Rubii
- Company typePrivate
- Founded2024
- HeadquartersTokyo, Japan
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
Rubii firmographics
Firmographics- Name
- Rubii
- Legal name
- Rubii
- Website
- https://rubii.ai
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Rubii industry classification
Industry- Product category
- AI Character Chat & Roleplay
- NAICS
- Software Publishers (5132), Motion Picture and Video Industries (5121)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Creator-Centric Short-Form Video Platforms (MPACAHAB)
- akta.pro secondary industry
- Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio) (MPAFAEAC)
Keywords
Where Rubii is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Markets served
Rubii business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations
Revenue model
- Rubies Virtual Currency: Consumable virtual currency used for AI chat responses, image generation, and video creation. Users purchase Ruby packages or earn through creator rewards, daily login rewards, tasks, and friend referrals. Each AI reply and generation consumes Rubies from the user's balance.
- Rubii+ Subscription: Three-tiered monthly subscription (Rubii+, Rubii+ Pro, Rubii+ Ultra) providing monthly Rubies allocation, daily free quotas for chat and image generation, Rubii+ model access, enhanced chat memory, and archive limits. Tiers stack, combining Rubies and privileges.
- One-Time Ruby Packages: Direct purchase of Ruby bundles (800, 1600, 3600, 6000, 12000) with volume discounts up to 67%. One-time purchases for users preferring pay-as-you-go without subscription commitment.
- Creator Revenue Share: Creators earn 12% of Rubies spent by users playing their public characters and moments. Provides ongoing creator earnings for successful content without cap on revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free access tier with limited features |
| Subscription | Monthly | Rubii+ subscription - basic premium tier |
| Subscription | Monthly | Rubii+ Pro subscription - intermediate premium tier |
| Subscription | Monthly | Rubii+ Ultra subscription - top premium tier (Best Value) |
| Unit Pricing | Pay-as-you-go | 800 Rubies package - entry one-time purchase |
| Unit Pricing | Pay-as-you-go | 1,600 Rubies package |
| Unit Pricing | Pay-as-you-go | 3,600 Rubies package - popular tier |
| Unit Pricing | Pay-as-you-go | 6,000 Rubies package |
| Unit Pricing | Pay-as-you-go | 12,000 Rubies package - maximum value tier |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Rubii product offering
Product offeringCore offering
Rubii is a free AI roleplay and character chat platform where individual users browse, chat with, and create AI characters for immersive story-driven conversations. The offering bundles multimodal creation tools — text-to-image generation, short video generation, and voice cloning — with a virtual currency (Rubies) and tiered premium subscription (Rubii+, Rubii+ Pro, Rubii+ Ultra) for enhanced quotas and features. A 12% creator revenue share model incentivizes user-generated characters, moments, and scenes that drive platform engagement and discovery.
Product overview
Rubii is a free AI roleplay and character chat platform offering a unified creator ecosystem for interactive storytelling. The core platform provides AI character chat for immersive roleplay experiences, supported by integrated creation tools including AI Image Generation (text-to-image for character art and portraits), AI Video Generation (short clips from prompts and stills), Voice/Voice Cloning (synthesized and cloned voices), and Moments (short-form scene publishing). Users interact with AI characters using the virtual currency Rubies, with premium Rubii+ subscription tiers (Rubii+, Rubii+ Pro, Rubii+ Ultra) providing enhanced quotas and exclusive features. The platform operates on iOS, Android, and web with a creator economy where users earn Rubies from public character and moment engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- Rubii AI Platform Free AI roleplay and character chat platform enabling individual users to chat with AI characters, build story-driven roleplay experiences, and access an integrated suite of creation tools (image, video, voice, moments). The platform serves as the unified entry point for both casual users and creators building public characters.
- Rubii+ Subscription (Rubii+, Rubii+ Pro, Rubii+ Ultra)
Quantifiable outcome
- 12% creator revenue share with no upper limit
- +1 more outcomes
Companies that use Rubii
Customer profileSegments2 records
Ideal customer profiles2 records
Rubii technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability8 records
Feature6 records
Rubii partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights6 records
Rubii competitors and assessment
Company assessmentDirect peers
- Character.AI: Direct competitor offering AI character chat, roleplay, and creator community. Character.AI is the category leader with reported ~97M monthly visits and similar creator-economy features, making it the most directly comparable platform to Rubii.
- Replika: Direct competitor in AI companion/relationship apps. Replika pioneered the AI girlfriend/boyfriend category with avatar customization, voice, and subscription monetization, directly overlapping with Rubii's companionship and emotional-support use cases.
- Janitor AI: Direct competitor focused on unrestricted AI character chat with creator-built characters and similar monetization through subscription tokens. Comparable to Rubii's positioning around unrestricted roleplay and creator revenue sharing.
- Chai AI: Direct competitor offering AI character chat with a creator-economy model. Chai shares Rubii's emphasis on user-generated characters, roleplay, and token-based monetization, making it a closely comparable platform.
- Crushon AI: Direct competitor in the unrestricted AI character chat category. Crushon AI targets the same user cohort seeking NSFW-friendly roleplay, and uses token/credit monetization similar to Rubii's Rubies virtual currency.
- Talkie AI: Direct competitor with strong Asian market presence and similar AI character chat + creative storytelling positioning. Talkie AI overlaps with Rubii's anime/character aesthetic, particularly relevant given Rubii's Tokyo HQ and Asian expansion plans.
- PolyBuzz: Direct competitor in the AI character chat and image generation space with similar creator-tooling and roleplay focus. PolyBuzz shares Rubii's emphasis on creative and anime-style content, multimodal generation, and character customization.
- SpicyChat: Direct competitor offering unrestricted AI character chat with creator-built personas. SpicyChat's positioning around NSFW-friendly content and token-based monetization closely mirrors Rubii's value proposition and target audience.
Emerging players
- Botify AI: Emerging competitor in conversational AI character platforms, with mobile-first distribution and a focus on realistic chat personas. Partial overlap with Rubii on chat experience and character-based interactions, though narrower on multimodal creation.
- Soulgen: Emerging competitor focused on AI character image and chat generation with anime-style focus. Soulgen overlaps with Rubii's text-to-image and anime character workflows, though with a narrower focus on visual generation rather than full roleplay/messaging.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Rubii social profiles
Digital presenceRubii financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rubii leadership team
Management profileNumber of profiles
Rubii funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rubii M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rubii
What does Rubii do?
Rubii is a free AI roleplay and character chat platform where individual users browse, chat with, and create AI characters for immersive story-driven conversations. The offering bundles multimodal creation tools — text-to-image generation, short video generation, and voice cloning — with a virtual currency (Rubies) and tiered premium subscription (Rubii+, Rubii+ Pro, Rubii+ Ultra) for enhanced quotas and features. A 12% creator revenue share model incentivizes user-generated characters, moments, and scenes that drive platform engagement and discovery.
Is Rubii a public or private company?
Rubii is a private company. It is classified as venture growth investor backed and is currently operating.
When was Rubii founded?
Rubii was founded in 2024. It employs 11 to 50 people.
Where is Rubii based?
Rubii is headquartered in Tokyo, Japan, in the Asia region.
How does Rubii make money?
Four revenue lines are on record. Rubies Virtual Currency is the primary driver. The others are rubii+ Subscription, one-Time Ruby Packages and creator Revenue Share.
Who are Rubii's main competitors?
Direct peers on record are Character.AI, Replika, Janitor AI, Chai AI, Crushon AI, Talkie AI, PolyBuzz and SpicyChat. Emerging players are Botify AI and Soulgen.
Does Rubii have an API?
No public API is recorded for Rubii.
What industry is Rubii in?
Rubii's product category is AI Character Chat & Roleplay. Its primary akta.pro industry code is MPACAHAB, Creator-Centric Short-Form Video Platforms, with a secondary code of MPAFAEAC, Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio). Its NAICS code is 5132 and its SIC code is 7812.