Patient Wolf Distilling Co.
Patient Wolf Distilling Co. is a privately held Melbourne-based craft gin distillery founded in 2016, producing premium Australian gins and ready-to-drink cocktails from its Southbank facility and selling direct-to-consumer, through specialty retail, and via institutional partnerships with MSO, Hawthorn FC, and the F1 Australian Grand Prix.
- Company typePrivate
- Founded2016
- HeadquartersSouthbank, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Patient Wolf Distilling Co. does
Patient Wolf Distilling Co. is a Melbourne-based craft gin distillery founded in 2016, operating from a single urban facility at 34-36 Market Street, Southbank. The company produces a portfolio of premium Australian gins using a 220L Müller copper still custom built in Germany, employing both vapour infusion and pot still steeping techniques to extract native Australian botanicals — including aniseed myrtle, Tasmanian pepperberry, and lemon myrtle — alongside traditional ingredients.
The product range spans core gins (Melbourne Dry, Summer Thyme, Pink Lake, Blackthorn Sloe, Pinot Noir), limited-edition partnership SKUs (Hawthorn Centenary Gin), pre-mixed ready-to-drink formats (G&T cans, gin spritz cans), the Blanco Wolf Agave Gin Spirit category extension, and collaborative bottled cocktails with the Melbourne Symphony Orchestra. Revenue is generated through direct-to-consumer e-commerce with Australia-wide delivery, on-premise sales at the Southbank cellar door, wholesale to specialty retail (Vintage Cellars), B2B supply to official event partners, and paid distillery experiences including masterclasses and tastings.
The go-to-market blends three motions: a sales-led B2B channel securing official-partner status with the Melbourne Symphony Orchestra, Hawthorn Football Club, Formula 1 Rolex Australian Grand Prix, and Arts Centre Melbourne; an event-driven motion that converts those partnerships into both brand visibility and direct sales; and a DTC e-commerce channel. Premium pricing is publicly disclosed (A$77 for Melbourne Dry Gin 700ml, A$82 for Blackthorn Sloe Gin 700ml, A$26 for a G&T 4-pack versus A$142 per case), with bulk incentives on pre-mixed products. The company is a privately held proprietary limited company (Patient Wolf Distilling Co. Pty Ltd), founder-led by co-founders Dave Irwin (distiller) and Matt, with no disclosed external institutional investment.
Patient Wolf Distilling Co. firmographics
Firmographics- Name
- Patient Wolf Distilling Co.
- Legal name
- Patient Wolf Distilling Co. Pty Ltd
- Website
- https://patientwolfgin.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Patient Wolf Distilling Co. is a privately held Melbourne-based craft gin distillery founded in 2016, producing premium Australian gins and ready-to-drink cocktails from its Southbank facility and selling direct-to-consumer, through specialty retail, and via institutional partnerships with MSO, Hawthorn FC, and the F1 Australian Grand Prix.
- Ownership category
- akta.pro rank
Patient Wolf Distilling Co. industry classification
Industry- Product category
- Craft Gin Distillery / Premium Spirits
- NAICS
- Distilleries (31214), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Beer, Wine, and Liquor Retailers (445320)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Distilled Spirits Production & Distilling (AFAFAAAC)
- akta.pro secondary industries
- Spirits Distilling & Brands (CRADAIAC), Distilleries (Tasting Rooms) (THAFALAG), Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF), Spirits/Cocktail Bars Operated by Producers (THAFALAJ), Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD)
Keywords
Where Patient Wolf Distilling Co. is headquartered
LocationHeadquarters
- HQ city
- Southbank
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Patient Wolf Distilling Co. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Spirits Sales: Direct sales of bottled gin products including Melbourne Dry Gin, Summer Thyme Gin, Pink Lake Gin, Blackthorn Sloe Gin, Hawthorn Centenary Gin, and pre-mixed G&T cans. Revenue generated through e-commerce and distillery direct purchases.
- Distillery Experiences: Revenue from gin tasting masterclasses, distillery tours, and event hire at the Southbank facility. The distillery hosts special events including cocktail-making sessions and private functions.
- B2B Supply: Wholesale supply of gin products to official partner organizations including Melbourne Symphony Orchestra, Hawthorn Football Club, and event venues for hospitality and hospitality use.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | G&T Premix Cans - 4-pack |
| Unit Pricing | Pay-as-you-go | G&T Premix Cans - Case |
| Unit Pricing | Pay-as-you-go | Melbourne Dry Gin 700ml |
| Unit Pricing | Pay-as-you-go | Blackthorn Sloe Gin 700ml |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Patient Wolf Distilling Co. product offering
Product offeringCore offering
Patient Wolf Distilling Co. is a Melbourne-based urban gin distillery that produces handcrafted Australian gin using a 220L Müller copper still custom built in Germany, with both vapour infusion and pot still steeping methods for botanical extraction. The portfolio includes flagship gins, limited-edition collaborations, agave spirit, pre-mixed G&T and spritz cans, and pre-bottled cocktails, complemented by distillery masterclasses, tastings, tours, and event hire at the Southbank facility.
Product overview
Patient Wolf Distilling Co. is a Melbourne-based urban gin distillery offering a portfolio of handcrafted Australian gins. The core range includes flagship Melbourne Dry Gin, Summer Thyme Gin, Pink Lake Gin, Blackthorn Sloe Gin, Pinot Noir Gin, and limited-edition Hawthorn Centenary Gin. The company has expanded into agave spirits with Blanco Wolf and offers pre-mixed ready-to-drink products including G&T cans and gin spritz cans in various flavours. Collaborative bottled cocktails with the Melbourne Symphony Orchestra include Sir Andrew Davis' Negroni and Jaime Martín Martini. Products are crafted using a 220L Müller copper still custom built in Germany, with botanicals sourced locally and globally including native Australian ingredients.
Differentiator
Problem solved
Functional benefit
Products and services
- Melbourne Dry Gin
Quantifiable outcome
- Multiple international spirit competition awards including Australian Distilled Spirits Awards Gold and Silver, San Francisco World Spirits Competition medals
- +1 more outcomes
Companies that use Patient Wolf Distilling Co.
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Patient Wolf Distilling Co. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Patient Wolf Distilling Co. partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Arbory AfloatminorMelbourne riverside venue collaboration that inspired and co-created Summer Thyme Gin. Gin brought to life via collaboration with the popular drinking venue.
- Melbourne Symphony OrchestracoreOfficial Gin Partner of the Melbourne Symphony Orchestra. Collaboration includes bespoke bottled cocktails for conductors including the Jaime Martín Martini and Sir Andrew Davis' Negroni. Annual November event 'A Night with the Melbourne Symphony Orchestra' held at the distillery.
- Hawthorn Football ClubcoreOfficial spirits partner and collaborator on the Hawthorn Centenary Gin celebrating 100 years of the club. Product inspired by the club's spirit and premiership legacy, featuring Yellow Box Eucalyptus botanical.
- Formula 1 Rolex Australian Grand PrixcoreOfficial partner and supplier for the Formula 1 Australian Grand Prix event. Provides gin products for hospitality and event activations.
- Arts Centre MelbournecoreOfficial partner and supplier for Arts Centre Melbourne cultural venue and events.
- LongRaysminorCollaboration partner for G&T premix cans. LongRays provides premium tonic water that pairs with Patient Wolf's Melbourne Dry Gin. Cross-state collaboration (two states) to create the best gin and tonic cans in Australia.
- Mount ZerominorSupplier of Pink Lake Salt used for filtration in Pink Lake Gin. Salt sourced from the pink salt lake near their olive grove, creating unique savoury flavour profile.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Patient Wolf Distilling Co. competitors and assessment
Company assessmentBroad incumbents
- Bombay Sapphire: One of the world's best-selling premium gins, owned by Bacardi. Competes with Patient Wolf in the same premium gin price tier at retail and on-premise, but with global brand recognition and vastly larger distribution scale.
- Hendrick's Gin: William Grant & Sons-owned super-premium gin with quirky botanical positioning (cucumber, rose, unusual botanicals). Comparable premium positioning and craft-style marketing, but at significantly larger scale and global distribution.
- Tanqueray: Global mass-market gin brand owned by Diageo with broad distribution in Australia. Comparable as a gin producer competing for the same consumer occasions, though operating at vastly larger scale and with no craft or Australian botanical differentiation.
Direct peers
- Four Pillars Gin: Australia's most prominent craft gin distillery, founded in Healesville, Victoria in 2013. Directly comparable as a Melbourne/Victoria-based premium craft gin producer targeting similar DTC, on-trade, and experiential channels with award-winning product portfolio.
- Manly Spirits Co. Australian craft distillery producing gin and vodka with native Australian botanicals, based in Manly, NSW. Comparable product positioning, sustainability narrative, and DTC-plus-experiential business model.
- Sipsmith London Dry Gin: London-based craft gin pioneer using a copper pot still and traditional methods, widely credited with launching the modern craft gin movement. Directly comparable as a premium craft distillery emphasizing traditional techniques and experiential brand storytelling.
- Never Never Distilling Co. Adelaide-based craft gin distillery focused on juniper-forward Australian gins with native botanical profiles. Direct competitor in the premium Australian craft gin category with comparable DTC and on-premise distribution.
- Archie Rose Distilling Co. Sydney-based Australian craft distillery producing gin, whisky, and other spirits with a comparable premium positioning, native Australian botanical focus, and DTC + on-site experience business model.
- The Botanist Islay Dry Gin: Bruichladdich Distillery's premium craft gin produced on Islay, Scotland using 22 hand-foraged local botanicals. Directly comparable as a terroir-driven, botanical-forward premium craft gin with a similar narrative around distinctive regional ingredients.
Emerging players
- StrangeLove Distilling Co. Melbourne-based craft distillery producing premium sparkling spirits and cocktails with strong design-led branding. Comparable Melbourne positioning and premium DTC focus, though with overlapping rather than directly competing product categories (sparkling cocktails vs. gin).
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Patient Wolf Distilling Co. social profiles
Digital presencePatient Wolf Distilling Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Patient Wolf Distilling Co. leadership team
Management profileNumber of profiles
Profiles3 records
Patient Wolf Distilling Co. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Patient Wolf Distilling Co. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Patient Wolf Distilling Co.
What does Patient Wolf Distilling Co. do?
Patient Wolf Distilling Co. is a Melbourne-based urban gin distillery that produces handcrafted Australian gin using a 220L Müller copper still custom built in Germany, with both vapour infusion and pot still steeping methods for botanical extraction. The portfolio includes flagship gins, limited-edition collaborations, agave spirit, pre-mixed G&T and spritz cans, and pre-bottled cocktails, complemented by distillery masterclasses, tastings, tours, and event hire at the Southbank facility.
Is Patient Wolf Distilling Co. a public or private company?
Patient Wolf Distilling Co. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Patient Wolf Distilling Co. founded?
Patient Wolf Distilling Co. was founded in 2016. It employs 11 to 50 people.
Where is Patient Wolf Distilling Co. based?
Patient Wolf Distilling Co. is headquartered in Southbank, Australia, in the Oceania region.
How does Patient Wolf Distilling Co. make money?
Three revenue lines are on record. Spirits Sales are the primary driver. The others are distillery Experiences and B2B Supply.
Who are Patient Wolf Distilling Co.'s main competitors?
Broad incumbents on record are Bombay Sapphire, Hendrick's Gin and Tanqueray. Direct peers are Four Pillars Gin, Manly Spirits Co., Sipsmith London Dry Gin, Never Never Distilling Co., Archie Rose Distilling Co. and The Botanist Islay Dry Gin. StrangeLove Distilling Co. is listed as an emerging player.
Does Patient Wolf Distilling Co. have an API?
No public API is recorded for Patient Wolf Distilling Co..
What industry is Patient Wolf Distilling Co. in?
Patient Wolf Distilling Co.'s product category is Craft Gin Distillery / Premium Spirits. Its primary akta.pro industry code is AFAFAAAC, Distilled Spirits Production & Distilling, with a secondary code of CRADAIAC, Spirits Distilling & Brands. Its NAICS code is 31214 and its SIC code is 5180.