Hisa Inc
Hisa Inc is a multi-asset mobile and web trading platform enabling retail investors in Nigeria and Kenya to access local and global stocks, ETFs, crypto, and commodities from a single account, with AI-powered research, fractional shares, and multi-currency wallets.
- Company typePrivate
- Founded2020
- HeadquartersNairobi, Kenya
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Hisa Inc does
Hisa Inc operates a mobile and web multi-asset trading platform that enables retail investors in Nigeria and Kenya to access local and global capital markets from a single account. Users can trade equities on the Nigerian Exchange (NGX), Nairobi Securities Exchange (NSE), NYSE, and NASDAQ, alongside ETFs, cryptocurrencies, and commodities, with fractional-share investing starting at a $1 minimum. The platform supports multi-currency wallets (NGN, KES, USD) and offers interest-bearing products (Vaults at up to 8% APY, USD wallet at 6% APY), together with tools including stock screeners, Time Machine backtesting, after-hours US trading, biometric security, and advanced order types (market, limit, stop). Trade execution is routed through licensed brokerage partners — Alpaca Securities LLC in the US, Faida Investment Bank in Kenya, and Citi Investments Capital via Chaka Technologies in Nigeria — making Hisa the technology and customer-facing layer rather than a direct broker.
The platform embeds an AI-powered conversational research assistant called Atlas, which delivers company-level analysis, sector insights, financial metric explanations, investment product comparisons, ownership/holdings queries, and a personalized news feed. Distribution is fully self-serve and product-led: users discover the app via Google Play and Apple App Store, complete KYC, fund their accounts, and trade without human intermediation, supplemented by a content marketing engine (blog, country-specific social accounts on X, Instagram, Facebook, LinkedIn, YouTube). The corporate structure places Hisa Inc under the Cayman-domiciled holding company Rise Vest Technologies Global Limited, with operating subsidiaries Chaka Technologies Limited (Nigeria, SEC-licensed digital sub-broker) and Risevest East Africa Limited (Kenya) handling jurisdictional compliance; RiseVest was reported in July 2024 to be in talks to fully acquire Hisa to consolidate its pan-African expansion.
The business model is transactional and float-based. Hisa charges a flat 1% fee on all trades across markets and asset classes, generates interest income from the spread between yields paid on user USD wallet and Vault balances versus underlying investment returns, and earns on cross-border FX/crypto conversions. Revenue is not publicly disclosed. The company has raised roughly $376,000 in disclosed equity capital across three small rounds in 2022-2023, employs 11-50 staff, and is operating across Lagos, Nairobi, and a US mailbox address. Major capital constraints from disclosed funding, pending M&A, and the breadth of multi-jurisdictional compliance requirements suggest the platform remains in an early scaling phase.
Hisa Inc firmographics
Firmographics- Name
- Hisa Inc
- Legal name
- Hisa Inc
- Website
- https://hisa.co
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hisa Inc is a multi-asset mobile and web trading platform enabling retail investors in Nigeria and Kenya to access local and global stocks, ETFs, crypto, and commodities from a single account, with AI-powered research, fractional shares, and multi-currency wallets.
- Ownership category
- akta.pro rank
Hisa Inc industry classification
Industry- Product category
- Retail Investment Brokerage
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Retail Crypto Brokerages (Simple Buy/Sell) (FSADAAAB)
- akta.pro secondary industries
- Brokerages & On/Off-Ramps (fiat rails, instant buy/sell) (FSAPADAG), Multi-Currency Accounts, Wallets & IBAN Services (FSAMAIAG)
Keywords
Where Hisa Inc is headquartered
LocationHeadquarters
- HQ city
- Nairobi
- HQ country
- Kenya
- HQ region
- Africa
Offices3 records
Markets served
Hisa Inc business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Trading Commission: Hisa charges a flat 1% fee on all trades across all markets and asset types, generating revenue from transaction volume on the platform.
- Interest on USD Wallet: Idle USD wallet balances earn 6% annual interest, paid out monthly. The platform generates revenue from the spread between the interest paid to users and what is earned through underlying investments.
- Vault Interest: Funds locked in Vaults earn up to 8% per annum paid monthly. Revenue may be generated from the spread on lending/investment of pooled funds.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Trading - 1% flat fee on all trades |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Hisa Inc product offering
Product offeringCore offering
Hisa operates a mobile and web trading platform that enables individual investors in Nigeria and Kenya to buy, sell, and hold stocks and ETFs listed on the NSE, NGX, NYSE, and NASDAQ, as well as crypto and commodities. The platform supports fractional shares starting at $1, multi-currency wallets (NGN, KES, USD), and an AI-powered research assistant called Atlas. Trade execution is routed through licensed broker partners including Alpaca Securities (US), Faida Investment Bank (Kenya), and Citi Investments Capital (Nigeria).
Product overview
Hisa is a multi-asset mobile and web trading platform that enables African investors to access local and global markets from a single app. The platform offers a unified product (Hisa 2.0) combining core trading for stocks, ETFs, crypto, and commodities with AI-powered tools (Atlas), savings products (Vaults, Wallet Interest), and advanced analytics. Users can invest in Nigerian (NGX), Kenyan (NSE), and US (NYSE, NASDAQ) markets with multi-currency wallet support (NGN, KES, USD), starting from $1 with fractional shares. The platform connects to licensed broker partners including Alpaca Securities (US), Faida Investment Bank (Kenya), and Citi Investments Capital (Nigeria) for trade execution and custody.
Differentiator
Problem solved
Functional benefit
Brands
- Atlas: AI-powered market research assistant integrated into the Hisa app, providing conversational research capabilities for company analysis, sector insights, and investment decision support.
- Hisa 2.0
- Vaults
- Chaka
Products and services
- Hisa 2.0 Trading Platform Mobile and web multi-asset trading platform that enables individual investors in Nigeria and Kenya to trade Nigerian, Kenyan, and US stocks and ETFs, as well as crypto and commodities, from a single account with $1 minimum investment and fractional share support.
- Vaults Goal-based savings and investment accounts offering up to 8% per annum interest paid monthly, where users set target amounts and timelines for specific financial goals and can withdraw or reinvest after the maturity date.
- Wallet Interest Interest-bearing USD wallet feature that pays 6% annual interest on idle balances with monthly payouts, enabling users to earn returns on cash while not actively invested.
- Multi-Currency Wallet Digital wallet supporting NGN, KES, and USD currencies that allows users to hold balances, fund accounts via direct debit, bank transfer, crypto deposits, or mobile money, and trade across Nigerian, Kenyan, and US markets from a single login.
- Atlas AI Assistant Conversational AI research assistant integrated into the Hisa app that answers natural-language queries on companies, sectors, financial metrics, ownership data, and investment products, delivering tailored analysis in real time.
Companies that use Hisa Inc
Customer profileSegments1 record
Ideal customer profiles1 record
Hisa Inc technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature10 records
Hisa Inc partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship and core.
- RisevestflagshipRisevest, a Nigerian wealth management platform, is in talks to acquire Hisa as part of its expansion strategy across Africa. The acquisition would allow Risevest to enter the Kenyan market using Hisa's existing infrastructure and licenses, accelerating regional growth. Discussions ongoing since late 2023.
- Alpaca Securities LLCcoreHisa partners with Alpaca, a fully licensed US brokerage, to provide access to US stocks, ETFs, and more. US trades are executed under US market regulations with global-standard execution and security. Alpaca is a FINRA-registered broker-dealer and member of SIPC.
- Faida Investment Bank LimitedcoreKenyan equities trading is facilitated by Faida Investment Bank, licensed and regulated by the Capital Markets Authority of Kenya (CMA). Faida serves as the broker for NSE-listed securities on the Hisa platform.
- Citi Investments Capital LimitedcoreNigerian equities trading is facilitated by Citi Investments Capital Limited, a dealing member of the Nigerian Exchange (NGX), through Chaka Technologies Limited as digital sub-broker licensed by Nigeria's SEC.
- Chaka Technologies LimitedcoreChaka Technologies Limited is the digital sub-broker licensed by Nigeria's SEC, facilitating Nigerian equities trading. Risevest acquired Chaka in September 2023. Chaka handles Nigerian jurisdiction operations under the Hisa platform.
- Risevest East Africa LimitedcoreRisevest East Africa Limited is the operating entity responsible for Kenya jurisdiction, handling legal, regulatory, and compliance matters for Hisa's Kenyan operations. Located at The Exchange, Westlands, Nairobi.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Hisa Inc competitors and assessment
Company assessmentDirect peers
- Bamboo: Bamboo is a Nigerian fintech offering Nigerian retail investors access to US-listed stocks via a mobile app. It is the closest direct competitor to Hisa in the Nigerian-US trading corridor, with similar fractional-share and mobile-first design and partnership with a US broker for execution.
- Risevest: Risevest is the Nigerian parent of Rise Vest Technologies Global Limited and operator of Hisa's Kenyan entity (Risevest East Africa Limited). It is comparable as both a peer and a potential acquirer: it offers dollar-denominated and Nigerian investment products to retail investors and has overlapping customer base with Hisa in Nigeria.
- Piggyvest: Piggyvest is a leading Nigerian savings and investment app serving retail users with managed portfolios and goal-based products. It is comparable as a Nigerian retail fintech competing for the same wallet share with similar goal-based savings and dollar-yield propositions overlapping Hisa's Vaults feature.
- Trove (Chaka): Trove is the rebrand of Chaka, Hisa's predecessor platform and now a Chaka Technologies product post-Risevest acquisition. It serves the same Nigerian retail audience for local and US stock investing under a parallel app, competing head-to-head with Hisa's Nigeria offering.
Broad incumbents
- Interactive Brokers: Interactive Brokers is a global, multi-asset broker providing retail and institutional access to US and international equities, options, futures, and FX. It is comparable as the high-end incumbent model Hisa replicates via Alpaca for African retail clients aspiring to global investing.
- eToro: eToro is a multi-asset retail brokerage offering stocks, ETFs, crypto, and commodities with social and educational features via a single mobile/web app. It is comparable as the global template Hisa's product design (Time Machine, news feed, multi-asset wallet) closely resembles at a retail-friendly price point.
- Trading 212: Trading 212 is a multi-asset retail broker with mobile-first design, fractional shares, and zero-commission pricing across global markets. It is comparable as a benchmark for Hisa's low-friction, mobile-first retail investing UX and multi-currency positioning.
Emerging players
- Tiger Brokers: Tiger Brokers (UP Fintech) is an Asia-origin retail broker expanding into US, Singapore, Hong Kong, and Australia with mobile-first trading and fractional shares. It is comparable as a fast-growing retail broker using technology and AI to attack incumbent brokers in emerging markets - the same playbook Hisa is pursuing in Africa.
Others
- Alpaca Securities: Alpaca is a FINRA-registered US broker-dealer and Hisa's execution partner for US equities. It is comparable as the embedded-broker infrastructure layer that powers Hisa's US market offering and as a peer of similar embedded-fintech brokerage plays serving other regional apps globally.
Regional players
- Moniepoint: Moniepoint is a Nigerian business banking and payments platform serving SMEs and retail users with mobile wallets. It is comparable as a top-of-funnel Nigerian fintech competitor for the same mobile-first user base, and as a regional benchmark for distribution scale Hisa would need to reach to dominate the Nigerian retail investor segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Hisa Inc social profiles
Digital presenceHisa Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hisa Inc leadership team
Management profileNumber of profiles
Hisa Inc funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hisa Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hisa Inc
What does Hisa Inc do?
Hisa operates a mobile and web trading platform that enables individual investors in Nigeria and Kenya to buy, sell, and hold stocks and ETFs listed on the NSE, NGX, NYSE, and NASDAQ, as well as crypto and commodities. The platform supports fractional shares starting at $1, multi-currency wallets (NGN, KES, USD), and an AI-powered research assistant called Atlas. Trade execution is routed through licensed broker partners including Alpaca Securities (US), Faida Investment Bank (Kenya), and Citi Investments Capital (Nigeria).
Is Hisa Inc a public or private company?
Hisa Inc is a private company. It is classified as corporate owned and is currently operating.
When was Hisa Inc founded?
Hisa Inc was founded in 2020. It employs 11 to 50 people.
Where is Hisa Inc based?
Hisa Inc is headquartered in Nairobi, Kenya, in the Africa region.
How does Hisa Inc make money?
Three revenue lines are on record. Trading Commission is the primary driver. The others are interest on USD Wallet and vault Interest.
Who are Hisa Inc's main competitors?
Direct peers on record are Bamboo, Risevest, Piggyvest and Trove (Chaka). Broad incumbents are Interactive Brokers, eToro and Trading 212. Tiger Brokers is listed as an emerging player. Alpaca Securities is listed as an others. Moniepoint is listed as a regional player.
Does Hisa Inc have an API?
No public API is recorded for Hisa Inc.
What industry is Hisa Inc in?
Hisa Inc's product category is Retail Investment Brokerage. Its primary akta.pro industry code is FSADAAAB, Retail Crypto Brokerages (Simple Buy/Sell), with a secondary code of FSAPADAG, Brokerages & On/Off-Ramps (fiat rails, instant buy/sell). Its NAICS code is 5231 and its SIC code is 6200.