FRIDAY

Name

FRIDAY

Website

https://friday.de

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Core offering

FRIDAY is a Berlin-based digital insurance company founded in 2017 that delivers insurance products directly to consumers through a mobile-first online platform. The company positions itself as providing "the first insurance experience customers love," emphasizing a customer-friendly, technology-driven approach to insurance purchase and management. FRIDAY operates with 101-250 employees and has expanded operations to France alongside its German base.

Product overview

No product information available in the source data. The sources provided do not contain details about FRIDAY's product offerings, services, or portfolio.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights3 records

Direct peers

• Allianz Direct: The 100% digital direct-to-consumer insurance arm of Allianz Group, operating in Germany with auto, home, liability, and travel products. Directly comparable to FRIDAY in target customer (German digital consumers), product category (personal lines), and delivery model (fully digital).
• Getsafe: Heidelberg-based digital insurance provider offering personal lines (home, liability, pet, legal) through a mobile-first platform. Comparable to FRIDAY as a German digital-first personal-lines insurer with a similar customer experience thesis.

Broad incumbents

• CosmosDirekt: One of Germany's largest direct insurers, part of the Generali Group, offering auto, home, life, and health insurance via digital and call-center channels. Directly comparable to FRIDAY in product category (personal lines) and digital-direct model, but with far greater scale and brand recognition.
• HUK-COBURG: Germany's largest motor insurer, increasingly digital, offering auto, home, liability, and legal products. Comparable to FRIDAY in core auto and personal lines but with a much broader product portfolio and a stronger direct/online distribution presence.

Emerging players

• Lemonade: US-listed digital-native insurer using AI-driven underwriting and a B-Corp-style customer experience thesis. Comparable to FRIDAY in digital-first model and customer-experience positioning, though operating primarily in the US/Europe with renters/home focus rather than auto.
• Wefox: Berlin-based digital insurance platform connecting customers with brokers and carriers across Europe. Comparable to FRIDAY in German/European digital insurance focus, though Wefox operates as a broker platform rather than a direct carrier.
• Root Insurance: US digital-first auto insurer using telematics-based underwriting and a mobile-first experience. Comparable to FRIDAY in digital-first auto insurance positioning and customer-experience focus, though operating in the US market.

Others

• Baloise Group: Swiss insurance group that is both an FRIDAY investor (via Baloise Strategic Ventures) and a likely capacity partner. Comparable as a peer through its European multi-line personal insurance business and as a strategic investor shaping FRIDAY's distribution and underwriting model.
• Check24: Germany's largest comparison portal for insurance, banking, and travel. Comparable to FRIDAY as a major digital insurance acquisition/funnel in Germany and a key competitive force shaping how digital-first insurers reach customers.

Regional players

• Nexible (by DEURAG): German direct insurer (subsidiary of DEURAG) offering fully digital liability and legal insurance. Comparable to FRIDAY in German-market digital-direct personal lines, though with a more focused product set in liability/legal.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/FRIDAY_TechTalk
• Facebookfacebook.com/gofridayde

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FRIDAY