WellAware
WellAware builds USA-manufactured intelligent edge hardware and an AI/ML-powered analytics platform that automate chemical injection, tank monitoring, and pump control for oil and gas operators, chemical service companies, and industrial water operators across U.S. basins.
- Company typePrivate
- Founded2012
- HeadquartersSan Antonio, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What WellAware does
WellAware is a San Antonio, Texas-based industrial automation company founded in 2012 that provides a full-stack hardware and software platform for monitoring and controlling remote oilfield assets. The company's Intelligent Edge controllers—Class I Division II certified, USA-manufactured, with multi-carrier cellular connectivity and up to five-year battery life—capture high-resolution sensor data on tank levels, chemical injection rates, pump performance, and power health, then transmit via Bluetooth, MQTT, SCADA, or cloud integrations to a permissions-based analytics platform. The product portfolio is structured in three tiers: Scout (foundational tank-level monitoring), Commander (bi-directional pump control with real-time variance tracking), and Admiral (premium AI/ML-driven closed-loop automation with dynamic optimization across PPM, H2S, flow, production, and temperature variables). Proprietary AI/ML models predict pump failures weeks in advance, automate calibration, and generate actionable root-cause recommendations.
The platform serves oil and gas operators, chemical service companies, midstream operators, and oilfield water services firms across major U.S. basins including Eagle Ford, Permian-adjacent regions, California, and Wyoming, with a recent expansion into industrial water and wastewater monitoring. WellAware monetizes through a hybrid CAPEX/OPEX pricing model sold via direct enterprise field sales and channel partnerships with chemical service providers, supported by a self-serve Client Portal and mobile app for existing customers. The company has raised approximately $96 million in disclosed funding across rounds from Mitsui, Genscape, Activant Capital, and Carlos Slim, with a $37 million growth equity round closed in May 2026. Operations are led by CEO Rob Horton (appointed Q4 2023), President and COO John Morgan, and CTO David Figoli, with founder Matt Harrison serving on the board.
WellAware firmographics
Firmographics- Name
- WellAware
- Legal name
- WellAware Holdings Inc.
- Website
- https://wellaware.us
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- WellAware builds USA-manufactured intelligent edge hardware and an AI/ML-powered analytics platform that automate chemical injection, tank monitoring, and pump control for oil and gas operators, chemical service companies, and industrial water operators across U.S. basins.
- Ownership category
- akta.pro rank
WellAware industry classification
Industry- Product category
- Industrial Automation Software
- NAICS
- Oil and Gas Field Machinery and Equipment Manufacturing (333132)
- SIC
- Oil & Gas Field Machinery & Equipment (3533)
- akta.pro primary industry
- Oilfield Equipment Manufacturing & Supply (Wellheads, BOPs, Surface Equipment) (EUALABAL)
- akta.pro secondary industry
- SCADA/HMI Platforms (IMAGABAB)
Keywords
Where WellAware is headquartered
LocationHeadquarters
- HQ city
- San Antonio
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WellAware business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations, Infrastructure
Revenue model
- Automation Platform (Hardware + Software): WellAware offers CAPEX or OPEX pricing models for their automation platform, which includes hardware (Intelligent Edge devices, sensors) and software (analytics platform, OTA updates). Flexible pricing options allow customers to choose between upfront capital expenditure or operational expenditure models to complement any financial model.
- Chemical Automation Solutions: ROI-driven chemical automation solutions including Commander (pump controller) and Admiral (fully automated chemical injection system). Customers typically achieve 3-5x ROI within months through labor optimization, fuel reduction, improved injection variance, and HSE cost reductions.
- Growth Equity Funding: The company secured $37 million in additional growth equity funding from Activant Capital Group and Carlos Slim, indicating external investment as part of their capital strategy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Multi-year contract | Flexible CAPEX or OPEX pricing model |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
WellAware product offering
Product offeringCore offering
WellAware provides a full-stack oilfield automation platform that combines Class I Division II certified edge hardware with an AI/ML-powered analytics platform to deliver remote asset monitoring, chemical injection control, tank level monitoring, and predictive maintenance. The platform is sold as tiered product packages (Scout, Commander, Admiral) plus dedicated solutions for Frac Tank Monitoring and Industrial Water and Wastewater Monitoring, and integrates with SCADA, MQTT, Modbus, OPC, and cloud systems.
Product overview
WellAware offers a next-generation industrial automation platform for oilfield monitoring and optimization. The portfolio architecture consists of three product tiers built on a unified platform: Scout (formerly TLM - Tank Level Monitoring) as the foundational remote monitoring package with tank-level visibility; Commander (formerly PMC - Pump Monitoring & Control) as the intermediate tier adding bi-directional pump control and communication; and Admiral (formerly ODC - OnDemand Chemical) as the premium tier with complete AI/ML-powered automation and real-time optimization. These tiers are supported by the WellAware Analytics Platform, Advanced Communications module, and Intelligent Edge hardware. Solutions span production chemicals, frac tank monitoring, and other industrial applications including water/wastewater treatment, with capabilities for chemical injection automation, predictive analytics, and autonomous pump control.
Differentiator
Problem solved
Functional benefit
Brands
- Scout: Foundational package enabling seamless remote monitoring with high measurement accuracy. Previously known as WellAware Tank Level Monitoring (TLM). Features include certified Class I Div II hardware, one-hour data sampling rate, standard & customized software and workflows.
- Commander
- Admiral
Products and services
- Scout (formerly WellAware TLM - Tank Level Monitoring) Scout is WellAware's foundational remote monitoring package providing seamless tank level monitoring with certified Class I Div II hardware, 1-hour data sampling, standard and customized software and workflows, sampling and coupon data, power and voltage alarms, tank and bulk alarms, calibration and predictions, real-time usage estimation, and bulk set points. It targets oil and gas operators and chemical service companies needing cost-effective tank level visibility as an entry tier.
- Commander (formerly WellAware PMC - Pump Monitoring & Control) Commander is WellAware's intermediate package offering bi-directional pump control and communication with 5-minute data sampling, DC voltage compensation, real-time variance tracking, wireless hardware calibration, remote rate updates, and pump over-voltage protection. It targets chemical service companies and operators needing AI/ML-driven chemical injection automation to reduce injection variance and minimize field service visits.
- Admiral (formerly WellAware ODC - OnDemand Chemical) Admiral is WellAware's premium package leveraging machine learning for software-based optimization, achieving injection accuracy 6x greater than the industry average. It includes complete automation with 5-minute data sampling, dynamic real-time optimization of PPM updates, H2S-based, flow-based, production-based, and temperature-based rate control. It targets enterprise operators and chemical service companies needing management by exception and prioritization of high-need areas.
- Frac Tank Monitoring Frac Tank Monitoring is WellAware's dedicated turnkey solution for hydraulic fracturing operations, providing real-time tank level monitoring with 2-minute or 5-minute data resolution, low tank level and custom alarms, usage reports, inventory management, and derived flow rate calculation. It supports any frac tank shape and fluid type and targets oilfield water services companies and operators running frac operations.
- Industrial Water and Wastewater Monitoring
Quantifiable outcome
- Injection accuracy 6x greater than industry average with Admiral package
- +8 more outcomes
Companies that use WellAware
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
WellAware technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability7 records
Feature11 records
WellAware partnerships and signals
Strategic signalScale indicators12 records
Recent moves6 records
Expansion highlights5 records
WellAware competitors and assessment
Company assessmentBroad incumbents
- Emerson Automation Solutions (Open Process Automation): Major DCS, flow, and pressure instrumentation vendor with expanding IIoT offerings for upstream oil & gas. Competes for the same operations technology and OT/IT integration budget that WellAware addresses.
- AVEVA (Schneider Electric): Industrial software and SCADA/PI historian vendor serving refining, petrochemical, and upstream operators. Competes with WellAware's analytics platform layer and is often the incumbent when operators evaluate data integration and visualization.
- Honeywell Forge (Process Solutions): Honeywell's industrial IoT and process automation platform widely deployed across upstream and midstream operators. Competes with WellAware's SCADA/cloud integration and predictive analytics capabilities as part of a much broader digital portfolio.
- ChampionX (formerly Ecolab Energy Services / Apergy): Major oilfield chemistry and production chemistry specialist that has invested heavily in digital automation, chemical injection monitoring, and artificial lift technologies. Offers competing and complementary capabilities to WellAware's Commander/Admiral tiers at significantly larger scale.
- Select Water Solutions: Large oilfield water and chemistry services provider with growing automation and monitoring offerings for produced water, frac water, and chemical programs. Comparable in customer base (E&Ps, chemical service companies) and adjacencies to WellAware's water and frac tank monitoring solutions.
- Rockwell Automation: Industrial control and SCADA platform provider across process industries including upstream oil & gas. Competes with WellAware's automation and integration capabilities at the control-system layer in larger enterprise accounts.
- Yokogawa Electric: DCS, SCADA, and field instrumentation supplier widely deployed in upstream and midstream. Competes with WellAware's Intelligent Edge controller and SCADA integration in the broader control-system layer that WellAware integrates with.
Direct peers
- Sensorfield: Provides tank-level monitoring and remote oilfield data acquisition solutions to upstream operators and chemical service companies. Direct competitor to WellAware's Scout tier and frac tank monitoring offering, focused on similar field-automation use cases.
- Solaris Oilfield Infrastructure: Provides mobile and fixed oilfield chemical and sand management systems with significant automation, monitoring, and data offerings to Permian operators. Comparable business model of combining proprietary hardware with software-driven operational visibility.
- Plow Technologies: Offers frac tank monitoring and oilfield automation telemetry for hydraulic fracturing and water management operations. Direct competitor to WellAware's frac tank monitoring solution with very similar end-customer profile (E&Ps, oilfield water service companies).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
WellAware social profiles
Digital presenceWellAware compliance and trust
Trust signalCompliance5 records
WellAware financial estimates
Financial estimateRevenue estimate
Valuation estimate
WellAware leadership team
Management profileNumber of profiles
Profiles10 records
WellAware funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WellAware M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WellAware
What does WellAware do?
WellAware provides a full-stack oilfield automation platform that combines Class I Division II certified edge hardware with an AI/ML-powered analytics platform to deliver remote asset monitoring, chemical injection control, tank level monitoring, and predictive maintenance. The platform is sold as tiered product packages (Scout, Commander, Admiral) plus dedicated solutions for Frac Tank Monitoring and Industrial Water and Wastewater Monitoring, and integrates with SCADA, MQTT, Modbus, OPC, and cloud systems.
Is WellAware a public or private company?
WellAware is a private company. It is classified as venture growth investor backed and is currently operating.
When was WellAware founded?
WellAware was founded in 2012. It employs 51 to 100 people.
Where is WellAware based?
WellAware is headquartered in San Antonio, United States, in the North America region.
How does WellAware make money?
Three revenue lines are on record. Automation Platform (Hardware + Software) is the primary driver. The others are chemical Automation Solutions and growth Equity Funding.
Who are WellAware's main competitors?
Broad incumbents on record are Emerson Automation Solutions (Open Process Automation), AVEVA (Schneider Electric), Honeywell Forge (Process Solutions), ChampionX (formerly Ecolab Energy Services / Apergy), Select Water Solutions, Rockwell Automation and Yokogawa Electric. Direct peers are Sensorfield, Solaris Oilfield Infrastructure and Plow Technologies.
Does WellAware have an API?
Yes. WellAware's platform supports multiple data integration options including API, SCADA, MQTT, and Cloud-based integrations. The platform is protocol-agnostic, capable of unifying data from Modbus, OPC, MQTT, and other communication standards. Customer mentions needing API access for data integration: 'I just need an API...Just give us a REST API, and that will be so much easier.' The platform supports closed-loop integration with existing SCADA systems and onsite automation. Developer documentation is at wellaware.us.
What industry is WellAware in?
WellAware's product category is Industrial Automation Software. Its primary akta.pro industry code is EUALABAL, Oilfield Equipment Manufacturing & Supply (Wellheads, BOPs, Surface Equipment), with a secondary code of IMAGABAB, SCADA/HMI Platforms. Its NAICS code is 333132 and its SIC code is 3533.