Pegasus Senior Living
Pegasus Senior Living is a Dallas-based, privately held operator and third-party manager of 50+ senior living communities across 13 U.S. states, offering independent living, assisted living, and memory care services to over 4,000 seniors. Its clinical signature is the Connections neuroplasticity-based memory care program developed by Dr. Sandra Petersen.
- Company typePrivate
- Founded2018
- HeadquartersDallas, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Pegasus Senior Living does
Pegasus Senior Living is a privately held, for-profit senior living operator and third-party management company headquartered in Dallas, Texas. It operates and manages 50+ independent living, assisted living, and memory care communities across 13 U.S. states (including Alabama, Arizona, California, Colorado, Georgia, Kansas, Louisiana, Mississippi, Nevada, New Mexico, New York, Texas, and Washington), serving more than 4,000 seniors. Its core service tiers are Independent Living (maintenance-free retirement residences), Assisted Living (support with activities of daily living such as bathing, dressing, medication management, and mobility), and Memory Care (specialized, secured environments for residents with Alzheimer's and dementia), with assisted living priced at roughly $2,995–$3,395 per month and memory care at $4,450–$5,795 per month depending on community and care level.
The company monetizes resident rent and care fees on owned communities and management fees on third-party-owned assets; it explicitly courts senior living real estate investors through a dedicated "Management Opportunities" channel. Its clinical differentiator is the Connections memory care program, developed by SVP of Health and Wellness Dr. Sandra Petersen, which applies neuroplasticity-based rehabilitation techniques through a Connect–Move–Learn methodology. The operating technology stack includes SafelyYou (AI-powered video fall detection), CarePredict (predictive analytics), LifeLoop (resident engagement and family communication), Spintopia (gamified programming), and robotic dining servers deployed at Town Village Crossing. The go-to-market motion is direct-to-consumer, driven by community tours, inquiry forms, family referrals, location-specific SEO, a content-heavy website, and thought leadership in trade publications such as Senior Housing News and McKnight's Senior Living.
Pegasus was co-founded by Chris Hollister, a pioneer of the assisted living model since 1986, and the leadership team includes Co-Presidents Rich Williams (COO) and Wade Mullis (CAIO). The company is Great Place to Work-certified (2023–24), HIPAA-compliant, BBB-accredited, and has been recognized in U.S. News & World Report's Best Senior Living rankings. In 2024 it absorbed the LifeWell Senior Living portfolio in Texas and New Mexico plus Arizona assets, and in March 2026 it surpassed the 50-community mark with the addition of 10 new communities.
Pegasus Senior Living firmographics
Firmographics- Name
- Pegasus Senior Living
- Legal name
- Pegasus Senior Living
- Website
- https://pegasusseniorliving.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Pegasus Senior Living is a Dallas-based, privately held operator and third-party manager of 50+ senior living communities across 13 U.S. states, offering independent living, assisted living, and memory care services to over 4,000 seniors. Its clinical signature is the Connections neuroplasticity-based memory care program developed by Dr. Sandra Petersen.
- Ownership category
- akta.pro rank
Pegasus Senior Living industry classification
Industry- Product category
- Senior Living Services
- NAICS
- Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Nursing and Residential Care Facilities (623)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Senior Living Property Management (BPAJAGAI)
- akta.pro secondary industries
- Memory Care Units within Assisted Living Communities (HLADACAB), Single-Site CCRCs (HLADAEAE), Luxury/Resort-Style Independent Living Communities (HLADAAAC), Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD)
Keywords
Where Pegasus Senior Living is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pegasus Senior Living business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Senior Living Community Management Fees: Pegasus Senior Living manages senior living communities (assisted living and memory care) and earns management fees from property owners/investors. They also purchase and own communities outright.
- Monthly Resident Rent and Care Services: Residents pay monthly rent for housing plus additional fees for care levels (assisted living, memory care). Pricing varies by community and care tier. Sample pricing: Assisted Living from $2,995-$3,395/month, Memory Care from $4,450-$5,795/month.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Pegasus Landing of Mesa, AZ - Assisted Living: Studio to Two Bedroom units |
| Subscription | Monthly | Sun City West, AZ - Assisted Living and Memory Care |
| Hybrid | Monthly | Care-based pricing model with base hospitality rate plus assessed care services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Pegasus Senior Living product offering
Product offeringCore offering
Pegasus Senior Living operates and manages senior living communities offering three core service tiers—Independent Living, Assisted Living, and Memory Care—across 13 U.S. states. The company earns monthly resident fees for housing and care services and also manages senior living assets on behalf of property owners and investors. Its differentiated signature offering is the proprietary Connections memory care program developed by Dr. Sandra Petersen using neuroplasticity-based techniques.
Product overview
Pegasus Senior Living is a senior living management company offering three core service tiers: Independent Living (maintenance-free retirement communities), Assisted Living (personal care and healthcare support), and Memory Care (specialized dementia care). The company's differentiated offering is the Connections Program, a neuroplasticity-based memory care initiative led by Dr. Sandra Petersen that uses the Connect-Move-Learn methodology. Additional offerings include the 2025 Brain Health Initiative for brain health education and wellness. The company manages 44-46 communities across 13 states serving over 4,000 seniors.
Differentiator
Problem solved
Functional benefit
Brands
- Connections: A signature memory care program designed to help individuals with Alzheimer’s and dementia. The program integrates rehabilitation techniques and focuses on engaging emotions, encouraging movement, challenging the brain, and supporting socialization through the Connect – Move – Learn activity sequence.
Products and services
- Independent Living Retirement living communities for active seniors who want freedom from the responsibilities of home maintenance. Offers private residences, restaurant-style dining, housekeeping, laundry, transportation, daily activities, social engagement, wellness programs, and minimal assistive services as needed. Residents pay a base monthly hospitality rate.
- Assisted Living Care option combining housing, healthcare monitoring, personal care, and social activities for older adults who need support with activities of daily living (bathing, dressing, medication management, mobility) while maintaining independence and dignity. Pricing combines a base hospitality rate with assessed care-service fees reviewed and adjusted as needs change.
- Memory Care Specialized care for individuals with Alzheimer's disease and other dementias, providing secure environments, specially trained staff, and structured programming to address cognitive decline, safety concerns, agitation, and caregiver burnout. Available across all Pegasus memory care communities; priced $4,450-$5,795/month reflecting higher staffing ratios and secured design.
- Connections Memory Care Program Pegasus' proprietary signature memory care program developed by Dr. Sandra Petersen using neuroplasticity-based rehabilitation techniques. Features the Connect-Move-Learn activity sequence integrating cognitive engagement, sensory stimulation, aromatherapy, SingFit music therapy, physical activities (boxing, walking clubs), brain stimulation games, and reminiscence therapy. Serves as Pegasus' branded sub-program and differentiator.
- Senior Living Investment Management Third-party management services for senior living real estate owners and investors. Pegasus manages senior living communities on behalf of property owners, providing investment management, community operations, occupancy growth, rate management, and SOX-compliant data-rich operational insights benchmarked against portfolio and industry. Pegasus also purchases and owns communities outright.
Quantifiable outcome
- Achieved 100% occupancy in communities using 'happy buildings' operational strategy
- +2 more outcomes
Companies that use Pegasus Senior Living
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Pegasus Senior Living technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature5 records
Pegasus Senior Living partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, key and supporting.
- Exordium NetworkscoreIT Strategy Advisor and IT Partner for Pegasus Senior Living. Dr. Mohammed Khurrum serves as President and CEO of Exordium Networks, providing IT strategy guidance to Pegasus.
- Senior Risk, LLCcoreRisk management consulting partner. Jay Stowers serves as Risk Manager for Pegasus through this consultant engagement.
- Craft & CommunicatecoreMarketing and Public Relations Partner. Jen Malloy serves as Owner of Craft & Communicate, providing marketing and PR services for Pegasus.
- SafelyYoucoreAI-powered fall detection and fall prevention technology. Deployed in Austin senior community for continuous monitoring and fall prevention.
- CarePredictkeyAI-driven predictive analytics platform for senior living operations. Provides data-driven insights for operational optimization and resident monitoring.
- SpintopiasupportingInteractive game show technology for senior engagement programming. Partnership enhances resident activities through gamification.
- Dr. Sandra Petersen (University of Texas)coreUniversity of Texas Professor who developed the Connections memory care program. The program integrates her neuroplasticity research and is now a signature initiative across all Pegasus memory care communities.
- DSSIsupportingTechnology partner referenced in Pegasus community ecosystem.
- LifeLoopsupportingSenior living engagement and communication platform partner.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Pegasus Senior Living competitors and assessment
Company assessmentDirect peers
- Brookdale Senior Living: Brookdale is the largest US senior living operator with ~640 communities across independent living, assisted living, and memory care. Pegasus explicitly mirrors Brookdale's three-tier service model and Rich Williams held prior leadership roles at Brookdale, making it the most comparable direct peer.
- Atria Senior Living: Atria operates 200+ senior living communities across the US and Canada offering independent living, assisted living, and memory care. Its scale, multi-state footprint, and emphasis on lifestyle programming closely parallel Pegasus's positioning and growth profile.
- Sunrise Senior Living: Sunrise operates ~270 communities focused on assisted living and memory care across the US, with a strong clinical/engagement culture. Its memory care emphasis and signature Reminiscence program are directly comparable to Pegasus's Connections program.
- Five Star Senior Living: Five Star manages senior living communities including independent living, assisted living, and memory care across the US with a mix of owned and managed properties. Its third-party management focus mirrors Pegasus's dual owner/operator model.
- Sonida Senior Living: Sonida (formerly Capital Senior Living) operates ~75 senior living communities concentrated in Texas and other Sun Belt states. Pegasus's strong Texas and Arizona footprint makes Sonida a highly comparable direct regional competitor.
- Holiday by Atria (Holiday Retirement): Holiday operates 300+ independent and assisted living communities across the US. Its middle-market positioning and emphasis on lifestyle amenities closely align with Pegasus's value proposition.
- Life Care Services: LCS is a large third-party manager of CCRC, assisted living, and memory care communities. Pegasus's management-fee model for property owners parallels LCS's core service offering of management for senior living real estate owners.
- Senior Lifestyle: Senior Lifestyle operates 170+ senior living communities including independent living, assisted living, memory care, and skilled nursing. Its mix of owned and managed communities and focus on lifestyle-rich programming aligns with Pegasus's model.
Broad incumbents
- Welltower: Welltower is a healthcare REIT that owns senior housing operating properties and partners with operators like Pegasus's investor-owners. As a capital partner in the senior living stack, it shapes the economics of Pegasus's managed communities.
Others
- Encompass Health: Encompass Health operates inpatient rehabilitation and home health/post-acute services. While not a direct competitor, the post-acute discharge pipeline is a meaningful referral source for assisted living and memory care operators like Pegasus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pegasus Senior Living social profiles
Digital presencePegasus Senior Living compliance and trust
Trust signalCompliance2 records
Pegasus Senior Living financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pegasus Senior Living leadership team
Management profileNumber of profiles
Profiles14 records
Pegasus Senior Living funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pegasus Senior Living M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pegasus Senior Living
What does Pegasus Senior Living do?
Pegasus Senior Living operates and manages senior living communities offering three core service tiers—Independent Living, Assisted Living, and Memory Care—across 13 U.S. states. The company earns monthly resident fees for housing and care services and also manages senior living assets on behalf of property owners and investors. Its differentiated signature offering is the proprietary Connections memory care program developed by Dr. Sandra Petersen using neuroplasticity-based techniques.
Is Pegasus Senior Living a public or private company?
Pegasus Senior Living is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pegasus Senior Living founded?
Pegasus Senior Living was founded in 2018. It employs 1,001 to 5,000 people.
Where is Pegasus Senior Living based?
Pegasus Senior Living is headquartered in Dallas, United States, in the North America region.
How does Pegasus Senior Living make money?
Two revenue lines are on record. Senior Living Community Management Fees are the primary driver. The others are monthly Resident Rent and Care Services.
Who are Pegasus Senior Living's main competitors?
Direct peers on record are Brookdale Senior Living, Atria Senior Living, Sunrise Senior Living, Five Star Senior Living, Sonida Senior Living, Holiday by Atria (Holiday Retirement), Life Care Services and Senior Lifestyle. Welltower is listed as a broad incumbent. Encompass Health is listed as an others.
Does Pegasus Senior Living have an API?
No public API is recorded for Pegasus Senior Living.
What industry is Pegasus Senior Living in?
Pegasus Senior Living's product category is Senior Living Services. Its primary akta.pro industry code is BPAJAGAI, Senior Living Property Management, with a secondary code of HLADACAB, Memory Care Units within Assisted Living Communities. Its NAICS code is 623312 and its SIC code is 8050.