 to over $1 million. Core business focusing on tourbillons, astronomia watches, and limited-edition pieces.
2. High Jewelry: High jewelry pieces including necklaces, earrings, bracelets, and rings featuring rare gemstones and diamonds.
3. Fine Jewelry: Fashion and fine jewelry available through online shop.
4. Branded Residences: Licensing of Jacob & Co. brand to real estate developers for ultra-luxury residential projects including M3M India partnership (Rs 2,100 crore project in Noida) and Ohana Development beachfront living in UAE.
5. Haute Living Interiors: Interior furnishings and furniture collection in partnership with Oniro Group, featuring pieces inspired by haute horology complications.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Jacob & Co. designs, manufactures, and sells high-complication luxury mechanical timepieces (tourbillons, music-box, multi-axis movements) priced from approximately $20,000 to over $3 million, alongside high and fine jewelry, through its own boutiques, authorized retailers, bespoke commissions, and a fine-jewelry e-commerce store. The brand also licenses the Jacob & Co. name for ultra-luxury branded residences and a furniture/interiors collection through partnerships with real-estate developers and the Oniro Group.

Product overview

Jacob & Co. is an American luxury watch brand founded in 1986 by Jacob Arabo in New York, offering high-complication timepieces, high jewelry, and luxury lifestyle products. The product portfolio centers on haute horology timepieces including tourbillons (The Godfather II, Bugatti Tourbillon, Astronomia Regulator, Casino Tourbillon, Mystery Tourbillon, Caviar Tourbillon), supplemented by a High Jewelry collection and a newer Haute Living furniture collection created with Oniro Group. The company also licenses its brand for luxury real estate branded residences and has partnered with GoMining for a Bitcoin-themed watch.

Differentiator

Problem solved

Functional benefit

Brands

• Haute Living: A luxury interiors collection created in partnership with Italian furniture powerhouse Oniro Group, featuring furniture pieces inspired by haute horology.
• Haute Collection

Products and services

• The Godfather II Watch Luxury tourbillon watch developed in partnership with Paramount Pictures featuring a miniature music box mechanism that plays two melodies from The Godfather film trilogy, sold through Jacob & Co. boutiques and authorized retailers.
• Bugatti Tourbillon High-complication tourbillon watch produced in long-standing partnership with Bugatti, featuring engineering and design inspired by the Bugatti Chiron hypercar, available through Jacob & Co. boutiques and authorized retailers.
• Astronomia Regulator High-complication timepiece featuring the Astronomia movement with regulator-type display, part of the signature Astronomia galaxy-on-the-wrist collection.
• Casino Tourbillon Luxury tourbillon watch featuring casino-inspired design elements such as roulette wheel dials, targeted at collectors of themed haute horology pieces.
• Caviar Tourbillon High-jewelry tourbillon set with baguette-cut gemstones, demonstrating exceptional gem-setting craftsmanship on the timepiece case and dial.
• The Mystery Tourbillon High-complication tourbillon with a mysterious dial design featuring colored sapphire dials and diamond hour markers.
• High Jewelry Collection High jewelry pieces including necklaces, earrings, bracelets, and rings crafted with exceptional gemstones, sold through Jacob & Co. boutiques and by direct client inquiry.
• Haute Living Collection Luxury furniture and interiors collection created with Oniro Group featuring pieces inspired by haute horology designs including the Solitaire, Crono, Crown, Equinox, Eclipse, Mosaic, The Mystery, Regalia, and Time Vault collections, licensed to Oniro for production and distribution.
• Jacob & Co. Branded Residences Ultra-luxury branded residential real-estate projects licensed to developers such as M3M India (Rs 2,100 crore Noida project) and Ohana Development (AED 4.7 billion Al Jurf, UAE development), with the Jacob & Co. brand used to differentiate residences including sea-view apartments, villas, penthouses, and beachfront mansions.
• Epic X GoMining Watch Limited-edition 100-piece mechanical timepiece priced at $40,000 that bundles an Epic X watch with 1,000 TH/s of hosted Bitcoin mining capacity via the GoMining partnership.
• Fine Jewelry (Online Shop) Fine and fashion jewelry and accessories sold direct-to-consumer through the jacobandco.shop online storefront, distinct from the high jewelry and timepiece collection that is sold via boutiques.
• Loewe x Jacob & Co. Diamond-Encrusted Headphones Luxury gem-encrusted headphones co-developed with Loewe, set with rainbow sapphires in 14K rose gold, limited to 10 pieces, sold by direct request.

Quantifiable outcome

• Luxury watches delivered 34% ROI, making them the top-performing collectible asset class in 2025-2026
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

16 partnerships are on record, tiered core and minor.

• BugatticoreStrategic or Co-development PartnerLong-standing partnership with Bugatti producing co-branded timepieces inspired by the Bugatti Chiron hypercar. Products include Bugatti Tourbillon and Bugatti Chiron Tourbillon Baguette watches.
• Paramount Pictures / The GodfathercoreStrategic or Co-development PartnerPartnership with Paramount Pictures for The Godfather film franchise. The Godfather II watch features dual-melody music box playing two specific melodies from the film trilogy.
• Cristiano RonaldocoreGTM or Marketing PartnerBrand ambassador partnership with football superstar Cristiano Ronaldo. EPIC X CR7 collection launched in partnership with the athlete.
• Salman KhancoreGTM or Marketing PartnerBrand ambassador partnership with Bollywood superstar Salman Khan. First Salman Khan watch unveiled as collaborative timepiece.
• G-DragoncoreGTM or Marketing PartnerOngoing creative partnership with South Korean K-pop artist G-Dragon on PEACEMINUSONE collection including watches and limited-edition earrings. Partnership expanded into fine and silver jewelry.
• GoMiningminorStrategic or Co-development PartnerPartnership to launch Epic X GoMining watch bundling mechanical timepiece ($40,000) with Bitcoin mining capacity (1,000 TH/s). Limited to 100 pieces worldwide.
• LoeweminorStrategic or Co-development PartnerLuxury collaboration with Loewe producing gem-encrusted headphones priced at $115,000-$140,000. Collection includes models with 15.97 carats of rainbow sapphires set in 14K rose gold, limited to 10 pieces.
• Oniro GroupcoreStrategic or Co-development PartnerPartnership with Oniro Group for Haute Living interiors collection. The collaboration merges Jacob & Co.'s aesthetic with Italian furniture craftsmanship, featuring collections inspired by watch complications (Solitaire, Crono, Crown, The Mystery, Time Vault). Oniro Group holds brand license for Jacob & Co. Haute Living line.
• Ethos Watches - IndiacoreChannel Partner/ Reseller/ DistributorExclusive Indian retail partner operating Jacob & Co. boutiques and selling through Ethos chain of 90+ luxury watch boutiques across India. First dedicated Jacob & Co. boutique opened at DLF Emporio, Delhi.
• M3M Group / M3M IndiacoreStrategic or Co-development PartnerPartnership for branded residences in India. Rs 2,100 crore ultra-luxury project in Noida spanning 6 acres with 3, 4, and 5 BHK residences priced Rs 14-25 crore. Expected to generate Rs 3,500 crore revenue. Phase I delivers 150 residences.
• Ohana DevelopmentcoreStrategic or Co-development PartnerPartnership for Jacob & Co. Beachfront Living by Ohana in Al Jurf, UAE. AED 4.7 billion project expected completion Q2 2028 with 457 residences including sea view apartments, villas, penthouses, and beachfront mansions.
• Batman / DC ComicsminorStrategic or Co-development PartnerGotham City watch collection inspired by Batman franchise.
• FC BarcelonaminorGTM or Marketing PartnerBrand partnership with football club FC Barcelona.
• Virgil AblohminorStrategic or Co-development PartnerCollaboration with late fashion designer Virgil Abloh.
• Alec MonopolyminorStrategic or Co-development PartnerPartnership with street artist Alec Monopoly for artistic watch collaborations.
• Nora FatehiminorGTM or Marketing PartnerIndian actress Nora Fatehi appointed as brand ambassador for India market.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Cartier: Larger jewelry and watch maison within Richemont, offering fine jewelry alongside luxury timepieces. Comparable multi-category model and UHNWI customer base, but at much greater scale and broader price range.

Direct peers

• Hublot: LVMH-owned luxury watchmaker emphasizing bold designs, celebrity partnerships, and high-profile sports sponsorships (FIFA World Cup, Ferrari). Competes with Jacob & Co. in the same price tier for celebrity-driven, statement luxury watches.
• Richard Mille: Closest direct peer: ultra-luxury, high-complication mechanical watches priced similarly ($200K-$2M+), celebrity/athlete-driven marketing (Rafael Nadal, Bubba Watson), and strong scarcity model with limited annual production. Comparable on product, customer, and brand positioning.
• Bulgari: Multi-category luxury maison combining high jewelry, haute horology watches, hotels, and accessories under LVMH. Directly comparable to Jacob & Co.'s jewelry-plus-watch model and its expanding lifestyle brand extensions.
• Roger Dubuis: Geneva-based haute horology maker focused on skeleton movements, tourbillons, and avant-garde complications. Competes in the same high-complication, ultra-luxury segment with bold aesthetic positioning.
• Bovet: Swiss ultra-luxury watchmaker combining high-complication watchmaking with high-jewelry artistry, producing very limited editions. Comparable on the watch-jewelry hybrid positioning and bespoke commissioning model.
• Audemars Piguet: Swiss haute horlogerie maison producing ultra-luxury mechanical watches with high complications. Comparable on craftsmanship positioning, limited production, UHNWI customer base, and collectible/investment-grade market narrative.
• Franck Muller: Independent Geneva watchmaker known for high-complication, design-forward timepieces in the ultra-luxury segment. Comparable complication engineering and direct overlap in the celebrity/luxury collector market.
• A. Lange & Söhne: German haute horology manufacturer with limited production, exceptional craftsmanship, and strong collector following. Comparable on scarcity-driven pricing, complication focus, and UHNWI/investor collector overlap.
• Greubel Forsey: Independent haute horlogerie atelier producing extremely limited (typically under 100 pieces per year) high-complication mechanical watches priced $500K+. Closely comparable on invention of novel complications and ultra-high-net-worth collector positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC0RfdWI7RLwN-QDvYtRU7xA
• Instagraminstagram.com/jacobandco
• TikToktiktok.com/@jacobandco
• Xx.com/jacobandco
• Facebookfacebook.com/jacobandco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jacob & Co.