wefox
wefox is a European insurtech operating a smart insurance distribution and asset-light MGA platform across Austria, the Netherlands, and Switzerland, serving brokers, financial advisors, and consumers through regional brands including wefox Austria, wefox Switzerland, and TAF.
- Company typePrivate
- Founded2015
- HeadquartersBerlin, Germany
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What wefox does
wefox, founded in 2015 as FinanceFox and rebranded in 2017, is a European insurtech platform that combines smart insurance distribution with Managing General Agent (MGA) services. Headquartered in Zurich under wefox Holding AG, the company operates three core regional platforms: wefox Austria (the country's largest broker platform with 275+ broker partners and 860+ active insurance advisors), wefox Switzerland (a top-ranked retail brokerage serving over 100,000 active customers across German-, French-, and Italian-speaking regions), and TAF in the Netherlands (the #1 player in Dutch term-life insurance with a full-service MGA model serving ~3,500 independent financial advisors and 700,000+ active policy-holders). Underlying these platforms is a proprietary AI-supported technology stack that includes the fix App (Austria's first native Full-Service-App for brokerage, launched 2025), the 360° Consultation service feature, and the Koble B2B platform.
The business model is an integrated B2B2C architecture: wefox earns MGA commissions and fees from insurance carriers by underwriting and distributing their products through a network of brokers, multi-agents, and affinity partners (including WINDTRE, IVECO/GATE, PROPUP, and cyan AG). Distribution revenue combines transaction-based commissions, platform fees paid by broker partners, and professional services for technology-enabled distribution. The platform manages nearly 1 billion EUR in premiums across 4,000+ distribution partners and serves over 1 million customers.
Following a comprehensive 2024-2025 restructuring, wefox exited Germany, Italy, Spain, France, and Poland, divested its Liechtenstein-domiciled insurance carrier (wefox Insurance AG) to a BERAG-led Swiss consortium, and refocused on an asset-light MGA strategy in its three core markets. The company has raised over $1.7 billion in cumulative funding across rounds led by Mubadala, Target Global, and others, reaching a peak $4.5 billion valuation in 2022, and installed new senior leadership (Joachim Müller as CEO, Dieter Bartl as CFO) to drive the path to profitability targeted for end-2025.
wefox firmographics
Firmographics- Name
- wefox
- Legal name
- wefox Holding AG
- Website
- https://wefox.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- wefox is a European insurtech operating a smart insurance distribution and asset-light MGA platform across Austria, the Netherlands, and Switzerland, serving brokers, financial advisors, and consumers through regional brands including wefox Austria, wefox Switzerland, and TAF.
- Ownership category
- akta.pro rank
wefox industry classification
Industry- Product category
- Insurance Distribution & MGA Services
- NAICS
- Insurance Agencies and Brokerages (52421), Other Insurance Related Activities (52429), Direct Life, Health, and Medical Insurance Carriers (52411)
- SIC
- Insurance Agents, Brokers & Service (6411), Life Insurance (6311), Accident & Health Insurance (6321)
- akta.pro primary industry
- Insurance Program Administration & MGA/MGU Services (FSAEADAK)
- akta.pro secondary industries
- Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS) (FSAGAGAB), Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL), Embedded Insurance Distribution & Premium Financing (FSAGALAF)
Keywords
Where wefox is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices5 records
Markets served
wefox business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- MGA (Managing General Agent) services: Wefox operates as a Managing General Agent combining capital-light MGA capabilities with large-scale digitally enabled distribution. The company connects underwriting expertise with direct access to customers and partners across markets, earning commissions and fees from insurance carriers for underwriting and distribution services.
- Insurance distribution platform fees: Wefox serves as a distribution platform for insurance brokers and multi-agents, generating revenue through platform fees, transaction processing, and distribution commissions. The company connects insurance carriers with a broad network of distribution partners.
- Technology and advisory services: The company provides technology-enabled insurance distribution services and smart distribution solutions to insurance carriers and downstream brokers, generating service fees for technology support and advisory services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | B2B platform services for insurance brokers |
| Freemium | Monthly | Free consumer consultation services |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
wefox product offering
Product offeringCore offering
wefox operates a European insurance platform combining Managing General Agent (MGA) services with smart digital insurance distribution. The company provides proprietary technology tools, AI-enabled sales and conversion capabilities, and a broker network to connect insurance carriers with end consumers across Austria, the Netherlands, and Switzerland. Its core offerings include broker platforms, MGA underwriting services, and consumer-facing mobile applications for retail insurance products such as term-life, health, P&C, and specialty insurance.
Product overview
wefox is a European insurance platform combining smart insurance distribution and Managing General Agent (MGA) services. The company operates a platform-plus-modules architecture comprising three core regional platforms: wefox Austria (digital distribution for brokers), wefox Switzerland (retail brokerage), and TAF in the Netherlands (full-service MGA for term-life insurance). The portfolio includes the fix App mobile application, the 360° Consultation service feature, and the Koble B2B platform. The integrated business model combines capital-light MGA capabilities with large-scale digitally enabled distribution across Austria, Netherlands, and Switzerland.
Differentiator
Problem solved
Functional benefit
Brands
- TAF: Full-service MGA model in the Netherlands, #1 player in Dutch term-life insurance market with mortgage protection products and term-life insurance offerings.
- fix App
Products and services
- wefox Platform European insurance platform combining smart insurance distribution and Managing General Agent (MGA) services with leading market positions in Austria, Netherlands, and Switzerland.
- wefox Austria Austria's leading all-in-one digital distribution platform for insurance brokers and multi-agents, offering unrivaled process digitalization and serving over 275 broker partners and 860+ active insurance advisors.
- wefox Switzerland Top-ranked player in Swiss retail insurance distribution providing holistic risk advice for individuals through signature 360° Consultation, serving German-, French-, and Italian-speaking regions with over 100,000 active customers.
- TAF (The Academy of Finance) Full-service MGA model in the Netherlands and the #1 player in Dutch term-life insurance market, providing mortgage protection and term-life insurance products with lean processes. Partners with approximately 3,500 independent financial advisors and serves over 700,000 active policy holders.
- fix App First native Full-Service-App for Austria's Brokerage sector, allowing customers to execute day-to-day insurance tasks in-app and easily contact brokers.
- Koble B2B Platform B2B platform launched in June 2020 as wefox Group's third subsidiary, targeting business-to-business insurance distribution.
Quantifiable outcome
- Nearly 1 billion EUR premiums under management
- +3 more outcomes
Companies that use wefox
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
wefox technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
wefox partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered strategic, minor and major.
- DARAGstrategicDARAG acquired run-off portfolio from wefox Insurance AG, including Motor Damage, Third Party Liability, Private Liability and Property business across Germany, Italy and Switzerland. Transaction supports wefox's strategic exit from certain markets.
- BERAG (Swiss consortium)strategicBERAG-led consortium of Swiss companies acquired Liechtenstein-based wefox Insurance AG. BERAG had been representing wefox Insurance AG as MGA in Switzerland and built up daily sickness benefits business.
- Ecclesia GroupminorEcclesia Group acquired assona GmbH (specialist MGA for e-bike and bicycle insurance) from wefox as part of German market exit.
- IWV Versicherungsservice AGminorIWV Versicherungsservice AG took over wefox's insurance brokerage activities in Germany including customer portfolios, broker network and sales teams.
- WINDTREmajorWefox became WINDTRE's affinity insurance partner. WINDTRE is Italy's leading telecommunications business offering connections, energy and insurance products. Partnership includes selection of HDI Embedded as insurance partner.
- GATE (IVECO)minorWefox partnered with GATE (Green & Advanced Transport Ecosystem from IVECO) using digital solutions and pay-per-use formula for commercial vehicle insurance.
- PROPUPminorWefox secured affinity partnership with Austrian proptech start-up PROPUP for insurance distribution.
Scale indicators12 records
Recent moves12 records
Expansion highlights6 records
wefox competitors and assessment
Company assessmentDirect peers
- Lemonade: US/NYSE-listed insurtech combining AI-driven mobile platform with MGA-style carrier partnerships to distribute digital insurance. Closely comparable business model to wefox (digital-first insurance distribution with proprietary tech platform), though Lemonade operates its own carrier in select geographies.
- Marshmallow: UK-based insurtech using proprietary technology and data to distribute motor insurance to underserved migrant and expat customers. Comparable to wefox as a tech-enabled insurance distributor targeting retail customers through a digitally-native platform.
- Zego: London-based insurtech offering usage-based and fleet insurance for gig economy and mobility customers via digital platform. Comparable to wefox's affinity partnership model (e.g., IVECO/GATE partnership) and its MGA-like distribution approach in European markets.
- Bought By Many (Many Pets): UK-based insurtech specializing in niche and affinity insurance distribution (now focused on pet insurance). Highly comparable digital distribution model targeting retail consumers through partnerships and direct channels in European markets.
- SelectQuote: US/NYSE-listed insurance distribution platform specializing in term life, auto, home, and health insurance via agent-led and direct-to-consumer channels. Comparable as a tech-enabled insurance distributor operating across multiple product lines through partnered carrier relationships.
Broad incumbents
- Direct Line Group: UK-listed major personal lines insurer and broker (Direct Line, Churchill, Privilege). Comparable as a large-scale retail insurance distributor competing for the same end-customer wallet across motor, home, and life products wefox distributes through brokers in Europe.
- Admiral Group: UK-listed personal lines insurance group (Admiral, Compare the Market, Elephant). Comparable as a broad incumbent combining price-comparison distribution with insurer underwriting, directly competing with wefox's affinity and broker-led distribution model.
- Allianz: Global insurance leader with significant European retail and broker distribution (Allianz Direct is a digital-first distribution arm). Comparable as both a carrier partner of wefox and a competitor in broker-led retail distribution; new wefox CEO Joachim Müller is a former Allianz executive.
- Helvetia Insurance: Swiss-listed multi-line insurer with strong presence in Switzerland and Europe. Comparable as a domestic incumbent in wefox's Swiss core market, operating retail broker and direct distribution channels that overlap with wefox Switzerland's 360° Consultation offering.
Emerging players
- Getsafe: German digital insurance broker and MGA offering personal lines (liability, home, life, health) via a mobile-first platform. Comparable to wefox's pre-exit German operations and to its current asset-light MGA + smart distribution strategy across European markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
wefox social profiles
Digital presencewefox compliance and trust
Trust signalCompliance1 record
wefox financial estimates
Financial estimateRevenue estimate
Valuation estimate
wefox leadership team
Management profileNumber of profiles
Profiles14 records
wefox subsidiaries and ownership
Company hierarchySubsidiaries8 records
wefox funding detail
Funding detailFunding overview
Funding rounds15 records
Investors47 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
wefox M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about wefox
What does wefox do?
wefox operates a European insurance platform combining Managing General Agent (MGA) services with smart digital insurance distribution. The company provides proprietary technology tools, AI-enabled sales and conversion capabilities, and a broker network to connect insurance carriers with end consumers across Austria, the Netherlands, and Switzerland. Its core offerings include broker platforms, MGA underwriting services, and consumer-facing mobile applications for retail insurance products such as term-life, health, P&C, and specialty insurance.
Is wefox a public or private company?
wefox is a private company. It is classified as venture growth investor backed and is currently operating.
When was wefox founded?
wefox was founded in 2015. It employs 1,001 to 5,000 people.
Where is wefox based?
wefox is headquartered in Berlin, Germany, in the Europe region.
How does wefox make money?
Three revenue lines are on record. MGA (Managing General Agent) services are the primary driver. The others are insurance distribution platform fees and technology and advisory services.
Who are wefox's main competitors?
Direct peers on record are Lemonade, Marshmallow, Zego, Bought By Many (Many Pets) and SelectQuote. Broad incumbents are Direct Line Group, Admiral Group, Allianz and Helvetia Insurance. Getsafe is listed as an emerging player.
Does wefox have an API?
No public API is recorded for wefox.
What industry is wefox in?
wefox's product category is Insurance Distribution & MGA Services. Its primary akta.pro industry code is FSAEADAK, Insurance Program Administration & MGA/MGU Services, with a secondary code of FSAGAGAB, Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS). Its NAICS code is 52421 and its SIC code is 6411.