Colis.ma

What Colis.ma does

Colis.ma is a digital logistics intermediary operated by WESTERN EXPRESS SARL, headquartered in Oujda, Morocco. Founded in 2022, the platform aggregates multiple transport carriers to enable rate comparison, online shipment booking, and real-time parcel tracking for shipments primarily between Morocco and ten European countries—France, Spain, Belgium, the Netherlands, Germany, Italy, Portugal, Austria, Luxembourg, and Poland—with a secondary Morocco–Senegal corridor. The service addresses individual consumers, SMBs, and e-commerce merchants who previously relied on premium express carriers for cross-border Morocco–Europe parcel delivery.

The platform is delivered through a web application and mobile app, with core technical features including multi-carrier rate comparison, online shipment booking with content declaration and integrated payment processing, GPS-based real-time tracking, SMS tracking, and 24/7 tracking services. The product portfolio consists of three service tiers—Service Standard (flexible weight and dimension limits), Service E-commerce (strict merchant-grade limits), and Colis Proche (proximity service)—supplemented by a native electronic wallet called ColisPay and a Cash on Delivery (COD) option for select destinations. Payment integrations cover Moroccan bank cards (CMI), electronic payment terminals (TPE), and cash at physical agency locations. The platform is PCI-DSS compliant for payment security, GDPR compliant for EU users, and registered with Morocco's CNDP data protection authority under Law 09-08.

Colis.ma monetizes primarily through per-shipment transaction fees calculated by weight, volume, and destination, plus value-added fees for declared-value insurance (6–10% of declared value), specialized e-commerce handling, and ColisPay wallet operations. Distribution combines a self-service digital platform, physical agency locations, and an in-house call center, with marketing supplemented by earned media in Moroccan publications (Le Matin, L'économiste, Medias24, Wamda, Media Marketing). The company operates with a lean 11–50 employee base, has received modest external funding of approximately $395K total across three rounds (Baobab Network, Orange Corners, and Witamax), and remains founder-led by Issam Darui as DG & Fondateur.

Name

Colis.ma

Legal name

WESTERN EXPRESS SARL

Website

https://colis.ma

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Colis.ma, operated by WESTERN EXPRESS SARL, is a Morocco-based digital logistics intermediary that aggregates multiple carriers to enable online booking, rate comparison, and real-time parcel tracking between Morocco, ten European countries, and Senegal for individual consumers, businesses, and e-commerce merchants.

Ownership category

akta.pro rank

Headquarters

HQ city

Oujda

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Shipping Transaction Fees: Primary revenue from per-shipment fees calculated based on weight, volume, and destination. Customers pay before shipment unless COD option is activated. Fees are quoted in MAD with indicative pricing in other currencies.
2. Value-Added Shipping Services: Additional revenue from optional services including declared value insurance (6-10% supplement on declared value), e-commerce and Colis Proche specialized services, and priority handling.
3. Digital Wallet (ColisPay): Electronic wallet service for storing credit balances, processing refunds, and enabling future shipments without additional payment transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Colis.ma is a digital logistics platform that aggregates multiple transport carriers to offer international parcel shipping services between Morocco and Europe (and Morocco-Senegal). It enables customers to compare carrier rates, book shipments online, pay via cash, card, or ColisPay wallet, and track parcels in real time from pickup to delivery. The platform also supports specialized services for individuals, businesses, and e-commerce merchants including cash-on-delivery.

Product overview

Colis.ma is a unified logistics platform operated by Western Express SARL that provides parcel shipping services between Morocco and Europe. The portfolio consists of the core Colis.ma web platform and mobile application, which together offer rate comparison, booking, and real-time tracking capabilities. Service variants include Service Standard (flexible weight/dimension limits), Service E-commerce (strict limits for online merchants), and Colis Proche (proximity service). The platform embeds ColisPay, a native electronic wallet for credit management and refunds, and supports Cash on Delivery for select destinations. Integration with carrier partners and logistics networks enables the end-to-end delivery service.

Differentiator

Problem solved

Functional benefit

Products and services

• Colis.ma Platform A web-based logistics platform enabling users to compare shipping rates across multiple carriers, book shipments, declare contents, process payments, and track parcels in real time between Morocco and Europe. Targets individual shippers, businesses, and e-commerce merchants.
• Colis.ma Mobile Application A mobile application providing real-time push notifications, shipment details, and exclusive mobile offers for users to manage their parcel deliveries and tracking on the go.
• Service Standard Standard parcel delivery service between Morocco and Europe with flexible weight and dimension limits, subject to logistical feasibility and carrier acceptance. Designed primarily for individual shippers.
• Service E-commerce Specialized shipping solution tailored for e-commerce merchants with strict weight and dimension limits that vary by logistics partner and client type. Designed to streamline order fulfillment operations.
• Colis Proche A proximity parcel service with specific weight and dimension restrictions, positioned as a distinct offering from standard and e-commerce services for short-distance or local shipping needs.
• ColisPay (Digital Wallet) Native electronic wallet embedded in the platform that allows users to store credit balances, receive refunds as account credit, and pay for future shipments and price adjustments without re-entering payment details.
• Cash on Delivery (COD) Cash-on-delivery payment option available for select destinations and conditions, handling collection and remittance of funds on behalf of e-commerce shippers. Not available for all destinations, services, or customers.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Packlink: Packlink is a European shipping aggregator that lets SMBs and individuals compare rates and book shipments across multiple carriers. It is the most direct functional comparable to Colis.ma's rate-comparison and booking model, though Packlink primarily serves intra-European flows while Colis.ma focuses on Morocco-Europe corridors.
• Sendib / Amana: Sendib (formerly Amana) is a Morocco-based express delivery and freight service serving similar Morocco-Europe shipping lanes with parcel consolidation and tracking. It is a direct regional peer with overlapping customer segments (Moroccan SMBs, individuals, e-commerce merchants) and corridor coverage.

Broad incumbents

• DHL Express: DHL Express is the global leader in cross-border express parcel shipping, with extensive Morocco-Europe operations, real-time tracking, and e-commerce logistics offerings. Colis.ma explicitly positions against DHL on price and accessibility for non-enterprise customers, making DHL the primary incumbent competitor.
• FedEx: FedEx operates international express parcel services globally, including Morocco-Europe lanes, and competes with Colis.ma at the higher end of the market. It is a broad incumbent reference point for the express shipping category Colis.ma serves.
• UPS: UPS is a global integrator offering international express and freight services across Morocco and Europe. It competes in the same addressable market as Colis.ma, particularly for B2B shipments, and serves as a benchmark for the premium end of the corridor.
• Aramex: Aramex is a Dubai-headquartered global logistics provider with deep MENA operations, offering international express parcel delivery, freight forwarding, and e-commerce logistics across Morocco, Europe, and the wider region. It is the closest broad incumbent comparable to Colis.ma, though it operates owned infrastructure at vastly larger scale.

Emerging players

• ShipStation (Auctane): ShipStation is a multi-carrier shipping software platform that aggregates rates, automates label printing, and integrates with e-commerce platforms. It is comparable to Colis.ma in the multi-carrier aggregator and rate-comparison functionality, though it serves merchants globally rather than focusing on a specific cross-border corridor.
• J&T Express: J&T Express is a fast-growing Asian-headquartered logistics player expanding aggressively into MENA and Africa, offering cross-border e-commerce shipping services. It is comparable as an emerging global player targeting similar e-commerce and SMB shipping flows that Colis.ma serves.

Regional players

• Yal Express: Yal Express is a Morocco-based courier offering parcel shipping services to Europe and other international destinations, targeting individuals and businesses. It is a direct regional competitor operating in the same Morocco-origin shipping corridor as Colis.ma.
• Mondial Relay: Mondial Relay operates one of Europe's largest pick-up and drop-off point networks for parcels, primarily serving France, Belgium, Spain, and the Netherlands. It is comparable to Colis.ma as a parcel intermediary model serving European destinations important to Colis.ma's customer base.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lecolis.ma
• LinkedInlinkedin.com/company/colis-ma

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colis.ma