Maui Family Support Services

What Maui Family Support Services does

Maui Family Support Services (MFSS) is a Hawaii non-profit organization founded in 1980 and headquartered in Wailuku, Maui. It delivers family support services across Maui County — covering the islands of Maui, Moloka'i, and Lana'i — to children, parents, and families, with emphasis on low-income and at-risk households. Documented programs include Early Head Start, home visiting, parenting education, father-involvement initiatives, youth services, and Child Care Subsidy Programs. The organization reports having served more than 6,300 people across the county through eight physical sites, including the Kupukupu Early Head Start Center and the Hale Hi'ipoi Hana Infant & Toddler Center in Hana.

Service delivery is built around in-person, community-embedded models — center-based early childhood programming and home visits — rather than any proprietary digital platform. There is no evidence of underlying technology products, software systems, or AI/ML components in the input data. MFSS holds Council on Accreditation (COA) accreditation and operates as a federally designated Early Head Start grantee, supplemented by state contracts, Maui County grants, Maui United Way, private foundations, and individual donations.

The revenue model is grant-funded rather than transactional. Federal Head Start and Early Head Start allocations flow through the U.S. Department of Health and Human Services, with material recent capital formation including a $450,000 grant from the Stupski Foundation dated August 14, 2025. The organization also acts as the fiscal agent for the Ho'oikaika Partnership, extending its role beyond direct service into backbone convening of Maui County's early-childhood ecosystem. Leadership is held by CEO Edeluisa Baguio-Larena, who has been in the role since 2015, and headcount is reported at 51–100 employees.

Name

Maui Family Support Services

Legal name

Maui Family Support Services, Inc.

Website

https://mfss.org

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

Maui Family Support Services is a Hawaii non-profit, founded in 1980, that delivers federally funded Early Head Start, home visiting, parenting, youth, and child-care subsidy programs to families across Maui, Moloka'i, and Lana'i through eight community sites.

Ownership category

akta.pro rank

Product category

Social Services and Early Childhood Education

NAICS

Other Individual and Family Services (624190), Child Care Services (62441)

SIC

Services-Social Services (8300), Services-Child Day Care Services (8351)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

akta.pro secondary industry

Family Coaching, Parent-Mediated & Home Visiting EI Services (EDACAFAJ)

Keywords

• Family support services
• Early head start
• Child development centers
• Home visiting programs
• Child abuse prevention

Headquarters

HQ city

Wailuku

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: The organization accepts donations via PayPal, credit/debit card, and Amazon Wishlist for in-kind contributions such as clothing for identified families.

Distribution channels1 record

Marketing channels4 records

Core offering

Maui Family Support Services is a private, non-profit social services agency that delivers evidence-based family strengthening programs across Maui County. The organization operates Early Head Start funded infant and toddler development centers, home visiting services, parenting support groups, father involvement programs, youth life skills training, and child care subsidies to prevent child abuse and neglect.

Product overview

Maui Family Support Services offers a comprehensive suite of family support programs across Maui, Molokai, and Lanai. The organization operates Early Head Start funded infant and toddler development centers in Wailuku (Kupukupu), Lahaina, and Hana (Hale Hi'ipoi), providing center-based child care for children ages 6 weeks to 3 years. Core programs include home visiting services, parenting support groups, father involvement programs (Kane Connections), youth services with life skills training, and child care subsidy assistance. The organization also serves as fiscal agent for the Ho'oikaika Partnership coalition focused on child abuse prevention. This is a non-profit social services organization, not a technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Early Head Start Program Federally funded Early Head Start program providing center-based services for children ages 6 weeks to 3 years at locations in Wailuku (Kupukupu Center) and Lahaina. The only Early Head Start funded Infant and Toddler Early Childhood Development Centers in Maui County.
• Kupukupu Early Head Start Child Development Center Central Maui location providing infant and toddler care within the Early Head Start program for children ages 6 weeks to 3 years; operates 7:00 a.m.-3:00 p.m.
• Lahaina Early Head Start Child Development Center West Maui location at Ka Hale A Ke Ola Resource Center providing infant and toddler care within the Early Head Start program; operates 7:00 a.m.-3:00 p.m.
• Hale Hi'ipoi Hana Infant & Toddler Development Center First licensed Infant and Toddler Center in the Hana Community, located on campus of Hana Elementary and High School; operates 7:30 a.m.-3:30 p.m. for children ages 6 weeks to 3 years. Became an Early Head Start Partnership program in 2022.
• Child Care Subsidy Programs Subsidized child care assistance programs helping families afford licensed child care services.
• Outreach & Resource Support (OARS) Connecting families to community resources and support services.
• Fatherhood Involvement Team (Kane Connections) Support groups and resources specifically for fathers and male caregivers, including the Kane Connections program.
• Home Visiting Programs Evidence-based home visiting services promoting positive parenting and child development, available virtually and in-person.
• Na Hui Parenting Support Groups Parenting support groups including Kamalama Parent Groups, available virtually and in-person.
• Youth Services Program Life Skills Training (LST) provided to high school and middle school students on Maui, using the Botvin Life Skills Training research-validated substance abuse prevention curriculum.
• Child Care Resources & Information Resources and information to help families find and choose quality child care, including eligibility screening tools.

Quantifiable outcome

• Served over 6,300 people in FY22 through Maui County

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• Ho`oikaika PartnershipcoreStrategic or Co-development PartnerMFSS is the fiscal agent and a founding member of the Ho`oikaika Partnership, a coalition of more than 40 Maui County organizations united to prevent child abuse and neglect. The partnership raises awareness, collaborates on prevention efforts, connects agencies, and provides training.
• County of MauicoreStrategic or Co-development PartnerCounty of Maui provided funding through Community Development Block Grant for rehabilitation of the main office building in 2020-2021. Mayor Michael Victorino was honored for contributions to MFSS.
• U.S. Department of Health and Human ServicescoreStrategic or Co-development PartnerMFSS received a federal grant from the U.S. Department of Health and Human Services. Congressman Kaialiʻi Kahele acknowledged the grant selection.
• Kamehameha SchoolsmajorStrategic or Co-development PartnerKamehameha Schools provided funding for Hale Hi`ipoi Infant and Toddler Development Center in Hana, which opened in 2015. In 2022, the center became an Early Head Start Partnership program.
• Department of EducationmajorStrategic or Co-development PartnerCollaborated with Department of Education for Hale Hi`ipoi center located on Hana Elementary and High School campus. Also received Federal Department of Education, Native Hawaiian Education Program funding.
• Ka Hale A Ke Ola Resource Center – WestsideminorStrategic or Co-development PartnerPartner location for the Lahaina EHS Child Development Center at 15 Ipu Aumakua Lane.
• Maui United WaycoreStrategic or Co-development PartnerMaui United Way is listed as a community partner and funder of MFSS programs.

Scale indicators3 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Child & Family Service: Hawaii-wide private nonprofit providing family strengthening, counseling, early childhood, and home visiting programs across the islands. Most direct operational peer to MFSS in scope, service mix, and funding model, but with broader statewide reach.
• Parents And Children Together (PACT): Hawaii-based family services nonprofit offering Head Start, Early Head Start, domestic violence services, and parent support programs. Directly comparable in EHS delivery, federal funding reliance, and family-strengthening mission.
• Maui Economic Opportunity (MEO): Maui-based community action agency operating Head Start and family self-sufficiency programs. Direct local competitor for Head Start/Early Head Start slots in Maui County and overlapping funder ecosystem.
• Catholic Charities Hawaii: Hawaii statewide faith-based social services organization providing family counseling, immigration services, early childhood, and parent support. Comparable in mission, service portfolio, and nonprofit funding structure.

Emerging players

• Family Hui Hawaii: Hawaii nonprofit offering parent education, home visiting, and family support programs including a kinship navigator service. Smaller and more focused than MFSS but overlapping in parent coaching and family-strengthening work.
• Healthy Mothers Healthy Babies Coalition of Hawaii: Hawaii statewide nonprofit supporting maternal and infant health through home visiting, family support, and prenatal education. Comparable in home visiting methodology, infant/toddler focus, and federal Healthy Start-style funding.

Others

• Kamehameha Schools: Hawaiian-focused private institution funding Hawaiian education, early childhood, and family programs. Already a MFSS funder (Hale Hi'ipoi); comparable in serving Native Hawaiian families but operates education rather than social services directly.
• Aloha United Way: Hawaii umbrella fundraising organization that funnels donor dollars to vetted nonprofits. MFSS is a Maui United Way partner; comparable as ecosystem participant in Hawaii social services funding.
• Prevent Child Abuse America: National organization that anchors the Healthy Families America network and child abuse prevention coalitions like Ho'oikaika. MFSS engages through these national frameworks rather than direct program delivery.

Broad incumbents

• Parents as Teachers National Center: National evidence-based home visiting model organization of which MFSS is an affiliate. Provides curriculum, training, and accreditation framework to MFSS's parent education and home visiting programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mfssorg
• Instagraminstagram.com/mfss_youthservices
• LinkedInlinkedin.com/company/maui-family-support-services-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maui Family Support Services