HyVIDA

What HyVIDA does

HyVIDA Brands, Inc. is a privately held US beverage technology company founded in 2016-2017 and headquartered in Muskegon, Michigan. The company develops and licenses a proprietary hydrogen infusion dosing platform that uses a magnesium-water chemical reaction to dissolve molecular hydrogen (H2) gas into canned and powdered beverages at concentrations of up to 1.6ppm per serving. HyVIDA describes its technology as the only copacker-approved hydrogen infusion process and offers a plug-and-play dosing module that integrates into existing canning lines at speeds up to 400 cans per minute, claiming a per-can cost in the low pennies.

The company operates a dual business model combining B2B technology licensing with consumer-facing branded products. On the B2B side, HyVIDA provides formulation services, dosing equipment, and copacker coordination to startup beverage brands, established CPG companies, contract packers, and nutrition influencers, compressing the typical product development cycle to roughly 12 weeks from concept to launch. On the consumer side, the company sells its own hydrogen-infused sparkling water (HyVIDA brand) and operates through an exclusive licensing partnership with O'Hy, which launched the first USDA Organic hydrogen-infused sparkling water in January 2025 across Sprouts, Kroger, Meijer, Giant Eagle, Fresh Thyme, and Alderson's. HyVIDA also sells private-label hydrogen powder drink mixes (marketed as HyLyte) and a benchtop liquid hydrogen dosing kit through the reseller Oktober Design.

Distribution is handled primarily through major natural food wholesalers UNFI and KeHE, a regional partnership with GIANT Food Stores / MARTIN'S covering 150+ Mid-Atlantic locations, and Amazon for direct-to-consumer sales. The company has 1-10 employees, no institutional investors beyond a $650K 2017 round and a $900K 2019 round led by Crimson Investment Fund, and is led by co-founder and CEO Rick Smith with John Carson serving as Board Chairman. Several additional products, including hydrogen-infused energy drinks, spirits (3 PUTT), and coffee (Aldea Coffee), are in development or early commercialization.

Name

HyVIDA

Legal name

HyVIDA Brands, Inc.

Website

https://hyvida.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

HyVIDA is a US-based beverage technology company that licenses a proprietary hydrogen infusion dosing platform to beverage brands and copackers while selling its own hydrogen-infused sparkling water, organic sub-brand O'Hy, and private-label powder drink mixes across natural and mainstream grocery channels.

Ownership category

akta.pro rank

Product category

Functional Beverages

NAICS

Bottled Water Manufacturing (312112), Soft Drink and Ice Manufacturing (31211)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF)

akta.pro secondary industry

Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC)

Keywords

• Hydrogen infused beverages
• Beverage technology licensing
• Functional sparkling water
• Beverage copacking services
• Private label hydration powders

Headquarters

HQ city

Northridge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. B2B Technology Licensing & Copacking Services: HyVIDA provides hydrogen infusion technology, formulation services, and copacking partnerships to beverage brands. Revenue from startup brands (launch support, time/cost savings), existing brands (line extension partnerships), copackers (dosing technology licensing), and nutrition influencers (enabling technology). Product development cycle from idea to launch in 12 weeks.
2. Direct Product Sales (O'Hy Brand): Through exclusive licensing partnership with O'Hy, HyVIDA generates revenue from the first USDA Organic hydrogen infused sparkling water sold at Sprouts, Kroger, Meijer, Giant Eagle, Fresh Thyme and other retailers.
3. Hydrogen Powder Drink Mixes (Private Label): Private label hydrogen hydration powders available for independent beverage brands and major retailers. Fully customizable turnkey solutions at affordable pricing. 0 calorie, 0 sugar formulations with authentic natural fruit flavors.
4. Dosing Equipment Sales: Sale of benchtop liquid hydrogen dosing kits (DIY) through Oktober Design. Liquid Hydrogen Concentrate adds up to 50psi and introduces nitro-style bubbles to beverages. Kit includes 300+ doses.

Pricing tiers

Go-to-market motion1 record

Distribution channels11 records

Marketing channels5 records

Core offering

HyVIDA develops and licenses a patented hydrogen-infusion dosing technology platform that enables beverage brands and copackers to manufacture hydrogen-infused canned beverages and powder drink mixes at scale. In parallel, HyVIDA sells its own consumer-facing hydrogen-infused sparkling water (HyVIDA brand and O'Hy USDA Organic sub-brand) and private-label hydrogen-infused electrolyte powder drink mixes (HyLyte).

Product overview

HyVIDA operates as both a consumer beverage brand and a B2B technology licensing platform. Their core product portfolio includes HyVIDA Hydrogen Infused Sparkling Water (the world's first hydrogen infused sparkling water), the sub-brand O'Hy (USDA Organic hydrogen sparkling water via exclusive licensing), and Hydrogen Powder Drink Mixes (private label-ready powdered hydrogen beverages). They also offer a Benchtop Liquid Hydrogen Dosing Kit for DIY/formulators. As a technology company, HyVIDA licenses its patented hydrogen infusion technology platform to other beverage brands, enabling copackers and manufacturers to add hydrogen to any canned beverage through their plug & play dosing technology.

Differentiator

Problem solved

Functional benefit

Brands

• O'Hy: USDA Organic hydrogen infused sparkling water, launched January 2025 under exclusive licensing partnership. Available at Sprouts, Alberson's Kroger, Meijer, Giant Eagle, Fresh Thyme and more.
• HyLyte
• 3 PUTT

Products and services

• HyVIDA Hydrogen Infused Sparkling Water The world's first hydrogen-infused sparkling water beverage. Calorie-free, sugar-free sparkling water infused with molecular hydrogen (H2) for antioxidant wellness benefits. Available in pure, lemon-lime, and raspberry flavors, sold direct-to-consumer and through natural and mainstream grocery retailers.
• O'Hy Hydrogen Infused Sparkling Water USDA Organic hydrogen-infused sparkling water launched under exclusive licensing partnership. Available in lemon-lime flavor and distributed through major natural and mainstream grocery retailers including Sprouts, Kroger, Meijer, Giant Eagle, and Fresh Thyme.
• HyLyte Hydrogen-Infused Electrolyte Powder Drink Mixes (Private Label) Private-label hydrogen-infused electrolyte drink mixes with 4.0mg molecular hydrogen per serving, balanced electrolytes, and magnesium. 0 calorie, 0 sugar formulations with natural fruit flavors. GMP certified co-packers produce canisters or stick packs from low MOQs to high scale.
• Benchtop Liquid Hydrogen Dosing Kit DIY liquid hydrogen concentrate kit for formulators and craft producers. Adds up to 50psi of pressure for nitro-style lighter bubbles in canned beverages. Includes Liquid Hydrogen (300+ doses), 2 syringes, and citric acid catalyst. Sold through Oktober Design.
• Hydrogen Infusion Technology Platform (B2B Licensing & Copacking) Patented plug-and-play hydrogen infusion dosing technology licensed to beverage brands and copackers. Enables hydrogen to be added to any canned beverage (still or carbonated) at pennies per can with HyVIDA Doser throughput of 400 cans/minute. Includes beverage formulation services, FDA-certified copacker production, and full product development from idea to launch in 12 weeks.

Quantifiable outcome

• 1.6ppm hydrogen concentration - equivalent to vitamin C molecules in a small orange
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• O'Hy (drinkohy.com)coreOEM/ Whitelabel/ Licensing PartnerUnder an exclusive licensing & product development partnership, O'Hy formulated the first USDA Organic hydrogen infused sparkling water. Launched January 2025 and quickly scaling into multiple major retailers including Sprouts, Alderson's, Kroger, Meijer, Giant Eagle, Fresh Thyme and more.
• 3 PUTT CocktailscoreStrategic or Co-development PartnerPartnership to introduce the World's First Hydrogen Infused Spirits in a Can - vodka cocktail spritzers. Hydrogen provides silky soft smoothness and touch of class.
• Aldea CoffeeminorStrategic or Co-development PartnerSmall batch coffee applications using patent pending hydrogen dosing. Eco-friendly canning without denting due to positive pressure from hydrogen infusion.
• KeHE Distributors LLCcoreChannel Partner/ Reseller/ DistributorDistribution partnership announced August 2018. KeHE provides national distribution capabilities for HyVIDA hydrogen infused beverages.
• UNFI (Unified Natural Foods Inc)coreChannel Partner/ Reseller/ DistributorDistribution partnership announced June 2018. UNFI distributes HyVIDA products through natural and specialty food channels.
• GIANT Food Stores / MARTIN'ScoreChannel Partner/ Reseller/ DistributorPartnership placed HyVIDA products in 150+ Mid-Atlantic locations through GIANT and MARTIN'S neighborhood supermarkets.
• Plug and Play AlbertaminorStrategic or Co-development PartnerSelected as one of 10 startups for Plug and Play Alberta's first Food and Beverage program cohort in March 2023. Program connects startups with major food/agricultural institutions for business development, mentorship, and pilot testing.
• Oktober DesignminorChannel Partner/ Reseller/ DistributorReseller of HyVIDA DIY Benchtop Hydrogen Dosing Kit (Liquid Hydrogen Concentrate Developers Kit with 300+ doses) for formulators and craft production.
• FDA Certified Copacker PartnerscoreChannel Partner/ Reseller/ DistributorMultiple FDA certified copacker partners who can produce hydrogen beverages from startup to scale. HyVIDA arranges production with painted cans for customers and stakeholders.
• Hydrogen Powder Packer PartnerscoreChannel Partner/ Reseller/ DistributorMultiple hydrogen powder packer partners who blend and fill canisters or stick packs for private label hydrogen hydration powders.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• LaCroix: LaCroix (National Beverage Corp.) is the leading mass-market flavored sparkling water brand. Comparable as a sparkling water incumbent occupying the same shelf set in conventional grocery.
• Talking Rain: Talking Rain produces Sparkling Ice and other flavored sparkling waters distributed nationally. Comparable as a sparkling water incumbent with multiple sub-brands sold in mass grocery.
• Liquid Death: Liquid Death sells canned still and sparkling water through national retail with a strong alternative brand identity. Comparable as a non-alcoholic canned water brand competing for the same shelf space and consumer mindshare.

Emerging players

• Olipop: Olipop is a fast-growing functional sparkling beverage brand selling through natural and conventional grocery. Comparable as a premium, functional, health-positioned canned beverage startup targeting overlapping retail buyers.
• Liquid I.V. Liquid I.V. markets hydration/electrolyte drink mixes positioned around functional wellness benefits. Comparable to HyVIDA's hydrogen powder drink mixes (HyLyte) in channel and consumer proposition.
• Aquahydrate: Aquahydrate sells alkaline/electrolyte-enhanced bottled water in convenience and natural channels. Comparable as a premium, function-positioned bottled water brand targeting overlapping distribution.

Direct peers

• Dr. Hydrogen: Dr. Hydrogen markets hydrogen-infused water and concentrates to consumers and wellness practitioners, directly overlapping with HyVIDA's functional hydration positioning.
• Active H2: Active H2 produces hydrogen tablet and concentrate products that dissolve into water to create hydrogen-infused beverages. It is comparable on the underlying hydrogen-delivery mechanism and shares the same B2B/B2C hybrid model.
• Moleaer: Moleaer builds nanobubble and hydrogen-infusion technology for water treatment and beverages and sells to industrial and agriculture customers. It is the most comparable B2B hydrogen-into-water technology platform peer.
• HFactor Water: HFactor sells hydrogen-infused water in aluminum cans directly to consumers. It is the closest functional and packaging analogue to HyVIDA's core sparkling water product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hyvidabrands
• YouTubeyoutube.com/@hyvidabrands
• Facebookfacebook.com/HyVIDAbrands
• Instagraminstagram.com/hyvidabrands
• LinkedInlinkedin.com/company/hyvida-brands-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HyVIDA