Priority Group Services

What Priority Group Services does

Priority Group Services is a privately held multi-service holding company operating four wholly-owned service brands across New York and New Jersey. Its subsidiaries deliver professional cleaning (Priority Cleans), home-based healthcare and Medicaid waiver program support including NHTD and TBI (Priority Cares), healthcare professional placement for facilities (Quality Health Staffing), and IT staffing, procurement, and business consulting (ESO Consultants). A fifth regional entity, Priority Groups NJ, extends the home-care and community-support footprint into New Jersey.

The company serves a fragmented customer base spanning individuals and families needing home-based or Medicaid-funded care, healthcare facilities facing staffing shortages, residential and commercial cleaning clients, and small and growing businesses requiring operational and IT support. It is a minority-owned business, recognized as a Goldman Sachs 10,000 Small Businesses alumni and a partner of the MBDA Business Center Manhattan, with stated capabilities including bilingual staff (Spanish, Creole, French, Arabic) and dedicated waiver care coordinators.

Priority Groups operates without a disclosed proprietary technology platform; service delivery is supported by a website, contact forms, phone lines, and content marketing through blog and email channels. Pricing is quote-based and not publicly disclosed. Revenue, funding, and detailed financial figures are not in the public record. The company is led by CEO Segun Olaniyi and COO Sekyen Zillang, with a leadership team of four and a reported 1-10 total employees, indicating an early-stage operating scale relative to its four-vertical footprint.

Name

Priority Group Services

Legal name

Priority Groups

Website

https://prioritygroups.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Priority Group Services is a privately held multi-service holding company operating four subsidiaries across New York and New Jersey — Priority Cleans, Priority Cares, Quality Health Staffing, and ESO Consultants — serving individuals, families, healthcare facilities, and small businesses with cleaning, home healthcare (including NHTD/TBI Medicaid waivers), staffing, and business consulting.

Ownership category

akta.pro rank

Product category

Multi-Service Home Healthcare and Staffing

NAICS

Home Health Care Services (62161), Other Individual and Family Services (624190)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Care Management & Care Coordination (Home & Community-Based) (HLAFAEAL)

akta.pro secondary industries

Home Care Staffing & Nurse Registry Services (HLAFAEAK), Hospital/Facility-to-Home Caregiver Placement (HSABAMAC)

Keywords

• Home healthcare services
• Healthcare staffing
• Commercial cleaning services
• Business consulting services
• Medicaid waiver programs

Headquarters

HQ city

Newark, New Jersey

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Healthcare Staffing Services: Quality Health Staffing connects healthcare facilities with qualified medical professionals including registered nurses, licensed practical nurses, certified nursing assistants, and allied health professionals for temporary, travel, and permanent placements.
2. Home Healthcare and Support Services: Priority Cares delivers home-based healthcare and support services through Medicaid waiver programs including NHTD and TBI, providing personal care assistance, skilled nursing, and care coordination to individuals with disabilities or aging-related challenges.
3. Professional Cleaning Services: Priority Cleans provides residential and commercial cleaning services, including daily janitorial maintenance, deep carpet cleaning, window washing, and post-construction cleanup for homes, offices, medical facilities, and specialized environments.
4. Business Consulting Services: ESO Consultants provides IT staffing, strategic procurement, professional moving services, and business consulting including financial guidance, grants, and compliance support for businesses and individuals.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Priority Group Services is a privately held multi-service holding company that delivers home healthcare, healthcare staffing, professional cleaning, and business/IT consulting under four integrated sub-brands (Priority Cares, Quality Health Staffing, Priority Cleans, and ESO Consultants). The company serves individuals, families, healthcare facilities, and small-to-mid-sized businesses across New York and New Jersey, providing Medicaid waiver (NHTD/TBI) home care, placement of nurses and allied health staff, residential and commercial cleaning, and operational consulting including IT staffing, procurement, and grants support.

Product overview

Priority Group Services is a holding company operating four distinct service brands under one unified umbrella. The portfolio includes Priority Cleans (residential and commercial cleaning), Priority Cares (Medicaid-funded home healthcare through NHTD and TBI waiver programs), Quality Health Staffing (healthcare professional placement), and ESO Consultants (IT staffing and business consulting). The company provides integrated services spanning cleaning, healthcare staffing, home-based care, and business consulting across New York and New Jersey.

Differentiator

Problem solved

Functional benefit

Brands

• Priority Cleans: Residential and commercial cleaning services with a focus on quality, trust, and health
• Priority Cares
• Quality Health Staffing
• ESO Consultants

Products and services

• Priority Cleans Professional residential and commercial cleaning services for homeowners, renters, offices, apartment complexes, and medical facilities in New York and New Jersey, including daily janitorial maintenance, deep carpet cleaning, window washing, and post-construction cleanup.
• Priority Cares Home-based healthcare and support services for individuals with disabilities, aging-related challenges, or chronic conditions in New York, delivered through Medicaid waiver programs including NHTD (Nursing Home Transition and Diversion) and TBI (Traumatic Brain Injury), with personal care assistance, skilled nursing, therapy services, care coordination, and bilingual staff support.
• Quality Health Staffing Healthcare staffing services connecting hospitals, rehabilitation centers, long-term care facilities, outpatient clinics, and skilled nursing facilities with registered nurses, licensed practical nurses, certified nursing assistants, and allied health professionals for temporary, travel, per diem, and permanent placements.
• ESO Consultants Business consulting services for small and mid-sized businesses, startups, and individuals in New York and New Jersey, covering IT staffing, strategic procurement, professional moving, financial guidance, grants assistance, and compliance support.

Quantifiable outcome

• Streamlined care delivery with reduced service gaps and improved communication among providers
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Goldman Sachs 10,000 Small BusinessescoreOthersPriority Groups is a proud alumni of the Goldman Sachs 10,000 Small Businesses program. This program provides entrepreneurship education, mentorship, and networking opportunities to high-potential businesses. The alumni status reflects the company's commitment to driving growth and innovation.
• Minority Business Development Agency (MBDA) Business Center ManhattancoreStrategic or Co-development PartnerPriority Groups is a proud partner of the MBDA Business Center Manhattan. This partnership supports the company's commitment to promoting minority business growth, fostering economic opportunity, and achieving entrepreneurial excellence. The MBDA provides resources, contracting opportunities, and business development support for minority-owned businesses.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aveanna Healthcare: Public home health and medical solutions company providing private duty nursing, personal care, and pediatric services. Highly comparable to Priority Cares' home-based care model and to Quality Health Staffing's skilled nursing placements.
• Maxim Healthcare Services: National provider of home healthcare, behavioral health, and medical staffing including temporary and travel nursing placements. Directly comparable across both Priority Cares (home health) and Quality Health Staffing (RN/LPN/CNA placement).
• Bayada Home Health Care: One of the largest U.S. home health care providers offering skilled nursing, personal care, and adult/pediatric services across multiple states. Directly comparable to Priority Cares for Medicaid waiver and home-based care delivery, though at significantly larger scale.
• Interim HealthCare: Franchised network offering home care, hospice, and healthcare staffing services across the U.S. Comparable multi-service operating model to Priority Groups, with overlapping home health and staffing capabilities.

Broad incumbents

• Amedisys: National home health and hospice provider with extensive state coverage. Comparable to Priority Cares for home-based skilled nursing, and adjacent to Quality Health Staffing for facility-based clinical staffing.
• Compassus: National hospice, home health, and palliative care provider. Comparable to Priority Cares' home-based skilled services and overlapping in patient populations receiving community-based care.
• Enhabit Inc. Public home health and hospice provider spun off from Encompass Health. Overlaps with Priority Cares' home health services and with staffing of clinical professionals in skilled nursing environments.
• Modivcare: Provides non-emergency medical transportation, personal care, and monitoring services; participates in Medicaid waiver programs in multiple states. Comparable to Priority Cares for Medicaid-funded home and community-based care delivery.
• BrightSpring Health Services: Large diversified home and community-based health services platform with pharmacy, hospice, home health, and behavioral health offerings. Comparable to the integrated Priority Groups model but operates at significantly broader scale and service breadth.

Emerging players

• Centria Healthcare: Private-duty nursing and applied behavior analysis (ABA) provider with a strong footprint in pediatric and adult home-based care. Comparable to Priority Cares for in-home skilled nursing and personal care services for complex populations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/priority-group-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Priority Group Services