The O2 Arena
The O2 Arena is a London entertainment venue complex operated by AEG Europe, hosting concerts, sporting events, and corporate conferences across a 20,000-capacity main arena, the 2,700-capacity indigo venue, and supporting attractions including retail, dining, and a rooftop climb experience.
- Company typePrivate
- Founded2007
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What The O2 Arena does
The O2 Arena is a London-based entertainment venue complex operated by AEG Europe through its subsidiary Ansco Arena Limited. Originally opened as the Millennium Dome in 2000 and rebranded under AEG in 2007, the venue consists of the main 20,000-capacity arena for concerts, sporting events, and televised ceremonies; the secondary indigo at The O2 (up to 2,717 standing / 1,600 seated); the Up at The O2 rooftop climb attraction; and an integrated destination mix of outlet shopping (60+ brands), F&B, and entertainment attractions (Cineworld, iFLY, TOCA Social, Hollywood Bowl, Padel Social Club, Mamma Mia! The Party, and others). It hosts roughly 200 public shows per year and serves three primary customer groups: live entertainment consumers buying tickets through the AXS platform, corporate event organizers hiring venues for 800-20,000-guest conferences and galas, and premium/membership customers purchasing annual Club 101, Encore Seats, or private suite entitlements.
The business model is a hybrid transaction-and-subscription venue operator. Transaction revenue comes from ticket sales (sold via AXS under STAR Council secure-ticketing), corporate venue hire starting from £850 for private climbs to multi-thousand-pound 12-hour corporate events, Up at The O2 climb experiences (weekday daytime £850 to weekend evening £1,660), F&B and retail concessions. Recurring subscription revenue is generated through annual premium memberships (Club 101, Encore Seats, private suites for 15-28 guests across ~200 shows) and the Qatar Airways-branded NinetyThird members club. The platform also leverages flagship sponsor partnerships with O2 (Telefonica UK) for naming rights, American Express for hospitality, Qatar Airways for the members club, and Virgin Media for in-venue entertainment, alongside accessibility partnerships with Nimbus Disability and Hidden Disabilities Sunflower that differentiate it in public-sector and corporate procurement.
Core technology is operational rather than productized: an event management and venue operations stack supporting ticketing through AXS, a 3D Virtual Arena Map for seat selection, the Nimbus Access Card integration for accessible booking, and Ubeya for AI-assisted workforce scheduling. The O2 functions as a physical destination and event host within AEG's global venue portfolio rather than as a software or technology provider.
The O2 Arena firmographics
Firmographics- Name
- The O2 Arena
- Legal name
- Ansco Arena Limited
- Website
- https://theo2.co.uk
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The O2 Arena is a London entertainment venue complex operated by AEG Europe, hosting concerts, sporting events, and corporate conferences across a 20,000-capacity main arena, the 2,700-capacity indigo venue, and supporting attractions including retail, dining, and a rooftop climb experience.
- Ownership category
- akta.pro rank
The O2 Arena industry classification
Industry- Product category
- Live Entertainment Venue
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (7112)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA)
- akta.pro secondary industries
- Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF), Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE)
Keywords
Where The O2 Arena is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The O2 Arena business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Ticket Sales: Primary revenue stream from concerts, sporting events, and entertainment performances. Tickets sold through AXS ticketing platform with various price tiers including general admission, premium seating, and VIP experiences.
- Venue Hire: Corporate venue hire for conferences, awards ceremonies, gala dinners, and private events. The O2 arena accommodates 800 to 20,000 people; indigo at The O2 accommodates 540 to 2,717 guests depending on configuration.
- Premium Memberships and Suites: Annual memberships including Club 101, Encore Seats, and private suites offering guaranteed access to shows, premium hospitality, VIP parking, and exclusive lounge access. Suites accommodate 15-28 people for around 200 shows annually.
- Up at The O2: Outdoor climb experience over the iconic roof offering panoramic 360-degree views of London. Group climbs, private events, and special packages available.
- Food, Beverage, and Retail: On-site restaurants, bars, outlet shopping with 60+ brands offering up to 70% off RRP, and entertainment attractions including Cineworld, Hollywood Bowl, and iFLY Indoor Skydiving.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | indigo at The O2 venue hire for corporate events including 12-hour hire, in-house AV, furniture, venue managers, and technical support |
| Subscription | Annual | Club 101 annual membership with guaranteed seats, exclusive lounge access, complimentary food, VIP entry, and private bar |
| Subscription | Annual | Encore Seats membership for 10-13 shows annually with priority access to all public shows |
| Unit Pricing | Pay-as-you-go | indigo at The O2 VIP upgrades including Lounge Pass and Purple Lounge packages |
| Unit Pricing | Pay-as-you-go | Disabled access parking at The O2 car parks |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
The O2 Arena product offering
Product offeringCore offering
The O2 Arena operates a multi-venue entertainment complex in Greenwich, London, hosting live concerts, sporting events, televised award shows and family entertainment, alongside corporate venue hire (800–20,000 capacity) and the smaller indigo at The O2 (up to 2,717). The complex also runs the Up at The O2 roof climb attraction, outlet shopping with 60+ brands, restaurants and bars, premium membership programmes (Club 101, Encore Seats, private suites) and on-site entertainment attractions such as Cineworld, iFLY Indoor Skydiving and Hollywood Bowl.
Product overview
The O2 Arena is a major entertainment complex operated by AEG Europe, functioning as a multi-venue destination rather than a technology product company. The portfolio consists of the main O2 Arena venue (capacity 800-20,000 for concerts and conferences), the smaller indigo at The O2 venue (up to 2,700 capacity), and the Up at The O2 climbing attraction. Supporting offerings include premium hospitality through suites and membership programs (Club 101, Encore Seats), VIP packages for indigo events, outlet shopping with over 60 brands, diverse dining and entertainment attractions (Cineworld, iFLY, TOCA Social, etc.), and comprehensive accessibility services. The venue primarily serves as an event host and venue operator rather than a technology or software provider.
Differentiator
Problem solved
Functional benefit
Brands
- indigo at The O2: A smaller, more intimate venue within The O2 complex, seating up to 2,717 guests. Used for concerts, corporate events, private hire, comedy shows, and conferences.
- Up at The O2
- Club 101
- Encore Seats
- The NinetyThird by Qatar Airways
Products and services
- The O2 Arena (main venue) Main 20,000-capacity concert and entertainment venue at The O2 complex, hosting major live music, sporting events and televised events including the BRIT Awards. Capacity ranges from 800 to 20,000 depending on configuration, and the venue is available for concerts, awards nights, gala dinners and corporate conferences for live entertainment consumers and corporate event organisers.
- indigo at The O2 Smaller, flexible secondary venue within The O2 complex with standing capacity up to 2,717 and seated capacity up to 1,600. Used for concerts, corporate events, private hire, comedy shows and conferences, accommodating 540 at a sit-down banquet or 360 at cabaret style. Targeted at corporate event organisers and promoters needing a more intimate, configurable space.
- Corporate venue hire (O2 Arena & indigo at The O2) B2B venue-hire service for conferences, awards ceremonies, gala dinners, product launches and private events, with packages starting from £850 for private group climbs up to £1,660 for weekend evening sessions and 12-hour venue rental including in-house AV, furniture, venue managers and technical support. Capacity ranges from 800 to 20,000 (Arena) and 540 to 2,717 (indigo) and is sold via a dedicated enterprise sales team at [email protected].
- Up at The O2 Outdoor guided climb experience ascending 52 metres over the iconic O2 roof with 360-degree London views. Includes standard, sunset, twilight, wheelchair and group climbs for up to 30 people, plus private events and special packages. Sold directly via upattheo2.co.uk for individual consumers, groups and private event clients.
- Club 101 membership Exclusive annual membership on Level 1 near the stage with private lounge bar, complimentary food at shows and VIP fast-track entry. Members choose 50, 75 or 100 included events per year with a guaranteed right to buy tickets for any show, capped at 45 members. Sold via dedicated account managers as a recurring subscription.
- Encore Seats membership Annual premium seats membership in Blocks 101, 102, 103 or 111 on Level 1 with priority access before public ticket sales, a dedicated Account Manager and valet parking at members' rates. Covers approximately 10–13 shows per year. Recurring annual subscription sold via [email protected].
- Private VIP suites Private suites accommodating 15–28 guests for all 200 public shows per year with premium hospitality, branded signage and VIP service, designed for corporate client entertainment and high-net-worth buyers. Sold via dedicated account managers.
- indigo at The O2 VIP upgrades (Lounge Pass, Quick Pass, Purple Lounge) À la carte VIP upgrade options for indigo at The O2 events. Lounge Pass includes Purple Lounge access, private fast-queue entry and one drink from £10; Purple Lounge Packages bundle a premium balcony seat with the Lounge Pass. Sold on a pay-as-you-go basis at point of purchase.
- The NinetyThird by Qatar Airways Members' club at The O2 operated in partnership with Qatar Airways, offering premium hospitality experiences to members. Targeted at high-net-worth consumers and corporate hospitality buyers seeking an exclusive venue within the complex.
- Mamma Mia! The Party Immersive theatrical dining experience at The O2 created by Björn Ulvaeus, featuring ABBA music, a Greek taverna setting and a four-course Mediterranean meal over four hours. Targeted at consumer experiential diners, tourist groups and group bookings.
- Outlet Shopping at The O2 On-site outlet shopping destination featuring over 60 brands with discounts up to 70% off recommended retail price. Operated by subsidiary Waterfront GP Limited. Targets individual consumers and tourist shoppers visiting the venue complex.
- Entertainment Avenue attractions Collection of on-site entertainment attractions including Activate, Boom Battle Bar, Clip 'n Climb, Cineworld, Guinness World Records: London, Hollywood Bowl, iFLY Indoor Skydiving, Oxygen Activeplay, Padel Social Club, TOCA Social, Thrill Coaster, O2 Shop and Virgin Media Gamepad. Sold directly to individual consumers visiting the complex.
- Accessibility services Comprehensive venue accessibility offering including accessible seating on all levels, wheelchair access, assistance dog accommodations, accessible toilets (with Changing Places units), assistive listening devices, accessibility kits, sensory bags and Safe Space support area. Supported by Nimbus Disability / Access Card integration and Hidden Disabilities Sunflower. Available to disabled ticket buyers and visitors at no additional charge.
Quantifiable outcome
- 77 million concert tickets sold globally in 2024 with $7.6 billion in gross revenue, demonstrating strong demand for live entertainment venues like The O2
- +1 more outcomes
Companies that use The O2 Arena
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
The O2 Arena technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
The O2 Arena partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, supportive and flagship.
- AEG (Anschutz Entertainment Group)coreAEG is the owner and operator of The O2. Ansco Arena Limited (a subsidiary of AEG) owns and operates the venue. AEG manages all aspects of venue operations, programming, and event management.
- AXScoreAXS is the authorized primary ticket agent for The O2, handling all public ticket sales. AXS's resale marketplace is the official ticket resale platform. Both The O2 and AXS are members of the STAR Council (Secure Tickets from Authorised Retailers).
- Nimbus Disability / The Access CardcorePartnership with Nimbus Disability to provide accessible ticketing through The Access Card, a universal way of communicating access requirements for disabled persons. Enables online accessible ticket booking without needing to contact the venue separately.
- Hidden Disabilities SunflowersupportiveThe O2 works with Hidden Disabilities Sunflower to provide support for guests with hidden disabilities, offering sunflower lanyards and accessibility assistance.
- Attitude is EverythingsupportivePartnership with Attitude is Everything to improve accessibility for deaf and disabled music fans at The O2 venue.
- Performance InterpretingsupportivePartnership providing performance interpreting services for deaf and hard-of-hearing guests attending events at The O2.
- O2 (Telefonica UK)flagshipNaming rights partner for The O2. The O2 is the brand name for the arena, originally opened as the Millennium Dome and rebranded following sponsorship by O2 (Telefonica UK).
- American ExpressflagshipAmerican Express is a major sponsor and partner of The O2, with the American Express Lounge available for premium card members. Amex is visible throughout the venue branding.
- Qatar AirwaysflagshipBrand sponsor with The NinetyThird by Qatar Airways, a new members club at The O2. Qatar Airways branding appears throughout the venue.
- Virgin MediasupportiveBrand sponsor of The O2, appearing throughout the venue. Also provides Virgin Media Gamepad entertainment attraction within the venue.
- DHLsupportiveLogistics partner for The O2, providing shipping and logistics services for events and venue operations.
- IFS Cloud Cable CarsupportiveEmirates Air Line (IFS Cloud Cable Car) provides aerial transport access to The O2 from the Royal Docks, offering step-free access with lifts and wide aisle gates.
- UbeyasupportiveWorkforce management software provider used by The O2 for recruiting staff, assigning shifts, tracking attendance, and processing payroll. Ubeya's AI-driven scheduling helps reduce last-minute staffing gaps at large-scale live events.
- Uber Boat by Thames ClipperssupportiveRiver bus service providing transport access to The O2 via North Greenwich Pier, which is step-free and wheelchair accessible.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
The O2 Arena competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
The O2 Arena social profiles
Digital presenceThe O2 Arena compliance and trust
Trust signalCompliance1 record
The O2 Arena financial estimates
Financial estimateRevenue estimate
Valuation estimate
The O2 Arena leadership team
Management profileNumber of profiles
Profiles1 record
The O2 Arena subsidiaries and ownership
Company hierarchySubsidiaries3 records
The O2 Arena funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The O2 Arena M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The O2 Arena
What does The O2 Arena do?
The O2 Arena operates a multi-venue entertainment complex in Greenwich, London, hosting live concerts, sporting events, televised award shows and family entertainment, alongside corporate venue hire (800–20,000 capacity) and the smaller indigo at The O2 (up to 2,717). The complex also runs the Up at The O2 roof climb attraction, outlet shopping with 60+ brands, restaurants and bars, premium membership programmes (Club 101, Encore Seats, private suites) and on-site entertainment attractions such as Cineworld, iFLY Indoor Skydiving and Hollywood Bowl.
Is The O2 Arena a public or private company?
The O2 Arena is a private company. It is classified as corporate owned and is currently operating.
When was The O2 Arena founded?
The O2 Arena was founded in 2007. It employs 101 to 250 people.
Where is The O2 Arena based?
The O2 Arena is headquartered in London, United Kingdom, in the Europe region.
How does The O2 Arena make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are venue Hire, premium Memberships and Suites, up at The O2 and food, Beverage, and Retail.
Does The O2 Arena have an API?
No public API is recorded for The O2 Arena.
What industry is The O2 Arena in?
The O2 Arena's product category is Live Entertainment Venue. Its primary akta.pro industry code is MPAGALAA, Arena & Stadium Operations (Large-Capacity Venues), with a secondary code of THAHAAAF, Sports & Arena Event Venues (Stadiums, Arenas). Its NAICS code is 71131 and its SIC code is 7900.