What 123sonography does

123 Sonography GmbH, founded in 2010 and headquartered in Vienna, Austria, operates an online medical education platform that delivers self-paced ultrasound and echocardiography training to individual healthcare professionals and medical institutions worldwide. The platform offers a structured curriculum across echocardiography, abdominal, musculoskeletal, vascular, lung, emergency/critical care, OB/GYN, and point-of-care ultrasound (POCUS), organized into diploma programs (BachelorClass, MasterClass, FocusClass). Core technology consists of a cloud-based video learning management system layered with AI features: SonoAssistant (an AI-powered retrieval-augmented tutor drawing on 1,000+ ultrasound loops), AI-Powered Smart Search for course discovery, and AI-generated translations in Spanish, Arabic, French, and Portuguese. Content is authored with key opinion leaders including Prof. Thomas Binder (Medical University of Vienna) and faculty from Mayo Clinic, Charité Berlin, and Royal Brompton Hospital, and is aligned with ESC, EACVI, ASE, ACC, and AHA guidelines with CME accreditation through AMA PRA Category 1, UEMS, and EBAC.

The company operates a product-led growth model monetized through tiered time-based course subscriptions priced from approximately $174 (1-month access for entry-level courses) to $4,128 (24-month access for the flagship Echo MasterClass), with a 50% student discount, a 30-day money-back guarantee, and a parallel institutional licensing channel for hospitals and group buyers. Free lectures per course serve as lead magnets. Distribution is direct-to-consumer via the 123sonography.com website plus inbound content marketing (blog, SEO, email, intro quiz, video/podcast) and community/word-of-mouth referrals, supported by AI-enabled global localization. The platform claims a user base of 400,000+ healthcare professionals, an average 4.8/5 course rating, and 200+ available CME credits. The company is privately held and largely bootstrapped, with only one disclosed funding round ($868K in June 2018) and one disclosed acquisition (Sonoworld, February 2019) in its history, and currently operates with 11–50 employees.

Name

123sonography

Legal name

123 Sonography GmbH

Website

https://123sonography.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

123sonography is a Vienna-based online education platform delivering self-paced echocardiography and ultrasound training courses — CME-accredited and led by international key opinion leaders — to 400,000+ individual healthcare professionals globally, monetized through tiered subscriptions and an institutional licensing channel.

Ownership category

akta.pro rank

Product category

Medical Ultrasound E-Learning

NAICS

Educational Services (61), Exam Preparation and Tutoring (611691), Educational Support Services (6117)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Healthcare & Clinical Simulation (Surgery, Nursing, EMT, Patient Interaction) (EDAFAJAC)

akta.pro secondary industry

Medicine & Allied Health (Clinical) (EDAGABAG)

Keywords

• Echocardiography training
• Ultrasound education
• Medical e-learning
• CME-accredited courses
• Point-of-care ultrasound

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Course Subscriptions: Time-based subscription model with tiered access durations (1, 6, 12, 24 months). Users purchase individual courses with varying access periods. Cancellation possible after minimum run time for monthly subscriptions. Includes free lectures for all courses with paid accounts unlocking full content.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

123sonography sells self-paced, CME-accredited online video courses that teach echocardiography and other ultrasound disciplines (cardiac, abdominal, vascular, MSK, lung, OB/GYN, POCUS, emergency/critical care) to physicians, sonographers and medical students. Courses are sold individually with tiered access durations of 1, 6, 12 or 24 months, and the platform layers an AI assistant (SonoAssistant), AI-generated multilingual translations and automated CME tracking on top of the content library.

Product overview

123sonography is an online medical education platform offering a comprehensive portfolio of ultrasound and echocardiography courses. The core offering consists of structured diploma programs (BachelorClass, MasterClass, FocusClass) covering echocardiography, abdominal ultrasound, musculoskeletal (MSK) ultrasound, vascular ultrasound, lung ultrasound, emergency/critical care ultrasound, OB/GYN ultrasound, and point-of-care ultrasound (POCUS). Key products include the Echo BachelorClass (foundational echocardiography with 80+ video lectures), Echo MasterClass (comprehensive 46-hour advanced course), Speckle Tracking MasterClass, Adult Congenital Heart Disease BachelorClass, and various specialized FocusClasses. The platform integrates AI-powered features including SonoAssistant (an AI digital mentor for echocardiography questions) and AI-Powered Smart Search for personalized course recommendations. Courses are CME-accredited, self-paced, and accessible on any device with free lectures available for each course. Pricing follows a tiered model with 1-month, 6-month, 12-month, and 24-month access options.

Differentiator

Problem solved

Functional benefit

Brands

• SonoAssistant: AI-powered digital mentor for echocardiography knowledge, combining AI, expert teaching and over 1,000 ultrasound loops

Products and services

• Echo BachelorClass Foundational online sonography program providing over 80 high-quality video lectures teaching basic and intermediate echocardiography skills, covering left ventricular function, valvular disease and transesophageal echocardiography (TEE), with AI-generated Spanish and Arabic translations and CME accreditation.
• Echo MasterClass Most comprehensive premium online course in echocardiography with over 46 hours of video content, designed for cardiologists, residents and sonographers to master cardiac anatomy, hemodynamics, imaging and patient management, fully aligned with ESC, EACVI, ASE and ACC guidelines including the 2025 ESC/EACTS valvular heart disease update.
• Speckle Tracking MasterClass Advanced course teaching speckle tracking echocardiography (deformation imaging) for measuring myocardial mechanics and strain rate, covering clinical applications including hypertrophic cardiomyopathy, cardio-oncology, coronary artery disease and valvular heart disease, plus instrumentation training for GE, Siemens, Toshiba and TomTec platforms.
• Adult Congenital Heart Disease BachelorClass (ACHD) Comprehensive course covering all major congenital heart defects including ventricular and atrial septal defects, patent ductus arteriosus, tetralogy of Fallot, coarctation, complex congenital abnormalities, basics of surgical procedures, transposition of the great arteries, and single ventricles.
• Abdominal Ultrasound BachelorClass Introduces abdominal ultrasound covering liver, gallbladder, kidneys, spleen, pancreas, adrenal glands, urinary bladder, female pelvis and prostate, including practical scanning techniques and case reports for clinical practice.
• Thyroid US MasterClass MasterClass focused on thyroid ultrasound imaging and diagnostics for clinicians seeking advanced training in thyroid sonography.
• Vascular Lower Extremity BachelorClass BachelorClass covering vascular ultrasound of the lower extremities, including imaging techniques and interpretation relevant to clinical vascular practice.
• Lung US MasterClass MasterClass focused on lung ultrasound techniques and diagnostics for clinicians treating pulmonary and respiratory conditions at the bedside.
• Emergency & Critical Care US Essentials Essential course covering emergency and critical care ultrasound applications, focused on rapid bedside diagnosis in time-critical clinical scenarios.
• Point-of-Care US FocusClass FocusClass for point-of-care ultrasound (POCUS) applications covering image acquisition and clinical interpretation across multiple bedside settings.
• Prehospital Point-of-Care Ultrasound (pPOCUS) Point-of-care ultrasound course designed for prehospital and emergency medical service providers applying ultrasound in the field.
• OB/GYN US BachelorClass BachelorClass covering obstetrics and gynecology ultrasound applications, including imaging techniques relevant to OB/GYN clinical practice.
• OB/GYN POCUS FocusClass Point-of-care ultrasound focus class for obstetrics and gynecology applications, supporting OB/GYN clinicians in point-of-care decision-making.
• MSK BachelorClass BachelorClass covering musculoskeletal ultrasound techniques and diagnostics for clinicians performing MSK imaging.
• MSK US Guided Injections MasterClass MasterClass focused on ultrasound-guided injections for musculoskeletal conditions, teaching image-guided procedural skills.
• SonoAssistant AI-powered digital mentor that condenses echocardiography knowledge by combining AI, expert teaching and over 1,000 ultrasound loops; provides answers with teaching videos, guidelines and expert insights, and lets users earn CME credits while learning.
• Amyloid Cardiomyopathy FocusClass FocusClass covering cardiac amyloidosis from the underlying pathophysiology of hATTR to clinical diagnosis and management, providing 2 CME hours.
• Prosthetic Valves FocusClass FocusClass providing insights into the evaluation and management of patients with prosthetic heart valves, covering identification of implanted valves, detection of prosthetic valve dysfunction and complications.
• Mitral Regurgitation FocusClass Comprehensive and practical FocusClass on mastering mitral regurgitation assessment and management using echocardiography.
• General Practitioner's Pass Course program designed to equip general practitioners and sonographers with essential ultrasound skills across core clinical applications.
• Guidelines in Focus: Echo Essentials for Clinical Practice An essentials course delivering the latest evidence- and consensus-based guidelines from leading cardiology associations including EACVI, ESC, ASE, ACC and AHA; topics include endocarditis, aortic disease, hypertension, hypertrophic cardiomyopathy, atrial fibrillation, coronary artery disease, and valvular heart disease; delivered via drip content with weekly releases, webinars and FAQ sessions with Prof. Thomas Binder.
• Abdominal Ultrasound MasterClass New advanced-level course covering abdominal ultrasound, released as part of the Abdominal Ultrasound MasterClass series.
• Mitral Regurgitation 2026 (Echo MasterClass edition) Major 2026 course update covering mitral regurgitation pathomechanism, different grades, echocardiographic assessment, decision-making for valve surgery and advanced imaging techniques, delivered as 32 lectures within the Echo MasterClass.
• Prosthetic Valves 2026 (Echo MasterClass edition) Major 2026 course update providing deep insights into evaluation and management of patients with prosthetic heart valves, including identifying implanted valves and detecting prosthetic valve dysfunction and complications, delivered as 15 lectures within the Echo MasterClass.
• Institutional Licensing for Hospitals and Medical Schools Enterprise offering for hospitals, medical schools and medical institutions providing organization-wide licensing, group access, and centralized tracking of staff ultrasound training and CME progress.

Quantifiable outcome

• Trusted by 400,000+ healthcare professionals globally
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lecturio: Lecturio is an online medical education platform offering video-based courses, question banks, and exam prep for medical students, physicians, and healthcare professionals. Directly comparable to 123sonography's subscription-based, CME-aligned e-learning model for clinicians seeking flexible specialty training.
• Osmosis (Elsevier): Osmosis, now part of Elsevier, provides video-based medical education, spaced-repetition learning, and board/exam prep content to millions of healthcare learners. Comparable in product-led growth, CME-adjacent content library, and AI-driven personalized learning that competes with 123sonography's premium diploma courses.
• AMBOSS: AMBOSS is a clinical knowledge and exam-prep platform used by physicians and medical students worldwide, with subscription access and CME features. Comparable to 123sonography's subscription pricing model, clinical decision-support overlap, and B2C/B2B distribution to practicing clinicians.
• Kenhub: Kenhub is a focused anatomy and medical imaging education platform offering subscription video courses targeted at healthcare students and professionals. Comparable in verticalized health-education subscription model, video-first content, and individual plus institutional licensing tiers.
• MedCram: MedCram produces video-based medical lectures and CME courses aimed at physicians, nurses, and respiratory therapists, with a strong focus on critical care and ultrasound. Directly comparable to 123sonography's clinical ultrasound training niche and online CME delivery model.

Emerging players

• BoardVitals / TrueLearn: BoardVitals (part of TrueLearn) provides board review, question banks, and CME activities for physicians and healthcare professionals. Comparable in specialty-aligned CME preparation and online subscription delivery, though 123sonography differentiates with video diploma courses rather than question banks.
• Butterfly Network: Butterfly Network combines handheld point-of-care ultrasound hardware with cloud software and an integrated educational platform (Butterfly Academy) for clinicians. An adjacent emerging player whose POCUS focus, AI-enabled ultrasound, and education content overlap with 123sonography's POCUS and echocardiography training portfolio.

Broad incumbents

• GE HealthCare Ultrasound Education: GE HealthCare is the dominant ultrasound equipment manufacturer and bundles clinical training, applications education, and CME content with its devices. A broad incumbent competing for clinician learning budgets; comparable because vendor education competes with 123sonography's premium independent courses but with a much larger portfolio.
• Philips Ultrasound / Philips Learning: Philips Healthcare offers ultrasound imaging systems and accompanying clinical education programs for cardiologists, sonographers, and critical-care physicians. A broad incumbent adjacent peer that competes for the same continuing-education budgets as 123sonography while bundling training with hardware sales.

Others

• Coursera Health (Johns Hopkins, Stanford, Imperial, etc.): Coursera hosts university-led healthcare and ultrasound certificates from institutions like Johns Hopkins and Imperial College. While not a direct competitor in echo diploma courses, it is a thematically adjacent platform that competes for healthcare professionals' online learning spend and category visibility.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/123sonography
• LinkedInlinkedin.com/company/1462369

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 123sonography