Legend Senior Living

What Legend Senior Living does

Legend Senior Living is a privately held, family-owned senior housing operator founded in 2000 and headquartered in Wichita, Kansas. The company provides five core care categories across 78 senior living residences spanning eight states (Colorado, Florida, Kansas, Missouri, New Jersey, Oklahoma, Pennsylvania, and Texas): Independent Living, Assisted Living, Personal Care (Pennsylvania-specific regulatory equivalent of Assisted Living), Memory Care, and Respite Care. The portfolio is operated under the master Legend Senior Living brand alongside sub-brands including Hemsley House, Windsor, Gables, Vero, and Arbor House.

Its service platform is built around proprietary care and lifestyle programs rather than software technology. Signature offerings include Tailored Services™ (personalized care layering), Gold Leaf Dining (chef- and dietitian-planned menus), the Best Friends™ Approach to Memory Care (relationship-based care model from Virginia Bell and David Troxel), and PARO Seal Therapy (robotic companion for memory care residents). Operations are supported by licensed on-site nurses, certified Best Friends™ training, and a Great Place to Work-certified workplace culture held for eight consecutive years. Twenty-seven residences were named to U.S. News & World Report Best of 2026 ratings.

The business model is recurring subscription revenue from monthly resident fees, with pricing varying by care level, apartment type, and state (Florida ranges roughly $3,500–$6,100/month; Missouri starts at approximately $4,695/month; Pennsylvania is quote-based). A pay-only-for-what-you-choose pricing structure and the ability to layer services as acuity changes support extended residency durations. Go-to-market is sales-led through community-level regional teams, in-person tours, educational events, and a corporate website, with no public funding rounds disclosed and growth funded operationally or via family capital.

Name

Legend Senior Living

Legal name

Legend Senior Living

Website

https://legendseniorliving.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

251–500 employees

Short description

Legend Senior Living is a privately held, family-owned senior housing operator based in Wichita, Kansas, running 78 residences across eight states offering Independent Living, Assisted Living, Memory Care, Personal Care, and Respite Care to older adults and their families.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Active Adult (55+) Independent Living Communities (HLADAAAD)

akta.pro secondary industries

Elder Services & Aging Support (BPAGAEAF), Senior Living Property Management (BPAJAGAI)

Keywords

• Senior living services
• Assisted living facilities
• Memory care programs
• Independent living communities
• Respite care services

Headquarters

HQ city

Wichita

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Senior Living Residency Fees: Monthly fees charged to residents for housing, dining, care services, and amenities. Rates vary by living option (independent living, assisted living, memory care, personal care), apartment size, and level of care needed. The pay-only-for-what-you-choose model allows flexible service layering.
2. Respite Care Stays: Short-term stay fees for temporary residents recovering from hospital stays or for caregivers needing respite. Flexible stays from 30 days to longer arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Legend Senior Living operates residential senior living communities across eight U.S. states, providing five core living options: independent living, assisted living, personal care (Pennsylvania), memory care, and respite care. Each community offers private apartments with chef-prepared dining, wellness and life enrichment programs, medication management, housekeeping, transportation, and personalized care tailored to each resident's needs and life story.

Product overview

Legend Senior Living operates as a senior housing provider offering a spectrum of senior living services across multiple states. The company's portfolio consists of five core living options (Independent Living, Assisted Living, Personal Care, Memory Care, and Respite Care) supported by signature lifestyle programs including Wellness Programs, Life Enrichment Programs, Tailored Services™, Dining Services (Gold Leaf Dining), and Companion Services. The company manages approximately 78 senior living residences across eight states (Colorado, Florida, Kansas, Missouri, New Jersey, Oklahoma, Pennsylvania, and Texas), offering both owned and managed communities under various brand names including Legend, Hemsley House, Windsor, Gables, Vero, Arbor House, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living Senior living option for active older adults who want to trade home maintenance for freedom and connection, offering private apartments with maintenance-free living, chef-prepared dining, transportation, and engaging social activities.
• Assisted Living Personalized care service combining daily living support (bathing, dressing, medication management) with independence, offering private apartments and tailored care plans based on individual preferences.
• Personal Care In Pennsylvania communities, personal care services offer non-medical assistance with daily living activities while maintaining independence, similar to assisted living in other states.
• Memory Care Specialized support for individuals with Alzheimer's or other forms of dementia, featuring specially trained associates, the Best Friends™ Approach, personalized care plans, life story books, sensory rooms, and PARO Seal therapy.
• Respite Care Short-term stays offering temporary support for recovery or caregiver relief, providing the same amenities and care as full-time residency including dining, activities, transportation, and 24-hour care.
• Wellness Programs Comprehensive wellness services including fitness and exercise classes (chair aerobics, walking clubs), nutrition and dining with Gold Leaf Dining, emotional and spiritual support, and health and medication management.
• Life Enrichment Programs Activities and programs designed to keep residents socially, intellectually, and emotionally engaged including creative arts, music and culture, learning and growth, health and movement, spiritual connection, and shared experiences.
• Tailored Services™ Signature personalized support program combining wellness, enrichment, memory care therapies, and spiritual life to help residents maintain independence with flexible assistance that adapts to changing needs.
• Gold Leaf Dining

Quantifiable outcome

• Great Place to Work Certification for eighth consecutive year based on anonymous associate feedback measuring trust in leadership, pride in organizational impact, and opportunities for personal and professional growth
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves8 records

Expansion highlights3 records

Broad incumbents

• Brookdale Senior Living: Largest US senior living operator with hundreds of communities across Independent Living, Assisted Living, Memory Care, and Continuing Care. Comparable to Legend in continuum-of-care service mix but at vastly greater national scale.
• Atria Senior Living: Major national senior living operator offering Independent Living, Assisted Living, and Memory Care. Comparable to Legend across care categories with stronger national brand recognition and broader capital base.
• Sunrise Senior Living: Established senior living operator with communities across the US and internationally, focused on Assisted Living and Memory Care. Comparable service model and emphasis on personalized care.

Direct peers

• Sonata Senior Living: Regional senior living operator offering Assisted Living and Memory Care with lifestyle programming emphasis. Comparable in mid-scale private-operator positioning and focus on personalized resident experience.
• Discovery Senior Living: Privately held senior living operator with communities spanning Independent Living, Assisted Living, and Memory Care. Closely comparable in private-operator profile and multi-state continuum model.
• Enlivant: Senior living management and operating company with communities across multiple US states, focused on Assisted Living and Memory Care. Comparable in operating model and multi-state footprint to Legend.
• Pegasus Senior Living: Senior living operator focused on Independent Living, Assisted Living, and Memory Care across multiple US states. Comparable in private-operator profile and service mix to Legend.
• Merrill Gardens: Mid-sized senior living operator offering Independent Living, Assisted Living, and Memory Care across multiple US states. Closely comparable in mid-regional scale and lifestyle-oriented programming.
• Five Star Senior Living: Mid-to-large senior living operator with comparable mix of Independent Living, Assisted Living, and Memory Care across multiple US states. Closely comparable in continuum-of-care model and multi-state footprint.
• Senior Lifestyle: Family-founded senior living operator with similar mix of Independent Living, Assisted Living, and Memory Care across multiple US states. Closely comparable in scale, family-owned origins, and continuum-of-care positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/legend-senior-living

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Legend Senior Living