Flavor Producers
Flavor Producers is a U.S. custom manufacturer of natural, organic, and plant-based flavors and extracts founded in 1981, serving over 500 food, beverage, and nutraceutical brands from three U.S. facilities via proprietary Transparent Technologies™ and Tasteful Technologies™ platforms. The company was acquired by Glanbia in April 2024.
- Company typePrivate
- Founded1981
- HeadquartersWest Hills, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Flavor Producers does
Flavor Producers, LLC is a U.S.-based custom flavor and extract manufacturer founded in 1981 and headquartered in Valencia, California. The company develops and produces natural, organic, and plant-based flavors for food, beverage, and nutraceutical brands, serving more than 500 customers worldwide from three manufacturing facilities in Valencia CA, Sharonville OH, and Linden NJ. Its portfolio is organized around two proprietary technology platforms: Transparent Technologies™, which encompasses Rütz®, Isoz®, Oatz™, Peelz®, and Trü Brüz® clean-label solutions that enable specific ingredient labeling claims; and Tasteful Technologies™, a taste-modification and masking toolkit targeting functional ingredients, natural sweeteners, and plant-based proteins.
The business sells custom formulated flavor products directly to brand customers across three primary use-case segments: food manufacturers (bakery, confectionery, snacks, dairy), beverage manufacturers (RTD, hard seltzer, spiritless cocktails, coffee/tea), and nutraceutical/health and wellness brands (supplements, protein products, functional gummies). The company holds OTCO Organic, SQF Level 2, and Upcycled Food Association certifications across its facilities, and operates a coast-to-coast manufacturing network anchored by an expanded Innovation Center in Sharonville with pilot plant, sensory, and customer collaborative workspace. Pricing is quote-based and not publicly disclosed; standard payment terms are net 30 days, with delivery on FCA terms from company facilities.
Flavor Producers was recapitalized in December 2017 by Ceba-Tech Specialty Solutions (a partnership between GTCR and industry executive Charles A. Nicolais), acquired Flavormatic Industries in November 2018 to add coffee capabilities, and was itself acquired by Glanbia plc (Euronext Dublin: GLB) in April 2024 for an initial $300 million plus deferred consideration. The company operates as a subsidiary within Glanbia's nutritionals platform.
Flavor Producers firmographics
Firmographics- Name
- Flavor Producers
- Legal name
- Flavor Producers, LLC
- Website
- https://flavorproducers.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Flavor Producers is a U.S. custom manufacturer of natural, organic, and plant-based flavors and extracts founded in 1981, serving over 500 food, beverage, and nutraceutical brands from three U.S. facilities via proprietary Transparent Technologies™ and Tasteful Technologies™ platforms. The company was acquired by Glanbia in April 2024.
- Ownership category
- akta.pro rank
Flavor Producers industry classification
Industry- Product category
- Flavor and Extract Manufacturing
- NAICS
- Flavoring Syrup and Concentrate Manufacturing (31193), Spice and Extract Manufacturing (311942), Food Manufacturing (311)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)
- akta.pro primary industry
- Flavor Houses & Compound Flavor Manufacturing (AFAJADAA)
- akta.pro secondary industries
- Clean-Label/Natural Flavor Solutions (Natural WONF, Natural Identical where applicable) (AFAJADAL), Ingredient Blends & Systems / Custom Formulation (Seasoning Systems, Functional Blends) (CRADAOAO), Flavorings & Extracts (Natural & Artificial) (CRADAOAA), Beverage Concentrates, Syrups & Mixers Wholesale (AFAIAGAF)
Keywords
Where Flavor Producers is headquartered
LocationHeadquarters
- HQ city
- West Hills
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Flavor Producers business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Custom Flavor and Extract Sales: Flavor Producers generates revenue by manufacturing and selling custom natural, organic, and plant-based flavors and extracts to food, beverage, and nutraceutical brands. Revenue is derived from direct sales of formulated flavor products tailored to customer specifications across applications including bakery, confectionery, dairy/dairy alternatives, beverages, and nutritional supplements. Payment terms are net 30 days from invoice date.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Flavor Producers product offering
Product offeringCore offering
Flavor Producers manufactures and sells custom natural, organic, and plant-based flavors and extracts to food, beverage, and nutraceutical brand manufacturers. Its core product is custom-formulated flavors organized across proprietary technology platforms (Transparent Technologies™ and Tasteful Technologies™) and flavor categories, with three U.S. manufacturing facilities serving over 500 customers.
Product overview
Flavor Producers is a leading provider of custom natural, organic, and plant-based flavors and extracts for the food, beverage, and nutraceutical industries. The company operates a multi-product platform built around two core technology brands: Transparent Technologies™ (encompassing Rütz®, Isoz®, Peelz®, and Oatz™ for clean label solutions) and Tasteful Technologies™ (for taste optimization and masking). The product portfolio is organized by flavor category profiles (Berry, Botanical, Citrus, Orchard & Vineyard, Tropical, Sweet Brown, and Vanilla), with sub-brands including Trü Brüz® for coffee and tea extracts. The company serves over 500 customers across North America from manufacturing facilities in Valencia CA, Sharonville OH, and Linden NJ.
Differentiator
Problem solved
Functional benefit
Products and services
- Natural and Organic Flavors Custom natural and organic plant-based flavors and extracts manufactured to customer specifications for food, beverage, and nutraceutical applications, including WONF (With Other Natural Flavors) options. Sold to brand manufacturers for use in consumer packaged goods across bakery, confectionery, beverages, and supplements.
- Rütz® A branded line of natural and organic plant-based flavors that enables transparent labeling using friendly terms associated with ingredient extraction. Allows labeling as 'Natural Flavor' while using specific plant-based raw materials, essences, and extracts for food and beverage applications.
- Isoz® Plant-based essences and extracts that isolate essential attributes of herbs, spices, fruits, and vegetables. Available as natural, certified organic, and kosher; water-soluble for beverage applications; colorless essences contain aromatic properties while extracts contain natural plant coloring.
- Peelz® Upcycled citrus peel-based flavor carrier that creates minimally processed, label-friendly natural flavor granules, certified by the Upcycled Food Association. Repurposes citrus peels into flavor granules as a sustainable flavor solution.
- Oatz™ Plant-based flavor carrier system using oat fiber to create label-friendly natural or organic flavor options. Infuses liquid flavor onto oat fiber through a cold blending process ensuring consistent flavor distribution. Available in granular (40 mesh) and powder (200 mesh) formats; heat stable and suitable for bakery, nutritional bars, cereals, granola, and plant-based dairy alternatives.
- Trü Brüz® Coffee and tea extracts, essences, and concentrates using proprietary extraction technology through the brewing process. Enables 'made with brewed coffee or tea' labeling. Available as natural/organic, water soluble, and heat stable options with varietal profiles including Black, Green, Darjeeling, Matcha, and more.
- Organic Flavors USDA National Organic Program certified organic flavors meeting organic certification standards, available as 70% or 95%+ organic content, with WONF options for specific characterizing flavor profiles. Sold to brand manufacturers requiring organic-certified flavor solutions.
- Modz™ A flavor product line featured in Flavor Producers' certifications and collateral portfolio with associated sales sheet documentation, available as a standalone flavor offering to brand customers.
Quantifiable outcome
- Serves over 500 emerging and multinational food, beverage, and nutraceutical brands globally
Companies that use Flavor Producers
Customer profileSegments3 records
Ideal customer profiles3 records
Flavor Producers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Flavor Producers partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- Women in Flavor & Fragrance Commerce (WFFC)minorFlavor Producers serves as a corporate sponsor of the Women in Flavor & Fragrance Commerce, a professional organization dedicated to education, mentorship, and leadership development in the flavor and fragrance industries. The company's Senior Marketing Specialist, Anna Lada, serves as President of the WFFC Chicago Chapter.
- National Forest FoundationminorFlavor Producers participates in the National Forest Foundation's '50 Million For Our Forests' campaign, committing to donate to restore public lands and fight climate change through tree planting in the California Reforestation Program.
- Upcycled Food AssociationminorFlavor Producers is working toward certification for Peelz® through the Upcycled Food Association. The company is leading the way in upcycling ingredients by repurposing citrus peels into flavor granules.
- Kit Mad'ere Program (Madagascar Schools and Organizations)minorFlavor Producers partners with Madagascar schools and organizations to improve environmental education content and introduce it into the primary curriculum through the Kit Mad'ere program, supporting sustainable vanilla sourcing and improving long-term grower incomes.
- Sentrex IngredientsminorSentrex Ingredients is listed as a related website (sentrexingredients.com) alongside Flavor Producers' contact page, suggesting a distribution or resale relationship for ingredients.
Scale indicators4 records
Recent moves8 records
Expansion highlights6 records
Flavor Producers competitors and assessment
Company assessmentBroad incumbents
- Givaudan: World's largest flavor and fragrance house, offering natural, organic, and clean-label flavor portfolios to global CPG brands. Comparable to Flavor Producers as a competing supplier of custom flavors, but with materially broader scale, R&D budget, and global manufacturing footprint.
- International Flavors & Fragrances (IFF): Global F&F major formed via the IFF-DuPont N&B merger, serving food, beverage, and nutraceutical customers with a broad flavor portfolio including natural and health & wellness offerings. Direct comparable in product category and customer base, though operating at much larger scale across multiple categories.
- Symrise: Major global flavor and fragrance manufacturer with strong positions in natural flavors, taste modulation, and food & beverage applications. Comparable to Flavor Producers across core product categories, but with significantly larger scale and global reach including Diana Foods and ADF/IDF acquisitions.
- Firmenich (DSM-Firmenich): Leading Swiss F&F house (now part of DSM-Firmenich) offering natural flavor solutions and taste modulation technologies. Comparable in product offering and target customers, with broader R&D capabilities and a global manufacturing and sensory science network.
- Mane: Privately-held French flavor and fragrance house with strong natural and clean-label flavor capabilities serving global food and beverage brands. Comparable to Flavor Producers as a private, family-controlled competitor with similar custom flavor capabilities and customer profile.
- McCormick & Company: Global flavor leader offering branded and custom flavor solutions across consumer and industrial channels. Comparable through its industrial flavor business serving food and beverage manufacturers, with much broader scale and a global manufacturing footprint.
Direct peers
- T. Hasegawa USA: Mid-sized U.S. subsidiary of Japanese flavor house specializing in natural and organic flavors for food and beverage applications. Closely comparable to Flavor Producers in product scope, customer base, and clean-label positioning.
- Gold Coast Ingredients: Privately-held custom flavor and ingredient manufacturer based in Southern California serving food, beverage, and nutraceutical customers. Comparable mid-market direct competitor with similar custom flavor capabilities and customer segments.
- Comax Flavors: U.S.-based custom flavor manufacturer focused on natural, organic, and clean-label solutions for food, beverage, and nutrition brands. Closely comparable mid-market competitor with overlapping proprietary technology positioning and similar customer profile.
- Flavorchem: Mid-sized custom flavor and ingredient manufacturer offering natural and organic flavor solutions to food and beverage customers. Direct comparable in size, product scope, and customer base to Flavor Producers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Flavor Producers social profiles
Digital presenceFlavor Producers compliance and trust
Trust signalCompliance3 records
Flavor Producers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flavor Producers leadership team
Management profileNumber of profiles
Profiles5 records
Flavor Producers subsidiaries and ownership
Company hierarchySubsidiaries1 record
Flavor Producers funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flavor Producers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flavor Producers
What does Flavor Producers do?
Flavor Producers manufactures and sells custom natural, organic, and plant-based flavors and extracts to food, beverage, and nutraceutical brand manufacturers. Its core product is custom-formulated flavors organized across proprietary technology platforms (Transparent Technologies™ and Tasteful Technologies™) and flavor categories, with three U.S. manufacturing facilities serving over 500 customers.
Is Flavor Producers a public or private company?
Flavor Producers is a private company. It is classified as corporate owned and is currently operating.
When was Flavor Producers founded?
Flavor Producers was founded in 1981. It employs 251 to 500 people.
Where is Flavor Producers based?
Flavor Producers is headquartered in West Hills, United States, in the North America region.
How does Flavor Producers make money?
One revenue line is on record: custom Flavor and Extract Sales.
Who are Flavor Producers's main competitors?
Broad incumbents on record are Givaudan, International Flavors & Fragrances (IFF), Symrise, Firmenich (DSM-Firmenich), Mane and McCormick & Company. Direct peers are T. Hasegawa USA, Gold Coast Ingredients, Comax Flavors and Flavorchem.
Does Flavor Producers have an API?
No public API is recorded for Flavor Producers.
What industry is Flavor Producers in?
Flavor Producers's product category is Flavor and Extract Manufacturing. Its primary akta.pro industry code is AFAJADAA, Flavor Houses & Compound Flavor Manufacturing, with a secondary code of AFAJADAL, Clean-Label/Natural Flavor Solutions (Natural WONF, Natural Identical where applicable). Its NAICS code is 31193 and its SIC code is 2090.