Faida Investment Bank

What Faida Investment Bank does

Faida Investment Bank Limited is a privately held Kenyan investment bank founded in 1995 and headquartered at Crawford Business Park, State House Road, Nairobi, operating as a member of the Nairobi Securities Exchange and the Rwanda Stock Exchange under the oversight of the Capital Markets Authority. Its core product set spans brokerage services (buying and selling equities and fixed income for retail and institutional clients on the NSE and RSE), a markets and institutional research function producing fundamental analysis on quoted Kenyan companies, and corporate finance advisory including capital raising, rights issues, and transaction advisory for public and private sector clients. Distribution is anchored on a self-serve digital stack: the proprietary Faida M-Trader mobile application on iOS and Android with M-Pesa Paybill deposit integration, the ActiveTrader web trading portal, and a research desk publishing daily and weekly market commentary. Faida also distributes managed futures products through a partnership with NFA-registered Paragon Global Markets, giving East African clients access to USD-denominated alternative investments, and has a strategic partnership with UK-based VSA Capital to extend its international investment banking capability.

The business model is a hybrid of transaction-based and fee-based revenue. Brokerage commissions on NSE transactions are charged at 1.84% for trades above KES 100,000 and 2.10% below that threshold, layering brokerage commission, CDSC and CMA levies, and NSE transaction levy into a single per-trade take rate settled on a T+3 cycle. Corporate finance mandates generate advisory fees tied to capital raising and rights issue transactions, including the I&M Bank Rwanda 2020 Rights Issue in which Faida, jointly with I&M Burbidge Capital, achieved a 12% oversubscription. Managed futures distribution and ongoing research subscriptions add secondary fee streams. Customer segments span individual retail investors, institutional investors, corporate clients, and a smaller pool of sophisticated investors for managed futures, marketed through content (research reports and weekly commentary), the mobile app, and corporate investor briefings. Faida positions itself as a market leader in Kenyan secondary trading, supported by exchange memberships, regulatory licensing, and award-recognised research output rather than technology differentiation.

Name

Faida Investment Bank

Legal name

Faida Investment Bank Limited

Website

https://fib.co.ke

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Faida Investment Bank is a privately held Kenyan investment bank that provides brokerage, corporate finance advisory, fundamental research, and managed futures products to retail, institutional, and corporate clients trading on the Nairobi Securities Exchange and Rwanda Stock Exchange.

Ownership category

akta.pro rank

Product category

Investment Banking & Securities Brokerage

NAICS

Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Portfolio Management and Investment Advice (523940)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Investment Advice (6282)

akta.pro primary industry

Equity Capital Introduction & Prime Services (FSACAFAK)

akta.pro secondary industries

Debt & Capital Advisory (Debt Raising, Refinancing, Private Credit) (BPAHAOAD), Investment Management Advisory (RIA) (FSAEAAAB)

Keywords

• Securities brokerage services
• Corporate finance advisory
• Institutional market research
• Managed futures investments
• Online equity trading

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Brokerage Services: Commissions earned from buying and selling shares (stocks) of publicly quoted companies as well as fixed income securities on behalf of investing public at the Nairobi Securities Exchange and Rwanda Stock Exchange. Commission rates are 1.84% for transactions above KES 100,000 and 2.1% for transactions below KES 100,000, comprising brokerage commission, CDSC transaction levy, CMA transaction levy, CDSC guarantee fund, NSE transaction levy, and CMA guarantee fund.
2. Corporate Finance Advisory: Transaction advisory services including capital raising, rights issues, and strategic transaction support. Services span both public and private sectors with transaction advisory skills and capital raising expertise.
3. Managed Futures: Partnership with Paragon Global Markets to provide managed futures investment products to East African clients. CTAs (Commodity Trading Advisors) generate returns by taking positions in financial instruments, currencies and commodities, offering USD-denominated alternative investment with daily liquidity.
4. Research Services: Market research department conducts fundamental research on quoted companies, providing investment recommendations, market information, and guidance to clients on an ongoing basis.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Faida Investment Bank is a Kenyan investment bank that provides securities brokerage services on the Nairobi Securities Exchange and Rwanda Stock Exchange through its proprietary Faida M-Trader mobile app and online trading platform. The bank also delivers corporate finance advisory (capital raising, rights issues, transaction advisory), markets and institutional research, and managed futures products distributed via a partnership with Paragon Global Markets.

Product overview

Faida Investment Bank is a Kenyan investment bank operating as a single unified service platform offering brokerage, research, and advisory services. The core product portfolio consists of the Faida M-Trader mobile app and Online Trading Platform for securities trading, supported by Markets and Institutional Research providing fundamental analysis, and Corporate Finance Advisory for transaction services. The Managed Futures offering, developed through Paragon Global Markets partnership, extends the portfolio to alternative investments. All services are anchored on the Nairobi Securities Exchange and Rwanda Stock Exchange memberships for secondary market trading.

Differentiator

Problem solved

Functional benefit

Brands

• Faida M-Trader: Mobile trading application for buying and selling shares on Nairobi Securities Exchange and Rwanda Stock Exchange.
• Faida Investment App

Products and services

• Brokerage Services Buying and selling of shares (stocks) of publicly quoted companies as well as fixed income securities on behalf of the investing public at the Nairobi Securities Exchange and Rwanda Stock Exchange. Commission rates are 1.84% for transactions above KES 100,000 and 2.1% for transactions below KES 100,000, comprising brokerage commission plus CDSC, CMA, and NSE levies and guarantee funds.
• Faida M-Trader Mobile App Mobile trading application available on iOS and Android that enables clients to buy and sell shares listed on the Nairobi Securities Exchange and Rwanda Stock Exchange, access live market data, view account statements, open accounts, and deposit funds via M-Pesa.
• Online Trading Platform (ActiveTrader) Web-based securities trading platform hosted at faida.kenyaonlinetrading.com that enables clients to register accounts, execute equity trades, and manage their securities accounts remotely.
• Markets and Institutional Research Fundamental research on quoted companies using established valuation techniques to forecast future performance, providing market information, investment perspective, and ongoing guidance to clients. Includes daily and weekly market reports and investment recommendations.
• Corporate Finance Advisory Transaction advisory services including capital raising expertise and experience in public and private sector transactions, including serving as Joint Lead Transaction Advisors for rights issues and capital markets transactions.
• Managed Futures Alternative investment product offered in partnership with Paragon Global Markets (NFA-registered, New York) enabling East African clients to invest in futures contracts across financial instruments, currencies, and commodities, with USD-denominated investments, daily liquidity, and segregated accounts.

Quantifiable outcome

• 12% oversubscription achieved for I&M Bank Rwanda rights issue as Joint Lead Transaction Advisor

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• VSA CapitalcoreStrategic or Co-development Partner · 3 November 2020Strategic partnership with VSA Capital, an international investment banking and broking firm. The partnership is aimed at enhancing Faida's international investment banking capabilities and market reach.
• Paragon Global MarketscoreTechnology or IntegrationPartnership with Paragon Global Markets, an independent introduction broker domiciled in New York, N.Y. and registered with the National Futures Association (NFA), U.S.A. Through this partnership, Faida provides clients in East Africa with managed futures investment opportunities - alternative investment strategies using futures contracts managed by Commodity Trading Advisors (CTAs).
• I&M Burbidge CapitalminorStrategic or Co-development PartnerJoint Lead Transaction Advisors with I&M Burbidge Capital for the I&M Bank (Rwanda) PLC 2020 Rights Issue. Successfully delivered 12% oversubscription for the rights issue.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Kestrel Capital (formerly Kestrel Securities): Kenyan stockbroker and investment adviser operating on the NSE with research, brokerage, and corporate finance offerings. Closely comparable in scale and product set to Faida.
• Genghis Capital Investment Bank: Kenyan investment bank offering brokerage on the NSE, corporate finance advisory, and asset management. Most directly comparable domestic peer, similar size and product mix in the Kenyan capital markets.
• Dyer & Blair Investment Bank: Established Kenyan investment bank providing securities brokerage, research, and corporate finance services on the NSE. Direct competitor in the same brokerage and advisory segments.
• Apex Africa Capital: Kenya-based investment bank providing brokerage, research, and corporate finance advisory. Similar full-service, mid-sized investment banking model in the same market.
• NIC Capital: NSE-licensed stockbroker and investment advisor in Kenya offering trading, research, and advisory. Direct peer across Faida's core brokerage and investment advisory services.

Broad incumbents

• EFG Hermes: Leading regional investment bank with brokerage, research, and asset management across the Middle East and North and East Africa. Overlaps with Faida on research, equity brokerage, and East Africa advisory mandates.
• Equity Stockbrokers (Equities Department, Equity Group): Brokerage arm of Equity Group Holdings, one of Kenya's largest banking groups. Larger incumbent with overlapping NSE brokerage and research, leveraging the parent bank's distribution scale.
• Old Mutual Securities (Sanlam Investments East Africa): East African investment and securities affiliate of a large pan-African financial services group. Competes in NSE brokerage, advisory, and research as part of a broader financial services platform.

Emerging players

• African Alliance: Pan-African investment bank with presence in Kenya and other African markets, offering advisory, capital raising, and securities services. Comparable on the corporate finance side, broader geographic footprint.

Regional players

• SBG Securities (formerly Afrifocus Securities): South African stockbroker and research provider with a pan-African institutional research footprint. Comparable as a regional brokerage and research peer, primarily competing for cross-border institutional clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/FIB_Kenya

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Faida Investment Bank