HealthPRO Heritage
- Company typePrivate
- Founded1997
- HeadquartersHunt Valley, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
HealthPRO Heritage firmographics
Firmographics- Name
- HealthPRO Heritage
- Legal name
- HealthPRO Heritage
- Website
- https://healthpro-heritage.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
HealthPRO Heritage industry classification
Industry- Product category
- Rehabilitation Therapy Services
- NAICS
- Home Health Care Services (621610), Nursing and Residential Care Facilities (623), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Health Services (8000), Services-Home Health Care Services (8082), Services-Misc Health & Allied Services, Nec (8090), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Allied Health & Rehab Referral Platforms (PT/OT/SLP) (HLALALAI)
- akta.pro secondary industries
- Healthy Aging & Longevity Lifestyle Coaching (HSADAGAK), Medical Wellness & Longevity (Health Screening, Biohacking, Anti-aging Programs) (THAJAHAI)
Keywords
Where HealthPRO Heritage is headquartered
LocationHeadquarters
- HQ city
- Hunt Valley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HealthPRO Heritage business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Therapy Management Services: The company provides therapy management and consulting services to healthcare facilities including skilled nursing, senior living, CCRCs, hospitals, PACE programs, and home health agencies. Revenue is generated through contracted service agreements with healthcare facilities.
- Clinical Consulting Services: Comprehensive training, education, resources and consulting services for census development, quality indicators, clinical programming, reimbursement and market positioning.
- Pediatric Therapy Services: Physical, occupational, and speech therapy services for pediatric outpatient clinics, ABA therapy, early intervention, and school-based services.
- Wellness Programming: Onsite therapy, wellness and lifestyle programming including SilverSneakers classes, HealthyLiving programs, and fitness services for senior living communities.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
HealthPRO Heritage product offering
Product offeringCore offering
HealthPRO Heritage is a national provider of therapy management and consulting services, delivering physical, occupational, and speech therapy across the continuum of care in skilled nursing facilities, senior living communities, CCRCs, hospitals, PACE programs, home health, and pediatric/school settings. The company offers flexible partnership models including full-service outsourced therapy programs, in-house management, and consultative engagements, supported by proprietary clinical programs (e.g., Ageless Abilities, Defying Gravity, Safe Transitions) and AI-powered technology platforms (Exer AI, DART AI, BCAT).
Differentiator
Problem solved
Functional benefit
Brands
- HPH Tech: Technology division offering AI-powered solutions including Exer AI for fall prevention, DART AI for documentation audit, BCAT for cognitive assessment, and Silna for insurance verification.
- TeleMDS
- CEU360
- CareConnect
Products and services
- Therapy Management Services
- Consulting & Clinical Strategies
Quantifiable outcome
- 20-25% increase in residents added to reimbursable Plans of Care through Exer AI gait screening events
- +2 more outcomes
Companies that use HealthPRO Heritage
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
HealthPRO Heritage technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability9 records
Feature6 records
HealthPRO Heritage partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and supporting.
- Highgate Senior LivingcoreHighgate Senior Living, a premier senior living community with 10 locations across the western United States, selected HealthPRO Heritage to provide rehabilitation services including physical, occupational and speech language therapy, as well as signature programs in falls prevention, memory care and care coordination.
- SilverSneakers (Tivity Health)coreFirst-of-its-kind partnership between a national rehabilitation services provider and SilverSneakers. HealthPRO Heritage offers SilverSneakers fitness classes to residents at senior living and long-term care facilities to eligible individuals. Non-residents may attend classes at facilities at no charge. The partnership expands wellness offerings nationwide with potential to increase access to fitness opportunities proven to improve quality of life.
- SilnasupportingSilna manages insurance verification and prior authorization across the patient population. Silna's platform runs eligibility checks automatically in the background, giving care teams real-time visibility into each patient's coverage status before services are rendered, reducing administrative burden.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
HealthPRO Heritage competitors and assessment
Company assessmentDirect peers
- Select Medical Holdings: Large publicly traded operator of critical illness recovery hospitals, inpatient rehab, and outpatient rehabilitation including contract therapy services to skilled nursing and senior living facilities — direct overlap with HealthPRO Heritage's therapy management and consulting model.
- ATI Physical Therapy: National outpatient physical therapy provider with significant presence in employer worksite and senior care settings; competes for the same therapist talent and partners on therapy management contracts in senior living and post-acute care.
- Enhabit: Home health and hospice provider with significant therapy service delivery; directly comparable on the home health therapy and post-acute rehab segments of HealthPRO's business.
- BrightSpring Health Services: Diversified home and community-based health services platform including therapy, hospice, and pharmacy; comparable to HealthPRO's diversified care continuum and PE-backed growth model.
- Cantex Continuing Care Network: Operator of skilled nursing and continuing care facilities with in-house therapy services; competes with HealthPRO for SNF therapy management contracts in Texas and surrounding markets.
- Functional Pathways: Therapy management company providing rehab services to skilled nursing, assisted living, and home health settings — closely comparable business model, customer base, and geographic footprint to HealthPRO Heritage.
Broad incumbents
- Encompass Health: Largest U.S. provider of inpatient rehabilitation hospitals and post-acute care services; broader portfolio than HealthPRO but competes for similar patient referrals and has overlapping therapy services capabilities in home health and skilled nursing.
- LHC Group: Major home health and post-acute care provider (now part of Optum) competing with HealthPRO's home health therapy segment and skilled nursing partnerships across the U.S.
- Amedisys: Home health, hospice, and high-acuity care provider with overlapping therapy services for homebound patients; comparable on the home health segment of HealthPRO's continuum.
Emerging players
- PACS Group: Post-acute and skilled nursing operator that manages its own therapy programs; competes with HealthPRO for outsourced therapy management and clinical consulting contracts in SNFs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
HealthPRO Heritage social profiles
Digital presenceHealthPRO Heritage financial estimates
Financial estimateRevenue estimate
Valuation estimate
HealthPRO Heritage leadership team
Management profileNumber of profiles
Profiles9 records
HealthPRO Heritage subsidiaries and ownership
Company hierarchySubsidiaries1 record
HealthPRO Heritage funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HealthPRO Heritage M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HealthPRO Heritage
What does HealthPRO Heritage do?
HealthPRO Heritage is a national provider of therapy management and consulting services, delivering physical, occupational, and speech therapy across the continuum of care in skilled nursing facilities, senior living communities, CCRCs, hospitals, PACE programs, home health, and pediatric/school settings. The company offers flexible partnership models including full-service outsourced therapy programs, in-house management, and consultative engagements, supported by proprietary clinical programs (e.g., Ageless Abilities, Defying Gravity, Safe Transitions) and AI-powered technology platforms (Exer AI, DART AI, BCAT).
Is HealthPRO Heritage a public or private company?
HealthPRO Heritage is a private company. It is classified as private equity controlled and is currently operating.
When was HealthPRO Heritage founded?
HealthPRO Heritage was founded in 1997. It employs 5,001 to 10,000 people.
Where is HealthPRO Heritage based?
HealthPRO Heritage is headquartered in Hunt Valley, United States, in the North America region.
How does HealthPRO Heritage make money?
Four revenue lines are on record. Therapy Management Services are the primary driver. The others are clinical Consulting Services, pediatric Therapy Services and wellness Programming.
Who are HealthPRO Heritage's main competitors?
Direct peers on record are Select Medical Holdings, ATI Physical Therapy, Enhabit, BrightSpring Health Services, Cantex Continuing Care Network and Functional Pathways. Broad incumbents are Encompass Health, LHC Group and Amedisys. PACS Group is listed as an emerging player.
Does HealthPRO Heritage have an API?
No public API is recorded for HealthPRO Heritage.
What industry is HealthPRO Heritage in?
HealthPRO Heritage's product category is Rehabilitation Therapy Services. Its primary akta.pro industry code is HLALALAI, Allied Health & Rehab Referral Platforms (PT/OT/SLP), with a secondary code of HSADAGAK, Healthy Aging & Longevity Lifestyle Coaching. Its NAICS code is 621610 and its SIC code is 8000.