StyleKorean
StyleKorean is a South Korean cross-border e-commerce company operating dual B2C and B2B platforms that distribute Korean beauty products from 120+ brands to individual consumers and wholesale buyers across 30+ countries, supported by international offices in the USA, Hong Kong, and China.
- Company typePrivate
- Founded2012
- HeadquartersSeongnam, South Korea
- Headcount101–250
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What StyleKorean does
StyleKorean (legal entity SILICON2 CO.,LTD - STYLE KOREAN.COM) is a South Korean cross-border e-commerce company founded in 2012 that operates a dual B2C/B2B platform specializing in Korean beauty (K-beauty) products. The company's primary product is the StyleKorean.com consumer e-commerce storefront selling Korean skincare, makeup, body care, hair care, beauty devices, supplements, and K-POP merchandise directly to global consumers across 30+ countries, with international shipping from a 30,000 sqft warehouse in Gwangju, South Korea. The company has expanded into processed food, clothing, and baby products beyond its core beauty category.
The company operates a parallel B2B wholesale platform (wholesale.stylekorean.com) that serves retailers, online malls, spas, and cosmetics entrepreneurs with direct sourcing from 120+ Korean cosmetic brands, container-level logistics, and a minimum order of $2,000 USD per purchase order. The technology stack centers on an e-commerce platform with integrated order management, inventory forecasting, and international shipping logistics, supplemented by a dedicated wholesale portal and a tiered affiliate program (up to 12% commission) for social media influencers. Regional subsidiaries operate in the USA (SILICON TWO USA LLC in California and a New Jersey office), Hong Kong (SILICON TWO HK Limited), and Shenzhen, China.
StyleKorean generates revenue through three streams: retail e-commerce product margins on consumer purchases, wholesale transaction fees from B2B buyers (with 100% T/T payment before shipping), and affiliate referral commissions. The company is privately held with no disclosed venture capital or institutional investment, led by CEO Kim Sung Woon, and serves a horizontally segmented customer base of individual global consumers and wholesale/retail buyers without notable customer concentration.
StyleKorean firmographics
Firmographics- Name
- StyleKorean
- Legal name
- SILICON2 CO.,LTD - STYLE KOREAN.COM
- Website
- https://stylekorean.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- StyleKorean is a South Korean cross-border e-commerce company operating dual B2C and B2B platforms that distribute Korean beauty products from 120+ brands to individual consumers and wholesale buyers across 30+ countries, supported by international offices in the USA, Hong Kong, and China.
- Ownership category
- akta.pro rank
StyleKorean industry classification
Industry- Product category
- Korean Beauty E-commerce
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- K-Beauty/J-Beauty & Global Skincare Regimens (CRABAAAI)
- akta.pro secondary industries
- Natural, Organic & Clean Beauty Distribution (CRAOAEAM), Beauty & Salon Professional Supply Marketplaces (CRAFAHAH)
Keywords
Where StyleKorean is headquartered
LocationHeadquarters
- HQ city
- Seongnam
- HQ country
- South Korea
- HQ region
- Asia
Offices6 records
Markets served
StyleKorean business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Retail E-commerce Sales: Direct sales of Korean beauty and skincare products to individual consumers through the online storefront. Revenue generated from product margins on consumer purchases with international shipping.
- Wholesale B2B Distribution: B2B wholesale sales to retailers, online malls, spas, and cosmetics stores globally. Minimum order of $2,000 USD per PO with 100% T/T payment before shipping.
- Affiliate Program Commission: Commission-based revenue from affiliate marketing program offering up to 12% commission on all products referred through the affiliate program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer Retail Pricing |
| Transaction based/ take rate | Monthly | Affiliate Commission Tiers |
| Transaction based/ take rate | Multi-year contract | Wholesale B2B Pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
StyleKorean product offering
Product offeringCore offering
StyleKorean operates a B2C e-commerce platform (stylekorean.com) that sells Korean beauty and skincare products directly to global consumers, alongside a parallel B2B wholesale platform (wholesale.stylekorean.com) that supplies retailers, online malls, spas, and cosmetics businesses worldwide. The company distributes over 120 Korean cosmetic brands and 11,788+ unique products across skincare, makeup, body care, hair care, beauty devices, K-POP merchandise, and supplements, supported by a 30,000 sqft Korean warehouse and international shipping to more than 30 countries.
Product overview
StyleKorean operates as a dual-mode K-beauty e-commerce platform consisting of the main B2C consumer shopping site (StyleKorean.com) and a separate B2B wholesale portal (wholesale.stylekorean.com). The B2C platform offers direct-to-consumer sales of Korean beauty products organized across Skincare, Makeup, Body Care, Hair Care, Beauty Devices & Tools, K-POP, and Supplements categories, featuring hundreds of Korean brands with international shipping. The B2B wholesale platform serves retailers, online shops, spas, and beauty business startups with dedicated account management, a 30,000 sqft Korean warehouse, and over 120 brand partnerships. The company also operates an Affiliate Program for social media influencers with tiered commission structures up to 12%.
Differentiator
Problem solved
Functional benefit
Products and services
- StyleKorean.com B2C E-commerce Platform Direct-to-consumer online storefront selling Korean beauty and skincare products to individual global consumers, offering international shipping and product categories including Skincare, Makeup, Body Care, Hair Care, Beauty Devices, K-POP merchandise, and Supplements.
- StyleKorean Wholesale B2B Platform Dedicated B2B wholesale portal serving cosmetics retailers, online shops, spas, and startups seeking to source Korean beauty products, operating dedicated wholesale warehouses and offering over 120 Korean beauty brands with minimum order requirements of $2,000 USD per purchase order.
- StyleKorean Affiliate Program Tiered affiliate program for social media influencers and referrers, offering up to 12% commission on referred sales across all products with three commission tiers (TwinklingStar 10.5%, ShiningStar 10.5%, LuminousStar 12%) based on referral earnings thresholds.
Companies that use StyleKorean
Customer profileSegments2 records
Ideal customer profiles2 records
StyleKorean technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
StyleKorean partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Korean Cosmetic Brands (120+)coreStyleKorean serves as distributor/reseller for over 120 Korean cosmetic brands including Sulwhasoo, HERA, Innisfree, Laneige, Missha, Etude House, Nature Republic, Dr.Jart+, and many more. Products are sourced directly from brands or authorized agents to ensure authenticity.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
StyleKorean competitors and assessment
Company assessmentDirect peers
- YesStyle: YesStyle is a Hong Kong-based global e-commerce platform specializing in Asian beauty, skincare, and fashion products, with a B2C focus and a large B2B wholesale arm. It is the most direct comparable to StyleKorean in product mix, customer base, and global shipping model.
- Soko Glam: Soko Glam is a US-based K-beauty e-commerce retailer (now owned by Amorepacific) curating Korean beauty brands for American consumers. It competes directly for the same US-based K-beauty shopper with localized content, faster US shipping, and owned-brand products.
- Jolse: Jolse is a Korea-based K-beauty e-commerce retailer shipping globally at competitive price points. It mirrors Style Korean's model of direct Korean sourcing, large brand portfolio, and discount-oriented international shipping to the same end consumer.
- BeautyNetKorea: BeautyNetKorea is a Korean e-commerce platform that sells K-beauty products globally with sample-packet programs and competitive pricing. It targets the same international consumer seeking authentic Korean cosmetics at value price points.
- Wishtrend: Wishtrend is a Korean beauty e-commerce platform offering curated K-beauty brands with global shipping and content-driven merchandising. It is a smaller but comparable Korean-origin K-beauty retailer serving international consumers.
- Memebox: Memebox is a US-based K-beauty platform offering curated Korean beauty brands with localized fulfillment. It overlaps directly with Style Korean's US consumer base and competes for the same Korean-brand-discovery shopper.
Broad incumbents
- Olive Young Global: Olive Young is South Korea's largest health and beauty retailer, operated by CJ Group, now expanding internationally through its Global platform. As a domestic incumbent with major capital backing, it is a much larger but increasingly direct competitor for the international K-beauty shopper.
- Sephora: Sephora is a global multi-brand beauty retailer with deep K-beauty assortment and curated brand partnerships. While not Korea-focused, it competes for the same end consumer's beauty wallet and increasingly carries the brands StyleKorean distributes.
- Amazon: Amazon is a broad incumbent marketplace where Korean brands increasingly sell directly, often via Amazon's fulfillment network providing faster US shipping than Korea-based retailers. It represents the structural competition for any K-beauty marketplace.
Emerging players
- COSRX: COSRX is one of the most popular K-beauty skincare brands, sold via StyleKorean and increasingly through its own DTC site, Amazon, and Sephora. It represents the trend of K-beauty brands bypassing distributors, which directly threatens Style Korean's wholesale value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
StyleKorean social profiles
Digital presenceStyleKorean financial estimates
Financial estimateRevenue estimate
Valuation estimate
StyleKorean leadership team
Management profileNumber of profiles
Profiles1 record
StyleKorean subsidiaries and ownership
Company hierarchySubsidiaries4 records
StyleKorean funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StyleKorean M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StyleKorean
What does StyleKorean do?
StyleKorean operates a B2C e-commerce platform (stylekorean.com) that sells Korean beauty and skincare products directly to global consumers, alongside a parallel B2B wholesale platform (wholesale.stylekorean.com) that supplies retailers, online malls, spas, and cosmetics businesses worldwide. The company distributes over 120 Korean cosmetic brands and 11,788+ unique products across skincare, makeup, body care, hair care, beauty devices, K-POP merchandise, and supplements, supported by a 30,000 sqft Korean warehouse and international shipping to more than 30 countries.
Is StyleKorean a public or private company?
StyleKorean is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was StyleKorean founded?
StyleKorean was founded in 2012. It employs 101 to 250 people.
Where is StyleKorean based?
StyleKorean is headquartered in Seongnam, South Korea, in the Asia region.
How does StyleKorean make money?
Three revenue lines are on record. Retail E-commerce Sales are the primary driver. The others are wholesale B2B Distribution and affiliate Program Commission.
Who are StyleKorean's main competitors?
Direct peers on record are YesStyle, Soko Glam, Jolse, BeautyNetKorea, Wishtrend and Memebox. Broad incumbents are Olive Young Global, Sephora and Amazon. COSRX is listed as an emerging player.
Does StyleKorean have an API?
No public API is recorded for StyleKorean.
What industry is StyleKorean in?
StyleKorean's product category is Korean Beauty E-commerce. Its primary akta.pro industry code is CRABAAAI, K-Beauty/J-Beauty & Global Skincare Regimens, with a secondary code of CRAOAEAM, Natural, Organic & Clean Beauty Distribution. Its NAICS code is 456120 and its SIC code is 2844.