Xtracta
Xtracta is a New Zealand-based AI company providing template-free document data extraction via API and SDK. It serves enterprises, software vendors, and resellers globally through 10+ marketplace integrations, partner channels, and OEM licensing, processing 10 million+ pages monthly.
- Company typePrivate
- Founded2017
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Xtracta does
Xtracta is a New Zealand-based, privately held AI company that provides template-free document data extraction technology. Its core platform automatically extracts structured data from scanned, photographed, or digital documents — invoices, receipts, contracts, purchase orders, bank statements, remittance advices, passports and IDs — without requiring per-document template configuration, and operates across dozens of languages. The underlying AI engine combines machine learning, natural language processing, image processing and Big Data cloud computing, and continuously improves by drawing on a global "knowledge pool" built from every document processed across the network. Xtracta exposes this engine through a REST API, an image-capture SDK, a mobile app, and a public cloud login, and markets a portfolio of document-type-specific Capture APIs on top of it.
Xtracta firmographics
Firmographics- Name
- Xtracta
- Legal name
- Xtracta Limited
- Website
- https://xtracta.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Xtracta is a New Zealand-based AI company providing template-free document data extraction via API and SDK. It serves enterprises, software vendors, and resellers globally through 10+ marketplace integrations, partner channels, and OEM licensing, processing 10 million+ pages monthly.
- Ownership category
- akta.pro rank
Xtracta industry classification
Industry- Product category
- Intelligent Document Processing (AI-powered OCR / Data Extraction)
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Intelligent Document Processing (IDP) & OCR Automation (HDAEAHAC)
- akta.pro secondary industries
- Optical Character Recognition (OCR) & Document Vision (HDAAAEAD), Document Capture, Scanning, OCR/ICR & Intelligent Document Processing (IDP) (HDAEAGAD)
Keywords
Where Xtracta is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
Xtracta business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Paid plans / subscriptions: Revenue is generated via plans or subscriptions that constitute volume limitations, feature limitations or other rules; plans are billed in advance and the supplier may apply payment terms at its discretion.
- Per-document pricing: Cost-effective per-document pricing is offered alongside plans and can be combined to deliver quick ROI for high-volume document processing.
- One-off paid services: Beyond plans, the supplier may provide non-plan paid services and reserves the right to set and enforce agreed values and payment terms for them.
- OEM / white-label / embedded licensing: Software companies and ISVs integrate Xtracta's API and SDK into their own products and brand it as their own, generating licensing/embedded revenue via partner channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Plan / subscription tiers with volume and feature limits, billed in advance, plus per-document pricing. |
| Usage-based | Pay-as-you-go | Cost-effective per-document pricing can be combined with subscriptions for fast ROI. |
Go-to-market motion1 record
Distribution channels5 records
Xtracta product offering
Product offeringCore offering
Xtracta provides AI-powered, template-free data extraction software and OCR delivered via a REST API and image-capture SDK. It automatically captures structured information from scanned, photographed or digital documents — including invoices, receipts, contracts, purchase orders, bank statements, remittance advices, passports/ID cards and bespoke documents — across dozens of languages, with module-specific Capture APIs available for each document type.
Product overview
Xtracta is a single unified AI-powered data extraction platform, with a core engine that is exposed to developers and partners through a REST API and image capture SDK. On top of this core engine, the company markets a portfolio of document-type-specific Capture APIs as modular offerings, including Invoice Capture API, Receipt Capture API, Contract Capture API, Passport and ID Card Extraction API, Bank Statement Data Extraction API, Remittance Advice Extraction, Purchase Order Data Extraction, eInvoicing with Peppol, and an Other Documents Capture API for high-volume bespoke documents. These modules share the same underlying AI/OCR engine and can be embedded into partner software via the API, branded as the partner's own solution.
Differentiator
Problem solved
Functional benefit
Products and services
- Xtracta Data Extraction Platform
Quantifiable outcome
- ~40% reduction in invoice entry time at Scandinavian Vehicle Distributors (Volvo), freeing 2-3 days per month for the AP team
- +4 more outcomes
Companies that use Xtracta
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles3 records
Xtracta technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability10 records
Feature8 records
Xtracta partnerships and signals
Strategic signalScale indicators7 records
Recent moves5 records
Expansion highlights5 records
Xtracta competitors and assessment
Company assessmentBroad incumbents
- UiPath Document Understanding: UiPath embeds OCR/IDP capabilities inside its broader RPA and hyperautomation platform, targeting the same AP automation and document processing buyers as Xtracta but as part of a wider automation suite.
- AWS Textract: Amazon's managed OCR service extracts text, tables and forms from documents and integrates natively with the AWS stack, posing bundled competitive pressure on Xtracta for AWS-centric customers.
- Microsoft Azure AI Document Intelligence (Form Recognizer): Microsoft's cloud OCR/IDP service is bundled inside the Azure ecosystem and pre-built models for invoices, receipts and IDs, competing with Xtracta especially for customers already standardized on Microsoft and listed as a Xtracta integration partner.
- Google Document AI: Google's cloud document understanding service offers pre-trained processors for invoices, receipts and contracts within the Google Cloud platform, representing a bundled alternative for enterprise buyers evaluating Xtracta.
- Tungsten Automation (formerly Kofax): Tungsten Automation provides an established portfolio of capture, OCR and document automation products aimed at enterprise AP and back-office workflows, competing with Xtracta for larger accounts.
Direct peers
- Hyperscience: Hyperscience provides ML-based document processing for enterprise workflows including accounts payable and claims, competing head-on with Xtracta in semi-structured and complex document extraction.
- Docparser: Docparser is a smaller API-based document data extraction service focused on invoices, purchase orders and similar business documents, closely comparable to Xtracta in target buyer (developers, SMB/mid-market) and delivery model.
- ABBYY: ABBYY is a long-established OCR and intelligent document processing vendor serving enterprise accounts payable and document automation use cases with a similar template-light/AI-augmented approach, making it one of Xtracta's closest direct comparables.
- Rossum: Rossum is an AI-native cloud IDP platform focused on invoices, purchase orders and other business documents, sold via API and marketplace channels — closely mirroring Xtracta's AI-first, template-free, API-first positioning.
- Veryfi: Veryfi offers a developer-focused OCR/IDP API for receipts, invoices and IDs with per-document pricing, directly overlapping Xtracta's API and SDK offering to software companies and ISVs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Xtracta social profiles
Digital presenceXtracta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Xtracta leadership team
Management profileNumber of profiles
Profiles1 record
Xtracta funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Xtracta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Xtracta
What does Xtracta do?
Xtracta provides AI-powered, template-free data extraction software and OCR delivered via a REST API and image-capture SDK. It automatically captures structured information from scanned, photographed or digital documents — including invoices, receipts, contracts, purchase orders, bank statements, remittance advices, passports/ID cards and bespoke documents — across dozens of languages, with module-specific Capture APIs available for each document type.
Is Xtracta a public or private company?
Xtracta is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Xtracta founded?
Xtracta was founded in 2017. It employs 11 to 50 people.
Where is Xtracta based?
Xtracta is headquartered in Auckland, New Zealand, in the Oceania region.
How does Xtracta make money?
Four revenue lines are on record. Paid plans / subscriptions are the primary driver. The others are per-document pricing, one-off paid services and OEM / white-label / embedded licensing.
Who are Xtracta's main competitors?
Broad incumbents on record are UiPath Document Understanding, AWS Textract, Microsoft Azure AI Document Intelligence (Form Recognizer), Google Document AI and Tungsten Automation (formerly Kofax). Direct peers are Hyperscience, Docparser, ABBYY, Rossum and Veryfi.
Does Xtracta have an API?
Yes. Xtracta offers a public, partner-facing REST API plus an image capture SDK, mobile app, and one-on-one developer support. Developers can use the API to embed automated data capture into their own software for high-volume documents such as invoices, receipts, contracts, purchase orders, bank statements, remittance advices, passports/ID cards, and other document types. The API supports both desktop and cloud products and can integrate with virtually any software application. No templates are required; AI/ML handles new document designs autonomously.
What industry is Xtracta in?
Xtracta's product category is Intelligent Document Processing (AI-powered OCR / Data Extraction). Its primary akta.pro industry code is HDAEAHAC, Intelligent Document Processing (IDP) & OCR Automation, with a secondary code of HDAAAEAD, Optical Character Recognition (OCR) & Document Vision. Its NAICS code is 518210 and its SIC code is 7374.