What Love That Design does

Love That Design is a Dubai-based B2B platform serving the global interior design and construction industry, operated by 28 Lightbulbs Technologies. It functions as a curated digital marketplace and content network that connects interior designers, architects, manufacturers, suppliers, photographers, and project owners across 14 regional editions spanning MEA, Europe, North America, the Indian Subcontinent, the UK, Southeast Asia, ANZ, Latin America, the Caribbean, Africa, Eastern Europe, and Greater China & East Asia. The platform's core modules are a Projects Directory of 3,000+ curated interior design case studies, a Products & Brands Directory of roughly 28,000 indoor and 1,300 outdoor products across categories including furniture, lighting, flooring, sanitary, decor, materials, surfaces, acoustics, and architecture, plus complementary tools — Moodboards for inspiration curation, a Shortlisting Tool for comparing suppliers and partners, a Project Submission Platform for designers, the Connect Pro subscription for enhanced visibility, and .STUDIO as a separate design automation sub-brand.

The business model is two-sided and freemium-led. Designers and architects can submit projects and create profiles for free; optional paid upgrades accelerate release (2–3 weeks vs. standard), add data tools, and provide amplified platform presence. Manufacturers, brands, suppliers, and trade fairs are monetized through subscription-based listings, premium placement, and the Connect Pro tier — recurring B2B revenue with horizontal segmentation across customer types. Marketing is content-led, combining editorial project coverage, brand spotlights, newsletter, social channels, and event partnerships with INDEX Saudi Arabia, Maison&Objet Paris, and ORGATEC WORKSPACE Saudi Arabia.

Two co-founders — Ben D'Souza and Siddharth Peters — lead the company, which has been lightly capitalized: only ~$641K of disclosed funding across 2016 and 2018 seed rounds, with investors undisclosed. The headcount sits at 51–100 employees, and no revenue, AI/ML capabilities, API, patents, certifications, or named customer logos are disclosed in the public material.

Name

Love That Design

Legal name

Love That Design (operated by 28 Lightbulbs Technologies)

Website

https://lovethatdesign.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Love That Design is a Dubai-based B2B platform connecting interior designers, architects, manufacturers, and suppliers worldwide through curated project listings, a multi-category product directory, and pro subscription tools.

Ownership category

akta.pro rank

Product category

Interior Design B2B Marketplace

NAICS

Interior Design Services (54141), Interior Design Services (541410)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industry

Space Planning & Workplace Design (BPAHAKAI)

Keywords

• Interior design platform
• Design marketplace
• Architectural products catalog
• Design project directory
• Furniture brand listings

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Platform Membership and Upgrades: The platform offers free project submission for designers with optional paid upgrade plans that provide enhanced visibility, data tools, and prioritization. Pro accounts receive faster project release and additional promotional features.
2. Manufacturer/Brand Listings: Manufacturers and brands can showcase products on the platform with premium placement and visibility options available through paid upgrade plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Love That Design operates a global B2B web-based platform and content management system that connects interior designers, architects, manufacturers, and suppliers. It curates 3000+ interior design projects, hosts product catalogs from 1000+ brands across furniture, lighting, flooring, sanitary and decor categories, and offers project submission, shortlisting, moodboard, and design automation (.STUDIO) tools. Revenue is generated through freemium Pro/upgrade subscriptions and premium brand/manufacturer listings across 14 regional editions.

Product overview

Love That Design operates as a B2B platform for the interior design industry, functioning as a 'Design Collective of Tomorrow.' The platform comprises multiple interconnected modules: a Projects Directory (3000+ curated interior design projects), a Products & Brands Directory (featuring thousands of products across categories including Furniture, Lighting, Flooring, Sanitary & Bath, Decor, Materials, Surfaces, Kitchen, Acoustics, Architecture, Electronics, and Fitness), the .STUDIO design automation tool, a Shortlisting Tool for evaluating partners and suppliers, and a Project Submission Platform for designers to publish their work. The Connect Platform offers subscription-based Pro services for enhanced visibility and data tools. The platform serves interior designers, manufacturers, architects, suppliers, and other design professionals across multiple global regions including MEA, Europe, North America, Southeast Asia, and others.

Differentiator

Problem solved

Functional benefit

Brands

• .STUDIO: Design automation tool

Products and services

• Projects Directory A curated database of 3,000+ interior design projects spanning corporate, hospitality, residential, retail, healthcare, and other sectors across multiple global regions, accessible to design professionals for inspiration and product sourcing.
• Products & Brands Directory A comprehensive catalog of design products organized by category (Furniture, Lighting, Flooring, Sanitary & Bath, Decor, Materials, Surfaces, Kitchen, Acoustics, Architecture, Electronics, Fitness) featuring thousands of brands for interior design professionals.
• .STUDIO Design Automation Tool A design automation tool offered by Love That Design to help professionals streamline their design workflows, marketed as an ease-of-use differentiator for the platform ecosystem.
• Shortlisting Tool A tool that enables users to shortlist and compare partners, manufacturers, and suppliers for their next interior design project.
• Project Submission Platform A platform allowing designers to submit and publish their interior design projects, with features for creating microsites with project specs, photos, and videos, and promotional tools for visibility.
• Moodboards A creative tool for design professionals to create and curate moodboards for interior design inspiration and project planning.
• Connect Platform (Pro Services) An upgraded subscription service providing enhanced profile visibility, data tools, and amplified presence across the platform for brands, suppliers, designers, and trade fairs.

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor.

• INDEX Saudi ArabiaminorGTM or Marketing PartnerEvent partnership for INDEX Saudi Arabia 2026, a major design trade event in the Middle East region. Love That Design provides coverage and promotional support for the event.
• Maison&Objet ParisminorGTM or Marketing PartnerEvent partnership for Maison&Objet Paris September 2026, a leading international home decor and design trade fair. Platform provides event coverage and promotion.
• ORGATEC WORKSPACE Saudi ArabiaminorGTM or Marketing PartnerEvent partnership for ORGATEC WORKSPACE Saudi Arabia 2026, a workspace design and office furniture trade event. Platform provides promotional support and event coverage.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dezeen: Dezeen is one of the world's most popular architecture and design magazines, publishing curated projects, products, and brand stories globally. It is a direct competitor to Love That Design in the design project showcase and product discovery space.
• ArchDaily: ArchDaily is the largest architecture-focused platform featuring curated projects, products, and manufacturer directories. It overlaps with Love That Design across project showcasing, product catalogs, and serving architects and designers as a discovery channel.
• Houzz: Houzz is a major home design platform combining project photo galleries, product catalogs, and a marketplace for homeowners and design professionals. It directly overlaps with Love That Design's combination of project showcase, product directory, and professional directory.
• Designboom: Designboom is a long-running online architecture and design magazine featuring curated projects, products, and designer interviews. It competes with Love That Design for design professional mindshare and brand sponsorship across global markets.
• Yanko Design: Yanko Design is an online publication covering industrial design, architecture, and interiors with curated project and product features. It overlaps with Love That Design on project showcasing and product discovery for design-savvy audiences.

Broad incumbents

• Interior Design Magazine: Interior Design Magazine (Sandow Design Group) is an established trade publication and media brand serving the commercial interior design industry. It is comparable to Love That Design as an industry-wide content and brand visibility channel for designers and manufacturers.
• Architectural Digest: Architectural Digest is a globally recognized design publication featuring residential and commercial interiors, products, and brand content. It is comparable to Love That Design as a consumer- and trade-facing design media brand with a curated editorial approach.

Emerging players

• D5 Render: D5 Render is a real-time rendering and design visualization tool for architects and interior designers. Its workflow tooling focus intersects with Love That Design's .STUDIO design automation tool, both targeting designer productivity.
• Havenly: Havenly is an online interior design service that connects consumers with interior designers. It overlaps with Love That Design on the project-owner/designer matching dimension, though it is more consumer-direct than LTD's B2B professional focus.
• Material Bank: Material Bank is a B2B materials marketplace that lets architects and designers search and sample products from manufacturers. It is comparable to Love That Design on the product-catalog-and-brand-visibility axis, though optimized for material sampling rather than project inspiration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Love That Design