Old Young's

What Old Young's does

Old Young's is a family-owned craft distillery founded in 2016 by James Young, operating from a single site in Henley Brook in Western Australia's Swan Valley. The legal entity is The Australian Distilling Ltd, and the portfolio is centered on premium small-batch gin and vodka, with named SKUs including 1829 Gin, Six Seasons Gin, Common Gin, and Gingin Gin in the gin category, and Pavlova Vodka, Pure No. 1 Vodka, and Smoked Vodka in the vodka category. Production is explicitly small-batch, evidenced by limited releases such as Old B.A.G (360 bottles) and Six Seasons Gin 50% (120 bottles), with retail pricing ranging from $74 to $180 AUD per bottle.

The business model is direct-to-consumer, combining an Australia-only e-commerce store, an on-site cellar door, tasting experiences, gin masterclasses, and a subscription tier called the Juniper Society that grants access to limited releases. Distribution is augmented by the adjacent Old Young's Kitchen restaurant and a partnership with Fever-Tree as a featured mixer brand. There is no international shipping, no disclosed external funding, and no public headcount or revenue figures. The company has accumulated a notable domestic and international award record, including 2017 and 2018 ADSA Trophy Medals, the 2022 RASWA Champion Distiller and Champion Vodka titles, and the 2023 Icons of Gin International Craft Producer of the Year and Brand Innovator of the Year awards, plus a 2023 MR & ADSA Gold. Customers are primarily Australian spirits consumers, both retail buyers and experience-based visitors to the Swan Valley site.

Name

Old Young's

Legal name

The Australian Distilling Ltd

Website

https://oldyoungs.com.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Old Young's is a family-owned craft distillery in Swan Valley, Western Australia, producing small-batch premium gin and vodka sold direct-to-consumer via its cellar door, an Australia-only e-commerce store, experiences, and the Juniper Society subscription.

Ownership category

akta.pro rank

Product category

Craft Distilled Spirits

NAICS

Distilleries (312140), Distilleries (31214)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industries

Spirits/Cocktail Bars Operated by Producers (THAFALAJ), Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF)

Keywords

• Craft distillery spirits
• Artisan gin production
• Small-batch vodka
• Spirits tasting experiences
• Gin masterclass classes

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Spirit Sales: Direct sales of handcrafted gin and vodka products through e-commerce and tasting room. Products include 1829 Gin ($79), Six Seasons Gin ($84), Six Seasons Gin 50% ($180), Common Gin ($105), Gingin Gin ($89), Old B.A.G ($90), Pavlova Vodka ($74), Pure No. 1 Vodka, Smoked Vodka, and bundle products.
2. Experiences & Classes: Paid tasting experiences and masterclasses including Spirit Tastings (45-minute session sampling 8 spirits with Fever-Tree mixers), Gin Masterclass (1.5 hours creating personal gin blend to take home), and Cocktail Masterclass (90 minutes learning mixology and making 3 cocktails).
3. Juniper Society Subscription: Monthly subscription service providing exclusive access to limited edition 500ml bottle of Old Young's Gin each month. Members receive one-off, limited edition products delivered regularly.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Old Young's is a craft distillery producing premium handcrafted gin and vodka in small batches at its Swan Valley facility, using locally sourced Western Australian botanicals alongside signature Tuscan juniper. Beyond bottled spirits, the distillery sells paid tasting experiences, gin and cocktail masterclasses, and a Juniper Society monthly subscription delivering limited edition 500ml bottles to members across Australia.

Product overview

Old Young's is a family-owned distillery producing premium hand-crafted gin and vodka spirits in Western Australia's Swan Valley. Their core product portfolio consists of four gin expressions (1829 Gin, Six Seasons Gin, Common Gin, Gingin Gin) and three vodka expressions (Pavlova Vodka, Pure No. 1 Vodka, Smoked Vodka), plus limited releases like Old B.A.G (barrel-aged gin) and product bundles such as Pavlova Vodka x Fever-Tree. The distillery also offers experiential services including Gin Masterclass, Cocktail Masterclass, and Spirit Tastings, along with a Juniper Society monthly subscription delivering limited edition gins. Dining is available at Old Young's Kitchen adjacent to the distillery.

Differentiator

Problem solved

Functional benefit

Brands

• Old Young's Kitchen: Adjacent dining venue to the distillery offering food and event hosting
• Juniper Society

Products and services

• 1829 Gin A 42% ABV citrus-forward gin made with Tuscan juniper berries and Australian botanicals including native lemon myrtle, designed for gin and tonic or classic martini serves. Sold directly to Australian consumers via the Old Young's e-commerce storefront and tasting room.
• Six Seasons Gin A 44% ABV herbal and earthy gin paying tribute to the six seasons of the Noongar people indigenous to Swan Valley, featuring six native Australian botanicals paired with Tuscan juniper for a savoury, complex martini. Sold via e-commerce and cellar door.
• Six Seasons Gin 50%

Quantifiable outcome

• Won 'Australia's Best Distillery' in first year of operation (2016) and again second year consecutively
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Fever-TreecoreGTM or Marketing PartnerFever-Tree is a premium mixer brand that Old Young's partners with for cocktail experiences and product bundles. Their products are used in tasting experiences (8 spirits paired with Fever-Tree mixers) and featured in signature serves for all gin and vodka products. Specific partnerships include: 1829 Gin served with Fever-Tree Grapefruit Soda, Six Seasons Gin with Fever-Tree Mediterranean Tonic, Common Gin with Fever-Tree Indian Tonic, Pavlova Vodka with Fever-Tree Lime & Yuzu Soda, and a co-branded Pavlova Vodka x Fever-Tree Mango & Passionfruit Martini Mixer bundle.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Manly Spirits Co. Australian craft distillery producing gin and vodka using native Australian botanicals with a cellar door, tasting experiences, and masterclasses — closely aligned with Old Young's native-botanical differentiation and experience-driven DTC model.
• Four Pillars Distillery: Australia's leading craft gin distillery based in the Yarra Valley, producing a multi-expression gin portfolio, limited releases, and on-site tasting/masterclass experiences — directly comparable to Old Young's craft gin model, DTC + cellar door strategy, and award-led brand positioning.
• Husk Distillers: Australian craft distillery producing gin, rum, and agricole-style spirits using estate-grown sugarcane and native botanicals, with a cellar door experience — comparable on craft spirits, native ingredient sourcing, and regional provenance.
• Kangaroo Island Spirits: South Australian craft distillery producing gin and vodka using native and local botanicals with a cellar door and tasting experiences, sharing Old Young's native-provenance, small-batch craft positioning.
• Patient Wolf Distilling Co. Melbourne-based craft gin distillery producing award-winning small-batch gin with a tasting room and experiential focus, directly comparable on craft gin positioning, limited releases, and Australian premium spirit branding.
• 78 Degrees Distillery: Adelaide-based craft gin distillery with a tasting room, gin-making masterclasses, and small-batch native botanical-led gin expressions — a comparable craft gin DTC + experience model.
• Archie Rose Distilling Co. Sydney-based craft distillery producing premium gin, vodka, and whisky with a strong DTC, on-premise, and experiential offering (cellar door and bar). Highly comparable on craft positioning, multi-category spirit production, and Australian provenance-led branding.

Broad incumbents

• Hendrick's: Iconic premium gin brand by William Grant & Sons known for unusual botanical infusions and distinctive branding — relevant incumbent peer on differentiation through unconventional botanicals and storytelling, the strategy Old Young's pursues with native Australian ingredients.
• Sipsmith: Established London-based craft gin distillery with small-batch production, cellar door (tasting room tours), and an award-led premium positioning — comparable on craft gin methodology, tasting experiences, and brand-led premium pricing, though at significantly greater scale.
• Tanqueray: Global premium gin brand owned by Diageo with broad on-premise/off-premise distribution — relevant incumbent peer for benchmarking premium gin pricing, distribution scale, and competitive pressure on the craft gin category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/oldyoungsdistillery
• Instagraminstagram.com/oldyoungsdistillery/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Old Young's