Fatsoma
Fatsoma is a UK-based two-sided event ticketing and marketing platform founded in 2006, serving over 40,000 event organizers and consumers across nightlife, music, festivals, and cultural events via a marketplace, organizer dashboard, and commission-based rep distribution network.
- Company typePrivate
- Founded2006
- HeadquartersManchester, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Fatsoma does
Fatsoma Limited is a UK-based event discovery and ticketing platform operating as a two-sided marketplace connecting event organizers with consumers. Founded in 2006 and headquartered in Manchester, the company provides an all-in-one ticketing and event marketing system used by over 40,000 event organizers across verticals including club nights, gigs, festivals, food and drink events, comedy, business conferences, and cultural events. The core platform comprises a consumer-facing website and mobile app for ticket discovery and purchase, a self-service ticketing platform at ticketing.fatsoma.com for organizers, a Business Dashboard for event and customer management, and a Rep Dashboard that enables a commission-based word-of-mouth distribution network where reps earn typically 10% on tickets sold through unique tracking links.
The platform's underlying technology stack is built on cloud infrastructure (AWS), processes payments through Stripe under two models (Normal Pay via Fatsoma's merchant account and Direct Pay via the promoter's own merchant account), and integrates deeply with advertising and analytics platforms including Facebook Pixel, Snapchat Pixel, TikTok Pixel, Google Analytics (GA4), Hotjar, and Rudderstack for conversion tracking and marketing optimization. The proprietary Rep System, basket-abandonment recovery service, and customer data export capabilities are the principal differentiators from generic ticketing infrastructure.
Fatsoma monetizes through transaction-based booking fees on ticket sales supplemented by Made by SOMA, an affiliated full-service digital marketing agency offering bespoke websites, mobile apps, and paid advertising strategies. The company operates primarily in the United Kingdom with a recent extension into the Netherlands and maintains a long-tail customer base across SMB and mid-market event organizers, with select enterprise customers including Ministry of Sound.
Fatsoma firmographics
Firmographics- Name
- Fatsoma
- Legal name
- Fatsoma Limited
- Website
- https://fatsoma.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fatsoma is a UK-based two-sided event ticketing and marketing platform founded in 2006, serving over 40,000 event organizers and consumers across nightlife, music, festivals, and cultural events via a marketplace, organizer dashboard, and commission-based rep distribution network.
- Ownership category
- akta.pro rank
Fatsoma industry classification
Industry- Product category
- Event Ticketing Platform
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)
- akta.pro secondary industries
- Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL), Ticketing Technology & Integrations (APIs, Plugins, Webhooks) (MPAGAJAF)
Keywords
Where Fatsoma is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Fatsoma business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Booking/Transaction Fees: Fatsoma charges a booking fee on ticket sales revenue generated through its platform. This fee is included in the overall ticket price paid by customers. The platform offers two payment models: Normal Pay (transaction processed through Fatsoma's merchant account) and Direct Pay (transaction processed through promoter's own merchant account with Fatsoma deducting fees at point of sale).
- Ticketing Platform Subscription/Services: All-in-one ticketing and event marketing system for event organizers, with the platform claiming to make events '2x more profitable'. The Made by SOMA service provides additional paid digital marketing services including bespoke websites, apps, and paid ad strategies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Transaction-based ticketing fees for event organizers |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Fatsoma product offering
Product offeringCore offering
Fatsoma operates a dual-sided online event ticketing marketplace that connects event-goers with event organizers and venues. On the consumer side, users discover and purchase tickets to nightlife, music, cultural, food & drink, festival, business, and social events through fatsoma.com and a mobile app. On the organizer side, Fatsoma sells an all-in-one ticketing and event marketing platform (ticketing.fatsoma.com / business.fatsoma.com) used by 40,000+ event organizers and venues, with rep-based word-of-mouth distribution, multi-platform pixel tracking, basket-abandonment recovery, and two payment settlement models.
Product overview
Fatsoma operates as an event discovery and ticketing platform with a multi-product ecosystem. The core Fatsoma platform enables consumers to discover and purchase tickets to events across categories including club nights, gigs, festivals, comedy, sports, and more. For event organizers, Fatsoma provides ticketing.fatsoma.com - an all-in-one ticketing and event marketing system trusted by 40,000+ organizers. The Business Dashboard (business.fatsoma.com) serves as the organizer management portal for events, tickets, reps, and analytics. Rep Dashboard (reps.fatsoma.com) enables a word-of-mouth marketing system where representatives earn commissions by promoting events. Made by SOMA is a separate full-service digital marketing agency offering websites, apps, and ad services. The platform integrates with major analytics tools (Google Analytics, Facebook Pixel, Snapchat Pixel, TikTok Pixel) and payment processing via Stripe.
Differentiator
Problem solved
Functional benefit
Brands
- Made by SOMA: Full-service digital marketing agency offering conversion-optimised websites, bespoke apps, and paid ad strategies for event businesses.
Products and services
- Fatsoma Consumer Marketplace & Mobile App
- Fatsoma Ticketing & Event Marketing Platform
- Made by SOMA
Quantifiable outcome
- Events can become 2x more profitable using Fatsoma's platform
- +1 more outcomes
Companies that use Fatsoma
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
Fatsoma technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature5 records
Fatsoma partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, minor and major.
- Stripe, Inc.corePayment processing services provider. Fatsoma uses Stripe for processing ticket transactions, supporting both Normal Pay (through Fatsoma's merchant account) and Direct Pay (through promoter's own merchant account) models. Stripe handles secure payment processing for the platform.
- Amazon Web Services, Inc.coreCloud infrastructure provider for business infrastructure. AWS hosts Fatsoma's server systems and services.
- Facebook, Inc.coreFacebook pixel integration allows promoters to track customer behavior, create lookalike audiences, and run retargeting campaigns. Pixel tracks page views, content views, add to cart, checkout initiation, and purchases.
- Snapchat, Inc.coreSnapchat pixel integration enables promoters to track event page visitors, measure ad effectiveness, and create custom audiences for retargeting. Tracks the same events as Facebook pixel.
- ByteDance (TikTok)coreTikTok pixel integration allows promoters to track user behavior on event pages and optimize TikTok advertising campaigns. Supports conversion tracking and audience building.
- Google LLCcoreGoogle Analytics (GA4) integration allows promoters to track customer behaviors on event pages. Google Workspace used for business infrastructure. Supports GA4 Measurement ID tracking at company, brand, and event levels.
- Intercom, Inc.coreCustomer support platform powering Fatsoma's help center and customer service operations. Used for support ticket management and customer communications.
- M1NTY LtdminorPartner services provider. Nature of partnership not fully specified in available documentation.
- Made by SOMAmajorFull-service digital marketing agency affiliated with Fatsoma. Provides bespoke websites, mobile apps, and paid advertising strategies for event organizers. Positions itself as transforming events businesses with conversion-optimized digital properties. Available at madebysoma.co.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Fatsoma competitors and assessment
Company assessmentDirect peers
- Dice: Mobile-first ticketing platform focused on music, nightlife, and live events with strong UK and European presence. Closely comparable to Fatsoma on target audience (club nights, gigs, festivals), B2B organizer tools, and consumer discovery experience.
- See Tickets: Long-established UK and European ticketing provider for live music, festivals, and events with both consumer marketplace and B2B organizer services. Comparable in target verticals, geographic footprint (UK/EU), and ticketing + marketing platform offering.
- Skiddle: UK-based event ticketing and discovery platform serving clubs, promoters, and festivals with consumer marketplace and promoter software. Directly comparable in geography (UK), category mix (nightlife/music), and dual-sided marketplace model.
- Universe (by Ticketmaster): Self-service event ticketing and marketing platform owned by Ticketmaster, targeting independent event organizers and small venues. Directly comparable in serving the long tail of SMB event organizers with do-it-yourself ticketing and marketing tools.
- Resident Advisor (RA): UK-originated electronic music ticketing, event discovery, and listings platform. Directly comparable to Fatsoma on UK nightlife/clubbing audience, promoter tools, and consumer-facing event calendar, with a narrower music-vertical focus.
Broad incumbents
- Ticketmaster: Global primary ticketing incumbent and Live Nation-owned platform serving concerts, sports, and live events worldwide. Overlaps with Fatsoma on primary ticketing for live entertainment events; serves as a competitive threat especially in larger-venue and music-festival segments.
- Eventim: Major European ticketing and live entertainment provider operating across Germany and broader Europe. Comparable in serving large venues and promoters with primary ticketing infrastructure; relevant as an international expansion reference point for Fatsoma.
- Eventbrite: Global self-service ticketing and event marketplace serving consumers and organizers across categories. Overlaps directly with Fatsoma on the consumer ticketing marketplace and B2B organizer dashboard, though Eventbrite operates at much larger scale and broader geographic reach.
Regional players
- Ticketscript (by Eventbrite): European self-service ticketing platform (now part of Eventbrite) originally focused on the Benelux and European markets. Comparable to Fatsoma's UK/NL geographic footprint and SMB organizer orientation; a reference point for European market entry.
- Fixr: UK-focused mobile ticketing and event discovery app targeting students and nightlife. Comparable in target demographic (UK students, club nights) and mobile-first ticketing approach, though operating in adjacent rather than fully overlapping organizer software depth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Fatsoma social profiles
Digital presenceFatsoma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fatsoma leadership team
Management profileNumber of profiles
Profiles3 records
Fatsoma funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fatsoma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fatsoma
What does Fatsoma do?
Fatsoma operates a dual-sided online event ticketing marketplace that connects event-goers with event organizers and venues. On the consumer side, users discover and purchase tickets to nightlife, music, cultural, food & drink, festival, business, and social events through fatsoma.com and a mobile app. On the organizer side, Fatsoma sells an all-in-one ticketing and event marketing platform (ticketing.fatsoma.com / business.fatsoma.com) used by 40,000+ event organizers and venues, with rep-based word-of-mouth distribution, multi-platform pixel tracking, basket-abandonment recovery, and two payment settlement models.
Is Fatsoma a public or private company?
Fatsoma is a private company. It is classified as venture growth investor backed and is currently operating.
When was Fatsoma founded?
Fatsoma was founded in 2006. It employs 11 to 50 people.
Where is Fatsoma based?
Fatsoma is headquartered in Manchester, United Kingdom, in the Europe region.
How does Fatsoma make money?
Two revenue lines are on record. Booking/Transaction Fees are the primary driver. The others are ticketing Platform Subscription/Services.
Who are Fatsoma's main competitors?
Direct peers on record are Dice, See Tickets, Skiddle, Universe (by Ticketmaster) and Resident Advisor (RA). Broad incumbents are Ticketmaster, Eventim and Eventbrite. Regional players are Ticketscript (by Eventbrite) and Fixr.
Does Fatsoma have an API?
No public API is recorded for Fatsoma.
What industry is Fatsoma in?
Fatsoma's product category is Event Ticketing Platform. Its primary akta.pro industry code is MPAGAJAA, Primary Ticketing Platforms & Box Office Systems, with a secondary code of BPAFAGAL, Ticketing, Registration & Event Technology (Badging, Apps). Its SIC code is 7900.