What Arbraska does

Arbraska is a Quebec-based operator of aerial adventure parks founded in 2002 by Jean-Marie Bévillard and Stéphane Vachon in Rawdon. The company is the pioneer of treetop adventure parks in Quebec and operates today as a brand under The Trekking Group, a parent entity that also controls Treetop Trekking (Ontario), uplå, Treewalk Village / Village Arbre-en-Ciel, and the franchised Treego system. Across these brands the network runs 21 parks in Quebec, Ontario, New Brunswick, and Florida, staffed by 500+ employees and welcoming 500,000+ visitors annually in Quebec alone. The product portfolio spans aerial courses (Zipline & Aerial Game Trek, Mega Ziplines, La Rafale Extreme, Ziptour, Via Ferrata, Night Trek), cave exploration (Cave Discovery and Cave Explorer tours at Laflèche), elevated play for children (Arbre-en-Ciel Village), and the proprietary uplå outdoor trampoline concept. A $2.6 million Laflèche development project announced in March 2025 is extending the offering with obā underground immersion (Fall 2025) and nesta suspended-tent aerial camping (Spring 2026). Operations rely on Roller for digital waivers, Square for electronic gift cards, and a centralized online booking and 1-877 phone reservation system.

Distribution combines wholly-owned parks, two Quebec franchised locations (Duchesnay, Shawinigan), and site partnerships with conservation authorities including TRCA (Heart Lake), Bruce's Mill, Binbrook, Ganaraska, and St. Lawrence Parks Commission. Revenue is generated primarily through per-activity unit pricing ($20–$67 per ticket depending on activity, duration, and park), an Adventure Passport multi-park season pass, electronic gift cards (no expiry), group pricing for 10+ participants, and four packaged corporate / birthday / school / tour-operator programs. B2B offerings include custom team-building and employee-incentive packages pitched through a dedicated corporate sales team.

The customer base spans individual families and couples (primary), corporate teams, school and camp groups, organized youth organizations (Girl Guides, Scouts, Cadets), sport teams and clubs, and tour operators. Marketing runs through Instagram user-generated content, an email newsletter, on-site SEO-optimized park pages, and direct outreach for corporate and group business. The company maintains its own construction division, which built Skywood Eco-Adventure for the St. Lawrence Parks Commission and now operates internationally, signaling an integrated build-and-operate capability. Ownership remains private and appears to be founder-led (Stéphane Vachon) following Jean-Marie Bévillard's 2017 passing, with The Trekking Group as the controlling parent and no disclosed external private-equity or venture-capital investment.

Name

Arbraska

Legal name

Arbraska

Website

https://arbraska.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

251–500 employees

Short description

Arbraska is a Quebec-based aerial adventure park operator running 21 parks across Canada and Florida under The Trekking Group, offering treetop courses, ziplines, cave tours, and outdoor trampolines to families, corporate clients, schools, and youth organizations.

Ownership category

akta.pro rank

Product category

Outdoor Adventure Parks

NAICS

Amusement and Theme Parks (71311)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Aerial Adventure Parks (Multi-Element Courses) (THAAACAC)

akta.pro secondary industries

Adventure Park Ticketing, Access Control & Guest Operations Services (THAAACAH), Adventure & Aerial Parks (Ropes Courses, Zipline Parks, Climbing Parks) (THAJAEAI)

Keywords

• Outdoor adventure parks
• Treetop adventure courses
• Zip line attractions
• Ecotourism experiences
• Aerial adventure tours

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Day Admission Tickets: Individual and group tickets for treetop adventure courses, ziplines, cave tours, and other outdoor activities. Tickets are sold per activity with pricing varying by type and duration.
2. Season Passes (Passeport Aventure): Annual and seasonal passes allowing unlimited access to parks and activities throughout the operating season. Non-refundable final sale with 24-hour advance booking requirements.
3. Gift Cards: Electronic gift cards sold online that can be redeemed for any activity at Arbraska, Treetop Trekking, or uplå parks across Canada. Cards do not expire.
4. Corporate Packages: Custom team building, corporate events, and employee incentive packages sold to businesses for group adventures and family days.
5. Birthday Party Packages: Pre-packaged birthday celebrations including private guides, activity access, reserved tables, and food options at various price points.
6. Retail Sales: On-site boutique sales of gloves, souvenirs, snacks, and drinks. Season pass holders receive 10% discount on selected items.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Arbraska operates a network of outdoor aerial adventure parks across Canada featuring treetop obstacle courses, ziplines, cave exploration tours, outdoor trampolines, and aerial camping experiences. The company sells per-activity tickets, season passes, gift cards, and tailored group packages for corporate team-building, school field trips, birthday parties, and youth organizations. As part of The Trekking Group, Arbraska oversees 21 parks across Quebec, Ontario, New Brunswick, and Florida.

Product overview

Arbraska operates a multi-park adventure tourism network offering diverse outdoor activities across Quebec and Ontario. The core portfolio includes aerial adventure courses (Zipline & Aerial Game Trek, Ziptour, Mega Ziplines, La Rafale Extreme Course), cave exploration (Cave Discovery Tour, Cave Explorer Tour), elevated play (Arbre-en-Ciel Village, uplå outdoor trampolines), and specialty experiences (Night Treks, Via Ferrata, Aerial Courses for Children). Add-on offerings include Gift Cards, Adventure Passport season passes, and group packages for corporate team-building, birthday parties, school adventures, and tour groups. The company is expanding with new products including obā underground immersion (Fall 2025) and nesta aerial camping (Spring 2026) at Laflèche Park. Arbraska is part of The Trekking Group, operating 21 parks across Quebec, Ontario, New Brunswick, and Florida.

Differentiator

Problem solved

Functional benefit

Brands

• uplå: North America's largest outdoor trampolines featuring giant nets, trampolines, tunnels, slides, and suspended village attractions. Currently operating at Mont Saint-Grégoire and Laflèche parks.
• obā
• nesta
• Arbre-En-Ciel Village

Products and services

• Zipline & Aerial Game Trek Treetop obstacle courses featuring monkey bridges, climbing nets, footbridges, swings, and ziplines. Courses designed for all skill levels from beginners to advanced, promoting physical activity, teamwork, and self-confidence in natural forest settings.
• Ziptour

Quantifiable outcome

• 500,000 annual visitors across Quebec parks
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Six partnerships are on record, tiered flagship, minor and core.

• Eden CreativeflagshipStrategic or Co-development Partner · 24 March 2025Collaboration between The Trekking Group, Eden Creative (Québec-based creative studio specializing in immersive experiences and interactive works), and Overall (multidisciplinary design firm) to create obā underground immersion experience at Laflèche Cave. The world-first immersive journey combines storytelling, soundscapes, and light displays to animate over 20,000 years of human history.
• OverallflagshipStrategic or Co-development Partner · 24 March 2025Multidisciplinary design firm collaborating with The Trekking Group and Eden Creative on the obā underground immersion experience at Laflèche Cave, bringing creative design expertise to the world-first immersive cave experience.
• Érablière CharbonneauminorStrategic or Co-development PartnerCatering partnership for birthday party packages at uplå Mont-Saint-Grégoire location, offering food options that can be added through online reservation at least 5 days in advance.
• Toronto and Region Conservation Authority (TRCA)coreStrategic or Co-development PartnerPartnership with TRCA to operate Treetop Trekking Brampton location at Heart Lake Conservation Area. TRCA provides the park site while Arbraska/Treetop Trekking operates the adventure park.
• St. Lawrence Parks CommissioncoreStrategic or Co-development PartnerTreetop Trekking built Skywood Eco-Adventure Park to be operated by the St. Lawrence Parks Commission on the banks of the St. Lawrence River, later acquired and rebranded as Treetop Trekking 1000 Islands.
• The Trekking GroupcoreStrategic or Co-development PartnerParent company of Arbraska brand. Founded in 2002, The Trekking Group specializes in design and operation of aerial ecotourism attractions. With 21 parks across Quebec, Ontario, New Brunswick, and Florida, the company is a leader in ecotourism entertainment in North America.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Sky Zone: Sky Zone operates indoor trampoline and active entertainment parks, overlapping with Arbraska's uplå outdoor trampoline concept. While primarily indoor, the brand represents a competing trampoline-based active entertainment experience.
• The Big Swing: The Big Swing operates adventure and aerial experiences in Canada (giant canyon swings, aerial courses). An emerging Canadian peer with a smaller footprint but overlapping adrenaline-adventure positioning.

Direct peers

• Boundless Adventures: Boundless Adventures operates aerial adventure parks (climbing, ziplines, ropes courses) in the US Northeast. It is a comparable regional aerial adventure park operator with a similar activity mix to Arbraska's parks.
• WildPlay Element Parks: WildPlay is a Canadian operator of aerial adventure courses, ziplines, and bungee jumps across BC, Ontario, and Quebec. It directly competes with Arbraska/Treetop Trekking in the Canadian aerial adventure category.
• Zip World: Zip World is the UK's largest zip and adventure park operator with multiple locations offering ziplines, aerial courses, and unique experiences. Its portfolio breadth and multi-park network closely mirror Arbraska's 21-park strategy.
• Treetop Trekking (Ontario/US brand): Treetop Trekking is the Ontario and US operating brand of the same parent (The Trekking Group) that owns Arbraska. Included as the closest direct peer because it shares ownership and is the natural sister-brand comparison.
• Tree Top Adventures: Tree Top Adventures operates aerial adventure and zipline parks in the US with multi-element treetop courses. Directly comparable in product offering (ziplines, obstacle courses, family-friendly aerial activities).
• Go Ape: Go Ape operates aerial adventure courses and zipline parks across the US and UK, offering treetop obstacle courses similar to Arbraska's Zipline & Aerial Game Trek. It is the most directly comparable aerial adventure park operator in North America and Europe.

Broad incumbents

• Cirque du Soleil: Cirque du Soleil is a Montreal-headquartered entertainment and experience company with broader live-entertainment offerings. Comparable as a Quebec-rooted experience/entertainment operator and potential partner for premium immersive experiences like obā.

Regional players

• Adventura Parks: Adventura Parks operates aerial adventure courses in the New York metro area. A regional US aerial adventure peer that does not directly compete with Arbraska in Quebec/Ontario but mirrors the multi-element treetop course concept.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/arbraska
• Xx.com/arbraska
• Facebookfacebook.com/arbraska
• LinkedInlinkedin.com/company/arbraska

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arbraska