What Joberty does

Joberty is a web-based workplace community platform targeting IT developers, primarily in the Serbian market. Founded in 2019 and headquartered in Belgrade, the platform enables anonymous peer-to-peer reviews of IT employers covering workplace culture, technology stack, compensation, benefits, interview processes, and job meaningfulness. The product suite includes a company review directory, a Salary Explorer tool covering over 11,800 IT companies, a job board with personalized 'My Matches' recommendations, a community discussion forum, and an employer-facing module for branding and recruitment. The platform's core value proposition is reducing information asymmetry between developers and employers by aggregating verified employee-shared insights.

The underlying technology is a conventional web-based content aggregation platform with structured pages optimized for organic search discovery. Distribution is primarily community-led, relying on SEO, word-of-mouth within Serbian developer networks, and content marketing through a company blog. No mobile application, public API, SDK, or AI/ML-driven features are documented.

The business model appears to be B2B2C, with the company monetizing through employer-facing services — likely subscription-based or recruitment-related — while serving developers as free end users. Total disclosed funding is $350,000 from a single round in September 2021, suggesting a capital-constrained operation. Leadership consists of co-founder and CEO Nikola Mijailovic. The company operates as a private, independent entity with no documented parent, subsidiaries, partnerships, patents, or regulatory actions.

Name

Joberty

Legal name

Joberty

Website

https://joberty.rs

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Joberty is a web-based workplace community platform for IT developers in Serbia, enabling anonymous employer reviews, salary benchmarking, job matching, and community discussion across 11,800+ IT companies.

Ownership category

akta.pro rank

Product category

Workplace Community Platform

NAICS

Employment Placement Agencies (561311), Employment Services (5613)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Workforce & Employability Analytics (Skills Inference, Career Pathing Outcomes) (EDAFAFAL)

akta.pro secondary industry

Internship/Apprenticeship Matching & Work-Based Learning Platforms (EDAFAMAL)

Keywords

• Employer review platform
• Salary comparison tool
• IT job board
• Workplace community
• Company reviews

Headquarters

HQ city

Belgrade

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Employer Services: The platform appears to serve IT employers (evidenced by 'For Employers' / 'Za poslodavce' section in navigation), suggesting a B2B2C model where the company monetizes through employer partnerships or recruitment services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Joberty operates a web-based workplace community platform for IT developers, aggregating anonymous employee reviews of IT employers across culture, technology stack, compensation, benefits, and interview processes. It also provides a salary exploration tool spanning 11,800+ IT companies, an IT job board with personalized matching, a community discussion forum, and an employer-facing module for employer branding and recruitment.

Product overview

Joberty is a unified workplace community platform for IT developers. The core offering consists of company reviews (where anonymous employees rate workplaces on product & technologies, culture & team, salary, benefits, interview process, and job meaningfulness), a salary exploration tool covering 11,800+ IT companies, job listings with a personalized matching feature called 'My Matches', and a community forum. An employer-facing module enables companies to showcase their workplace culture and attract talent.

Differentiator

Problem solved

Functional benefit

Products and services

• Joberty Platform Unified workplace community platform for IT developers, providing company reviews, salary exploration, job listings, personalized matching, and a community forum in one product.
• Company Reviews Anonymous employee reviews covering workplace culture, technology stack, salaries, benefits, interview processes, and job meaningfulness across 11,800+ IT companies.
• Salary Explorer (Plate) Salary comparison and exploration tool allowing users to benchmark compensation data across 11,800+ IT companies.
• Job Listings (Poslovi) IT job board featuring employment opportunities across the platform's network of IT employers.
• My Matches Personalized job matching engine that connects individual developers with suitable IT employment opportunities based on their profile and preferences.
• Community Discussion forum enabling IT professionals to engage, share experiences, and discuss workplace and career topics.
• For Employers (Za poslodavce) Employer-facing module enabling IT companies to showcase their workplace culture, manage employer branding, and attract developer talent through the platform.

Quantifiable outcome

• Over 11,800 IT companies available for exploration on the platform

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Glassdoor: Glassdoor is the global benchmark for anonymous employer reviews and salary transparency, with a much larger content base. It is the most direct functional analog to Joberty's core reviews and salary product, although Glassdoor is broader geographically and not specialized in IT/developer audiences.
• Indeed: Indeed is a leading global job board with salary insights and employer information layered onto its core job-listing product. It competes with Joberty's job-board, salary explorer, and employer information modules and serves similar candidates and employers, though at a vastly larger scale.
• Comparably: Comparably focuses on workplace culture ratings, salary benchmarks, and employer reviews, particularly in tech. Its product surface area overlaps closely with Joberty's anonymous reviews and salary exploration, although Comparably operates in the U.S. market.
• Kununu: Kununu is a European employer-review and salary platform (owned by XING/NEW WORK) with deep coverage in Germany, Austria, and Switzerland. It is functionally analogous to Joberty and a relevant benchmark for expanding employer-review products into European markets.
• Wellfound (formerly AngelList Talent): Wellfound is a tech-focused job marketplace connecting developers with startups. It overlaps with Joberty's IT job board and 'My Matches' functionality, although Wellfound is more focused on startup/VC-backed employers rather than the broader SEE IT employer base.
• Honeypot: Honeypot is a European tech-talent platform (acquired by Xing) that combines employer profiles, salary data, and a job-matching marketplace for developers. It is closely comparable to Joberty's job-board and salary-explorer product for the European IT market.

Emerging players

• Otta: Otta is a curated tech-job marketplace with rich employer profiles and personalized matching for software professionals. It overlaps with Joberty's job board and employer-branding features but serves primarily the UK/European developer market.
• Theirstack: Theirstack is an employer-review and salary platform focused on tech companies, with comparable functionality to Joberty's review and salary modules. It operates across multiple markets, providing a useful emerging competitor reference.

Broad incumbents

• ZipRecruiter: ZipRecruiter is a large-scale job-matching platform with employer branding and salary data. While much broader than Joberty and not focused exclusively on developers, it competes on the job-board and employer-information dimensions and represents a relevant incumbent benchmark.

Regional players

• CV Keskus (CVKeskus.ee): CV Keskus is a leading Baltic job and career platform with employer reviews and salary information, primarily serving Estonia, Latvia, and Lithuania. It is comparable to Joberty in product structure but operates in a different regional IT market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joberty