What Foodarom does

Foodarom is a B2B custom flavour design and manufacturing company headquartered in Saint-Hubert (Quebec), Canada, operating as a division of Glanbia Nutritionals (Canada) Inc. The company formulates and supplies flavour systems across eight core categories: fruity, sweet brown notes, vanillas, botanical, fantasy, functional, alcoholic notes, and dairy notes, delivering them in liquid (hydrosoluble and liposoluble), plated powder, and spray-dried powder formats. Its technology stack rests on an extensive library of 23,000+ flavour profiles, in-house manufacturing of vanilla and coffee extracts, vertical integration with natural botanical extracts, and proprietary functional masking technology that neutralizes off-notes from proteins, vitamins, and botanicals. An in-house sensory panel conducts discrimination, preference, and descriptive profiling, with external sensory training offered to client teams.

Foodarom serves food, beverage, nutraceutical, sports nutrition, bakery, confectionery, and dairy/plant-based product manufacturers, ranging from start-ups to multinational brands. Customer segments of emphasis are sports nutrition, beverage manufacturers (including functional, sparkling, energy, and seltzer drinks), and nutraceuticals, with food processors as a secondary segment. Each engagement follows a co-creation workflow: a creative brief, concept ideation, prototype creation, sensory validation, and sample delivery within one to five business days, with multiple iteration rounds depending on scope.

The revenue model is sales-led and direct: account managers work with clients on custom development, with revenue generated through product sales across pilot through commercial volumes. Pricing is quote-based and not publicly disclosed; samples are typically free for qualified projects. Manufacturing and service delivery are organized across six sites: Saint-Hubert (Canadian HQ), Sharonville OH, Valencia CA, Linden NJ (US facilities shared with sister company Flavor Producers), Weyhe (Germany), and Seregno (Italy). Foodarom also distributes annual themed flavour collections (most recently Radiance 2026, Stellar 2025, Iconic Era 2024, Metaverse 2023) alongside core products and supports clients with regulatory documentation including FDA, CFIA, and EU compliance and certifications spanning Non-GMO Project, kosher, halal, and vegan.

Name

Foodarom

Legal name

Glanbia Nutritionals (Canada) Inc.

Website

https://foodarom.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Foodarom is a B2B custom flavour design and manufacturer operating as a division of Glanbia Nutritionals, serving food, beverage, nutraceutical, and sports nutrition brands across Canada, the US, and Europe with a 23,000+ flavour library and in-house vanilla, coffee, and botanical extract production.

Ownership category

akta.pro rank

Product category

Flavour Manufacturing

NAICS

Flavoring Syrup and Concentrate Manufacturing (311930)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Ingredient Blends & Systems / Custom Formulation (Seasoning Systems, Functional Blends) (CRADAOAO)

akta.pro secondary industries

Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

Keywords

• Custom flavour manufacturing
• Natural flavour extracts
• Beverage flavour solutions
• Nutraceutical flavouring
• Food ingredient solutions

Headquarters

HQ city

Saint-hubert

HQ country

Canada

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Flavour Development and Sales: Foodarom generates revenue through the creation and sale of custom flavours for food, beverage, and nutraceutical products. The company offers co-creation services where they develop flavours tailored to client product bases, sensory goals, and target markets. They provide multiple flavour formats including liquid (water soluble and oil soluble), plated powders, and spray-dried powders. Revenue is generated through product sales with flexible volumes accommodating pilot-scale testing through full commercial production. Minimum order quantities vary by flavour format.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Foodarom designs and manufactures custom flavours for food, beverage, nutraceutical, sports nutrition, and dairy/plant-based manufacturers across Canada, the United States, and Europe. The portfolio spans eight core flavour categories (fruity, sweet brown notes, vanilla, botanical, fantasy, functional, alcoholic notes, dairy notes) delivered in liquid (hydrosoluble, liposoluble), plated powder, and spray-dried powder formats, with masking solutions for functional ingredients and in-house vanilla and coffee extract production. Services include co-creation, sensory testing, flavour matching, and trend research.

Product overview

Foodarom is a B2B custom flavour design and manufacturing company operating as a division of Glanbia Nutritionals, serving Canadian and European markets with a portfolio spanning eight core flavour categories: Fruity, Sweet Brown Notes, Vanillas, Botanical, Fantasy, Functional, Alcoholic Notes, and Dairy Notes. The company manufactures its own vanilla extracts and botanical extracts in-house, maintains a library of over 23,000 flavours, and offers custom development, masking agents, and sensory support services. Flavour products are available in multiple formats (hydrosoluble liquids, liposoluble liquids, plated powders, spray-dried powders) with various labeling options. Annual flavour collections (Radiance 2026, Stellar 2025, Iconic Era 2024, Metaverse 2023, New World 2022, Self Care 2021, Strawberries 2020) showcase trend-driven creations alongside the core flavour portfolio. Services include sensory support, flavour matching, market trend reports, and co-creation support for food, beverage, nutraceutical, sports nutrition, bakery, confectionery, and dairy/plant-based applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Fruity Flavours Custom fruity flavour profiles (citrus, berries, superfruits, tropical/exotic, orchard/vines, melon) delivered in hydrosoluble and liposoluble liquids, plated powders, and spray-dried powders for food, beverage, and nutraceutical manufacturers.
• Sweet Brown Notes Flavours Comforting sweet brown flavour profiles including chocolates, maples, caramels, coffees, and nuts crafted for nostalgic taste experiences in food and beverage applications.
• Vanilla Flavours Premium vanilla extracts and flavours manufactured in-house, including creamy, French, Tahitian, smoky, and spicy profiles designed for consistency and complexity.
• Botanical Flavours Flavour profiles derived from herbs, spices, flowers, and teas, developed through vertical integration with natural extracts to create fresh, grounded botanical profiles.
• Fantasy Flavours Imaginative flavour profiles including dessert-inspired notes, punches and lemonades, candy and soda flavours, and creative flavour combinations for stand-out product launches.
• Functional Flavours Purpose-built flavours for functional products including masking agents, cocoa boosters, bitter maskers, alcohol boosters, alcohol smoothers, and sweet enhancers designed to make health-forward formulations palatable.
• Alcoholic Notes Flavours Alcohol-inspired flavour profiles capturing wines, beers, liqueurs, spirits, cocktails, and aromatics without ethanol for use in beverages, desserts, and functional products.
• Dairy Notes Flavours Authentic dairy flavour profiles including milks, creams and creamers, butters, and yogurts designed to deliver creaminess and comfort in food and beverage applications.
• Radiance Flavour Collection 2026 Annual trend-driven flavour collection of curated profiles for food, beverage, and nutraceutical manufacturers.
• Stellar Flavour Collection 2025 Annual trend-driven flavour collection featuring universe-inspired profiles.
• Iconic Era Flavour Collection 2024 Annual trend-driven flavour collection featuring nostalgia-inspired profiles.
• Metaverse Flavour Collection 2023 Annual trend-driven flavour collection featuring metaverse-inspired profiles.
• New World Flavour Collection 2022 Annual trend-driven flavour collection featuring health and wellness-inspired profiles.
• Co-Creation and Formulation Development Collaborative product development with customer R&D teams to co-create and refine flavours meeting technical and sensory goals through a structured creative brief, ideation, prototype, and validation process.
• Sensory Support Services In-house sensory expertise including discrimination and preference testing (triangle, tetrad, paired comparisons), descriptive profiling, and external sensory training to validate and refine flavour systems.
• Flavour Matching Services Duplication services to match or improve existing flavour profiles, supporting reformulations or product consistency needs.
• Market and Flavour Trend Reports Custom market and flavour trend analyses providing guidance on emerging consumer preferences to keep customer products ahead of the curve (annual Flavour Trend publications, 8th edition 2023, 9th edition 2024).
• Flavour Inspiration Boards Curated collections of concepts and profiles designed to spark creativity and drive ideation for product development.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Glanbia NutritionalscoreStrategic or Co-development PartnerFoodarom is part of Glanbia Nutritionals, a global leader in nutrition and functional ingredients. This partnership enhances Foodarom's ability to deliver science-backed, tailored flavour solutions. Customers benefit from streamlined access to flavours, functional ingredients, proteins, and premixes in a single collaboration.
• Flavor ProducerscoreStrategic or Co-development PartnerFlavor Producers is a Glanbia Nutritionals-powered partner based in the U.S. specializing in certified organic, natural, and clean-label flavours. The collaboration provides access to premium natural raw materials and organic flavour technologies, strengthening Foodarom's ability to scale clean-label innovation. For US inquiries, Foodarom directs customers to Flavor Producers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• IFF (International Flavors & Fragrances): Global flavour, fragrance, and ingredients major serving food, beverage, and health & biosciences customers. Directly comparable to Foodarom in custom flavour creation but with broader end-market reach and significantly larger scale.
• Givaudan: The world's largest flavour and fragrance house, offering a full custom flavour portfolio across food, beverage, and nutraceutical applications. Comparable to Foodarom in core offering but operates at vastly greater global scale and R&D intensity.
• DSM-Firmenich: Combined nutrition, health, and flavours/fragrances platform with strong functional food and nutraceutical capabilities. Comparable to Foodarom in custom flavour and functional masking, especially for high-protein and supplement applications.
• Symrise: Major global flavour and nutrition house with deep expertise in taste, food & beverage, and pet food applications. Comparable to Foodarom as a custom flavour supplier for food, beverage, and nutraceutical end markets.

Direct peers

• Kerry Group: Global taste and nutrition company with deep capabilities in functional flavours, masking, and clean-label solutions for food, beverage, and supplement manufacturers. Closely comparable to Foodarom in customer base and application focus.
• Robertet: Privately held French flavour, fragrance, and natural ingredient house with strong vertical integration in botanical extracts. Comparable to Foodarom in custom flavours, natural extracts, and clean-label positioning.
• T. Hasegawa: Japanese flavour house specialising in custom flavour creation for food, beverage, and nutrition customers globally. Comparable to Foodarom in custom development model and in serving functional and nutraceutical segments.
• Mane: Privately held French flavour and fragrance house offering custom flavour creation for food, beverage, and nutraceutical applications. Comparable to Foodarom in family-owned, privately held structure and in custom formulation focus.
• Sensient Technologies: Mid-sized flavour, colour, and extract manufacturer serving food, beverage, and nutraceutical customers globally. Closely comparable to Foodarom in scope (custom flavours, natural extracts, masking) and in operating scale.

Others

• Flavor Producers: US-based sister company under Glanbia Nutritionals specialising in certified organic, natural, and clean-label flavours. Adjacent rather than directly competitive — Flavor Producers routes US customers away from Foodarom and complements its offering with organic certifications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/foodarom

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foodarom