FIXR
FIXR (operated by VIPR Digital) is a mobile-first event ticketing and management platform serving event organizers and attendees across 27 UK & Ireland cities plus South Africa and the United States, monetizing through transaction fees on ticket sales with self-service organizer onboarding and QR-code-based ticket delivery.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What FIXR does
FIXR, operated by UK-registered VIPR Digital, is a mobile-first event ticketing and management platform founded in 2015 and headquartered in London. The platform serves a two-sided market of event organizers (venues, promoters, universities, artists, and charities) and event attendees, primarily across 27 cities in the UK and Ireland with additional operational presence in South Africa and the United States. Core products include the FIXR Ticketing Platform (web marketplace), FIXR Mobile App on iOS and Android, the FIXR Business Portal for organizer self-service event creation, and a WhatsApp bot for ticket bookings. Underlying technology centers on a self-service organizer workflow, QR-code-based ticket delivery and venue validation, and tiered release pricing (First Release through Final Release) that allows demand shaping across the ticket sales cycle.
FIXR monetizes exclusively through transaction fees on ticket sales rather than subscription contracts, with fee loadings in the documented examples of approximately 10–12.5% of ticket price. Organizers self-onboard through business.fixr.com and organiser.fixr.com with no sales-assisted onboarding, and the platform is positioned as product-led growth on the organizer side and direct-to-consumer on the attendee side. Event categories span nightlife, live music, comedy, sports and fitness, brunch, university balls, and festivals, with named US venue customers including Alchemy (Raleigh), Clarendon Ballroom (Arlington), Enclave (Pittsburgh), Roar (Philadelphia), and Best Kept Secret (Hillside, NJ). The company has raised approximately $18.15M across six disclosed funding rounds since 2014, with the largest two being a $6.8M round in May 2021 (with Armajaro Asset Management, Carlisle Commerce Group, The FSE Group, and Smith & Williamson) and a $7.5M round in March 2023. Leadership consists of four co-founders (Edmund Glover as CEO, Nick Stone as COO, Dom Marmont as CTO, Hugh Hudleston as Commercial Director), with Chris Pilling as Chairman and Zeki Mirza as Head of Product.
FIXR firmographics
Firmographics- Name
- FIXR
- Legal name
- VIPR Digital
- Website
- https://fixr.co
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- FIXR (operated by VIPR Digital) is a mobile-first event ticketing and management platform serving event organizers and attendees across 27 UK & Ireland cities plus South Africa and the United States, monetizing through transaction fees on ticket sales with self-service organizer onboarding and QR-code-based ticket delivery.
- Ownership category
- akta.pro rank
FIXR industry classification
Industry- Product category
- Event Ticketing Software
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)
- akta.pro secondary industries
- Ticketing, Box Office & Access Control (MPAGAAAD), Event Discovery, Listings & Calendar Platforms (MPAGAJAL), Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG)
Keywords
Where FIXR is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
FIXR business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Ticket Transaction Fees: FIXR charges transaction fees on ticket sales. For example, a $20 ticket incurs $2.50 in fees, a $25 ticket has $3.13 in fees, representing approximately 10-12.5% in total fees. The platform also offers group ticket pricing.
- B2B Platform Services: FIXR provides a business platform (business.fixr.com) for event organizers to create events, sell tickets, and manage audiences, monetizing through transaction fees on ticket sales rather than subscription fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | First Release tickets - Early bird pricing |
| Transaction based/ take rate | Pay-as-you-go | Second Release tickets - Standard pricing |
| Transaction based/ take rate | Pay-as-you-go | Third Release tickets - Premium early pricing |
| Transaction based/ take rate | Pay-as-you-go | Final Release tickets - Last chance pricing |
| Transaction based/ take rate | Pay-as-you-go | Group Tickets - Bulk discount pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
FIXR product offering
Product offeringCore offering
FIXR operates an all-in-one event ticketing platform that lets third-party event organizers create, manage, and sell tickets for events while giving consumers a website and mobile apps to discover and purchase tickets. The platform spans nightlife, live music, comedy, sports, brunch, festivals, and university balls, with QR-code digital ticket delivery and tiered release pricing, monetized via per-ticket transaction fees. It is offered via consumer web and apps (iOS/Android), a dedicated business portal for organizers, and a WhatsApp booking bot.
Product overview
FIXR is an all-in-one event ticketing platform operated by VIPR Digital. The platform consists of the core FIXR Ticketing Platform (web-based ticketing marketplace), FIXR Mobile App (iOS and Android), FIXR Business Portal (for event organizers to manage events and tickets), and a WhatsApp Bot for service bookings. The platform primarily serves the UK and South African markets, covering cities including Belfast, Birmingham, Brighton, Bristol, Cambridge, Cardiff, Dublin, Edinburgh, Glasgow, Leeds, Liverpool, London, Manchester, Newcastle, Nottingham, Oxford, Sheffield, Southampton, and York.
Differentiator
Problem solved
Functional benefit
Products and services
- FIXR Ticketing Platform All-in-one web-based event ticketing platform that lets third-party event organizers create and manage ticketed events while letting consumers discover and purchase tickets for nightlife, live music, comedy, brunch, sports, festivals, and university balls.
- FIXR Mobile App Native iOS and Android applications for discovering events and purchasing tickets on mobile devices, with digital ticket delivery for venue entry.
- FIXR Business Portal Self-serve web portal for event organizers (venues, promoters, artists, universities, charities) to create events, configure tiered ticket pricing, launch ticket sales, manage demand, and analyze audience data.
Companies that use FIXR
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles3 records
FIXR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
FIXR partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
FIXR competitors and assessment
Company assessmentDirect peers
- Eventbrite: Global self-service event ticketing platform serving both consumers and organizers. Closely comparable to FIXR's PLG, multi-vertical ticketing model, with overlapping target customers in nightlife, music and live events.
- DICE: Mobile-first ticketing platform focused on live music and nightlife, with strong UK and European presence. Directly comparable to FIXR in target audience (club nights, concerts) and mobile-app-first distribution.
- See Tickets: UK-based ticketing platform serving festivals, concerts and live events across Europe. Comparable to FIXR in UK live-event ticketing with a similar mix of consumer discovery and organizer tools.
- Skiddle: UK ticketing and event discovery platform focused on club nights, concerts and festivals. Closely comparable to FIXR in the UK nightlife and live-music ticketing segment, with overlapping consumer discovery surfaces.
- Shotgun: Electronic music-focused ticketing and event platform with strong presence across Europe and emerging markets. Comparable to FIXR in nightlife ticketing and mobile-first event discovery for club-going audiences.
Broad incumbents
- Ticketmaster: Largest global ticketing incumbent owned by Live Nation, covering concerts, sports and live entertainment. Overlaps with FIXR in live music ticketing but operates at vastly larger scale with deeper promoter integrations.
- Ticketek: Major live entertainment and sport ticketing incumbent across Australia and other markets. Comparable to FIXR in core ticketing and access-control functionality but at much larger scale and with venue-operator roots.
Emerging players
- Resident Advisor: Electronic music event listing and ticketing platform, dominant in club and festival discovery. Comparable to FIXR on event discovery and nightlife ticketing, particularly for dance-music audiences.
- Tixel: Fan-to-fan ticketing marketplace with anti-scalping focus, active across UK, Europe and Australia. Comparable to FIXR in addressing ticket resale integrity and serving event-goers in nightlife and live music.
- Humanitix: Event ticketing platform donating proceeds to charity, serving conferences, community and live events. Comparable to FIXR's PLG organizer onboarding and broad event-vertical coverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
FIXR social profiles
Digital presenceFIXR financial estimates
Financial estimateRevenue estimate
Valuation estimate
FIXR leadership team
Management profileNumber of profiles
Profiles6 records
FIXR funding detail
Funding detailFunding overview
Funding rounds6 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FIXR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FIXR
What does FIXR do?
FIXR operates an all-in-one event ticketing platform that lets third-party event organizers create, manage, and sell tickets for events while giving consumers a website and mobile apps to discover and purchase tickets. The platform spans nightlife, live music, comedy, sports, brunch, festivals, and university balls, with QR-code digital ticket delivery and tiered release pricing, monetized via per-ticket transaction fees. It is offered via consumer web and apps (iOS/Android), a dedicated business portal for organizers, and a WhatsApp booking bot.
Is FIXR a public or private company?
FIXR is a private company. It is classified as venture growth investor backed and is currently operating.
When was FIXR founded?
FIXR was founded in 2015. It employs 51 to 100 people.
Where is FIXR based?
FIXR is headquartered in London, United Kingdom, in the Europe region.
How does FIXR make money?
Two revenue lines are on record. Ticket Transaction Fees are the primary driver. The others are B2B Platform Services.
Who are FIXR's main competitors?
Direct peers on record are Eventbrite, DICE, See Tickets, Skiddle and Shotgun. Broad incumbents are Ticketmaster and Ticketek. Emerging players are Resident Advisor, Tixel and Humanitix.
Does FIXR have an API?
No public API is recorded for FIXR.
What industry is FIXR in?
FIXR's product category is Event Ticketing Software. Its primary akta.pro industry code is BPAFAGAL, Ticketing, Registration & Event Technology (Badging, Apps), with a secondary code of MPAGAAAD, Ticketing, Box Office & Access Control. Its NAICS code is 711320 and its SIC code is 7990.