Packlink
Packlink is a Madrid-based multi-carrier shipping comparison and booking platform that aggregates rates from nine carriers for individual shippers and 40,000+ e-commerce merchants via Packlink PRO, operating under Auctane within the Thoma Bravo-backed ShipStation Global group.
- Company typePrivate
- Founded2011
- HeadquartersMadrid, Spain
- Headcount101–250
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Packlink does
Packlink, operated by Auctane, S.L.U., is a Madrid-based online shipping comparison and booking platform founded in 2011 that aggregates parcel delivery rates from nine major carriers (Royal Mail, UPS, DHL, DPD, Evri, GLS, TNT, Yodel, InPost) into a single self-serve portal. Its core product allows individual shippers to compare prices and book deliveries without registration, while Packlink PRO extends the platform into e-commerce with automated order import and bulk shipment creation across nine marketplace and storefront integrations (Amazon, eBay, Shopify, WooCommerce, PrestaShop, AliExpress, Magento, Shopware, Wix), serving 40,000+ online vendors. The platform generates revenue through negotiated commercial margins on carrier transactions and optional add-ons such as parcel insurance (up to EUR 1,000) and additional services, supported by tools including volumetric weight and girth calculators and a unified tracking dashboard. Following the June 2026 merger of WWEX Group and Auctane into ShipStation Global — backed by Thoma Bravo with CVC Funds as a minority investor — Packlink now sits within a multi-brand logistics platform serving 3M+ customers and 3B+ shipments annually, alongside sister brands such as ShipStation, Stamps.com, Metapack, and ShippingEasy.
Packlink firmographics
Firmographics- Name
- Packlink
- Legal name
- Auctane, S.L.U.
- Website
- https://packlink.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Packlink is a Madrid-based multi-carrier shipping comparison and booking platform that aggregates rates from nine carriers for individual shippers and 40,000+ e-commerce merchants via Packlink PRO, operating under Auctane within the Thoma Bravo-backed ShipStation Global group.
- Ownership category
- akta.pro rank
Packlink industry classification
Industry- Product category
- Shipping Aggregation Platform
- NAICS
- Freight Transportation Arrangement (48851), Couriers and Express Delivery Services (492110)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Carrier-Owned Parcel Locker Networks (TLAAAMAA)
Keywords
Where Packlink is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Packlink business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Carrier Transaction Fees: Packlink earns revenue through negotiated commercial agreements with transport agencies. The platform aggregates volume from thousands of users to secure discounted rates, retaining a portion of the difference between negotiated and retail carrier rates. Users only pay for the shipping service chosen, with no additional platform fees for basic service.
- Additional Services: Revenue generated from optional add-on services including parcel insurance coverage (up to 1000 EUR additional coverage), cash on delivery services, and proof of delivery options. These services are offered at point of purchase during the booking flow.
- Packlink PRO Premium Features: Packlink PRO platform is free for e-commerce businesses, with revenue derived from increased transaction volume through volume discounts and automated shipping management. The platform enables businesses to access preferential rates through consolidated shipping volume.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Basic Individual Service - Free Platform Access |
| Freemium | Pay-as-you-go | Packlink PRO - Free E-commerce Platform |
| Transaction based/ take rate | Pay-as-you-go | Additional Insurance Coverage |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Packlink product offering
Product offeringCore offering
Packlink operates a free online shipping comparison and booking platform that aggregates parcel delivery rates from major international carriers (UPS, DHL, DPD, Evri, GLS, TNT, Royal Mail, Yodel, InPost) and lets individuals and small businesses book deliveries without registration. The complementary Packlink PRO product is a free e-commerce shipping platform with native integrations to Amazon, eBay, Shopify, WooCommerce and other marketplaces, offering automated order import, bulk label printing, and volume-based negotiated rates.
Product overview
Packlink operates as an online shipping comparison and booking platform offering two distinct products: the core Packlink platform (free for individual users who only pay for shipping) and Packlink PRO (a free e-commerce shipping platform for businesses). The platform aggregates rates from multiple carrier partners including Royal Mail, UPS, DHL, Evri, GLS, TNT, DPD, InPost, and Yodel, offering various delivery services such as Standard, Express, Next Day, Economy, Pallet, and Drop-off Delivery. The product portfolio includes complementary tools like volumetric weight and girth calculators, parcel tracking, and insurance add-ons. Packlink integrates with major e-commerce platforms (Amazon, eBay, Shopify, WooCommerce, PrestaShop, AliExpress, Magento, Shopware, Wix) to enable streamlined shipping workflows for online retailers.
Differentiator
Problem solved
Functional benefit
Brands
- Packlink PRO: E-commerce shipping platform for businesses and online stores with integrations to Amazon, eBay, Shopify, WooCommerce, PrestaShop, AliExpress, Magento, and other platforms.
Products and services
- Packlink
Quantifiable outcome
- Up to 50% savings on national shipments compared to standard carrier retail rates
- +2 more outcomes
Companies that use Packlink
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Packlink technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability4 records
Feature4 records
Packlink partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and supporting.
- UPScoreUPS is a primary carrier partner providing international and domestic shipping services through Packlink's platform. Services include UPS Express Plus, UPS Express, UPS Express Saver, UPS Standard (domestic and Europe), UPS Expedited, and UPS Worldwide Express Freight for pallet shipments. UPS provides tracking integration for real-time shipment monitoring.
- DHL ExpresscoreDHL Express provides international shipping services through Packlink's platform, particularly for express and international deliveries. Offers comprehensive international trade resources and step-by-step shipping guidance for overseas deliveries.
- DPDcoreDPD provides parcel delivery services across Europe and internationally through Packlink. Services include DPD Classic, DPD Pickup Classic, and DPD Pickup options. Offers extensive European delivery network with flexible delivery solutions.
- EvricoreEvri (formerly Hermes/myEvri) provides doorstep collection and ParcelShop drop-off services for small and medium businesses and consumers through Packlink. Services include Evri Collection and Evri ParcelShops located within retail outlets.
- GLScoreGLS provides parcel delivery services throughout Europe, the United States, and Canada through Packlink. Services include GLS Euro Business Parcel and GLS Business Small Parcel, with focus on B2B and B2C package sectors.
- TNTcoreTNT provides international air transport services through Packlink, including TNT Express and TNT Economy Express. Recommended for door-to-door shipments requiring urgent international delivery within 2-6 working days.
- Royal MailcoreRoyal Mail provides domestic UK parcel delivery services through Packlink's platform for national shipments within the United Kingdom.
- YodelcoreYodel provides UK domestic parcel delivery services including Yodel Direct through Packlink's platform for national UK shipments.
- InPostsupportingInPost provides parcel delivery services through Packlink, offering additional delivery and drop-off options for UK shipments via their parcel locker network.
- ShopifycoreShopify integration allows e-commerce merchants to connect their Shopify store to Packlink PRO, automatically importing orders and enabling shipment creation and management directly from the Shopify admin dashboard.
- AmazoncoreAmazon integration with Packlink PRO enables marketplace sellers to import Amazon orders and create shipments through Packlink's platform, managing fulfillment from a single control panel.
- eBaycoreeBay integration allows sellers to connect their marketplace account to Packlink PRO, automatically importing orders and enabling efficient shipment creation and tracking for eBay sales.
- WooCommercecoreWooCommerce integration enables WordPress-based e-commerce stores to connect with Packlink PRO, importing orders and creating shipments through automated plugin connectivity.
- MagentosupportingMagento integration with Packlink PRO enables Adobe Magento e-commerce merchants to connect their stores and manage shipping through Packlink's platform.
- PrestaShopsupportingPrestaShop integration allows merchants using the PrestaShop e-commerce platform to connect their stores to Packlink PRO for automated shipment management.
- AliExpresssupportingAliExpress integration with Packlink PRO enables marketplace sellers to import AliExpress orders and create shipments through Packlink's platform.
- ShopwaresupportingShopware integration enables merchants using the Shopware e-commerce platform to connect with Packlink PRO for shipment automation.
- WixsupportingWix integration allows Wix-based e-commerce store owners to connect their online stores to Packlink PRO for streamlined shipping management.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Packlink competitors and assessment
Company assessmentDirect peers
- Parcel2Go: UK-based parcel delivery comparison and booking platform that aggregates rates from multiple couriers for individual shippers and SMBs. Closely comparable to Packlink on geography (UK focus), product (multi-carrier rate comparison), and target customer (consumers and small e-commerce shippers).
- Sendcloud: European shipping automation platform serving e-commerce merchants with multi-carrier checkout, label printing, tracking, and returns. Directly comparable to Packlink PRO on customer segment (SMB/ mid-market e-commerce), carrier aggregation model, and European geographic focus.
- ShippyPro: Shipping aggregation and label-management platform integrating 100+ carriers and marketplaces for online retailers. Comparable on multi-carrier aggregation, e-commerce platform integrations (Shopify, WooCommerce, Amazon, eBay), and SaaS-plus-transaction-fee monetization.
- Pirate Ship: US-focused shipping aggregator offering deeply discounted USPS and UPS rates to small shippers via a free web platform. Highly comparable business model: free comparison platform monetized on the spread between negotiated and retail carrier rates, targeting SMB and individual shippers.
- ShipStation: Sibling Auctane brand providing multi-carrier shipping software for e-commerce merchants with integrations to major marketplaces. Comparable product (carrier aggregation, label automation, tracking) and overlapping SMB e-commerce customer base, though ShipStation is more US-focused and SaaS-priced.
- Stamps.com: Sibling Auctane brand offering USPS shipping solutions and multi-carrier shipping software for SMBs in the US. Comparable on SMB customer segment, carrier aggregation (especially USPS), and freemium/subscription monetization, though more US-centric.
- Veeqo: Multi-channel e-commerce shipping and inventory platform owned by Amazon, integrating with carriers and marketplaces. Comparable on multi-carrier rate shopping, label printing, and e-commerce merchant target segment; differs by tighter inventory-management positioning.
- EasyPost: Developer-first shipping API platform aggregating 100+ carriers for SMB through enterprise shippers. Comparable carrier aggregation model and e-commerce integrations; differs by API-first positioning targeting developers and 3PLs rather than end-shippers directly.
Emerging players
- Shopify Shipping: Native shipping service embedded in the Shopify platform offering pre-negotiated carrier rates to Shopify merchants. Comparable as a carrier aggregation/rate comparison service for the same SMB e-commerce segment, but bundled into Shopify's checkout rather than offered as a standalone product.
Broad incumbents
- DHL Express: Global parcel and express delivery incumbent and Packlink's core carrier partner. Comparable because DHL increasingly ships direct to SMBs via its own digital tools, positioning it both as Packlink's supplier and as a potential competitor to the aggregator model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Packlink social profiles
Digital presencePacklink compliance and trust
Trust signalCompliance2 records
Packlink financial estimates
Financial estimateRevenue estimate
Valuation estimate
Packlink leadership team
Management profileNumber of profiles
Profiles6 records
Packlink subsidiaries and ownership
Company hierarchySubsidiaries1 record
Packlink funding detail
Funding detailFunding overview
Funding rounds5 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Packlink M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Packlink
What does Packlink do?
Packlink operates a free online shipping comparison and booking platform that aggregates parcel delivery rates from major international carriers (UPS, DHL, DPD, Evri, GLS, TNT, Royal Mail, Yodel, InPost) and lets individuals and small businesses book deliveries without registration. The complementary Packlink PRO product is a free e-commerce shipping platform with native integrations to Amazon, eBay, Shopify, WooCommerce and other marketplaces, offering automated order import, bulk label printing, and volume-based negotiated rates.
Is Packlink a public or private company?
Packlink is a private company. It is classified as private equity controlled and is currently operating.
When was Packlink founded?
Packlink was founded in 2011. It employs 101 to 250 people.
Where is Packlink based?
Packlink is headquartered in Madrid, Spain, in the Europe region.
How does Packlink make money?
Three revenue lines are on record. Carrier Transaction Fees are the primary driver. The others are additional Services and packlink PRO Premium Features.
Who are Packlink's main competitors?
Direct peers on record are Parcel2Go, Sendcloud, ShippyPro, Pirate Ship, ShipStation, Stamps.com, Veeqo and EasyPost. Shopify Shipping is listed as an emerging player. DHL Express is listed as a broad incumbent.
Does Packlink have an API?
No public API is recorded for Packlink.
What industry is Packlink in?
Packlink's product category is Shipping Aggregation Platform. Its primary akta.pro industry code is TLAAAMAA, Carrier-Owned Parcel Locker Networks. Its NAICS code is 48851 and its SIC code is 4731.