What Achats Group does

Achats Group (아샤그룹) is a South Korea-based media commerce company founded in February 2017 that operates a portfolio of direct-to-consumer brands across five product categories: Cellomon for daily lifestyle goods, ND247 and 2ND for men's beauty and hangover recovery supplements, Biotrit for health food supplements, Handmadeo for pet products, and Abicell for cosmetics. The company employs a Full Value Chain (FVC) operating model in which dedicated brand units handle the entire process from product manufacturing and merchandising through content production, digital marketing, and customer logistics, enabling it to control brand experience end-to-end while eliminating intermediaries. Revenue is generated primarily through D2C product sales distributed via both online channels (Naver Smart Store, brand-owned sites) and offline retail, supported by performance marketing built on Google Analytics and auxiliary tools for targeting and optimization.

The company's technology stack is centered on data-driven performance marketing rather than proprietary AI/ML systems, with cumulative engagement metrics of 300 million video views, 230 million shares, 180 million likes, and 3.5 million purchase transactions indicating significant content reach and consumer traction. In addition to its consumer brands, Achats Group operates VisualBox, a homepage and shopping mall setup service targeting SMB clients, with tiered pricing from 350,000 KRW for simple design replication to 900,000 KRW for full customization including seven subpages, payment gateway integration, and marketing consulting. The company has raised approximately $6.04 million across three funding rounds from 2017 to 2019, with institutional investors including Industrial Bank of Korea, Korea Development Bank, JB Investment, and Mega Investment, and operates from three office locations in Pangyo (headquarters), Gangnam, and Magok with 26 employees.

Name

Achats Group

Legal name

ACHATSGROUP

Website

https://achatsgroup.co.kr

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Achats Group is a South Korean media commerce company operating five D2C sub-brands across daily goods, men's beauty, health supplements, pet products, and cosmetics, plus a VisualBox website setup service for SMB clients. The company uses a Full Value Chain model with data-driven performance marketing across online and offline channels.

Ownership category

akta.pro rank

Product category

Media Commerce (D2C Consumer Goods)

NAICS

General Merchandise Retailers (455)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Membership Wholesale Clubs (B2B & B2B2C) (CRAEAEAB)

akta.pro secondary industry

Sporting Goods, Outdoor & Fitness DTC (CRAFACAJ)

Keywords

• Media commerce
• D2C brand management
• Video commerce
• Performance marketing
• Website development services

Headquarters

HQ city

Yeoksamdong

HQ country

South Korea

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. D2C Product Sales: Direct-to-consumer sales through owned brands including daily goods (Cellomon), beauty/men's beauty (ND247, 2ND), health food supplements (Biottie), and pet products (Bringby)

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Achats Group is a Korean media commerce company that internally manufactures and directly sells consumer products under five owned D2C brands across daily lifestyle goods (Cellomon), men's beauty and hangover recovery (ND247, 2ND), health food supplements (Biotrit), pet products (Handmadeo), and cosmetics (Abicell). It also offers VisualBox, a tiered homepage and shopping mall setup service for SMB clients. The company runs a Full Value Chain (FVC) covering product manufacturing, content production, advertising, and direct sales across online and offline channels.

Product overview

아샤그룹 (Achats Group) is a media commerce company operating multiple branded product lines across diverse categories, and additionally offers a homepage setup service called VisualBox. The brand portfolio consists of five sub-brands managed within dedicated brand units: 셀로몬 (Cellomon) for daily lifestyle goods, ND247 and its sub-brand 2ND for men's beauty and culture products, 비오트릿 (Viotrit) for health food supplements, and 핸드메이드오 (Handmadeo) for pet products. Each brand unit comprises experts in editing, design, production, MD, sales, advertising marketing, and logistics/CS. The company's VisualBox service provides e-commerce website setup for external clients, with tiered pricing for design, customization, and full shopping mall deployment, including payment gateway integration and marketing consulting.

Differentiator

Problem solved

Functional benefit

Brands

• ND247: 숙취해소음료 및 남성전문 뷰티 카테고리 브랜드. 블랙, 화이트, 레드 컬러 라인.
• 셀로몬 (Cellomon)
• 비오트릿 (Biotrit)
• 핸드메이드오 (Handmadeo)

Products and services

• Cellomon (셀러몬) Daily lifestyle goods brand offering products in a blue, green, and gray color palette, sold to Korean consumers via Naver Smart Store and the brand's own e-commerce site.
• ND247 Hangover recovery supplement and men's beauty/culture brand using a black, white, and red color palette, sold to Korean consumers; internal employees receive free product experience.
• 2ND Men's beauty brand operating under the ND247 product line with a black, white, and red color palette.
• Biotrit (비오트리트) Health food supplement brand using a yellow, orange, and purple signature color palette, sold to Korean consumers.
• Handmadeo (핸드메이드오) Handmade pet products brand using a pink signature color palette, sold to Korean pet owners through its own e-commerce site.
• Abicell (아비셀) Beauty/cosmetics product line listed alongside Cellomon, ND247, and Biotrit in the company's product satisfaction survey.
• VisualBox (비쥬얼박스) Homepage and shopping mall setup service for SMB clients with three pricing tiers: Simple Copy (350,000 KRW), Partial Modification (550,000 KRW), and Full Package with 7 subpages (900,000 KRW). Includes free payment gateway (PG) selection and integration, data migration, and advertising/launch consulting.

Quantifiable outcome

• 30.4 million cumulative page views
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• CJ Olive Young: CJ Olive Young is Korea's largest health and beauty retailer, operating both online and offline. It serves as both a potential distribution channel for Achats' brands and a competitive threat given its scale and consumer mindshare in the same product categories.
• Amorepacific: Amorepacific is Korea's largest cosmetics conglomerate with a portfolio of D2C and traditional brands (Sulwhasoo, Innisfree, Laneige). It competes with Achats in the beauty and personal care space and represents the scale benchmark for Korean beauty brands.
• Kakao Commerce: Kakao Commerce is the e-commerce arm of Kakao, providing distribution infrastructure and marketing channels for Korean D2C brands. It is comparable as both a potential channel partner and competitor in Korean media commerce.
• Naver (Coupang Play, Smart Store): Naver operates Smart Store, the dominant Korean e-commerce platform where Achats' brands are listed. While primarily a platform partner, Naver's broader commerce initiatives make it a relevant comparable and potential competitive threat.

Direct peers

• Glow (글러우): Glow is a Korean D2C beauty media commerce platform that combines content and product sales, similar to Achats' approach. Both companies target Korean consumers with content-driven product discovery across beauty and lifestyle categories.
• COSRX: COSRX is a Korean skincare brand that built a global D2C presence through content marketing and community engagement. It is comparable to Achats' Biotrit/ND247 brands in demonstrating how Korean D2C brands scale via content commerce.
• Memebox (미미박스): Memebox is a Korean-American beauty D2C company that combines content commerce with multi-brand portfolio management. It is directly comparable to Achats' media commerce model of launching and operating multiple beauty brands.
• StyleKorean: StyleKorean is a K-beauty e-commerce platform that distributes multiple brands globally through content-driven marketing. It is comparable in combining content and commerce across multiple Korean brands.

Emerging players

• TIRTIR: TIRTIR is an emerging Korean beauty D2C brand that has achieved rapid international growth through social media marketing. It represents the type of breakout brand that Achats could potentially build within its portfolio.
• L&P Cosmetics (이앤피): L&P Cosmetics operates Mediheal and other Korean skincare brands with strong D2C and content marketing capabilities. It is comparable to Achats in building a multi-brand beauty portfolio through Korean media channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AchatsGroup

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Achats Group