What PureTerra Ventures does

PureTerra Ventures is a specialist venture capital firm headquartered in Amsterdam that invests globally in early-stage water-technology companies. Founded in 2017 and structured as a private Dutch fund manager, the firm operates Article 9 SFDR-compliant funds with sustainable investment as their stated objective, focusing on three sub-themes: water-supply conservation, climate change mitigation and adaptation, and growth of the water capital market. The team — fewer than 10 people across Partners, a Principal, an Associate, and Operations/IR — combines deep water-industry expertise, serial entrepreneurship (including a Best Dutch Entrepreneur 2014 co-founder with a prior IPO exit), and senior financial experience (12 years at KPMG by the CFO/Partner). The firm has backed 14 companies through Fund I (EUR 73 million, anchored by the European Investment Fund, Invest-NL, Orange Wings, and insurer a.s.r.) and is raising Fund II with a EUR 150 million target, anchored by a EUR 10 million Invest-NL cornerstone commitment.

The firm's core product is its fund vehicles; PureTerra does not develop proprietary technology of its own. Instead, it deploys capital into portfolio companies across the water value chain — ceramic and electro-membrane desalination, green catalysts, AI-driven agriculture and irrigation, microbial detection, OT monitoring, decentralized wastewater treatment, groundwater sensing, and pipe-condition assessment — and adds value through active board involvement, global network access, and a proprietary Water Impact Framework built on Impact Management Project norms. Investments are sourced via a Typeform-driven online application process reviewed within one to two weeks. Co-investment activity (e.g., anchoring Membrion's USD 20 million Series B1 alongside Pangaea Ventures, Ecolab, and W. L. Gore & Associates in October 2025) demonstrates the firm's ability to syndicate with strategic industrial capital.

PureTerra's revenue model is classic fund management economics: management fees on committed/deployed AUM (Fund I closed at EUR 73 million; Fund II targeting EUR 150 million), carried interest tied to portfolio exits, and partner compensation explicitly linked to both financial and sustainable-investment performance. Limited partners include institutional investors (EIF, Invest-NL, a.s.r.), family/entrepreneur offices (Orange Wings), and a consortium of water entrepreneurs. Portfolio concentration is high at the company level (each holding is a meaningful percentage of AUM) but diversified across 14 underlying assets spanning sub-sectors and geographies (Benelux, Spain, USA), with ecosystem partnerships (Water Alliance, Van der Ende Group) supporting commercial pathways to industrial end-customers.

Name

PureTerra Ventures

Legal name

PureTerra Ventures

Website

https://pureterra.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

PureTerra Ventures is an Amsterdam-based specialist venture capital firm investing globally in early-stage water-technology companies with advanced hardware or AI-driven software, operating Article 9 SFDR-compliant funds for institutional, private, and entrepreneur LPs.

Ownership category

akta.pro rank

Product category

Venture Capital / Water Technology Investment Management

NAICS

Other Investment Pools and Funds (5259), Funds, Trusts, and Other Financial Vehicles (525)

SIC

Investors, Nec (6799)

akta.pro primary industry

Environmental & Resource Efficiency Funds (Water, Waste, Recycling, Efficiency) (FSANAEAE)

akta.pro secondary industry

Sustainable Private Markets (Impact PE/VC, Private Credit, Infrastructure) (FSAAALAG)

Keywords

• Venture capital funds
• Water technology investing
• Early-stage startups
• Sustainable finance funds
• Impact investment management

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Venture Capital Returns: PureTerra generates returns through exits from portfolio companies, management fees on managed funds, and carried interest tied to impact targets and financial performance of portfolio companies. All Partners are shareholders in the firm and their compensation is tied to financial and sustainable investment performance.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

PureTerra Ventures manages venture capital funds that invest equity capital in early-stage water technology companies with advanced scientific hardware or AI-driven software solutions ready for commercial scale. The firm provides commercialization support, active board involvement, ESG monitoring via its Water Impact Framework, and access to global networks to help portfolio companies scale disruptive water innovation.

Product overview

PureTerra Ventures is a specialist venture capital firm offering a single unified fund structure (with Fund I and Fund II as successive vehicles) that provides commercialization and growth capital to early-stage water technology companies. The firm backs disruptive water innovation through direct equity investment, targeting companies with advanced scientific hardware or AI-driven software solutions ready for commercial scale. Their Water Impact Framework is used internally to assess portfolio companies' environmental performance against sustainable investment objectives including water conservation, climate mitigation, and water capital market growth.

Differentiator

Problem solved

Functional benefit

Products and services

• PureTerra Ventures Fund I Venture capital fund providing equity investment to early-stage water technology companies with advanced scientific hardware or AI-driven software solutions ready for commercial scale. SFDR Article 9 classified. Available to institutional and private LPs; deployed capital across 14 portfolio companies.
• PureTerra Ventures Fund II Second-generation venture capital fund targeting EUR 150 million to scale the Fund I strategy of investing in disruptive water technologies that improve water efficiency, cleanliness, and safety across industrial sectors. SFDR Article 9 classified. Available to institutional and private LPs.

Quantifiable outcome

• 14 innovative water companies backed in Fund I
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Water AlliancecoreStrategic or Co-development Partner · 21 March 2025PureTerra officially joined forces with Water Alliance, which plays a foundational role in the global water ecosystem backed by a strong international network. Together they aim to expand support for early-stage water technologies and accelerate adoption of innovation across the sector.
• Van der Ende GroupminorStrategic or Co-development Partner · 12 August 2024Strategic alliance with Van der Ende Group to strengthen the water innovation ecosystem and provide additional support for portfolio companies.
• Invesdor BeneluxminorChannel Partner/ Reseller/ DistributorInvesdor Benelux is a crowdfunding platform used by portfolio company Diamidex to raise funding through crowdfinancing, successfully raising over EUR 500,000.

Scale indicators5 records

Recent moves6 records

Expansion highlights8 records

Emerging players

• Ecosystem Integrity Fund: Early-stage impact fund investing in nature-based solutions including water. Overlapping LP universe and impact mandate with smaller fund size.
• Equator VC: Early-stage impact VC investing in climate and water innovation across Africa and Europe. Comparable thesis around water/climate at seed stage.
• Clean Energy Ventures: Seed-stage climate VC with water-tech exposure. Comparable stage and impact mandate, though broader climate focus.

Direct peers

• Burnt Island Ventures: Specialist early-stage VC focused exclusively on water tech startups. Most direct peer to PureTerra — same asset class, stage, and impact mandate.
• XPV Water Partners: Water-focused growth equity firm backing water technology companies globally. Comparable thematic focus on water innovation with similar institutional LP profile.
• Pangaea Ventures: Cleantech VC specializing in advanced materials and water. Direct co-investor alongside PureTerra in Membrion Series B, demonstrating overlapping deal activity in water hardware.

Broad incumbents

• Lightrock: Global impact investor with water/climate exposure. Comparable Article 8/9-aligned mandate and institutional LP base.
• Breakthrough Energy Ventures: Bill Gates-backed climate VC fund deploying billions across climate tech including water. Competes for high-quality water deals but at much larger scale.
• Khosla Ventures: Large US tech VC with significant climate/water allocation. Competes for water tech deals with much deeper capital base.

Regional players

• Cycle Capital: Quebec-based climate tech VC with European expansion and water/clean tech focus. Similar institutional LP base and impact mandate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pureterra-ventures

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments14 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PureTerra Ventures