Exness
Exness is a privately held, multi-asset retail CFD broker founded in 2008 and headquartered in Cyprus, offering trading in 200+ instruments across forex, metals, crypto, stocks, indices, and energies to global retail and professional traders via proprietary and MetaTrader platforms under nine regulatory licenses.
- Company typePrivate
- Founded2008
- HeadquartersLimassol, Cyprus
- Headcount1,001–5,000
- GTM typeB2C
- OfferingSoftware
What Exness does
Exness is a privately held, multi-asset retail broker founded in 2008 and headquartered in Limassol, Cyprus, with its primary regulated entity, Exness (SC) Ltd, registered in Seychelles. The company operates as a self-serve online trading platform offering Contracts for Difference (CFDs) across more than 200 instruments spanning forex, metals, cryptocurrencies, energies, stocks, and indices, and supports both market and instant execution models. Exness serves retail and professional traders globally, with documented focus on emerging-market segments including Sub-Saharan African traders (with M-Pesa payment integration in Kenya), MENA-region traders (via the Amman office and Jordan Securities Commission licensing), and Latin American traders (via its LALIGA sports marketing partnership). The company is restricted from serving residents of the United States, Canada, Iran, North Korea, the broader European Union, United Kingdom, Russia, and Belarus.
Exness's product architecture is built on a proprietary pricing engine and smart order-matching system designed to maintain stable spreads and execution quality during high-impact market volatility, complemented by Stop Out Protection, Negative Balance Protection, and a 0% stop-out level claimed to deliver 3x fewer stop outs than competitors. Distribution spans proprietary platforms (Exness Trade mobile app and Exness Terminal web platform) alongside MetaTrader 4 and 5 across desktop, mobile, and web, with add-on modules including TradingView-powered charting, Economic Calendar, Trading Calculator, Currency Converter, Tick History, free VPS hosting, Trading Central signals, FXStreet news, and a Bug Bounty security program. The firm is PCI DSS certified, operates a Zero Trust IT security model with WAF and DDoS protection, and processes over 98% of withdrawals automatically, often within seconds including on weekends.
Exness generates revenue through spreads and commissions on CFD transactions via four account tiers (Standard, Pro, Zero, and Raw Spread) with minimum deposits ranging from $10 to $200, plus an Exness Rewards loyalty program. Its go-to-market is product-led and direct-to-consumer, leveraging multi-platform distribution, multi-language 24/7 support in 14 languages, event sponsorships (iFX EXPO Dubai 2026 Elite Sponsor and Asia 2025), and a multi-jurisdiction regulatory footprint spanning Seychelles, South Africa, Curaçao, BVI, Belize, Cyprus, the UK, Kenya, and Jordan. The firm holds 1,001-5,000 employees and self-describes as the world's largest retail broker.
Exness firmographics
Firmographics- Name
- Exness
- Legal name
- Exness (SC) Ltd
- Website
- https://exness.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Exness is a privately held, multi-asset retail CFD broker founded in 2008 and headquartered in Cyprus, offering trading in 200+ instruments across forex, metals, crypto, stocks, indices, and energies to global retail and professional traders via proprietary and MetaTrader platforms under nine regulatory licenses.
- Ownership category
- akta.pro rank
Exness industry classification
Industry- Product category
- Retail Forex Brokerage
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231), Commodity Contracts Intermediation (52316), Investment Banking and Securities Intermediation (523150)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211), Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Commodity Contracts Brokers & Dealers (6221)
- akta.pro primary industry
- Retail FX/CFD Broker Trading Venues (FSAFADAD)
Keywords
Where Exness is headquartered
LocationHeadquarters
- HQ city
- Limassol
- HQ country
- Cyprus
- HQ region
- Europe
Offices7 records
Markets served
Exness business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- CFD Trading - Spreads and Commissions: Exness generates revenue primarily through spreads on CFD instruments (forex, commodities, stocks, indices, crypto) and commissions on professional account types. The company offers multiple account tiers with different spread/commission structures.
- Standard Account: Commission-free trading with spreads from 0.2 pips. Revenue generated from the spread differential on forex, metals, cryptocurrencies, energies, stocks, and indices.
- Pro Account: Zero commission with spreads from 0.1 pips on forex, metals, cryptocurrencies, energies, stocks, and indices.
- Zero Account: Zero spread on top 30 instruments with commission from $0.05 per lot per side. Market execution model.
- Raw Spread Account: Lowest spreads with commission up to $3.50 per lot per side. Market execution for scalpers, day-traders, and algorithmic traders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Account - Commission-free trading with market execution |
| Transaction based/ take rate | Pay-as-you-go | Pro Account - Instant execution with zero commission |
| Transaction based/ take rate | Pay-as-you-go | Zero Account - Spread-free on top 30 instruments |
| Transaction based/ take rate | Pay-as-you-go | Raw Spread Account - Lowest spreads with fixed commission |
| Freemium | Pay-as-you-go | Demo Account - Risk-free practice trading |
Go-to-market motion4 records
Distribution channels8 records
Marketing channels7 records
Exness product offering
Product offeringCore offering
Exness is a multi-asset retail broker that provides CFD trading on forex, metals, commodities, stocks, indices, and cryptocurrencies. It distributes this offering through proprietary trading platforms (Exness Trade App, Exness Terminal) and MetaTrader 4/5, supported by multiple account tiers (Standard, Pro, Zero, Raw Spread), demo accounts, and localized regional operations.
Product overview
Exness is a multi-asset CFD broker offering a unified trading platform architecture comprising proprietary trading terminals (Exness Trade App, Exness Terminal) alongside third-party MetaTrader platforms (MT4, MT5). The core product suite is organized around multiple account types (Standard, Pro, Zero, Raw Spread) providing access to forex, commodities, stocks, indices, and crypto CFDs. Supporting this are analytical tools including TradingView-powered charts, Economic Calendar, Trading Calculator, Currency Converter, Tick History, VPS Hosting, Trading Central Signals, and FXStreet News. Protection features include Negative Balance Protection, Stop Out Protection, and 3D Secure payments. The company operates globally across multiple regulatory jurisdictions.
Differentiator
Problem solved
Functional benefit
Brands
- Born to Trade: Exness's podcast series featuring conversations with pro traders and financial experts, with two seasons available across multiple platforms including Apple Podcasts, Spotify, YouTube, and Amazon Music.
- Exness Trade App
- Exness Terminal
Products and services
- Exness Trade App Proprietary mobile trading application providing access to global financial markets including forex, crypto, indices, stocks, and commodities with real-time charting, price alerts, in-app calculator, and integrated trading signals for retail traders.
- Exness Terminal Proprietary web-based trading platform offering access to over 100 CFD instruments with TradingView-powered charts, one-click trading, watchlist functionality, and real-time portfolio management.
- MetaTrader 5 (MT5) Multi-asset trading platform supporting CFD trading on forex, metals, cryptocurrencies, stocks, indices and energies, featuring 38 built-in indicators, 22 analytical tools, algorithmic trading via MetaEditor, and hedging capabilities.
- MetaTrader 4 (MT4) Trading platform supporting CFD trading on currency pairs and other financial instruments with 30 built-in technical indicators, 23 analytical objects, 6 pending order types, and Expert Advisors for automated trading.
- Standard Account Commission-free trading account with market execution, minimum deposit of $10, spreads from 0.2 pips, unlimited leverage, and access to forex, metals, cryptocurrencies, energies, stocks, and indices.
- Pro Account Professional trading account with instant execution and zero commission, low spreads from 0.1 pips, $200 minimum deposit, and full instrument access across forex, metals, cryptocurrencies, energies, stocks, and indices.
- Zero Account Professional account offering zero spreads on top 30 instruments with market execution, commission from $0.05 per lot per side, and no requotes.
- Raw Spread Account Professional account with the lowest spreads and fixed commission up to $3.50 per lot per side, using market execution for scalpers, day-traders, and algorithmic traders.
- Demo Trading Account Risk-free practice account with $10,000 virtual balance for testing trading strategies and mastering Exness tools with identical market conditions to live accounts.
Quantifiable outcome
- 98%+ of withdrawals processed automatically within seconds, even on weekends
- +5 more outcomes
Companies that use Exness
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
Exness technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature11 records
Exness partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor, flagship and core.
- Theotokos Foundation Americos ArgyriouminorAgreement signed to develop new Child Development Centre – To Alma in Limassol, Cyprus, representing €3.65-million investment in specialized child development services including assessment, therapy, rehabilitation, and family support for children with developmental challenges.
- LALIGAflagshipLandmark partnership marking Exness as Latin American partner of LALIGA football league, representing significant sports marketing and regional brand visibility expansion into Latin American markets.
- SumsubcoreExness listed as initial recipient of Sumsub's 'Risk Intolerant' registry badge recognizing strong compliance and fraud prevention practices. Sumsub provides verification and identity services supporting Exness's KYC/AML requirements.
Scale indicators14 records
Recent moves8 records
Expansion highlights6 records
Exness competitors and assessment
Company assessmentDirect peers
- AvaTrade: Dublin-headquartered multi-jurisdictional retail CFD/FX broker (Central Bank of Ireland, ASIC, FSCA, FSA Japan, CySEC) with proprietary and MT4/MT5 platforms. Comparable on regulatory breadth and retail CFD focus.
- Tickmill: Limassol/FCA/FSCA-regulated retail and professional FX/CFD broker with MT4/MT5 platforms, raw-spread account tier, and algorithmic-trader focus. Comparable on execution-oriented positioning and account-tier structure.
- Plus500: Publicly listed (LSE) retail CFD broker with proprietary platform and broad multi-asset offering across regulated markets. Comparable on retail CFD core business and regulatory footprint (FCA, CySEC, ASIC, MAS, FSCA).
- IC Markets: Australian-headquartered retail ECN/CFD broker with MT4/MT5, cTrader, and tight-spread positioning targeting algorithmic and high-volume retail traders globally. Directly comparable on execution quality and price competition against Exness.
- Pepperstone: Multi-asset retail CFD broker with strong MT4/MT5/cTrader offering, regulatory licenses across FCA/ASIC/CySEC/DFSA, and a comparable emphasis on execution quality and professional-trader account tiers. Similar global retail footprint excluding US.
- FXTM (ForexTime): Limassol-based retail FX/CFD broker with MT4/MT5, multi-tier accounts, copy trading, and strong emerging-market presence (Africa, Asia). Direct competitor in the same offshore-onshore hybrid regulatory model.
- eToro: Multi-asset retail broker with proprietary platform, social/copy trading, and global mass-market reach across stocks/crypto/CFDs. Comparable in targeting broad retail traders, though differentiated by social features and ASIC/FCA/CySEC licensing footprint.
- XM Group: Limassol-based global retail FX/CFD broker serving similar geographies (excluding US/Canada/EU) with MT4/MT5 platforms, multi-tier account structure, and strong emerging-market presence. Most direct competitor by size, regulatory footprint, and target customer.
- HFM (HF Markets): Multi-jurisdictional retail FX/CFD broker (CySEC/FCA/FSCA/DFSA/CMA) with MT4/MT5 platforms, copy trading, and broad emerging-market presence. Explicitly co-named with Exness in Philippine SEC warnings, indicating directly comparable business model and target markets.
Broad incumbents
- IG Group: LSE-listed incumbent multi-asset broker with deep regulatory footprint (FCA, BaFin, ASIC, MAS), proprietary platform, and institutional-grade scale. Comparable core product (retail CFD/FX) but with broader listed-market access and more institutional mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Exness social profiles
Digital presenceExness compliance and trust
Trust signalCompliance1 record
Exness financial estimates
Financial estimateRevenue estimate
Valuation estimate
Exness leadership team
Management profileNumber of profiles
Profiles4 records
Exness funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Exness M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Exness
What does Exness do?
Exness is a multi-asset retail broker that provides CFD trading on forex, metals, commodities, stocks, indices, and cryptocurrencies. It distributes this offering through proprietary trading platforms (Exness Trade App, Exness Terminal) and MetaTrader 4/5, supported by multiple account tiers (Standard, Pro, Zero, Raw Spread), demo accounts, and localized regional operations.
Is Exness a public or private company?
Exness is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Exness founded?
Exness was founded in 2008. It employs 1,001 to 5,000 people.
Where is Exness based?
Exness is headquartered in Limassol, Cyprus, in the Europe region.
How does Exness make money?
Five revenue lines are on record. CFD Trading - Spreads and Commissions are the primary driver. The others are standard Account, pro Account, zero Account and raw Spread Account.
Who are Exness's main competitors?
Direct peers on record are AvaTrade, Tickmill, Plus500, IC Markets, Pepperstone, FXTM (ForexTime), eToro, XM Group and HFM (HF Markets). IG Group is listed as a broad incumbent.
Does Exness have an API?
No public API is recorded for Exness.
What industry is Exness in?
Exness's product category is Retail Forex Brokerage. Its primary akta.pro industry code is FSAFADAD, Retail FX/CFD Broker Trading Venues. Its NAICS code is 5231 and its SIC code is 6211.