Cap Jaseux Adventure Park

What Cap Jaseux Adventure Park does

Parc Aventures Cap Jaseux, operated by the Coop de Solidarité du Cap Jaseux, is a four-season outdoor adventure and ecotourism destination on approximately 200 hectares along the north shore of the Saguenay Fjord in Saint-Fulgence, Quebec. The park was established in 1977 when Paul Murdock donated land to the Municipality of Saint-Fulgence and transitioned to a cooperative structure in 2001. It serves individual families, corporate groups, and school groups with a portfolio of alternative accommodations (glass domes, pods, suspended fiberglass spheres, tree houses, universally accessible chalets, log cabins, and camping) and adventure activities including a 73-bridge aerial treetop course with continuous belay safety systems, a via ferrata on the fjord's vertical rock wall, guided sea kayaking, ice fishing, mushroom foraging, and an outdoor riddle course.

The core technology is largely physical infrastructure rather than software: continuous belay aerial courses, fixed-cable via ferrata, four-season-adapted domes with propane heating and heat pumps, and custom-built suspended fiberglass spheres. The park operates its own direct-to-consumer booking through the Endorphine platform (Square payment integration) with no third-party resellers. Revenue is generated from per-night accommodation rentals (CAD $124–$334), per-person activity fees (CAD $10–$77), camping fees, gift cards, and annual site-access subscriptions, with seasonal pricing tiers across regular, high (July 18–August 16), and winter (December 19–March 29) periods.

The business recently underwent a $10.6 million CAD infrastructure transformation (2023–2024) to enable year-round operations, adding a new reception pavilion, expanded Murdock pavilion, 5 km of new trails, additional pods, accessible chalets, and winterized dome units. The park is governed as a solidarity cooperative with worker, user, and supporter member categories under a long-term municipal land lease, and has received multiple regional tourism awards including the 2025 Gala des Dubuc Entreprise de l'année and Prix Entrepreneuriat collectif.

Name

Cap Jaseux Adventure Park

Legal name

Coop de Solidarité du Cap Jaseux

Website

https://capjaseux.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Outdoor Adventure & Ecotourism

NAICS

Amusement and Theme Parks (713110), Recreational and Vacation Camps (except Campgrounds) (721214), RV (Recreational Vehicle) Parks and Campgrounds (721211)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Zipline & Canopy Tour Parks (THAAACAA)

akta.pro secondary industries

Rock Climbing, Mountaineering & Via Ferrata Guides (THAAADAC), Campground & Overnight Facilities Operations (Campsites, Cabins, Backcountry Huts) (THAAAGAE)

Keywords

• Outdoor adventure recreation
• Alternative accommodations
• Ecotourism activities
• Aerial adventure courses
• Guided sea kayaking

Headquarters

HQ city

Saint-fulgence

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Accommodation Rentals: The park offers diverse alternative accommodations including domes, pods, suspended spheres, tree houses, accessible chalets, log cabins, and camping sites. Accommodations are priced per night with seasonal variations (regular, high season July 18-August 16, and winter season December 19-March 29). Nightly rates range from approximately $124-$334 depending on accommodation type and season. Additional per-person fees apply for extra guests.
2. Adventure Activities: Revenue from adventure activities including aerial courses (Fjord en Arbres), via ferrata, sea kayaking, hiking, beach access, mushroom picking, and massage services. Activities are priced per person with family rates available. Pricing varies by activity duration and participant age category (adult/junior/child).
3. Camping Fees: Camping revenue from both serviced (1 service with water, 2 services with water and electricity) and rustic camping options. Sites are priced per night with additional fees for extra persons beyond the included 4 people.
4. Gift Cards: Gift cards available for purchase through Square, valid for all products including accommodations, activities, and the boutique. Cards have no expiry date and are non-refundable for cash.
5. Site Access Fees: Daily site access fees for hiking, fishing, and beach use. Annual subscription options available for frequent visitors. Parking fees for beach access (daily and seasonal options).
6. Ice Fishing Access: Ice fishing site access including daily access, seasonal passes, and fishing hut rentals. Seasonal access prioritized for St-Fulgence residents.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Cap Jaseux Adventure Park operates as a four-season outdoor adventure and ecotourism destination on the Saguenay Fjord, offering unique alternative accommodations (glass domes, suspended fiberglass spheres, tree houses, pods, universally accessible chalets, log cabins, and camping) along with guided adventure activities including aerial treetop courses, via ferrata, sea kayaking, hiking, ice fishing, and nature-based experiences. The park functions as a cooperative (Coop de Solidarité du Cap Jaseux) and uses the Endorphine reservation platform for bookings, with services targeted primarily at families and nature tourism consumers and a secondary group/corporate event market.

Product overview

Cap Jaseux Adventure Park operates as a four-season outdoor adventure and ecotourism destination on the shores of the Saguenay Fjord in Quebec. The company offers a portfolio of unique alternative accommodations (tree houses, suspended spheres, glass domes, pods, universally accessible chalets, log cabins, and camping) alongside diverse adventure activities including aerial treetop courses, via ferrata, guided sea kayaking, ice fishing, and nature-based experiences. The park functions as a cooperative (Coop de Solidarité du Cap Jaseux) and utilizes the Endorphine reservation platform for bookings. Major 2024 expansion ($10.6M) enabled four-season operations with new accessible chalets, additional pods, and expanded trail networks.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Visitor growth from 6,500 to 35,000+ annually within one year of introducing aerial adventure course (2001-2002)
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Navettes maritimes du FjordcoreStrategic or Co-development PartnerPartnership with Navettes maritimes du Fjord provides water access to the park via daily shuttle service. The park constructed a floating dock (2018) enabling daily marine shuttle stopovers. Visitors can access the park via fjord cruise from various villages. This partnership extends the park's reach to water-based tourists and enables day trips to Cap Trinité and Sainte-Rose-du-Nord.
• Chantier - Économie socialeminorOthersAffiliation with Chantier de l'économie sociale confirms the park's status as a social economy enterprise (entreprise d'économie sociale), operating as a cooperative structure.
• Parc national des Monts-ValinminorStrategic or Co-development PartnerRegional partnership positioning the park as a complement to the nearby Monts-Valin National Park (20 km away), offering hiking, canoeing, paddleboarding, and fishing. Combined destination marketing for the Saguenay-Lac-Saint-Jean region.
• Parc national du Fjord-du-SaguenayminorStrategic or Co-development PartnerPartnership enabling access to the Fjord-du-Saguenay National Park (Baie Éternité sector) via the Navettes maritimes du Fjord service. Combined regional tourism offering.
• Aventure Écotourisme QuébecminorGTM or Marketing PartnerAccredited member of Aventure Écotourisme Québec, the provincial organization for adventure and ecotourism. Entitles the park to use the accredited adventure tourism logo and participate in province-wide marketing initiatives.
• Champignon BoréalminorGTM or Marketing PartnerLocal business partnership for cross-promotion, referenced in the park's nearby attractions section.
• La Vieille FermeminorGTM or Marketing PartnerNearby agrotourism partner (1 km from park) offering prepared meals and local products that can be enjoyed in park accommodations. Cross-promotional relationship.
• Les Mômes du FjordminorGTM or Marketing PartnerNearby agrotourism destination (6 acres of market gardening, 10 acres pasture) offering farm experiences, hiking trails, camping, and famous Brussels waffles. Cross-promotional relationship for regional visitors.
• Microbrasserie Le Saint-FûtminorGTM or Marketing PartnerCooperative microbrewery in Saint-Fulgence offering craft beer and partner of Verger Bella croquer. Beer available at camping. Cross-promotional relationship with local producers.
• Distillerie du FjordminorGTM or Marketing PartnerFamily-owned distillery creating spirits inspired by the region, located approximately 45 km from the park. Featured as nearby attraction for visitors extending their stay.
• Verger Bella croquerminorGTM or Marketing PartnerFamily orchard in Saint-Fulgence offering agritourism experiences, frozen treats, cider, and u-pick berries. Partnership includes craft beer collaboration with Microbrasserie Le Saint-Fût.
• Le Chevrier du Nord (Économusée de la layette)minorGTM or Marketing PartnerÉconomusée (craft museum) in St-Fulgence featuring mohair products and artisan crafts. Located 15 minutes by car from the park, featured as nearby cultural attraction.
• Regroupement loisirs et sports Saguenay-Lac-Saint-JeanminorStrategic or Co-development PartnerPartnership with the regional recreation and sports council, collaborating on the CIRCONFLEXE equipment loan center initiative that provides free sports and recreational equipment to park visitors.
• Municipalité de Saint-FulgencecoreOthersThe land is owned by the Municipality of Saint-Fulgence, with a long-term lease to the Coop de Solidarité du Cap Jaseux. The municipality transferred Paul Murdock's donated land (1977) to create the public park. Residents of St-Fulgence receive free site access.
• Promotion SaguenayminorGTM or Marketing PartnerRegional economic development organization for Saguenay, listed as a partner/supporter on the park's website.
• CIRCONFLEXEcoreStrategic or Co-development PartnerCIRCONFLEXE is a mission-driven organization that provides free access to durable sports and recreational equipment through service points across Quebec. The park hosts a CIRCONFLEXE equipment loan center providing free equipment (beach games, hiking gear, bikes, water equipment, snowshoes, ski-hocs) to visitors, in collaboration with Regroupement loisirs et sports Saguenay-Lac-Saint-Jean.
• Camping QuébecminorGTM or Marketing PartnerMember of Camping Québec, the provincial camping industry association, for marketing and promotion of camping services.

Scale indicators7 records

Recent moves11 records

Expansion highlights6 records

Others

• Navettes maritimes du Fjord: Fjord cruise operator that provides marine access to Cap Jaseux via a daily shuttle. Comparable regional tourism focus, and the park's primary upstream/downstream partner for cruise visitor traffic.

Broad incumbents

• Sépaq: Quebec government agency operating the provincial park network including Parc national du Fjord-du-Saguenay and Monts-Valin. Comparable outdoor recreation and lodging offerings in the same region, with broader portfolio reach.
• Center Parcs: European resort chain offering nature-immersive accommodations (cabins, lodges, domes) bundled with on-site outdoor activities. Comparable integrated model of alternative lodging plus adventure activities in a forested natural setting.

Direct peers

• Arbraska: Quebec-based adventure park chain operating aerial treetop courses, ziplines, and via ferrata at multiple sites. Directly comparable to Cap Jaseux's core aerial adventure and via ferrata offerings within the same regional market.
• Zip World: Operator of multi-attraction adventure destinations combining zip lines, aerial courses, and on-site accommodations. Comparable integrated model of adventure activities plus lodging at a destination site.
• Go Ape: International operator of aerial adventure courses with continuous belay safety systems, zip lines, and treetop obstacles. Highly comparable product offering and safety architecture to Cap Jaseux's Fjord en Arbres courses.
• Tree Top Adventures: Operator of aerial adventure and zip line parks across Ontario. Closely comparable aerial course product with continuous belay systems, similar target customer (families and corporate groups), and similar pricing structure.

Regional players

• Parc national du Fjord-du-Saguenay: Adjacent national park on the Saguenay Fjord offering hiking, kayaking, and camping. Directly comparable nature-based tourism in the same geography, and an explicit commercial partner via Navettes maritimes du Fjord.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/parc-aventures-cap-jaseux

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cap Jaseux Adventure Park