Telemetry Insight

What Telemetry Insight does

Telemetry Insight is a private data analytics and IoT hardware company founded in 2022 (with prototype deployment in October 2021) and headquartered in Albuquerque, New Mexico. The company builds the patent-pending WellTempo device — a compact, solar-powered, magnetically attached IoT unit designed for self-installation on pumpjacks in under five minutes — combined with the WellWatcher cloud dashboard and supporting analytics. The system monitors pump position throughout each run cycle, performs pump off detection (identifying fluid pound events to prevent premature equipment failure), and enables remote control of pump timing via virtual pin or percentage timers without on-site visits. Telemetry Insight targets independent oil and gas operators and upstream producers who lack the resources of major oil companies for comprehensive pumpjack monitoring, with deployments across nine US states plus Latin America pilots and a notable 200-well enterprise deployment completed in Q3 2025 for a Permian operator.

The company's revenue model combines one-time hardware sales of WellTempo units (starting at approximately $1,000 per pumpjack) with recurring monthly data and software subscriptions (typically a few hundred dollars per site per month). Telemetry Insight pursues a hybrid go-to-market: a product-led growth motion for self-installed SMB operators through its website, complemented by field sales for enterprise-scale deployments and a channel partnership with NOV through the Supernova Accelerator Program. The company has raised approximately $1.5M in disclosed funding across a July 2022 Form D offering ($370K sold of $1M target), NM Vintage Fund ($75K, May 2023), NM Angels ($35K, December 2023), and a ~$1.03M offering in September 2025, supplemented by NM Economic Development grants and accelerator participation. Leadership includes founder Randy Krall (President and CEO), COO Shelley Barratt, CTO Cliff Lewis PhD, and CPO Arjun Bhakta, with a four-person board formalized in June 2026.

Name

Telemetry Insight

Legal name

Telemetry Insight Inc.

Website

https://telemetryinsight.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Telemetry Insight builds the patent-pending WellTempo IoT device and WellWatcher cloud dashboard for real-time pumpjack monitoring, pump off detection, and remote control, serving independent oil and gas operators and upstream producers across the US.

Ownership category

akta.pro rank

Product category

Pumpjack Monitoring and Oilfield Automation

NAICS

Totalizing Fluid Meter and Counting Device Manufacturing (334514)

SIC

Oil & Gas Field Machinery & Equipment (3533)

akta.pro primary industry

Condition Monitoring Sensors & IoT (online/offline monitoring, edge devices) (EUADAJAD)

Keywords

• Pumpjack monitoring
• Oilfield automation
• Upstream oil gas
• IoT remote monitoring
• Production optimization

Headquarters

HQ city

Albuquerque

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations

Revenue model

1. WellTempo Hardware Sales: Sale of the WellTempo IoT monitoring device - a compact, solar-powered unit that attaches to pumpjacks. One-time hardware purchase with remote configuration.
2. Data Monitoring Subscription: Monthly fees for data services and cloud software access. Includes real-time monitoring, daily reports, and dashboard access. Typically a few hundred dollars per site per month.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels10 records

Core offering

Telemetry Insight designs, manufactures, and sells the WellTempo IoT device, a patent-pending, solar-powered, magnetically attached sensor that installs on pumpjacks in under five minutes and streams position and stroke data to the cloud. The company pairs this hardware with the WellWatcher cloud dashboard for real-time well monitoring, pump-off detection, remote control via virtual pin and percentage timers, and daily anomaly-prioritized email reports. Its offering is exclusively focused on upstream oil and gas operators seeking affordable pumpjack automation and production optimization.

Product overview

Telemetry Insight offers a unified product ecosystem centered on the WellTempo IoT monitoring device for pumpjack automation. The company provides a complete hardware and software solution including the WellTempo unit (patent-pending IoT device with wireless/solar-powered sensors), the WellWatcher cloud dashboard for real-time monitoring and remote control, and data analytics services. The system includes all hardware and software required to monitor wells and optionally make adjustments remotely, with pump timing optimization to increase production and reduce costs.

Differentiator

Problem solved

Functional benefit

Brands

• WellTempo: Patent pending IoT device for pumpjack monitoring and pump off detection. Cost-effective, wireless, solar powered unit that attaches to pumpjack beam, provides real-time alerts, and allows remote well control with virtual pin and percentage timers.
• WellWatcher

Products and services

• WellTempo IoT Device Patent-pending, compact (7" x 5" x 3") wireless, solar-powered IoT device with four magnets that attaches to a pumpjack's walking beam. Customer-installable in under five minutes with no wiring or special skills required. Streams pump position, stroke, and production data to the cloud for AI-powered pump-off detection and run-time optimization. Priced starting at approximately $1,000 per pumpjack.
• WellWatcher Cloud Dashboard and Monitoring System Cloud-based dashboard and monitoring system providing real-time well status mapping, virtual pin and percentage timer controls for remote pump operation, daily email reports with anomaly prioritization, and access to AI-powered pump-off detection and production optimization analytics. Sold as a recurring monthly data and software subscription (a few hundred dollars per site per month).

Quantifiable outcome

• 100M+ data points collected daily
• +5 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Partnerships

One partnership is on record.

• National Oilwell Varco (NOV) Supernova AcceleratorcoreGTM or Marketing Partner · 1 November 2024Telemetry Insight partners with NOV and their Supernova Accelerator Program. The program is designed to drive digital transformation in upstream oil and gas with disruptive startups. This partnership provides market access and validation from a major oilfield equipment and services company.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ambyint: Houston-based provider of AI-driven artificial lift and pumpjack optimization. Directly comparable to Telemetry Insight in targeting pumpjack operators with AI/IoT optimization, though at a larger scale and with deeper analytics functionality. Both compete for the same upstream production optimization wallet.
• WellAware: San Antonio-based oilfield remote monitoring and analytics provider serving upstream operators. Directly comparable to Telemetry Insight's WellTempo offering in providing IoT-based well monitoring with cloud dashboards, though WellAware covers broader equipment categories and serves larger operators.
• eLynx Technologies: Tulsa-based provider of oil & gas IoT remote monitoring, SCADA, and field automation solutions for upstream and midstream operators. Direct comparable in delivering IoT hardware + cloud monitoring for well sites, though with a more established enterprise install base.
• P2 Energy Solutions: Provider of upstream oil & gas operations, production accounting, and analytics software widely used by operators across the Permian and other US basins. Comparable as a software platform serving the same independent-operator customer base with operational data and analytics tools.

Broad incumbents

• SLB (formerly Schlumberger): Global oilfield services leader with a digital production operations portfolio spanning artificial lift, well monitoring, and digital oilfield. Compares as a broad incumbent offering overlapping capabilities across a much larger portfolio; competes with Telemetry Insight's enterprise sales motion at major operators.
• Halliburton: Major oilfield services company with the iCruise and other digital well-monitoring capabilities covering artificial lift and production optimization. Compares as a broad incumbent serving the same upstream customer base with bundled offerings that could displace standalone IoT vendors.
• Baker Hughes: Global energy technology company with a digital solutions portfolio that includes production monitoring, artificial lift services, and edge analytics for upstream operators. Broad incumbent peer with overlapping capabilities across the oil & gas value chain.
• Weatherford International: Oilfield services and equipment provider with production optimization and artificial lift solutions. Broad incumbent serving upstream operators with monitoring and control technologies that compete with Telemetry Insight's pumpjack optimization stack.

Emerging players

• C3.ai: Enterprise AI platform with an oil & gas vertical offering predictive maintenance and production optimization solutions to upstream operators. Comparable as an emerging AI-driven player applying ML to upstream production challenges, though platform-based rather than edge-device-first.
• Validere: Canada-based oil & gas data and AI company providing production optimization and operational intelligence to upstream operators. Emerging peer with partial overlap in upstream AI/analytics, focused more on data fusion than edge IoT hardware.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/telemetryinsight
• LinkedInlinkedin.com/company/telemetry-insight
• Instagraminstagram.com/welltempo

Revenue estimate

Valuation estimate

Number of profiles

Profiles23 records

Funding overview

Funding rounds5 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Telemetry Insight