Thinking Hat
Thinking Hats Entertainment Solutions is an India-based experiential marketing and entertainment services firm delivering event management, OTT content production, artist management, visual merchandising, and owned event IP development to enterprise clients including Tata Group, Goldman Sachs, McDonald's, Uber, and streaming platforms Sony Liv, Zee5, and MX Player.
- Company typePrivate
- Founded2017
- HeadquartersGurugram, India
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Thinking Hat does
Thinking Hats Entertainment Solutions Limited (THES) is an India-based entertainment and experiential marketing services firm headquartered in Mumbai and listed on the NSE as THESL. The company delivers nine core service lines: film and OTT content production, artist management, intellectual property (IP) development, event management, visual merchandising for retail, website and app development, activations and exhibitions, gifting and merchandising, and virtual events. Its operational backbone is creative production and event execution rather than a software platform, with virtual event delivery supported through established channels like Facebook Live, YouTube, and private links.
The company monetizes primarily through professional services fees (event conceptualization and execution, visual merchandising, artist booking, website/app development) supplemented by content licensing and royalties from its OTT productions currently streaming on Sony Liv, Zee5, and MX Player. It serves marquee enterprise clients including Tata Group (Westside, Zudio), Goldman Sachs, McDonald's, and Uber; media brands such as The Times of India, HT Media, Network 18, and Radio Mirchi; streaming platforms Sony Liv, Zee5, and MX Player; retail chains; and government entities including the Korean Government. The firm also owns proprietary event IPs such as 'Holi Moly' and 'No Boundaries (NoBo)', which it monetizes through ticket sales, sponsorships, and licensing.
Thinking Hats went through an IPO process in 2024, filing its DRHP with SEBI and completing listing on NSE. The company's growth strategy centers on expanding original OTT content production (three projects in pipeline beyond the three currently streaming), scaling owned IP franchises, and pursuing international government and cultural events. Leadership includes Managing Director Rajesh Bhardwaj, COO Prashant Tyagi, and President - Retail Ashish Hasija, among others. The firm operates with a small headcount of 11-50 employees, positioning it as a boutique experiential services provider rather than a scaled platform business.
Thinking Hat firmographics
Firmographics- Name
- Thinking Hat
- Legal name
- Thinking Hats Entertainment Solutions Limited
- Website
- https://thes.in
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Thinking Hats Entertainment Solutions is an India-based experiential marketing and entertainment services firm delivering event management, OTT content production, artist management, visual merchandising, and owned event IP development to enterprise clients including Tata Group, Goldman Sachs, McDonald's, Uber, and streaming platforms Sony Liv, Zee5, and MX Player.
- Ownership category
- akta.pro rank
Thinking Hat industry classification
Industry- Product category
- Experiential Marketing and Entertainment Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Convention and Trade Show Organizers (56192), Advertising Agencies (541810), Independent Artists, Writers, and Performers (71151)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Miscellaneous Amusement & Recreation (7990), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Speakers, Hosts & MC Talent Management (HSACAHAC)
- akta.pro secondary industries
- OTT Platform CMS & Content Operations (Catalog, Scheduling, Workflows) (MPAHAJAA), Creator Monetization Tools (Subscriptions, Tips, Merch) (BPAMALAH)
Keywords
Where Thinking Hat is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Thinking Hat business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Event Management Services: Planning, design, and execution of events including brand launches, music concerts, tradeshows, corporate events, sports events, annual meets, conferences, youth events, music festivals, food festivals, and cultural festivals. Revenue generated through service fees for event conceptualization, planning, and execution.
- Film and OTT Content Production: Production of web series for OTT platforms, movies, short films, YouTube content, corporate event movies, commercial shoots, and digital filmmaking. Revenue from content licensing and production fees.
- Visual Merchandising and Retail Services: Complete retail store look and window designs, brand products, bar installations, ACP branding boards, and expo pavilions.
- Artist Management: Management and booking of artists including Arijit Singh, Atif Aslam, Ammy Virk, Gurdas Maan and other performers for events.
- Intellectual Property Development: Development and ownership of event IPs like 'Holi Moly', 'No Boundaries', and other branded experiences that can be monetized through sponsorships and licensing.
- Website and App Development: Website and mobile application development services for clients.
- Gifting and Merchandising: Corporate gifting and merchandising services to enhance brand loyalty and recognition.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Thinking Hat product offering
Product offeringCore offering
Thinking Hats Entertainment Solutions is an Indian entertainment and experiential marketing company that plans and executes brand events, produces OTT/web series content, manages and books artists, develops owned event IPs (Holi Moly, NoBo), and provides visual merchandising, activations, gifting, virtual event delivery, and website/app development services. Its client base spans corporate enterprises (Tata Group, Goldman Sachs, McDonald's, Uber), media brands (Times of India, HT Media, Network 18), OTT platforms (Sony Liv, Zee5, MX Player), and government bodies (Korean Government). The company operates a B2B services model with custom-priced, project-based engagements across India.
Product overview
Thinking Hats Entertainment Solutions (THES) is an entertainment and experiential marketing company offering a comprehensive suite of nine distinct service offerings. The portfolio centers around core entertainment services including Film Production/TV Campaigns (producing web series for OTT platforms like Sony LIV, Zee5, and MX Player), Artist Management, Event Management (corporate events, music concerts, sports events), and Intellectual Properties Development. Additional services encompass Visual Merchandising Retail, Website/App Development, Activations/Exhibitions, Gifting and Merchandising, and Virtual Events. The company operates as a service-based business model rather than a software platform, delivering these services to corporate clients, media brands, and streaming platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Film Production | TV Campaign
- Artist Management
- Intellectual Properties Development
- Event Management
- Visual Merchandising Retail
- Website/App Development
- Activations | Exhibitions
- Gifting and Merchandising
- Virtual Events
Quantifiable outcome
- GIFA football event mobilized 650 teams, 1727 goals, and 200,000+ supporters across Delhi-NCR
- +2 more outcomes
Companies that use Thinking Hat
Customer profileNamed customers17 records
Segments5 records
Ideal customer profiles4 records
Thinking Hat technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Thinking Hat partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights5 records
Thinking Hat competitors and assessment
Company assessmentDirect peers
- Cineyug: India-based live entertainment, celebrity management, and corporate event company — directly comparable offering with shared artist booking, weddings, and corporate event focus.
- Only Much Louder (OML): Indian artist management, live entertainment, and festival IP company — comparable on artist management roster (top-tier Indian musicians) and IP-led music events such as Holi Moly.
- 70 EMG (DNA Entertainment Network): Indian experiential marketing and events company serving enterprise clients with brand activations, concerts, and IPs — comparable service mix and client base to Thinking Hats.
- Laqshya Media Group: Indian outdoor, events, and experiential marketing group with marquee enterprise clients and large-scale event execution — overlaps with Thinking Hats on experiential marketing and corporate events.
- Wizcraft Entertainment: India's largest event management and entertainment company, producing large-scale corporate events, IP-led concerts, and government ceremonies — directly comparable to Thinking Hats' core event management and artist booking business.
Emerging players
- Pioneer Generators of Events (PGE): Indian experiential marketing and event management firm working with enterprise clients on brand activations, conferences, and IPs — comparable client mix and service offerings to Thinking Hats at a similar scale.
- Hubris Entertainment: India-based event management and entertainment company serving corporate clients — comparable scope on corporate events and brand activations though smaller and more regionally focused.
Broad incumbents
- Fountainhead MKTG (Dentsu): Dentsu-owned Indian experiential and live marketing agency serving large enterprise clients — overlaps with Thinking Hats' event management and activation services but operates at significantly larger scale and as part of a global network.
- Jack Morton Worldwide: Global brand experience agency under IPG that produces live, digital, and hybrid events for major brands — comparable in experiential marketing craft and enterprise client base, though with global scale and platform technology investment.
- Percept Limited: Indian entertainment and media conglomerate with event, IP, and content businesses — comparable diversification into events, IPs, and branded entertainment though at meaningfully larger scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Thinking Hat social profiles
Digital presenceThinking Hat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Thinking Hat leadership team
Management profileNumber of profiles
Profiles10 records
Thinking Hat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Thinking Hat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Thinking Hat
What does Thinking Hat do?
Thinking Hats Entertainment Solutions is an Indian entertainment and experiential marketing company that plans and executes brand events, produces OTT/web series content, manages and books artists, develops owned event IPs (Holi Moly, NoBo), and provides visual merchandising, activations, gifting, virtual event delivery, and website/app development services. Its client base spans corporate enterprises (Tata Group, Goldman Sachs, McDonald's, Uber), media brands (Times of India, HT Media, Network 18), OTT platforms (Sony Liv, Zee5, MX Player), and government bodies (Korean Government). The company operates a B2B services model with custom-priced, project-based engagements across India.
Is Thinking Hat a public or private company?
Thinking Hat is a private company. It is classified as public and is currently operating.
When was Thinking Hat founded?
Thinking Hat was founded in 2017. It employs 11 to 50 people.
Where is Thinking Hat based?
Thinking Hat is headquartered in Gurugram, India, in the Asia region.
How does Thinking Hat make money?
Seven revenue lines are on record. Event Management Services are the primary driver. The others are film and OTT Content Production, visual Merchandising and Retail Services, artist Management, intellectual Property Development, website and App Development and gifting and Merchandising.
Who are Thinking Hat's main competitors?
Direct peers on record are Cineyug, Only Much Louder (OML), 70 EMG (DNA Entertainment Network), Laqshya Media Group and Wizcraft Entertainment. Emerging players are Pioneer Generators of Events (PGE) and Hubris Entertainment. Broad incumbents are Fountainhead MKTG (Dentsu), Jack Morton Worldwide and Percept Limited.
Does Thinking Hat have an API?
No public API is recorded for Thinking Hat.
What industry is Thinking Hat in?
Thinking Hat's product category is Experiential Marketing and Entertainment Services. Its primary akta.pro industry code is HSACAHAC, Speakers, Hosts & MC Talent Management, with a secondary code of MPAHAJAA, OTT Platform CMS & Content Operations (Catalog, Scheduling, Workflows). Its NAICS code is 7114 and its SIC code is 7812.