Kevin's Natural Foods

What Kevin's Natural Foods does

Kevin's Natural Foods is a clean-eating consumer packaged goods brand founded in 2019 by Kevin McCray, headquartered in Stockton, California. The company produces a portfolio of refrigerated and frozen prepared meals including Heat & Eat Entrées, Frozen Bowls, Pastas, Stir-Fry Kits, Breakfast items, Sides, Soups, Simmer Sauces (14 varieties), Gravies, and Seasonal products, plus a complementary cookware line (Kevin's Clean Pan). The core technical differentiator is a sous-vide protein preparation process, in which vacuum-sealed meat is cooked in a precisely temperature-controlled water bath to achieve consistent tenderness and quality. All products are certified Paleo, Keto, and Gluten-Free, and are formulated without refined sugar, grains, soy, dairy, artificial flavors, antibiotics, or hormones; products also carry Non-GMO Project Verified certification.

The company's go-to-market centers on national grocery retail, with products distributed in refrigerated and frozen sections of 20,000+ stores nationwide including Costco, Whole Foods, Albertsons, HEB, and Publix. Online distribution runs through the company's own website, Instacart, Thrive Market, Hungryroot, Amazon Fresh, and Amazon, and an emerging foodservice channel supplies colleges, universities, healthcare, and corporate dining operators. Pricing is unit-based across SKUs (e.g., $5.99 sauces, $99.99 Clean Pan), with a 6-entrée minimum online and free shipping above $50.

In 2023, Kevin's Natural Foods was acquired by Mars Food & Nutrition and now operates as a subsidiary of Mars, Incorporated, leveraging the parent's distribution and R&D resources while maintaining independent brand identity and mission. Manufacturing occurs at the Imperial Manufacturing Facility in Stockton, CA, which includes on-site warehousing. The company self-describes as a small but quickly growing organization, with no publicly disclosed revenue.

Name

Kevin's Natural Foods

Legal name

Kevin's Natural Foods

Website

https://kevinsnaturalfoods.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Kevin's Natural Foods is a Stockton, CA-based clean-eating CPG brand, founded in 2019 and acquired by Mars Food & Nutrition in 2023, selling certified Paleo, Keto, and Gluten-Free refrigerated and frozen meals, sauces, and complementary cookware through 20,000+ US retail stores and online channels.

Ownership category

akta.pro rank

Product category

Frozen and Refrigerated Prepared Foods

NAICS

Frozen Specialty Food Manufacturing (311412), Frozen Food Manufacturing (31141)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Frozen Entrées & Complete Meals (CRADADAA)

akta.pro secondary industries

Special-Diet & Functional Prepared Meals (Keto, Vegan, Gluten-Free, Medical) (CRAHAJAG), Frozen Ethnic & International Meals (CRADADAE), Frozen Soups, Stews & Chili (CRADADAJ), Frozen Side Dishes (Vegetables, Potatoes, Grains) (CRADADAI)

Keywords

• Clean eating meals
• Frozen prepared foods
• Refrigerated entrees
• Paleo keto certified meals
• Simmer sauces

Headquarters

HQ city

Stockton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Refrigerated & Frozen Meal Sales: Primary revenue from selling prepared meals including Heat & Eat Entrées, Frozen Bowls, Pastas, Sides, and Soups through retail grocery stores and online channels.
2. Simmer Sauce Sales: Sale of individual simmer sauces (14 varieties) priced at $5.99 each for retail and direct-to-consumer channels.
3. Clean Pan Cookware: Sale of the Kevin's 12 inch Clean Pan with lid at $99.99, a non-stick cookware product featuring ceramic coating and hard anodized aluminum construction.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Kevin's Natural Foods manufactures and sells a portfolio of clean-eating refrigerated and frozen prepared meals—including Heat & Eat Entrées, Frozen Bowls, Pastas, Sides, Soups, Breakfast, Stir-Fry Kits, Gravies, and 14 varieties of Simmer Sauces—all certified Paleo, Keto, and Gluten-Free with no refined sugar, grains, soy, or antibiotics. The company also offers the Kevin's 12" Clean Pan, a ceramic-coated hard anodized aluminum cookware product sold as a complementary item.

Product overview

Kevin's Natural Foods is a clean-eating food brand offering a diversified portfolio of refrigerated and frozen prepared meals, sides, soups, and cooking sauces. The core product lines include Heat & Eat Entrées (sous-vide cooked chicken and beef in international-style sauces), Frozen Bowls (single-serve and family-size frozen meals), Stir-Fry Kits, Pastas (cauliflower-based gluten-free options), Sides, Soups, and 14 varieties of Simmer Sauces. The company also offers a complementary cookware product—the Clean Pan—as an add-on. All products are certified Paleo, Keto, and Gluten-Free, with no refined sugars, grains, or soy, and are made with antibiotic- and hormone-free meat.

Differentiator

Problem solved

Functional benefit

Products and services

• Heat & Eat Entrées Fully-cooked sous-vide protein entrées featuring chicken and beef in various international-style sauces, ready in under 5 minutes after heating, for health-conscious consumers and busy families.
• Frozen Bowls
• Frozen Family Meals
• Stir-Fry Kits
• Breakfast
• Pastas
• Sides
• Soups
• Simmer Sauces
• Gravies
• Seasonal Favorites Holiday-exclusive products including Turkey Gravy, Turkey Breast & Gravy, Turkey Breast & Gravy with Cranberry Sauce, and Holiday Mashed Sweet Potatoes for seasonal meal occasions.
• Kevin's 12" Clean Pan with Lid 12-inch hard anodized aluminum non-stick pan with metal-free ceramic coating, free of Teflon, PFAS, PFOA, Lead and Cadmium. 4MM thick (25% thicker than average household pans), dishwasher safe, oven safe up to 400°F (350°F with lid). Includes complimentary set of 3 kitchen tools. Priced at $99.99.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Amy's Kitchen: Largest natural and organic frozen meal brand in the U.S., offering entrées, bowls, soups, and pizzas with vegetarian, vegan, gluten-free, and clean-label positioning. Closest direct competitor to Kevin's across product format, channel (natural/grocery), and target consumer (clean-eating families).
• Kashi: Owned by Kellanova, Kashi offers frozen entrées, waffles, and bowls positioned around natural, non-GMO, and high-protein ingredients. Directly comparable on clean-label credentials and refrigerated/frozen meal kits.
• Saffron Road: Frozen and refrigerated meals featuring globally-inspired entrées (Indian, Thai, Korean, Moroccan) with halal-certified, antibiotic-free proteins. Comparable to Kevin's on international flavor profiles and frozen entrée format.
• Evol Foods: Frozen entrées, burritos, and bowls marketed on clean ingredients and bold flavors, owned by Kellanova. Direct overlap with Kevin's on frozen meal format, clean-label positioning, and natural grocery channel.
• Sweet Earth Foods: Plant-based frozen entrées, bowls, and burritos (owned by Nestlé). Comparable on frozen meal format and natural/clean-eating positioning, though plant-forward rather than meat-centric like Kevin's.
• Primal Kitchen: Clean-ingredient sauces, dressings, and condiments positioned around Paleo/Keto diets, now owned by Kraft Heinz. Closest comparable for Kevin's Simmer Sauce line on clean-label certifications and price point.

Broad incumbents

• Healthy Choice: Mass-market frozen entrées owned by Conagra, positioned on portion control and lower calories. Overlaps with Kevin's in the frozen entrée category and grocery channel but at mainstream rather than clean-eating price points.
• Stouffer's: Mass-market frozen entrées, sides, and family meals owned by Nestlé. Competes for the same frozen-aisle real estate at mainstream grocers and overlaps with Kevin's Family Meals and Entrées SKUs.
• Whole Foods 365 (Amazon): Private-label frozen meals and entrées sold exclusively at Whole Foods, increasingly positioned on clean ingredients at lower price points. A direct retail-private-label threat to Kevin's shelf-space and pricing in the natural channel.

Emerging players

• Daily Harvest: Direct-to-consumer frozen smoothies, bowls, and prepared meals with clean, plant-forward ingredients. Comparable on clean-eating positioning and frozen prepared format, though DTC-led rather than retail-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtiktok.com/@kevins.natural.foods
• Facebookfacebook.com/kevinsnaturalfoods
• LinkedInlinkedin.com/company/kevinsnaturalfoods
• Instagraminstagram.com/kevins.natural.foods
• Pinterestpinterest.com/KevinsNaturalFoods/boards
• TikToktiktok.com/@kevins.natural.foods

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kevin's Natural Foods