FRIDAY
- Company typePrivate
- Founded2017
- HeadquartersBerlin, Germany
- Headcount101–250
- GTM typeB2C
- OfferingServices
FRIDAY firmographics
Firmographics- Name
- FRIDAY
- Website
- https://friday.de
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where FRIDAY is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Markets served
FRIDAY business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
FRIDAY product offering
Product offeringCore offering
FRIDAY is a Berlin-based digital insurance company founded in 2017 that delivers insurance products directly to consumers through a mobile-first online platform. The company positions itself as providing "the first insurance experience customers love," emphasizing a customer-friendly, technology-driven approach to insurance purchase and management. FRIDAY operates with 101-250 employees and has expanded operations to France alongside its German base.
Product overview
No product information available in the source data. The sources provided do not contain details about FRIDAY's product offerings, services, or portfolio.
Differentiator
Problem solved
Functional benefit
Companies that use FRIDAY
Customer profileIdeal customer profiles1 record
FRIDAY technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
FRIDAY partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights3 records
FRIDAY competitors and assessment
Company assessmentDirect peers
- Allianz Direct: The 100% digital direct-to-consumer insurance arm of Allianz Group, operating in Germany with auto, home, liability, and travel products. Directly comparable to FRIDAY in target customer (German digital consumers), product category (personal lines), and delivery model (fully digital).
- Getsafe: Heidelberg-based digital insurance provider offering personal lines (home, liability, pet, legal) through a mobile-first platform. Comparable to FRIDAY as a German digital-first personal-lines insurer with a similar customer experience thesis.
Broad incumbents
- CosmosDirekt: One of Germany's largest direct insurers, part of the Generali Group, offering auto, home, life, and health insurance via digital and call-center channels. Directly comparable to FRIDAY in product category (personal lines) and digital-direct model, but with far greater scale and brand recognition.
- HUK-COBURG: Germany's largest motor insurer, increasingly digital, offering auto, home, liability, and legal products. Comparable to FRIDAY in core auto and personal lines but with a much broader product portfolio and a stronger direct/online distribution presence.
Emerging players
- Lemonade: US-listed digital-native insurer using AI-driven underwriting and a B-Corp-style customer experience thesis. Comparable to FRIDAY in digital-first model and customer-experience positioning, though operating primarily in the US/Europe with renters/home focus rather than auto.
- Wefox: Berlin-based digital insurance platform connecting customers with brokers and carriers across Europe. Comparable to FRIDAY in German/European digital insurance focus, though Wefox operates as a broker platform rather than a direct carrier.
- Root Insurance: US digital-first auto insurer using telematics-based underwriting and a mobile-first experience. Comparable to FRIDAY in digital-first auto insurance positioning and customer-experience focus, though operating in the US market.
Others
- Baloise Group: Swiss insurance group that is both an FRIDAY investor (via Baloise Strategic Ventures) and a likely capacity partner. Comparable as a peer through its European multi-line personal insurance business and as a strategic investor shaping FRIDAY's distribution and underwriting model.
- Check24: Germany's largest comparison portal for insurance, banking, and travel. Comparable to FRIDAY as a major digital insurance acquisition/funnel in Germany and a key competitive force shaping how digital-first insurers reach customers.
Regional players
- Nexible (by DEURAG): German direct insurer (subsidiary of DEURAG) offering fully digital liability and legal insurance. Comparable to FRIDAY in German-market digital-direct personal lines, though with a more focused product set in liability/legal.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights4 records
Customer concentration
FRIDAY social profiles
Digital presenceFRIDAY financial estimates
Financial estimateRevenue estimate
Valuation estimate
FRIDAY leadership team
Management profileNumber of profiles
Profiles4 records
FRIDAY funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FRIDAY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FRIDAY
What does FRIDAY do?
FRIDAY is a Berlin-based digital insurance company founded in 2017 that delivers insurance products directly to consumers through a mobile-first online platform. The company positions itself as providing "the first insurance experience customers love," emphasizing a customer-friendly, technology-driven approach to insurance purchase and management. FRIDAY operates with 101-250 employees and has expanded operations to France alongside its German base.
Is FRIDAY a public or private company?
FRIDAY is a private company. It is classified as venture growth investor backed and is currently operating.
When was FRIDAY founded?
FRIDAY was founded in 2017. It employs 101 to 250 people.
Where is FRIDAY based?
FRIDAY is headquartered in Berlin, Germany, in the Europe region.
Who are FRIDAY's main competitors?
Direct peers on record are Allianz Direct and Getsafe. Broad incumbents are CosmosDirekt and HUK-COBURG. Emerging players are Lemonade, Wefox and Root Insurance. Others are Baloise Group and Check24. Nexible (by DEURAG) is listed as a regional player.
Does FRIDAY have an API?
No public API is recorded for FRIDAY.