Alkaline Water
The Alkaline Water Company (OTCQB: WTER) is a publicly traded U.S. beverage firm that produces and distributes bottled ionized alkaline water under "The Alkaline Water Co" brand to health-conscious consumers via retail channels, and is building a North American private label co-packing platform via its pending acquisition of Eureka Beverages.
- Company typePublic
- Founded2012
- HeadquartersScottsdale, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Alkaline Water does
Alkaline Water is a publicly traded U.S. beverage company (OTCQB: WTER; legal entity ALKALINE WATER Co INC, incorporated in Nevada) that markets, produces, and distributes bottled ionized alkaline water under "The Alkaline Water Co" brand, positioned as a premium, health-and-wellness hydration product with a "Deliciously Smooth" tagline. The company reports 51–100 employees, a Glendale, Arizona headquarters and a Scottsdale, Arizona principal place of business per SEC filings, and a website at thealkalinewaterco.com. Core technology is described as bottled alkaline water production using ionized water, with no proprietary processing patents, formulations, or certifications disclosed in the input data.
The business operates two monetization streams. The primary stream is one-time-sale branded bottled alkaline water sold to health-conscious consumers through retail distribution channels; pricing is not publicly disclosed and varies by retailer and location. The secondary stream, which the company is actively building, is private label beverage manufacturing and co-packing services sold to enterprise beverage brands, anchored by a Letter of Intent (signed June 2, 2026) to acquire 100% of Eureka Beverages Inc., an Edmonton-based bottling and canning company, for USD 1,000,000 in cash plus CAD 6,000,000 in restricted WTER common stock. The acquisition is intended to establish a Western Canadian manufacturing presence and a North American private label production platform.
Go-to-market is a hybrid of retail D2C distribution for the branded water and a sales-led, B2B motion for private label/co-packing. The company has announced international expansion plans into Dubai (UAE) and India, subject to regulatory approvals and distribution arrangements, but no local partners, capital commitments, or store-count targets are disclosed. Capital structure is characterized by repeated small exempt securities offerings under SEC Rule 506(b) — most recently approximately $6.95M filed May 2021 — totaling roughly $26.4M raised across nine disclosed rounds since 2013, with no audited, internally consistent revenue or EBITDA figures available in the source material.
Alkaline Water firmographics
Firmographics- Name
- Alkaline Water
- Legal name
- ALKALINE WATER Co INC
- Website
- https://thealkalinewaterco.com
- Company type
- Public
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Alkaline Water Company (OTCQB: WTER) is a publicly traded U.S. beverage firm that produces and distributes bottled ionized alkaline water under "The Alkaline Water Co" brand to health-conscious consumers via retail channels, and is building a North American private label co-packing platform via its pending acquisition of Eureka Beverages.
- Ownership category
- akta.pro rank
Alkaline Water industry classification
Industry- Product category
- Premium Bottled Alkaline Water
- NAICS
- Bottled Water Manufacturing (312112), Beverage Manufacturing (3121)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)
- akta.pro primary industry
- Alkaline/Ionized Bottled Water Production (AFAFACAG)
- akta.pro secondary industries
- Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC), Carbonated Beverage Contract Manufacturing (CSD, Seltzer, Sparkling) (AFAFAIAK), Bottled Water & Mineral Water Co-Packing (AFAFAIAC)
Keywords
Where Alkaline Water is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Alkaline Water business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Bottled Alkaline Water Sales: The company generates revenue through the production and sale of ionized alkaline bottled water under its brand. Product is distributed through retail channels to health-conscious consumers.
- Private Label Manufacturing: Revenue from private label beverage manufacturing and co-packing services for other brands, utilizing acquired production capabilities in North America.
Go-to-market motion3 records
Distribution channels2 records
Alkaline Water product offering
Product offeringCore offering
The Alkaline Water Company produces, markets, and distributes premium bottled alkaline water under its "The Alkaline Water Co™" brand, sold in bottles and cans with a "Deliciously Smooth™" positioning aimed at health-conscious consumers. It is also building a contract manufacturing/co-packing platform for private label beverages through the acquisition of Eureka Beverages Inc. in Western Canada.
Product overview
The Alkaline Water Company is a beverage company offering a single flagship product line - premium alkaline water marketed under the 'Alkaline Water' brand as 'Deliciously Smooth'. The company operates a manufacturing platform and is expanding into private label beverage manufacturing and co-packing services through proposed acquisition of Eureka Beverages, positioning itself as a scalable production partner across North America in addition to its branded product business.
Differentiator
Problem solved
Functional benefit
Products and services
- Alkaline Water (branded bottled alkaline water) Premium ionized alkaline bottled water marketed as "Deliciously Smooth™" with added minerals, sold in bottles and cans to health-conscious consumers through retail distribution channels.
- Private Label Beverage Manufacturing and Co-Packing Contract manufacturing and co-packing services for private label beverages, utilizing acquired production capabilities in Western Canada to produce bottled and canned beverages for other brands.
Companies that use Alkaline Water
Customer profileSegments2 records
Ideal customer profiles2 records
Alkaline Water technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Alkaline Water partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Eureka Beverages Inc.coreLetter of Intent signed to acquire 100% of Eureka Beverages Inc., an Edmonton-based bottling and canning company. Transaction valued at USD $1,000,000 cash plus CAD $6,000,000 in restricted WTER common stock. Expected to establish WTER's operational manufacturing presence in Western Canada and expand scalable private label production capabilities across North America. Cash portion payable in installments beginning within 60 days of definitive agreement.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Alkaline Water competitors and assessment
Company assessmentDirect peers
- pH10 Alkaline Water: Smaller direct alkaline water brand competing in the same niche retail and DSD channels as WTER.
- Alkaline88: Publicly traded (NEWR) premium alkaline bottled water company. Closely comparable in product, distribution, and small-cap public-company profile to WTER.
- Essentia Water: Leading premium ionized alkaline bottled water brand sold through US retail. Most direct head-to-head competitor to The Alkaline Water Co. in the premium alkaline segment.
Broad incumbents
- Primo Water Corporation: Public bottled water and water-delivery company with significant private label exposure. Comparable in business model mix of branded plus B2B water services.
- Coca-Cola Company: Owns Dasani and AHA (which includes alkaline SKUs). Broad incumbent across non-alcoholic ready-to-drink beverages with unmatched retail and DSD leverage.
- FIJI Water: Premium bottled water brand owned by Roll International/Local Bountiful, distributed in the same retail and foodservice channels. Competes for the same premium shelf and consumer willingness-to-pay.
- BlueTriton Brands: Large North American bottled water company (Poland Spring, Arrowhead, Deer Park, etc.) and a major private label bottler. Comparable as a private label manufacturing competitor to WTER's post-Eureka ambitions.
- Niagara Bottling: Largest US private label bottled water producer. Directly comparable to WTER's Eureka-fueled private label / co-packing strategy and the dominant competitor in that bid.
Emerging players
- Liquid Death: Fast-growing canned water brand positioned at the premium / health-conscious / lifestyle end of the category. Comparable disruption-style branding and premium pricing strategy.
- JUST Water: Premium boxed/spring water brand marketed on sustainability and health. Comparable premium positioning targeting health-conscious consumers.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Alkaline Water social profiles
Digital presenceAlkaline Water financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alkaline Water leadership team
Management profileNumber of profiles
Profiles3 records
Alkaline Water subsidiaries and ownership
Company hierarchySubsidiaries1 record
Alkaline Water funding detail
Funding detailFunding overview
Funding rounds9 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alkaline Water M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alkaline Water
What does Alkaline Water do?
The Alkaline Water Company produces, markets, and distributes premium bottled alkaline water under its "The Alkaline Water Co™" brand, sold in bottles and cans with a "Deliciously Smooth™" positioning aimed at health-conscious consumers. It is also building a contract manufacturing/co-packing platform for private label beverages through the acquisition of Eureka Beverages Inc. in Western Canada.
Is Alkaline Water a public or private company?
Alkaline Water is a public company. It is classified as public and is currently operating.
When was Alkaline Water founded?
Alkaline Water was founded in 2012. It employs 51 to 100 people.
Where is Alkaline Water based?
Alkaline Water is headquartered in Scottsdale, United States, in the North America region.
How does Alkaline Water make money?
Two revenue lines are on record. Bottled Alkaline Water Sales are the primary driver. The others are private Label Manufacturing.
Who are Alkaline Water's main competitors?
Direct peers on record are pH10 Alkaline Water, Alkaline88 and Essentia Water. Broad incumbents are Primo Water Corporation, Coca-Cola Company, FIJI Water, BlueTriton Brands and Niagara Bottling. Emerging players are Liquid Death and JUST Water.
Does Alkaline Water have an API?
No public API is recorded for Alkaline Water.
What industry is Alkaline Water in?
Alkaline Water's product category is Premium Bottled Alkaline Water. Its primary akta.pro industry code is AFAFACAG, Alkaline/Ionized Bottled Water Production, with a secondary code of CRADAHAC, Bottled Water (Still, Sparkling, Enhanced). Its NAICS code is 312112 and its SIC code is 2086.