ASK Property Investment Advisors (ASK PIA)
ASK Property Investment Advisors is an India-based real estate fund manager that raises institutional capital for dedicated debt and equity funds, deploying primarily into mid-segment residential developers across six key Indian cities with active on-ground asset management.
- Company typePrivate
- Founded2009
- HeadquartersMumbai, India
- Headcount1–10
- GTM typeB2B
- OfferingServices
What ASK Property Investment Advisors (ASK PIA) does
ASK Property Investment Advisors (ASK PIA) is an India-based alternative investment fund manager that raises and manages dedicated real estate funds for domestic and offshore institutional investors. Operating as the real estate arm of ASK Asset & Wealth Management Group, which is backed by Blackstone, the firm targets mid-segment residential developers across India's six key cities — Mumbai Metropolitan Region, National Capital Region, Pune, Bengaluru, Chennai, and Hyderabad — with typical deal sizes of ₹100 crore to ₹500 crore. The firm has extended into adjacent markets including Navi Mumbai, Noida, and a luxury second-home vertical in Goa.
The firm's core product set comprises three solutions: Equity (3-5 year tenure, 25-27% target returns), High Yield Debt (3-4 years, 19-21% target returns), and Performing Credit (2-3 years, 13-15% target returns). These are delivered through a series of closed-end debt funds (Debt Funds I, II, III, and the newly launched Special Situations Fund IV with a ₹3,500 crore target corpus plus ₹1,500 crore green-shoe), plus the Curated Luxury Asset Fund I. Active asset management is the operational backbone: five civil engineers are co-located in cities of investment to monitor projects on the ground, supported by five investment managers holding CA, CFA, or MBA credentials, with no leverage applied to investor capital.
ASK PIA generates revenue through management fees on assets under management and performance-based carried interest on returns above hurdle rates. As of May 2026, the firm reports ₹9,500 crore of funds managed, ₹8,300 crore of cumulative exits, 73 million square feet of India investments, and 37-40 full exits across prior debt funds with an average 19% IRR and 1.83x gross MoIC. Distribution is direct-to-LP through institutional relationships, with GIFT City (IFSC) used as a key fundraising jurisdiction for offshore capital. The firm serves institutional LPs on the fundraising side and mid-segment residential developers (Mantra, Mahagun, Kalpataru, Trevoc, Gami, Kanodia, Priority, Sowparnika, ATS Group) on the deployment side, with a stated focus on lender replacement, project completion funding, growth capital, and NCLT-based special-situations investing.
ASK Property Investment Advisors (ASK PIA) firmographics
Firmographics- Name
- ASK Property Investment Advisors (ASK PIA)
- Legal name
- ASK Property Investment Advisors
- Website
- https://askpropertyadvisors.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ASK Property Investment Advisors is an India-based real estate fund manager that raises institutional capital for dedicated debt and equity funds, deploying primarily into mid-segment residential developers across six key Indian cities with active on-ground asset management.
- Ownership category
- akta.pro rank
ASK Property Investment Advisors (ASK PIA) industry classification
Industry- Product category
- Real Estate Fund Management
- NAICS
- Real Estate Credit (522292), Portfolio Management and Investment Advice (523940), Other Financial Vehicles (525990), Other Investment Pools and Funds (5259)
- SIC
- Investment Advice (6282), Investors, Nec (6799), Loan Brokers (6163)
- akta.pro primary industry
- Real Estate Credit / Debt Funds (FSANAEAJ)
- akta.pro secondary industries
- Real Estate Funds — Opportunistic / Development (FSANAEAI), Real Estate Debt & Mortgage Strategies (FSAAAKAC)
Keywords
Where ASK Property Investment Advisors (ASK PIA) is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
ASK Property Investment Advisors (ASK PIA) business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Fund Management Fees & Carried Interest: Generates revenue through management fees on AUM and performance-based carried interest (carried interest) on investment returns above hurdle rates. Targets investment-level returns of 20% for investors. Fund track record of 19% average IRR and 1.83x MoIC on prior debt funds.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Equity Solutions - 3-5 years tenure targeting 25-27% returns |
| Other | Multi-year contract | High Yield Debt - 3-4 years tenure targeting 19-21% returns |
| Other | Multi-year contract | Performing Credit - 2-3 years tenure targeting 13-15% returns |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
ASK Property Investment Advisors (ASK PIA) product offering
Product offeringCore offering
ASK Property Fund manages and advises on real estate dedicated funds, raising capital from domestic and offshore institutional investors and deploying it as debt or equity into mid-segment residential developers across India's six key cities. Core offerings comprise Equity solutions (3-5 years, 25-27% target returns), High Yield Debt (3-4 years, 19-21% target returns), and Performing Credit (2-3 years, 13-15% target returns), with active on-ground asset management executed by co-located civil engineers.
Product overview
ASK Property Fund operates as a platform offering multiple real estate investment solutions including three core products: Equity (3-5 years, 25-27% target returns), High Yield Debt (3-4 years, 19-21% target returns), and Performing Credit (2-3 years, 13-15% target returns). The platform manages multiple debt fund generations (Debt Fund I, II, III) and specialized funds including ASK Real Estate Special Situations Fund IV (₹3,500 crore target corpus) and ASK Curated Luxury Asset Fund I. The fund has a track record of 37 full exits and ₹9,500 crore funds managed as of May 2026.
Differentiator
Problem solved
Functional benefit
Products and services
- ASK Property Fund - Equity Equity capital solution for real estate developers targeting acquisition with margin of safety. Encompasses value acquisition, hair-cut to existing lenders/investors, and facilitating weaker players surrendering projects to stronger developers. Designed for mid-segment residential developers in India's six key cities with a 3-5 year investment tenure and 25-27% target returns.
- ASK Property Fund - High Yield Debt High yield debt solution for mid-segment residential developers addressing cashflow mismatches through replacement of existing lenders, financing for stronger players acquiring fully approved projects, and early/mid/last-mile construction funding. Targets 19-21% IRR over a 3-4 year investment tenure.
- ASK Property Fund - Performing Credit Performing credit solution providing working capital funding and construction finance to real estate developers using low-cost debt structures from banks and HFCs. Targets 13-15% IRR over a 2-3 year investment tenure.
- ASK Real Estate Special Situations Fund IV Fourth and largest real estate debt fund targeting ₹3,500 crore corpus (with ₹1,500 crore green-shoe option) for financing mid-segment residential projects across six key Indian cities. Focuses on lender replacement, project completion funding, and growth capital including stalled projects undergoing insolvency proceedings. Target investment-level returns of 20%.
- ASK Curated Luxury Asset Fund I Specialized fund for luxury residential assets including villa projects targeting the luxury second-home market. Initial investment of ₹63 crore deployed in Ananda Nilaya villa project in Arpora, North Goa, in partnership with Priority Group.
- Debt Fund I First debt fund in the ASK Property Fund series, with a 6-year vintage, ₹8.43 billion fund size, 8 deals executed, ~₹15 billion exited, and realized 19.4% gross investment IRR with 1.83x gross investment MoIC.
- Debt Fund II Second debt fund in the ASK Property Fund series, forming part of the firm's track record of 37 full exits and ₹8,300 crore cumulative exits.
- Debt Fund III Third debt fund in the ASK Property Fund series, continuing the firm's progression through successive vintages with significant repeat investor participation.
Quantifiable outcome
- 19-21% investment-level IRR on High Yield Debt solutions
- +5 more outcomes
Companies that use ASK Property Investment Advisors (ASK PIA)
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
ASK Property Investment Advisors (ASK PIA) technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ASK Property Investment Advisors (ASK PIA) partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Kanodia GroupcoreASK Property Fund invested ₹260 crore in Kanodia Group's real estate venture. This represents a direct debt/capital deployment partnership where ASK provides financing for Kanodia's development projects.
- Mantra GroupcoreASK Property Fund invested ₹340 crore in Mantra Group's three residential projects in Mumbai and Pune. The investment enables Mantra to acquire distressed projects through NCLT and revive stalled developments affecting over 900 families.
- Gami GroupcoreASK Property Fund invested ₹210 crore in two residential projects in Navi Mumbai developed by Gami Group, marking ASK's entry into Navi Mumbai's real estate market. Gami Group is a local developer with substantial ongoing and upcoming developments in the region.
- Mahagun GroupcoreASK Property Fund invested ₹310 crore in 2021 in Mahagun Group's Manorialle project in Noida, which faced past insolvency issues and land disputes. ASK achieved a full exit at ₹650 crore with 21% IRR and 1.83x multiple.
- Priority GroupcoreASK Curated Luxury Asset Fund I invested ₹63 crore in Priority Group's Ananda Nilaya luxury villa project in North Goa. The hillside development targets the luxury second-home market with an eco-sensitive design.
- Nobility Estates Private Limited (ATS Group)coreASK Property Investment Advisors was a financial creditor to Nobility Estates Private Limited (ATS Group), the developer of Le Grandiose project in Noida's Sector 150. NCLT permitted withdrawal of insolvency proceedings after a settlement where Nobility offered ₹108 crore against a ₹775 crore liability owed to ASK PIA.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
ASK Property Investment Advisors (ASK PIA) competitors and assessment
Company assessmentDirect peers
- HDFC Capital Advisors: India's largest real estate-focused private equity / fund manager (HDFC group), investing across residential and commercial real estate. Directly comparable to ASK PIA in Indian real estate credit and equity strategies, and a co-investor referenced alongside ASK in Sowparnika deals.
- Piramal Fund Management: One of India's largest real estate-focused debt and equity fund managers, providing structured debt to residential developers. Directly comparable in product mix (high-yield real estate debt) and target customer (mid-segment Indian developers).
- ICICI Venture (Real Estate): India's pioneering PE platform with a dedicated real estate vertical investing in mid-segment residential and commercial projects. Comparable in strategy (Indian residential-focused funds), institutional LP base, and SEBI AIF structure.
- Motilal Oswal Real Estate (MoRE): Real estate-focused private equity arm of Motilal Oswal Group, investing in Indian residential and commercial real estate via debt and equity funds. Closely comparable in mid-segment developer financing focus and Indian AIF fund structure.
- Kotak Real Estate Fund (Kotak Investment Advisors): Kotak Group's real estate-focused PE platform, deploying both debt and equity capital across Indian residential and commercial projects. Comparable in fund structure, mid-segment developer targeting, and institutional LP base.
- Xander Group: India-focused real estate private equity firm with debt and equity strategies targeting residential and commercial assets. Comparable in Indian real estate fund focus and institutional LP base, with similar vintage cycle exposure.
- WSB Real Estate Partners: India-focused real estate private equity platform co-investing with ASK PIA in deals like Sowparnika Projects (₹500 Cr). Comparable in Indian residential developer financing, mid-segment strategy, and AIF category II structure.
Broad incumbents
- Blackstone Real Estate (India): Global real estate private equity leader with significant India exposure through BREP and affiliated platforms. Same Blackstone-affiliated parent relationship as ASK PIA, but operates at a vastly larger scale across commercial, residential, and office; comparable as a competitor for institutional LP capital and large Indian real estate deals.
- Brookfield India Real Estate Business: Brookfield's India-focused real estate platform investing across commercial and residential assets. Broader incumbent in Indian real estate capital with significantly larger AUM; comparable as a competitor for institutional capital and large developer relationships.
Regional players
- Altico Capital India: India-focused real estate debt NBFC/PE platform (now under restructuring). Directly comparable in product (real estate developer debt) and mid-segment focus; illustrates the volatility of the Indian real estate debt space.
Market position
Strengths5 records
Weaknesses1 record
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ASK Property Investment Advisors (ASK PIA) social profiles
Digital presenceASK Property Investment Advisors (ASK PIA) financial estimates
Financial estimateRevenue estimate
Valuation estimate
ASK Property Investment Advisors (ASK PIA) leadership team
Management profileNumber of profiles
Profiles4 records
ASK Property Investment Advisors (ASK PIA) funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ASK Property Investment Advisors (ASK PIA) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ASK Property Investment Advisors (ASK PIA)
What does ASK Property Investment Advisors (ASK PIA) do?
ASK Property Fund manages and advises on real estate dedicated funds, raising capital from domestic and offshore institutional investors and deploying it as debt or equity into mid-segment residential developers across India's six key cities. Core offerings comprise Equity solutions (3-5 years, 25-27% target returns), High Yield Debt (3-4 years, 19-21% target returns), and Performing Credit (2-3 years, 13-15% target returns), with active on-ground asset management executed by co-located civil engineers.
Is ASK Property Investment Advisors (ASK PIA) a public or private company?
ASK Property Investment Advisors (ASK PIA) is a private company. It is classified as corporate owned and is currently operating.
When was ASK Property Investment Advisors (ASK PIA) founded?
ASK Property Investment Advisors (ASK PIA) was founded in 2009. It employs 1 to 10 people.
Where is ASK Property Investment Advisors (ASK PIA) based?
ASK Property Investment Advisors (ASK PIA) is headquartered in Mumbai, India, in the Asia region.
How does ASK Property Investment Advisors (ASK PIA) make money?
One revenue line is on record: fund Management Fees & Carried Interest.
Who are ASK Property Investment Advisors (ASK PIA)'s main competitors?
Direct peers on record are HDFC Capital Advisors, Piramal Fund Management, ICICI Venture (Real Estate), Motilal Oswal Real Estate (MoRE), Kotak Real Estate Fund (Kotak Investment Advisors), Xander Group and WSB Real Estate Partners. Broad incumbents are Blackstone Real Estate (India) and Brookfield India Real Estate Business. Altico Capital India is listed as a regional player.
Does ASK Property Investment Advisors (ASK PIA) have an API?
No public API is recorded for ASK Property Investment Advisors (ASK PIA).
What industry is ASK Property Investment Advisors (ASK PIA) in?
ASK Property Investment Advisors (ASK PIA)'s product category is Real Estate Fund Management. Its primary akta.pro industry code is FSANAEAJ, Real Estate Credit / Debt Funds, with a secondary code of FSANAEAI, Real Estate Funds — Opportunistic / Development. Its NAICS code is 522292 and its SIC code is 6282.