Bally's
Bally's Corporation is a global casino-entertainment operator headquartered in Providence, Rhode Island, running 19-20 casino resorts across 11 US states plus the UK, online sports betting and iGaming platforms, and international interactive gaming through its Gamesys division holding #1 UK market share in bingo and casino.
- Company typePublic
- Founded2004
- HeadquartersLincoln, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Bally's does
Bally's Corporation is a global casino-entertainment company headquartered in Providence, Rhode Island, founded in 2004 and listed on the NYSE under ticker BALY. The company operates a dual-segment business: a land-based casino portfolio of 19-20 casino and resort properties across 11 US states plus a UK casino in Newcastle, totaling approximately 17,700 slot machines, 630 table games, and 3,950 hotel rooms; and a digital interactive segment comprising Bally Bet Sportsbook (online sports betting in 12 US states plus Ontario), Bally Casino (iGaming in NJ, PA, RI, Ontario), MONOPOLY Casino, Bally Play free-to-play titles, Bally Sports Live streaming, and Bally's Interactive International (the former Gamesys Group) which holds #1 market share in UK regulated bingo and casino under brands including Jackpotjoy, Double Bubble Bingo, and Rainbow Riches Casino. Supporting technology includes the Intralot lottery and gaming monitoring platform operating across 40+ jurisdictions, the Telescope real-time audience engagement platform, the SportCaller free-to-play engine, and the Bally Rewards cross-channel loyalty program linking physical and digital play.
Bally's revenue model spans transaction-based gaming fees across both physical and digital wagering, hospitality and entertainment revenue from hotels, restaurants, and event venues, and licensing/royalty income from lottery and gaming technology contracts. The company pursues an aggressive development strategy with three transformational projects: a $1.7 billion permanent Chicago casino resort targeting spring 2027, a $4 billion Bronx casino in New York licensed in December 2025, and a Las Vegas Strip integrated resort on the former Tropicana site adjacent to the Oakland Athletics' $2 billion ballpark. Growth has been funded via a mix of debt (a $1.1 billion term loan from Ares, King Street, and TPG; $940 million line of credit from Gaming and Leisure Properties; $700 million Twin River Lincoln sale-leaseback) and acquisitions, including the €2.7 billion Intralot merger and a 61% stake in Australia's Star Entertainment for AU$300 million. The company is controlled by Standard General L.P. (Soohyung Kim, Executive Chair) and is classified as a NYSE 'controlled company.' Total headcount is approximately 11,500 globally, and Q1 2026 revenue of $755.7 million was up 23.7% year-on-year against a backdrop of $6.83 billion in debt versus $653.4 million in cash and multi-year net losses.
Bally's firmographics
Firmographics- Name
- Bally's
- Legal name
- Bally's Corporation
- Website
- https://ballys.com
- Company type
- Public
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Bally's Corporation is a global casino-entertainment operator headquartered in Providence, Rhode Island, running 19-20 casino resorts across 11 US states plus the UK, online sports betting and iGaming platforms, and international interactive gaming through its Gamesys division holding #1 UK market share in bingo and casino.
- Ownership category
- akta.pro rank
Bally's industry classification
Industry- Product category
- Casino Gaming and Entertainment
- NAICS
- Casino Hotels (72112), Casinos (except Casino Hotels) (713210), Other Gambling Industries (713290)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Casino Table Games Operations (MPAEAAAN)
- akta.pro secondary industries
- Sportsbooks (Online & Mobile Operators) (MPAEACAA), Online Poker Casinos (Casino + Poker Rooms) (MPAEABAC), Online Bingo Casinos (MPAEABAF)
Keywords
Where Bally's is headquartered
LocationHeadquarters
- HQ city
- Lincoln
- HQ country
- United States
- HQ region
- North America
Offices15 records
Markets served
Bally's business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Casino Gaming Operations: Revenue from slot machines, table games, poker, and other casino gaming activities across 19 casino properties in 11 US states.
- Hotel and Hospitality: Revenue from hotel rooms, suites, food and beverage outlets, entertainment venues, and convention spaces at casino resort properties.
- Online Sports Betting (Bally Bet): Online sports wagering platform operating in multiple US states including Arizona, Colorado, Iowa, Indiana, Maryland, Massachusetts, New Jersey, New York, Ohio, Tennessee, Virginia, and Ontario, Canada.
- iGaming/iCasino (Bally Casino): Real money online casino gaming including slots and table games, available in New Jersey, Pennsylvania, Rhode Island, and Ontario, Canada.
- Bally's International Interactive (Gamesys): Global interactive gaming operations including online bingo, slots, and casino games in the UK and internationally, holding #1 market share positions in UK bingo and casino.
- Lottery and Gaming Technology (Intralot): Bally's Intralot subsidiary provides lottery management systems, gaming technology, and monitoring services across 40+ regulated jurisdictions globally.
- Real Estate Monetization: Sale-leaseback transactions of casino real estate with Gaming and Leisure Properties to fund development projects, generating rental income.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Variable hotel pricing across casino resort properties |
| Freemium | Pay-as-you-go | Free-to-play and real-money gaming options |
| Transaction based/ take rate | Pay-as-you-go | Casino gaming floor with no admission fee |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels7 records
Bally's product offering
Product offeringCore offering
Bally's Corporation operates land-based casino and resort properties alongside interactive digital gaming platforms. The company runs 19 casino resorts across 11 US states plus Newcastle UK, offering slots, table games, poker, hotel accommodations, dining, and entertainment. Through Bally's Interactive division, the company delivers online sports betting (Bally Bet), iGaming (Bally Casino), free-to-play games (Bally Play), and live sports streaming, while Bally's Interactive International (formerly Gamesys) provides online bingo, slots, and casino games in the UK market. Bally's Intralot subsidiary provides lottery management systems and gaming technology across 40+ jurisdictions.
Product overview
Bally's Corporation is a global casino-entertainment company with a dual-segment business model comprising land-based casino operations and interactive digital gaming. The land-based segment operates 19-20 casino and resort properties across 11 U.S. states plus a golf course in New York, horse racetrack in Colorado, and a UK casino in Newcastle, with major developments underway in Chicago (targeting spring 2027), the Bronx (approved December 2025), and Las Vegas (shared campus with Oakland Athletics ballpark). The interactive segment encompasses Bally Bet Sportsbook (online sports betting in 12 U.S. states plus Ontario), Bally Bet Casino (real money iCasino in NJ, PA, RI, Ontario), MONOPOLY Casino (licensed brand app in NJ), Bally Play (free-to-play games), Bally Sports Live and Stadium (live sports streaming), plus Bally's Interactive International (formerly Gamesys Group) offering slots, casino, and bingo across UK and international markets under brands including Jackpotjoy, Double Bubble Bingo, and Rainbow Riches Casino. The portfolio also includes acquired properties: Telescope (audience engagement solutions), SportCaller (free-to-play games), and AVP (professional beach volleyball tour). Bally's holds a significant economic stake in Intralot S.A. for lottery management services. The Bally Rewards loyalty program connects the ecosystem across properties and platforms.
Differentiator
Problem solved
Functional benefit
Brands
- Telescope: Real-time audience engagement solutions for live events, gamified second-screen experiences, and interactive livestreams
- SportCaller
- MONOPOLY Casino
- Bally Sports Live
- Bally Rewards
Products and services
- Bally's Casino & Resort Properties
- Bally Bet Sportsbook
- Bally Bet Casino
- MONOPOLY Casino
- Bally Play
- Bally Sports Live
- Bally's Interactive International
- Telescope
- SportCaller
- Bally's Chicago Casino Resort (Permanent)
- Bally's Baton Rouge Casino and Hotel
- Bally's Marquette Landside Casino
Quantifiable outcome
- Q1 2026 revenue of $755.7 million, up 23.7% year-on-year
- +4 more outcomes
Companies that use Bally's
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
Bally's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Bally's partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered strategic, major, minor and core.
- Victorian Government (Australia)strategicIntralot Gaming Services (IGS), Bally's Intralot subsidiary, awarded 15-year Electronic Gaming Machine Monitoring Licence for the State of Victoria covering approximately 26,300 EGMs, effective August 2027.
- Trump OrganizationmajorBally's acquired the lease for Trump's former golf course at Ferry Point in the Bronx for $60 million in 2023. Upon receiving NYC casino license in December 2025, Bally's paid $115 million to Trump Organization per the contingency agreement.
- Boyd GamingmajorBally's agreed to acquire Sam's Town Hotel & Casino in Shreveport, Louisiana from Boyd Gaming for undisclosed amount, expected to close Q3 2026 pending regulatory approval. This will consolidate Bally's Shreveport operations.
- Major League Baseball (MLB)strategicBally Bet has official league partnership with MLB, providing brand visibility and sports betting data integration.
- National Basketball Association (NBA)strategicBally Bet has official league partnership with NBA for sports betting brand partnerships.
- National Hockey League (NHL)strategicBally Bet has official league partnership with NHL for sports betting integrations.
- Cleveland BrownsminorExclusive team partnership with Bally Bet sportsbook for sports betting brand presence.
- Nashville PredatorsminorExclusive NHL team partnership with Bally Bet sportsbook and SportCaller's Smashville Selector free-to-play game.
- Phoenix MercuryminorWNBA team partnership with Bally Bet sportsbook.
- Oakland Athletics (A's)majorBally's is the property partner for A's new $2 billion MLB ballpark on the Las Vegas Strip, with Bally's developing adjacent hotel and entertainment complex.
- Star Entertainment GroupmajorBally's acquired 61% stake in Australian casino operator Star Entertainment for AU$300 million in November 2025, saving the company from administration. Bally's chairman Soo Kim became chairman of Star, with Bruce Mathieson Jr. appointed as CEO.
- Intralot S.A.coreBally's merged with Intralot in a €2.7 billion deal, creating Bally's Intralot S.A. The combined entity operates lottery management systems and gaming technology in 40+ regulated jurisdictions globally.
- Telescope Inc.coreAcquired in August 2021 for undisclosed amount. Telescope provides real-time audience engagement solutions for live events, powering gamified experiences for major brands including Disney, American Idol, and The Met Gala.
- Association of Volleyball Professionals (AVP)strategicAcquired in July 2021. AVP is the largest professional beach volleyball tour in the US, founded in 1983. Content integrated into Bally Sports Live streaming platform.
Scale indicators21 records
Recent moves6 records
Expansion highlights8 records
Bally's competitors and assessment
Company assessmentDirect peers
- Caesars Entertainment: Major US casino operator with 50+ properties across multiple states plus the Caesars Sportsbook digital platform. Direct competitor to Bally's in land-based casino operations, OSB, and iGaming, with similarly broad geographic diversification.
- DraftKings: Pure-play US online sports betting and iGaming leader with significant market share in OSB. Directly competes with Bally Bet across the same 13+ North American jurisdictions and offers comparable real-money casino products.
- Flutter Entertainment: Parent of FanDuel, the leading US online sportsbook, plus international brands including PokerStars, Paddy Power, and Betfair. Direct peer to Bally's Interactive International in UK bingo/casino and to Bally Bet in US OSB.
- Penn Entertainment: Regional US casino operator with 40+ properties operating the ESPN BET sportsbook in partnership with Disney/ESPN. Direct competitor across regional US casinos and OSB with similar omnichannel strategy.
- Boyd Gaming: Regional US casino operator with 28 properties across 10 states. Directly comparable to Bally's regional casino footprint, and recently announced the sale of Sam's Town Shreveport to Bally's, indicating direct competitive overlap in Louisiana.
- Entain plc: Global digital gaming operator owning Ladbrokes, Coral, PartyPoker, BetMGM JV, and other brands. Direct competitor to Bally's Interactive International in UK/European online bingo, casino, and sports betting markets.
Broad incumbents
- MGM Resorts International: Premier US casino operator with Las Vegas Strip flagship properties (Bellagio, MGM Grand) and BetMGM joint venture for online gaming. Larger and more premium-positioned than Bally's, but overlaps in regional casinos and digital OSB/iGaming.
- Wynn Resorts: Premium integrated resort operator with Las Vegas and Macau flagship properties plus WynnBET (winding down US OSB). Competes with Bally's at the high end of the Las Vegas market and shares the Las Vegas Strip development opportunity.
- Las Vegas Sands: Integrated resort operator focused on Las Vegas and Macau (Venetian, Marina Bay Sands). Operates the Las Vegas Strip site adjacent to Bally's new development and shares the Las Vegas integrated resort market positioning.
Emerging players
- Rush Street Interactive: Emerging US online gaming operator behind BetRivers and PlaySugarHouse brands. Competed directly against Bally's for Rhode Island's second online license; smaller and more focused than Bally's but a direct OSB/iGaming competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Bally's social profiles
Digital presenceBally's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bally's leadership team
Management profileNumber of profiles
Profiles6 records
Bally's subsidiaries and ownership
Company hierarchySubsidiaries9 records
Bally's funding detail
Funding detailFunding overview
Funding rounds7 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bally's M&A and investment
M&A and investmentM&A10 records
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bally's
What does Bally's do?
Bally's Corporation operates land-based casino and resort properties alongside interactive digital gaming platforms. The company runs 19 casino resorts across 11 US states plus Newcastle UK, offering slots, table games, poker, hotel accommodations, dining, and entertainment. Through Bally's Interactive division, the company delivers online sports betting (Bally Bet), iGaming (Bally Casino), free-to-play games (Bally Play), and live sports streaming, while Bally's Interactive International (formerly Gamesys) provides online bingo, slots, and casino games in the UK market. Bally's Intralot subsidiary provides lottery management systems and gaming technology across 40+ jurisdictions.
Is Bally's a public or private company?
Bally's is a public company. It is classified as public and is currently operating.
When was Bally's founded?
Bally's was founded in 2004. It employs 5,001 to 10,000 people.
Where is Bally's based?
Bally's is headquartered in Lincoln, United States, in the North America region.
How does Bally's make money?
Seven revenue lines are on record. Casino Gaming Operations are the primary driver. The others are hotel and Hospitality, online Sports Betting (Bally Bet), iGaming/iCasino (Bally Casino), bally's International Interactive (Gamesys), lottery and Gaming Technology (Intralot) and real Estate Monetization.
Who are Bally's's main competitors?
Direct peers on record are Caesars Entertainment, DraftKings, Flutter Entertainment, Penn Entertainment, Boyd Gaming and Entain plc. Broad incumbents are MGM Resorts International, Wynn Resorts and Las Vegas Sands. Rush Street Interactive is listed as an emerging player.
Does Bally's have an API?
No public API is recorded for Bally's.
What industry is Bally's in?
Bally's's product category is Casino Gaming and Entertainment. Its primary akta.pro industry code is MPAEAAAN, Casino Table Games Operations, with a secondary code of MPAEACAA, Sportsbooks (Online & Mobile Operators). Its NAICS code is 72112 and its SIC code is 7900.