SAFE Apps

What SAFE Apps does

SAFE Apps BV is a Dutch private limited company headquartered in Rotterdam that develops and sells a person-alerting solution consisting of a mobile application (iOS and Android) paired with a compact Bluetooth physical emergency button. The product enables workers in high-risk environments to trigger a discreet alarm with a single button press, transmitting their GPS or indoor location (via integrated Crownstones BLE beacons) to colleagues or, at higher tiers, a 24/7 professional alarm center. A web-based management portal provides team managers with real-time dashboards, heatmaps of alarm events, trend analyses, and digital employee identification features; additional capabilities include automatic activation when leaving safe locations, consultation room pre-registration for room-level alerting, and in-app worker ID for client verification during visits.

The company monetizes through a per-employee subscription model priced from €0.28 per employee per day (approximately €102/year), structured across three tiers: basic team-response alerting, 24/7 alarm-center monitoring with external-party integrations, and indoor localization. Its go-to-market relies on direct enterprise sales supported by SEO, content marketing (eBooks, checklists, blog), and online demo booking. Target customers are Dutch organizations whose staff face aggression, violence, or lone-worker risk, with primary verticals being healthcare (ambulance care, mental health, home care, youth care, disability care) and municipalities, and secondary verticals spanning education, security, housing corporations, water authorities, and multi-tenant office buildings. Named enterprise and government customers include Parnassia Groep (13,500+ professionals), Antes Zorg, CSU, Gemeente Rotterdam, Waterschap Vallei en Veluwe, and Reakt.

The business operates as a privately held company with 1-10 employees, no disclosed external funding rounds in the firmographic data, and a single-country focus on the Netherlands. SAFE emphasizes co-development with frontline workers, a 3-year battery life on the physical button versus competitors requiring daily charging, and a 95% standard / 5% customization approach for industry-specific workflows. Regulatory alignment with the Dutch Arbowet (occupational health and safety law) and RI&E (risk inventory and evaluation) is positioned as a key compliance driver for buyers.

Name

SAFE Apps

Legal name

SAFE Apps BV

Website

https://safe-app.nl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

SAFE Apps BV is a Dutch company that sells a mobile app plus Bluetooth emergency button for lone-worker safety, offering per-employee subscriptions to healthcare, municipal, and government organizations in the Netherlands across three pricing tiers.

Ownership category

akta.pro rank

Product category

Lone Worker Safety Software

NAICS

Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162), Telephone Answering Services (561421)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

Guard Tour / Lone Worker / Duress & Panic Alarm Monitoring (BPAKAFAF)

akta.pro secondary industries

Mobile PERS & GPS Medical Alert Services (HSAHAHAA), Two-Way Voice Emergency Communication Devices & Services (HSAHAHAF), Medical Alert / PERS Monitoring (Emergency Response) (BPAKAFAD)

Keywords

• Lone worker safety
• Personal alarm app
• Emergency alert system
• Workplace safety software
• Mobile panic button

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription-based Person Alerting Service: Monthly or annual subscription per employee for access to the SAFE alarm app, physical button, and management portal. Pricing starts at €0.28 per employee per day (approximately €8.40 per month or €102 per year). Three package tiers available with different feature sets.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

SAFE Apps develops a mobile personal alarm application paired with a compact Bluetooth-connected physical emergency button. The solution enables at-risk professionals to discreetly alert colleagues and/or a 24/7 alarm center with a single button press, while transmitting location data via GPS and indoor localization. Customers subscribe on a per-employee basis and gain access to a Team Manager Portal with reports, heatmaps, and live location tracking.

Product overview

No product and services information available in the provided source data.

Differentiator

Problem solved

Functional benefit

Products and services

• SAFE Alarm App with Physical Button (Package 1 – Team Response) A subscription-based lone-worker safety solution combining a mobile alarm app with a compact Bluetooth physical button. Designed for organizations whose employees face aggression, violence, or accidents, allowing one-press discreet alerts to colleagues with location data.
• 24/7 Alarm Center Monitoring (Package 2 – Alarmcentrale) An upgraded subscription tier that routes alarms to a 24/7 professional alarm monitoring center and supports integration with external emergency response parties. Targeted at organizations requiring professional third-party alarm handling.
• Indoor Localization with Crownstones (Package 3 – Indoor Lokalisatie) A premium subscription add-on that uses Crownstones BLE beacons for indoor positioning, allowing responders to pinpoint the user's department, floor, or room when an alarm is triggered inside buildings.
• Team Manager Portal A web-based management dashboard giving safety and operations managers detailed incident reports, trend analyses, real-time GPS-based team locations, and heatmap visualizations of alert activity for data-driven risk management.

Quantifiable outcome

• Organizations can save up to €65,000 per employee per year on sick leave costs
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• CrownstonescoreTechnology or IntegrationSAFE Apps uses Crownstones BLE (Bluetooth Low Energy) beacons for indoor localization. Crownstones can be plugged directly into electrical outlets or built-in, and they detect the SAFE app user's location when the alarm button is activated. The nearest beacon captures the signal and determines the exact location within a building.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Philips Lifeline: Established PERS / medical alert brand from Philips with 24/7 monitoring and wearable buttons; a broader incumbent in the personal emergency response category that SAFE's healthcare customers also evaluate.
• AlertMedia: Broader critical event management and mass notification platform with employee safety features; overlaps with SAFE's management portal and team alerting capabilities but addresses a wider enterprise risk/comms use case.
• Rave Mobile Safety: Critical communication and emergency notification suite (now Motorola Solutions); comparable to SAFE at the team alerting and incident response layer, though not focused exclusively on lone field workers.
• Vodafone lone worker solutions: Carrier-scale lone worker offering leveraging Vodafone's managed connectivity and devices; threatens SAFE with superior capital, distribution, and cross-border reach in European enterprise accounts.
• Tunstall Healthcare: European telehealth and PERS provider with monitored alarm services and wearables; overlaps with SAFE's alarm-center tier and healthcare vertical, especially in Benelux and UK.
• Securitas: Global security services giant offering lone worker protection as part of its broader guarding and technology portfolio; a well-capitalized incumbent that can bundle SAFE-like functionality into enterprise contracts.

Direct peers

• SoloProtect: Lone worker safety solution combining a dedicated wearable/discreet device with 24/7 monitoring, alarm escalation, and GPS; competes head-to-head with SAFE's Team Response and Alarm Center packages.
• Peoplesafe: UK lone worker specialist offering personal safety devices, a companion app, and BS 8484-accredited alarm response — directly comparable to SAFE's subscription tiers and healthcare/municipality buyer profile.
• Argality: European lone worker and personal safety platform with mobile alarm, location, and incident management features; competes for the same enterprise and healthcare buyers as SAFE.
• StaySafe Solutions: UK-based lone worker safety app with panic button, GPS, and check-in functionality; the closest direct competitor to SAFE's app-plus-button proposition across the same healthcare, government, and field-worker verticals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/safe-apps-bv
• Facebookfacebook.com/SAFEAppsNL
• Xtwitter.com/safeappsbv
• Instagraminstagram.com/safeappsbv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAFE Apps