Microverse

What Microverse does

Microverse Co., Ltd. (microverse株式会社) is a Tokyo-based, venture-backed content production firm founded in February 2022 by Representative Director Shibuya Keita that specializes in short-form video content for Japanese brands and media companies. The company operates two principal business lines: a Short Video CM Production line, which plans and produces short-form video commercials designed to perform on TikTok and adjacent short-video platforms, and an IP/Content Production line, which develops original dramatic, stage, live, and character IPs across genres. Its flagship owned IP is the SNS short drama "月と太陽" (Tsuki to Taiyou / Moon and Sun), an in-house account averaging over 1.8 million views per video that doubles as both a brand asset and a methodology laboratory. Customer segments are enterprises and brands seeking emotionally resonant short-form video for younger demographics, with named engagements including dating-app operator Tapple (11M+ views on a single short-drama CM) and gaming franchise Monster Strike from MIXI (10M+ organic views on an influencer CM).

The company's core technology consists of proprietary short-form video production methodologies rather than a software platform. These include (i) a 5-second view retention optimization methodology targeting 60%+ retention through 2-second hooks and explicit topic exposition within the first 5 seconds, (ii) a 感情設計 (Emotional Design) framework for predicting comment topics and structuring emotional arcs in short-drama formats, and (iii) an IP character development methodology aimed at creating characters that viewers emotionally invest in. The firm also offers a TikTok account-operations module leveraging these methodologies as a recurring managed service. No software, API, SDK, or app product is publicly disclosed, and there are no patents, trademarks, certifications, AI/ML systems, or technology integrations in the input data.

The business model is professional services, sales-led, with project-based engagements initiated via the company's website contact form. Pricing is not publicly disclosed; clients submit inquiries categorized as short-video CM, IP production, recruitment, or press. Two named funding rounds appear in the data: an approximately $400,000 seed on 2022-04-01 led by F Ventures, and an approximately $1,485,614 Series 1 on 2023-02-23 with B Dash Ventures, Cygames, F Ventures, Genesia Ventures, and Giftee participating. The company is also backed by East Ventures, CyGames Capital, Giftee, CyberAgent Capital, Genesia Ventures, F Ventures, and Double Jump Tokyo as disclosed investors. The company markets through content articles, organic social channels (Instagram, Facebook, TikTok, X), and a resources/downloads section, while distribution of services is concentrated in the website contact form for direct enterprise engagement.

Name

Microverse

Legal name

microverse株式会社

Website

https://microverse.co.jp

Company type

Private

Founded year

2022

Operating status

Operating

Short description

Microverse is a Tokyo-based content production firm founded in 2022 that creates emotionally resonant short-video commercials and original IP for Japanese brands, specializing in TikTok-optimized storytelling that achieves multi-million view reach and an in-house short-drama IP averaging 1.8M+ views.

Ownership category

akta.pro rank

Product category

Short Video Content Production Services

NAICS

Motion Picture and Video Production (512110)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Social & Digital-First Branded Content (Short-Form, Influencer, UGC-Style) (MPADAEAB)

akta.pro secondary industries

Short-Form User-Generated Video Platforms (MPACABAB), Multi-Channel Networks (MCNs) & Creator Management (Agencies, Talent Networks) (MPAFAEAD)

Keywords

• Short video production
• IP content development
• TikTok marketing services
• Brand video advertising
• Creative content production

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Short Video CM Production: Planning and production of short video CM campaigns for brands, leveraging TikTok and other short video platforms. Revenue generated through project-based professional services contracts.
2. IP/Content Production: Producing original IP including dramas, stage productions, live events, and characters across genres. Revenue from project engagements and potentially own IP ownership.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Microverse plans and produces short video commercials for brands on TikTok and other short-video platforms, building world-setting, narrative construction, and character development designed to be remembered rather than skipped. The company also produces original IP and content across genres including dramas, stage works, live events, and characters, and operates its own SNS short drama IP "Tsuki to Taiyou (月と太陽)" as a proof-of-concept for its engagement methodologies.

Product overview

Microverse operates two core service offerings: Short Video CM Production (creating branded short-form video commercials) and IP/Content Production (developing original content IPs). Their flagship self-produced IP is the short drama '月と太陽 (Moon and Sun)', which has grown into a popular SNS account averaging over 1.8 million views. The company also offers TikTok operations management services leveraging their proprietary content strategies. The portfolio centers on creating emotionally resonant short-form video content that generates organic reach through algorithmic optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• Short Video CM Production (ショート動画CM制作事業) Planning and producing short video commercials for brands on TikTok and other short video platforms. Builds world-setting, story construction, and character development into branded content to create campaigns that viewers remember rather than skip.
• IP / Content Production (IP/コンテンツプロデュース事業) Produces original IP and content including dramas, stage productions, live events, and characters across genres, with the goal of creating content that resonates emotionally and is remembered long-term rather than consumed once.
• Tsuki to Taiyou (月と太陽 / Moon and Sun) Self-produced SNS short drama IP owned and operated by Microverse, featuring characters that viewers emotionally invest in and actively discuss in comments. Functions as the firm's flagship owned IP and internal testbed for its engagement methodologies.

Quantifiable outcome

• 11M+ views achieved for single Tapple short drama CM video
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• UUUM: Japan's largest multi-channel network (MCN) and creator management agency. UUUM overlaps with Microverse on influencer-led short-form video content production for brands and operates a broader creator roster and YouTube-focused business.

Direct peers

• BitStar: Tokyo-based MCN and creator agency that manages influencers and produces branded video content, including TikTok campaigns. Comparable to Microverse in serving brand demand for influencer-driven short-form video production in Japan.
• Geelee:

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/microverse_inc
• YouTubeyoutube.com/@microverse_inc
• Facebookfacebook.com/microverse1118
• Instagraminstagram.com/microverse_inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Microverse