What Oxygen Freejumping does

Oxygen Freejumping, now operating as Oxygen Activeplay, is a UK-based multi-site indoor trampoline and activity park operator founded in 2015. The company runs 13 parks across England — including locations in Acton, The O2 (London), Croydon, Romford, Reading, Rayleigh, Manchester (MediaCity), Wilmslow, York, Coventry, Derby, Leicester, and Nottingham — with corporate headquarters in London and two registered legal entities (OFJ London Limited and OFJ Midlands Limited). Each park delivers a standardized activity platform built on interconnected trampolines, dodgeball courts, ninja challenge courses, climbing walls, high ropes, giant airbags, and reaction walls, supplemented by age-specific programming including toddler sensory play (ages 0-5), SEN Peaceful Play sessions, and supervised 'Hero Crew' activities.

The business is direct-to-consumer, monetizing through a mix of pay-per-visit entry fees (open play sessions), birthday party packages with food and private rooms, on-site food and beverage sales, gift vouchers, and subscription-style membership and seasonal pass programs (e.g., the £35 Summer Passport to Play). Distribution is dominated by online booking through the oxygenactiveplay.co.uk website, with on-site counter sales. The company has secured a premium venue partnership at The O2 Arena and operates co-branded integrations with Red Kangaroo (Coventry and Nottingham) and Boost (Leicester) trampoline brands. Headcount is reported at 251-500, and the company has received one disclosed growth funding round of approximately $14.4M from Beechbrook Capital in February 2016. No further funding rounds, acquisitions, or revenue figures are disclosed.

Name

Oxygen Freejumping

Legal name

OFJ London Limited, OFJ Midlands Limited

Website

https://oxygenfreejumping.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Short description

Oxygen Freejumping (Oxygen Activeplay) is a UK operator of 13 indoor trampoline and activity parks serving families with children, generating revenue from play session fees, birthday parties, memberships, and on-site food and beverage.

Ownership category

akta.pro rank

Product category

Indoor Activity Parks

NAICS

Amusement Parks and Arcades (7131), Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Trampoline & Active Play Parks (Trampoline, Ninja/Obstacle, Indoor Active Parks) (THAJAEAJ)

akta.pro secondary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

Keywords

• Indoor trampoline parks
• Children's activity centers
• Family entertainment venues
• Birthday party hosting
• Adventure play facilities

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Entry/Play Session Fees: Pay-per-visit fees for access to park activities including trampolines, climbing, soft play, and ninja challenges. Customers book sessions online in advance or at park counters.
2. Birthday Party Packages: Party packages including access to all park activities, food, and private party area bookings for children's celebrations.
3. Membership Subscriptions: Annual or monthly membership programs offering unlimited or discounted access to park facilities and priority booking.
4. Food and Beverage: On-site catering including cafe meals, snacks, and drinks. Online meal deals and afternoon pass packages combining play with food.
5. Gift Vouchers: Prepaid gift cards available for purchase, enabling gifting of park experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Oxygen Freejumping operates a 13-location chain of indoor trampoline and activity parks across the UK, charging per-session entry fees for interconnected trampolines, dodgeball, climbing walls, high ropes, ninja courses, soft play, and reaction walls. The business also sells birthday party packages, on-site food and beverage, gift vouchers, and recurring memberships, with age-specific programming such as toddler play sessions and SEN Peaceful Play.

Product overview

Oxygen Activeplay (formerly Oxygen Freejumping) operates as a unified indoor trampoline and activity park chain with 13 locations across the UK. The company offers a single integrated product platform centered around open play sessions (Freejumping) and celebratory events (birthday parties), supplemented by age-specific offerings including toddler play, SEN Peaceful Play, and soft play areas. The activity portfolio spans interconnected trampolines, dodgeball, ninja challenges, climbing walls, high ropes, giant airbags, and reaction walls. The company also provides seasonal and promotional offers including Summer Passport to Play memberships, group discounts, meal deals, and gift vouchers. Individual parks may vary in available activities, and some locations feature partner brands (Red Kangaroo at Coventry and Nottingham; Boost at Leicester).

Differentiator

Problem solved

Functional benefit

Products and services

• Open Play (Freejumping) Per-session open play offering customers access to the full park including interconnected trampolines, dodgeball, ninja challenges, climbing walls, high ropes, giant airbags, and reaction walls; targeted at children ages 4+ and accompanying families.
• Birthday Parties Birthday party packages that include access to all park activities, food, and a private party area for children celebrating birthdays.
• Toddler Play Supervised play sessions for toddlers and mini bouncers featuring games, dances, and challenges led by the Hero Crew team, for children aged 0-5.
• Toddler Parties (0-5) Bouncing parties for children aged 0-5 featuring mini-trampolines, soft play, and activities, with party food served in a private area.
• SEN Peaceful Play One-hour peaceful play sessions designed for children with special educational needs, offering the Freejump experience in a calmer, sensory-reduced environment.
• Indoor Soft Play Indoor soft play areas designed for babies and toddlers to be entertained and active in a safe environment.
• Family Play Family-friendly play sessions allowing families to enjoy the park's activities together.
• Memberships Recurring annual or monthly membership programs offering unlimited or discounted access to park facilities and priority booking.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Red KangaroominorOthersRed Kangaroo brand operates at Coventry and Nottingham park locations. Co-branding relationship where Red Kangaroo trampoline facilities are featured within Oxygen Activeplay parks.
• BoostminorOthersBoost brand featured at Leicester park location. Co-branding relationship where Boost facilities are integrated within Oxygen Activeplay parks.
• The O2 ArenacoreOthersPremium venue partnership for Oxygen Activeplay location at The O2 in London. The O2 is a major entertainment venue providing high-visibility, premium location for the activity park.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Flip Out: UK trampoline and active play park operator directly competing with Oxygen in the same indoor family-entertainment category with interconnected trampolines, ninja courses, and birthday party offerings.
• Gravity Active Entertainment: UK-based trampoline park chain offering comparable interconnected trampolines, ninja courses, and party packages, making it a direct head-to-head competitor in the same product category and customer segment.
• Bounce Inc: Indoor trampoline and active play operator in the UK with similar Freejumping-style offerings, party packages, and toddler sessions targeting the same family demographic.
• Go Ape: UK operator of adventure and aerial activity experiences (ropes courses, zip lines, high ropes) that overlap with Oxygen's climbing walls and high ropes offerings for the family adventure-entertainment buyer.
• The Bear Grylls Adventure: UK adventure and active-play destination offering climbing, high ropes, and family activities similar to Oxygen's climbing walls, ninja courses, and high ropes offerings.
• AirHop: Indoor trampoline park operator with multiple UK sites and comparable offerings including open jump, toddler sessions, dodgeball, and party packages targeting the same family demographic.

Broad incumbents

• Sky Zone: Global trampoline park franchise with UK sites offering open-jump and party packages; comparable product category and customers but operates as a wider franchised network rather than an Oxygen-equivalent operator.
• David Lloyd Leisure: Large UK family leisure club operator with racquet sports, swimming, and children's activities that overlap with Oxygen on family recreation and memberships, though at a broader, premium-club scale.
• Hollywood Bowl: UK ten-pin bowling and family entertainment centre chain offering similar high-street family entertainment, party packages, and food/beverage bundles as Oxygen's indoor activity parks.
• Tenpin: UK bowling and family entertainment centre operator with party packages and group bookings serving the same family-outing discretionary leisure market as Oxygen's activity parks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/oxygenfreejump
• Facebookfacebook.com/oxygenfreejumping
• LinkedInlinkedin.com/company/oxygenfreejumping

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oxygen Freejumping