Palms Casino Resort

What Palms Casino Resort does

Palms Casino Resort is a luxury hotel-casino resort located adjacent to the Las Vegas Strip at 4321 W. Flamingo Road in Las Vegas, Nevada. Founded in 2001 and acquired by the San Manuel Gaming and Hospitality Authority (the tribal gaming entity of the Yuhaaviatam of San Manuel Nation) in 2016, the property is operated as a private, for-profit resort under the legal entity FP Holdings, L.P. The integrated resort combines a gaming floor of 1,700+ slot machines, 50+ table games, a dedicated High Limit Room with blackjack up to $10,000 and baccarat up to $20,000, the Link Up Lounge featuring Aristocrat-linked slot machines, and a William Hill-operated sportsbook, alongside a luxury accommodation portfolio spanning signature rooms, suites, penthouses, ultra-luxury Sky Villas including the 9,156 sq ft Damien Hirst-curated Empathy Suite, and themed experiential suites such as the Hardwood Suite with private basketball court and the Kingpin Suite with bowling lanes.

The property generates revenue across six streams: gaming operations, hotel accommodations (quote-based, tiered pricing), food and beverage (multiple restaurants including Scotch 80 Prime, A.Y.C.E. Buffet, Tim Ho Wan), entertainment and ticketing through the 2,500+ seat Pearl Theater and the 55th-floor Ghostbar rooftop lounge, retail (1891 Boutique, Palms Place Boutique, Stuff I Forgot), and loyalty/casino credit. Go-to-market is event-driven and experience-led, anchored by a hybrid segmentation approach targeting leisure travelers, VIP/high-limit gaming customers, entertainment seekers, and a secondary sports/conference segment via the Mountain West Conference partnership through 2028. Distribution occurs through direct property access, the palms.com website, a mobile app, AXS ticketing, William Hill sportsbook integration, and the Club Serrano loyalty program which unifies Palms with sister property Yaamava' Resort & Casino in Southern California. The company employs between 1,001 and 5,000 people, is not publicly traded, and does not disclose revenue.

Name

Palms Casino Resort

Legal name

FP Holdings, L.P. d/b/a Palms Casino Resort

Website

https://palms.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Palms Casino Resort is a privately owned luxury hotel-casino resort adjacent to the Las Vegas Strip, operated by the San Manuel Gaming and Hospitality Authority, serving leisure travelers, VIP gaming customers, and entertainment seekers with integrated gaming, luxury suites, dining, and entertainment venues.

Ownership category

akta.pro rank

Product category

Casino & Resort Hospitality

NAICS

Casino Hotels (721120), Casino Hotels (72112)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Integrated Casino Resorts (THAGAJAA)

akta.pro secondary industry

Integrated Casino Resorts (Casino + Hotel/Entertainment) (MPAEAAAA)

Keywords

• Casino gaming
• Luxury hotel resort
• Hospitality entertainment
• Hotel accommodations
• Food and beverage

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Gaming Operations: Core revenue from casino gaming including slots (1,700+ machines), table games (50+ tables), high limit room, and sportsbook wagering through William Hill partnership.
2. Hotel Accommodations: Revenue from room reservations including signature rooms, suites, penthouses, sky villas, and experiential suites. Pricing varies by room category with luxury offerings commanding premium rates.
3. Food & Beverage: Dining revenue from multiple restaurants including Scotch 80 Prime, A.Y.C.E. Buffet, Tim Ho Wan, Serrano Vista Cafe, Send Noodles, Palms Pizza, Ghostbar, and in-room delivery.
4. Entertainment & Ticketing: Revenue from Pearl Theater concert/events, Ghostbar nightclub, and Palms Pool daylife events through ticket sales and table reservations.
5. Loyalty Program & Casino Credit: Club Serrano loyalty program tracks gaming activity and provides points, tier status, and earned rewards redeemable at food, retail, and hotel outlets. Casino credit services for VIP players.
6. Retail: Revenue from 1891 Boutique, Palms Place Boutique, and Stuff I Forgot retail locations offering apparel, souvenirs, and luxury goods.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Palms Casino Resort is a luxury hotel-casino resort adjacent to the Las Vegas Strip operating a casino floor with 1,700+ slot machines and 50+ table games, multiple tiers of hotel accommodations (signature rooms, suites, penthouses, sky villas, and experiential suites), dining outlets, entertainment venues (Pearl Theater, Ghostbar rooftop lounge), a 17,000 sq ft spa, and a cross-property loyalty program (Club Serrano) shared with sister property Yaamava' Resort & Casino in Southern California. The property is owned by the San Manuel Gaming and Hospitality Authority.

Product overview

Palms Casino Resort operates as a luxury hotel-casino resort adjacent to the Las Vegas Strip, offering an integrated hospitality portfolio spanning gaming (1,700+ slots, 50+ table games, high limit room, Link Up Lounge), accommodations (Signature Rooms, Suites, Penthouses, Sky Villas including the Damien Hirst-designed Empathy Suite, and themed Experiential Suites with private bowling, basketball courts, and cinema spaces), food and beverage (Scotch 80 Prime, A.Y.C.E. Buffet, Tim Ho Wan, and multiple bars/lounges), entertainment (Pearl Theater concert venue, Ghostbar rooftop lounge, Brenden Theatres), wellness (17,000 sq ft spa), and loyalty (Club Serrano program shared with sister property Yaamava' Resort & Casino). The property is owned by the San Manuel Gaming and Hospitality Authority of the Yuhaaviatam of San Manuel Nation.

Differentiator

Problem solved

Functional benefit

Brands

• Club Serrano: Player rewards club offering exclusive benefits at both Palms Casino Resort in Las Vegas and Yaamava' Resort & Casino in Southern California.
• San Manuel Gaming and Hospitality Authority (SMGHA)
• Yaamava' Resort & Casino

Products and services

• Palms Casino

Quantifiable outcome

• Over 1,700 slot machines and 50+ table games available
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Mountain West ConferencecoreStrategic or Co-development Partner · 5 March 2026Multiyear partnership naming Palms Casino Resort as Official Hotel Partner through 2028. Partnership launches during 2026 Basketball Conference Championships with Palms hosting Fan Fest, providing accommodations for teams and fans. Palms becomes Presenting Partner of 'Making Her Mark' platform supporting female student-athletes. Beginning 2026-27, Palms becomes Conference's Exclusive Hotel Partner presenting 14 championships across all sports and hosting Football and Basketball Media Days.
• Yaamava' Resort & CasinocoreStrategic or Co-development PartnerSister property in Southern California connected through Club Serrano loyalty program. Members earn and redeem rewards at both properties with unified account management through My Club Serrano portal.
• William Hill SportsbookcoreTechnology or IntegrationWilliam Hill operates the sportsbook venue at Palms Casino Resort featuring a 36'x9' video wall, self-service betting kiosks, and mobile betting app for Nevada. Sportsbook hours daily 8AM-10PM.
• Bally RewardsminorChannel Partner/ Reseller/ DistributorNew strategic partnership allowing Bally Rewards members to earn and redeem rewards at Palms Casino Resort, expanding cross-platform loyalty benefits.
• AXScoreChannel Partner/ Reseller/ DistributorExclusive ticketing provider for Pearl Theater events and concerts at Palms Casino Resort. Box office contact available at 702-944-3200.
• Aristocrat GamingcoreTechnology or IntegrationAristocrat provides linked slot machine technology for the Link Up Lounge exclusive gaming area, featuring games like Lightning Dollar Link, Buffalo Link, Phoenix Link, and House of the Dragon with shared jackpot mechanics.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Palace Station Hotel & Casino: Off-Strip Station Casinos locals-resort near the Las Vegas Strip with similar mid-scale room product, casino floor, and dining outlets. Direct competitor for the same drive-in and group-event customer base.
• Green Valley Ranch Resort Spa Casino: Station Casinos' upscale Henderson locals-resort combining luxury hotel rooms, multiple restaurants, a spa, and a casino floor — same integrated-resort model and same target customer segment as Palms.
• The STRAT Hotel, Casino & SkyPod: Off-Strip north-end Las Vegas casino resort with a tower hotel, F&B outlets, and casino floor plus thrill-ride attractions. Competes for tourists willing to stay off-Strip for value and a differentiated experience.
• The Orleans Hotel & Casino: Station Casinos off-Strip locals-resort near Palms on W. Flamingo Rd., featuring hotel rooms, F&B outlets, bingo, a bowling center, and a casino floor — a direct competitive counterpart for both gaming customers and group/event business.
• Gold Coast Hotel & Casino: Station Casinos off-Strip locals-resort hotel-casino within one mile of Palms. Comparable rooms, gaming floor, and F&B footprint, targeting overlapping locals and value-oriented LV visitors.
• Red Rock Casino Resort & Spa: Station Casinos' flagship luxury off-Strip locals-resort casino in Summerlin, Las Vegas. Comparable in scale, room tiers, F&B breadth, spa, and entertainment venues, competing for the same off-Strip locals and drive-to visitor base.
• Yaamava' Resort & Casino: Sister property under the same San Manuel Gaming and Hospitality Authority ownership. Connected directly through the Club Serrano loyalty program that lets members earn and redeem rewards at both locations, making it the single most comparable asset to Palms in operations, scale, and customer base.

Broad incumbents

• Wynn Las Vegas: Strip luxury resort benchmark with high-end suites, Michelin-level dining, award-winning spa, and a sizable casino floor. Sets the upper bound for luxury Las Vegas ADR and experiential-suite positioning that Palms' Empathy Suite and Sky Villa tiers attempt to compete with.
• The Venetian Resort Las Vegas: Mega-resort on the Las Vegas Strip with thousands of luxury suites, large gaming floor, celebrity-chef dining, theater, and convention space. Competes with Palms for premium tourist wallet share and convention/sports group business from a much larger base.

Emerging players

• Durango Casino & Resort: Newly opened Station Casinos resort in southwest Las Vegas with luxury rooms, multiple restaurants, and a casino floor. Represents the next-generation locals-resort model that Palms must keep pace with on product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/palms
• YouTubeyoutube.com/@palmscasinoresort
• Facebookfacebook.com/palmscasinoresort
• LinkedInlinkedin.com/company/palms-casino-resort
• Instagraminstagram.com/palms
• TikToktiktok.com/@palms_casino_resort

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Palms Casino Resort