Good Natured Products
Good Natured Products manufactures plant-based rigid plastic packaging — bakery, deli, produce, and custom thermoformed containers, plus rollstock — for North American food-service and industrial customers, leveraging bio-based resins and multi-jurisdiction regulatory certifications.
- Company typePrivate
- Founded2006
- HeadquartersVancouver, Canada
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Good Natured Products does
Good Natured Products Inc. is a North American manufacturer of plant-based rigid plastic packaging, founded in 2006 and headquartered in Brampton, Ontario, with manufacturing in both Canada and the United States (including a Houston facility acquired via FormTex Plastics in 2022). The company extrudes and thermoforms packaging from bio-based resins including PLA, CPLA, Bio-PET, Bio-HDPE, and Bio-LDPE, and holds BPI, CMA, USDA BioPreferred, FDA, CFIA, REACH, RoHS, and Proposition 65 certifications. Its product portfolio spans bakery containers, deli and prepared-meal packaging, produce clamshells, tamper-evident sub-brands (GoodGuard®, Simply Secure™), microwavable containers (GoodToGo™), bio-based pallet stretch wrap, bins/totes, and rollstock/extruded sheets used by other thermoformers. A custom thermoforming service and in-house polymer engineering capability support branded customers requiring bespoke plant-based tooling.
The company operates a multi-channel go-to-market: an e-commerce storefront for SMB and individual buyers (fulfilled via a third-party logistics partner), inside-sales phone orders for wholesale/pallet-quantity buyers, and a direct enterprise sales motion for custom packaging projects with minimum order quantities around 12 pallets. Revenue is generated through one-time unit sales of stock SKUs, quote-based custom manufacturing contracts, and rollstock/resin sales to industrial buyers across North America (with a noted geographic restriction against markets outside the U.S. and Canada). The company has pursued growth primarily through acquisitions — Shepherd Thermoforming (2020), Integrated Packaging Films (2020), Ex-Tech Plastics (2021, $14.1M), and FormTex Plastics (2022, $4.8M) — and has funded expansion with debt and equity from National Bank of Canada, BDC, Wells Fargo, and various Canadian broker-dealers, alongside a 2023 strategic-investor private placement that gave the investor a 12.94% stake. Reported EBITDA has been negative across 2019–2023, and a 2025 divestiture of the extrusion facility to D6 Inc. indicates ongoing strategic restructuring.
Good Natured Products firmographics
Firmographics- Name
- Good Natured Products
- Legal name
- Good Natured Products Inc.
- Website
- https://goodnaturedproducts.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Good Natured Products manufactures plant-based rigid plastic packaging — bakery, deli, produce, and custom thermoformed containers, plus rollstock — for North American food-service and industrial customers, leveraging bio-based resins and multi-jurisdiction regulatory certifications.
- Ownership category
- akta.pro rank
Good Natured Products industry classification
Industry- Product category
- Sustainable Food Packaging
- NAICS
- Plastics Packaging Film and Sheet (including Laminated) Manufacturing (326112), Plastics Bag and Pouch Manufacturing (326111)
- SIC
- Miscellaneous Plastics Products (3080)
- akta.pro primary industry
- Plastic Trays, Clamshells & Blister Packaging Manufacturing (IMANAEAE)
- akta.pro secondary industries
- Compostable & Bio-Based Packaging (PLA/PHA, Starch Blends, Cellulose Films) (IMALAMAB), Foodservice/To-Go Packaging (Cups, Clamshells, Cutlery) (IMALAHAM), Industrial & Protective Thermoformed Packaging (Dunnage, Trays, Clamshells) (IMANAHAC)
Keywords
Where Good Natured Products is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Good Natured Products business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Standard Packaging Products: One-time sale of stock plant-based packaging products including bakery containers, produce packaging, deli containers, and home/business products. Sold via e-commerce website and wholesale channels.
- Custom Packaging Manufacturing: Custom thermoformed packaging solutions with minimum order quantities around 12 pallets. Collaborative design process with engineering team, prototype development, and full production.
- Rollstock/Sheet Sales: Sale of bio-based rigid rollstock film in various thicknesses (0.010" to 0.070") and widths (2" to 61") for thermoforming applications
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual unit pricing for stock packaging items |
| Unit Pricing | Pay-as-you-go | Full pallet quantities for in-stock items |
| Quote-based/ custom | Multi-year contract | Custom packaging quote-based pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Good Natured Products product offering
Product offeringCore offering
Good Natured Products designs and manufactures plant-based thermoformed rigid plastic packaging for bakeries, food service operators, produce growers, and consumer goods brands across North America. The company produces bakery containers, deli/meal clamshells, produce packaging, bio-based rollstock film, custom thermoformed packaging, and biopolymer/resin engineering using materials such as PLA, CPLA, Bio-PET, Bio-HDPE, and Bio-LDPE. Sub-brands include GoodGuard® and Simply Secure™ tamper-evident packaging and GoodToGo™ microwavable containers.
Product overview
Good Natured Products Inc. is a plant-based packaging company offering a comprehensive portfolio of sustainable food packaging solutions. The core product line includes thermoformed packaging for bakery items (cupcakes, muffins, macarons, cookies, brownies, donuts, cakes, pies), multi-purpose deli/meal containers, and produce packaging (leafy greens, herbs, vented containers). The company provides two material types: BPI-certified compostable PLA/CPLA options (up to 99% plant-based) and curbside recyclable Bio-PET alternatives (up to 30% plant-based). Supporting products include GoodGuard® and Simply Secure™ tamper-evident sub-brands, GoodToGo™ microwavable containers, bio-based rollstock/extruded sheets, custom thermoforming services, polymer engineering, pallet stretch wrap, and bins/totes. All products are free from BPAs, phthalates, PFAS, and other chemicals of concern.
Differentiator
Problem solved
Functional benefit
Brands
- GoodGuard®: Patent pending dual-hinged tamper-evident packaging with locking tab and leak-resistant perimeter seal.
- Simply Secure™
- GoodToGo™
Products and services
- Bakery Packaging Plant-based thermoformed packaging for baked goods including cupcakes, muffins, macarons, cookies, brownies, bars, donuts, danishes, cakes, and pies with stackability, crush resistance, and resealable button snaps. Designed for artisan and commercial bakeries.
- Multi-Purpose/Deli Meal Packaging Versatile plant-based containers for deli items, prepared meals, sandwiches, salads, and sushi with leak-resistant closures and crush-resistant durability for restaurants and food service operators.
- Fruit & Veggie Produce Packaging Eco-friendly produce packaging for leafy greens, microgreens, herbs, and vented containers for berries, grapes, peppers, and mushrooms, made with up to 99% plant-based materials for growers and distributors.
- GoodGuard® Tamper-Evident Containers Patent-pending dual-hinged tamper-evident packaging with locking tab and leak-resistant perimeter seal, made with up to 99% plant-based materials for food service and retail applications.
- Simply Secure™ Tamper-Evident Packaging Tamper-evident packaging featuring locking clasp and resealable button snaps designed for bakers to safeguard baked goods while remaining plant-based.
- Cold Grab & Go Containers Stackable plant-based containers with resealable button snaps and interlocking seals for fresh food applications including sandwiches, salads, and sushi in restaurants and food service operations.
- GoodToGo™ Microwavable Containers BPI-certified compostable microwavable containers made from 97% plant-based CPLA material; withstands temperatures up to 100°C, freezer-friendly, and dishwasher safe for food service and consumer use.
- Bio-based Rollstock/Extruded Sheets Rigid bio-based rollstock film accommodating thicknesses from 0.010" to 0.070" and widths from 2" to 61", used for food packaging, electronics (ESD coatings), and pharmaceutical applications. Available with specialty coatings and precision slitting.
- Pallet Stretch Wrap Bio-based pallet stretch wrap made from sustainably sourced and rapidly renewable sugarcane for commercial shipping and warehouse use.
- Bins, Totes & Crates Home and business storage solutions made from 90% plant-based Bio-HDPE content, including Recyclers, Handy Totes, and Waste Collectors.
- Food Storage / Bin Bags Bio-based food storage bags and bin liners made from sustainably sourced and rapidly renewable sugarcane for consumer and commercial use.
- Custom Thermoformed Packaging Collaborative custom packaging design service from concept to prototype to final production mold with in-house engineering team and prototype sample review, including ~12-pallet minimum order quantities and quote-based pricing.
- Polymer Engineering / Resin Development Custom biopolymer formulation and engineering service for developing plant-based resin recipes, including composition-based patents and enhanced heat/performance characteristics for brand customers.
Quantifiable outcome
- 34,700,000 lbs of bio-based materials processed displacing petroleum-based plastics
- +4 more outcomes
Companies that use Good Natured Products
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Good Natured Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Good Natured Products partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- FormTex PlasticscoreHouston-based plastic manufacturing company acquired for $4.8 million USD to expand packaging business and market reach. Completed May 31, 2022.
- Ex-Tech Plastics Inc.coreAcquired operating assets for $14.1 million USD, nearly doubling company revenue and expanding Midwest market presence with 105 B2B customers and assets approaching $10 million.
- NatureWorkscoreSupplier of PLA (polylactic acid) bioplastic material called Ingeo, made from plant sugars using certified sustainable feedstocks. Key raw material supplier for compostable packaging products.
- Good Start PackagingminorThird-party fulfillment partner handling online parcel deliveries to better serve customers and ensure fast delivery.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
Good Natured Products competitors and assessment
Company assessmentDirect peers
- Eco-Products (Novolex): Eco-Products, a Novolex/Hood Packaging brand, is the largest North American distributor of compostable foodservice packaging including PLA cups, containers, and cutlery. Directly competes with Good Natured in compostable bakery, deli, and produce packaging for foodservice customers with overlapping product portfolios and certifications.
- World Centric: World Centric manufactures compostable plant-based foodservice packaging (PLA, bagasse, CPLA) including takeout containers, cups, and cutlery. Directly competes with Good Natured in sustainable foodservice packaging, with a comparable certification footprint and B2B distribution model targeting restaurants and food retailers.
- Vegware: Vegware is a UK-based specialist in plant-based compostable foodservice packaging made from PLA, bagasse, and other renewable materials. Directly comparable to Good Natured in product category (compostable bakery and deli containers) and target market (eco-conscious food service operators), though primarily serving UK/European markets.
- BioPak: BioPak produces plant-based compostable foodservice packaging including cups, containers, and cutlery from renewable materials like PLA and bagasse. Directly competes with Good Natured in compostable foodservice packaging with overlapping bakery, deli, and grab-and-go use cases and similar sustainability certifications.
- Sabert Corporation: Sabert manufactures thermoformed and injection-molded food packaging including sustainable product lines for foodservice, retail, and bakery customers. Directly comparable to Good Natured in thermoformed packaging technology and customer segments, with growing emphasis on bio-based and compostable offerings.
- Genpak: Genpak produces thermoformed food packaging including containers, clamshells, and lids for foodservice and retail. Directly comparable to Good Natured in thermoforming technology and food packaging applications, though traditionally focused on conventional plastics with more limited bio-based offerings.
- Fabri-Kal: Fabri-Kal is a thermoformed plastics manufacturer producing cups, containers, and clamshells for foodservice and consumer products. Directly comparable to Good Natured in thermoforming manufacturing and food packaging end markets, with some sustainability product lines that overlap with Good Natured's plant-based offerings.
Broad incumbents
- Pactiv Evergreen (Berry Global): Pactiv Evergreen, now part of Berry Global, is one of the largest North American foodservice and food packaging manufacturers with broad product lines including thermoformed containers, cups, and clamshells. A broad incumbent that competes with Good Natured across multiple categories, with much greater scale but historically focused on conventional plastics.
- Sealed Air: Sealed Air is a global packaging giant producing food packaging, protective packaging, and Cryovac food solutions. A broad incumbent whose sustainability initiatives and food packaging portfolio overlap with Good Natured's thermoformed packaging offerings, though with vastly greater scale and broader end-market exposure.
Others
- NatureWorks: NatureWorks is the primary supplier of Ingeo PLA bioplastic resin used by Good Natured for compostable packaging production. Listed as a key technology partner in the data, NatureWorks is an enabling supplier rather than direct competitor, but its pricing, capacity, and feedstock decisions materially affect Good Natured's cost structure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Good Natured Products social profiles
Digital presenceGood Natured Products compliance and trust
Trust signalCompliance7 records
Good Natured Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Good Natured Products leadership team
Management profileNumber of profiles
Profiles4 records
Good Natured Products funding detail
Funding detailFunding overview
Funding rounds19 records
Investors20 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Good Natured Products M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Good Natured Products
What does Good Natured Products do?
Good Natured Products designs and manufactures plant-based thermoformed rigid plastic packaging for bakeries, food service operators, produce growers, and consumer goods brands across North America. The company produces bakery containers, deli/meal clamshells, produce packaging, bio-based rollstock film, custom thermoformed packaging, and biopolymer/resin engineering using materials such as PLA, CPLA, Bio-PET, Bio-HDPE, and Bio-LDPE. Sub-brands include GoodGuard® and Simply Secure™ tamper-evident packaging and GoodToGo™ microwavable containers.
Is Good Natured Products a public or private company?
Good Natured Products is a private company. It is classified as public and is currently operating.
When was Good Natured Products founded?
Good Natured Products was founded in 2006. It employs 51 to 100 people.
Where is Good Natured Products based?
Good Natured Products is headquartered in Vancouver, Canada, in the North America region.
How does Good Natured Products make money?
Three revenue lines are on record. Standard Packaging Products are the primary driver. The others are custom Packaging Manufacturing and rollstock/Sheet Sales.
Who are Good Natured Products's main competitors?
Direct peers on record are Eco-Products (Novolex), World Centric, Vegware, BioPak, Sabert Corporation, Genpak and Fabri-Kal. Broad incumbents are Pactiv Evergreen (Berry Global) and Sealed Air. NatureWorks is listed as an others.
Does Good Natured Products have an API?
No public API is recorded for Good Natured Products.
What industry is Good Natured Products in?
Good Natured Products's product category is Sustainable Food Packaging. Its primary akta.pro industry code is IMANAEAE, Plastic Trays, Clamshells & Blister Packaging Manufacturing, with a secondary code of IMALAMAB, Compostable & Bio-Based Packaging (PLA/PHA, Starch Blends, Cellulose Films). Its NAICS code is 326112 and its SIC code is 3080.