BitStar
BitStar is a Japanese EnterTech company operating an AI-enabled influencer marketing platform that connects 5,000+ companies with 2.5M+ creators, monetizing through agency services, SaaS subscriptions, content production, and P2C commerce.
- Company typePrivate
- Founded2014
- HeadquartersTokyo, Japan
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What BitStar does
BitStar is a Japanese EnterTech company founded in 2014 that operates an integrated influencer marketing platform connecting brands, agencies, and creators. The company maintains a proprietary database of more than 2.5 million influencer accounts (with an international database of 1.5 million) and reports that 5,000+ companies have used the database, while 2,000+ enterprise clients and 7,000+ creators have transacted on the platform. Its technology stack includes AI-driven influencer matching (covered by Japan patent No. 7525750), generative AI for image and video analysis, NLP sentiment analysis, recommendation engines, and predictive analytics, exposed through products such as BitStar Matching and BitStar AI Marketing. BitStar Production provides managed-creator services, while anchic (acquired December 2024) extends the offering into P2C commerce.
BitStar monetizes across four interlocking streams: agency services for enterprise brand campaigns, SaaS subscriptions (including BitStar Matching and BitStar AI Marketing), content production through BitStar Production, and P2C commerce via anchic. Go-to-market combines enterprise field sales for large advertisers (KDDI, MatsukiyoCocokara, government), inside sales for mid-market accounts, and self-serve onboarding for SMBs. Strategic shareholders include KDDI, Hakuhodo DY Media Partners, and Persol; commercial partnerships span Sony Music Entertainment (joint venture "Viralot"), Hakuhodo DY ONE (Granfluencers), and Sony Creative Products, alongside advertising distribution on ABEMA and TVer. The company is headquartered in Shibuya, Tokyo, with additional offices in Osaka and (as of January 2025) Jakarta, employs 162 people, and has raised over 4 billion yen cumulatively.
BitStar firmographics
Firmographics- Name
- BitStar
- Legal name
- 株式会社BitStar（ビットスター）
- Website
- https://bitstar.tokyo
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BitStar is a Japanese EnterTech company operating an AI-enabled influencer marketing platform that connects 5,000+ companies with 2.5M+ creators, monetizing through agency services, SaaS subscriptions, content production, and P2C commerce.
- Ownership category
- akta.pro rank
BitStar industry classification
Industry- Product category
- Influencer Marketing Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI)
- akta.pro secondary industry
- Creator Monetization Tools (Subscriptions, Tips, Merch) (BPAMALAH)
Keywords
Where BitStar is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices3 records
Markets served
BitStar business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- BitStar Agent - Social Media Marketing Services: Full-service influencer marketing agency providing YouTube/SNS collaboration campaigns, influencer casting, video creative production, and advertising operation. One-time project-based fees for campaign execution.
- BitStar Match Platform Subscription: SaaS platform subscription for influencer search, data browsing, list management, and campaign consultation. Offers tiered access with free basic registration and paid premium features.
- BitStar Production - Creator Management: Talent management services for YouTube and TikTok creators. Revenue from brand deals, sponsorships, and platform monetization facilitated through agency representation.
- BitStar P2C/D2C - Brand Production: Creator-to-consumer brand development services including concept design, product planning, manufacturing, promotion, and e-commerce operations. BitStar supports brand launch at no initial cost to creators.
- BitStar Studio - Content Production: YouTube and video content production services for corporate channels, including planning, direction, filming, and editing. Project-based fees for video production and channel operation.
- IPR Tool Licensing: Influencer Power Ranking analysis tool licensing to agencies and enterprises for campaign planning and competitive analysis. Free basic tier with paid professional features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic access to BitStar Match platform features |
| Other | Multi-year contract | Enterprise influencer marketing campaigns - quote-based pricing |
| Subscription | Monthly | IPR tool subscription - free basic with paid professional tier |
Go-to-market motion5 records
Distribution channels4 records
Marketing channels5 records
BitStar product offering
Product offeringCore offering
BitStar operates an EnterTech ecosystem combining a creator agency (BitStar Agent), an AI-powered influencer marketing platform (BitStar Match) with a proprietary database of 2.5 million+ SNS accounts, content production services (BitStar Studio, BitStar Anime), creator management (BitStar Production, OOO Entertainment), and P2C/D2C brand development. The company connects enterprises with influencers for campaigns while also providing creators with management, monetization, and production support across YouTube, TikTok, and Instagram.
Product overview
BitStar operates as an EnterTech company that supports video creators through data and technology, accelerating the creator economy. The portfolio includes BitStar Agent (core creator agent platform), BitStar Match (AI-powered influencer matching platform with 600,000+ database), BitStar Production (creator management with 400+ creators), BitStar Studio (video content production), BitStar Database (2.5M+ influencer accounts), OOO Entertainment (female creator label), BitStar D2C/P2C (brand production services), and specialized verticals like BitStar Anime (animation IP creation). The platform integrates influencer discovery, matching, campaign management, and content production into a unified ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- BitStar Agent: Next-generation creator agency supporting creators regardless of agency affiliation
- BitStar Match
- BitStar Database
- BitStar Production
- BitStar Studio
- BitStar D2C
- BitStar Network
- Prebo
- Viralot
- Granfluencers (The Granfluencers)
- BitStar Next
- OOO Entertainment (スリーオーエンターテインメント)
- BitStar Anime
- Influencer Power Ranking (IPR)
- Mezzo One (メゾワン)
- BitStar P2C
- E-DGE
- Scramble Cinema
Products and services
- BitStar Agent Next-generation creator agency platform supporting creators regardless of agency affiliation; provides tie-up support for business collaborations, affiliate programs, gift reception services, and branding/merchandising support for individual creators.
- BitStar Match AI-powered influencer marketing platform matching brands with optimal influencers; features 600,000+ influencer database across YouTube, TikTok, and Instagram with filtering by collaboration history, follower count, pricing, and audience demographics; uses patented AI recommendation engine.
- BitStar Production
Companies that use BitStar
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
BitStar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature5 records
BitStar partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, flagship and minor.
- KDDIcoreStrategic collaboration announced October 2023 with 1.83 billion yen funding. KDDI and BitStar co-developed AI-powered influencer marketing technology, launched services in December 2024 with BitStar Match platform enhancement.
- Sony Music EntertainmentcoreJoint venture brand 'Viralot' established October 2024 for entertainment-focused influencer marketing. Combines Sony's entertainment network with BitStar's influencer platform and operational capabilities for music, anime, film, and event promotions.
- Hakuhodo DY ONEcoreCollaboration with Hakuhodo DY ONE's Reiwa Senior Research Institute to provide 'Granfluencers' service targeting senior influencer marketing. Jointly built 900,000+ follower senior influencer network for brands targeting 50+ demographic.
- KADOKAWAflagshipPublisher partnership for creator content IP extension. KADOKAWA published comic book adaptation of influencer couple 'Rise and Luis' social media content, demonstrating BitStar's ability to extend creator IPs across media formats.
- KDDIcoreTechnology partnership for AI development. Joint development of generative AI technology that analyzes social media posts to recommend optimal influencers. KDDI provides development support and sales channel access.
- FINKminorAsset acquisition partnership where BitStar received P2C apparel brand 'anchic' from FINK to strengthen D2C business capabilities and demonstrate P2C model success.
- menuminorCampaign sponsorship partnership where menu delivery app sponsored BitStar Academy Cup creator competition. Users support creators by using coupon codes, with top performers receiving prize money.
- Indonesian Local PartnerscoreFirst international expansion through Indonesian partner companies. BitStar project teams embedded in partner organizations to adapt and distribute AI-powered influencer marketing services in Indonesian market.
- Faber CompanyminorCo-hosted webinar partnership on video marketing strategies. Combines BitStar's influencer marketing expertise with Faber Company's digital marketing consulting capabilities.
- OOO EntertainmentcoreWholly-owned subsidiary and female creator label managing 3.5 million combined followers. Develops and manages beauty and fashion creators including Yuka Furukawa, Kas, Kinu, Rio Inagaki, with actress initiatives.
- FunminorSubsidiary company handling fashion brands JISTORY, ARULLE, owndaily, and FASHIRU. Operates POP UP events and e-commerce for creator-produced fashion labels.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
BitStar competitors and assessment
Company assessmentDirect peers
- UUUM: Japan's largest multi-channel network (MCN), managing major YouTubers and providing influencer marketing, merchandise, and content production. Directly comparable to BitStar's creator management (BitStar Production) and agency (BitStar Agent) businesses.
- Asobi System: Japanese talent and creator agency expanding into digital creators and VTubers with fashion event IP (similar to BitStar's SAPPORO COLLECTION and OOO Entertainment). Direct competitor in creator representation and brand collaborations.
- VAZ: Tokyo-based creator-focused agency managing YouTubers, TikTokers, and VTubers. Competes with BitStar Production in creator representation and brand deal facilitation.
- Geelee: Japanese influencer marketing platform providing data-driven influencer selection and campaign management. Directly comparable to BitStar Match's SaaS platform and influencer database offering.
- AnyMind Group: APAC-based creator economy and influencer marketing platform spanning 13+ markets. Comparable as a multi-country influencer marketing SaaS with talent management and D2C capabilities, competing with BitStar's regional expansion ambitions.
- IPFY (Influencer Power Ranking / influencer marketing platforms): Japanese influencer search and analytics platforms (e.g., InfluencerDB Japan, Inflact) offering searchable creator databases with audience analytics - direct competitors to BitStar Database and IPR tools.
Broad incumbents
- Dentsu: Japan's largest advertising agency group and BitStar investor. Provides influencer marketing as part of a broader advertising/communications portfolio, overlapping with BitStar Agent but at much larger scale across all media.
- Hakuhodo: Japan's second-largest advertising agency and BitStar strategic partner (Hakuhodo DY ONE joint venture for Granfluencers). Operates influencer marketing as part of a full-service agency offering.
- FreakOut Holdings: Japanese digital advertising and ad-tech company with influencer marketing (Red Arrow) and platform capabilities. Broad incumbent in digital marketing that overlaps with BitStar Match's enterprise offerings.
Emerging players
- CreatorIQ: Global enterprise influencer marketing platform with AI-powered creator discovery and analytics. Comparable technology to BitStar Match but serving enterprise clients globally; useful as a scaling benchmark for BitStar's international ambitions.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
BitStar social profiles
Digital presenceBitStar financial estimates
Financial estimateRevenue estimate
Valuation estimate
BitStar leadership team
Management profileNumber of profiles
Profiles13 records
BitStar subsidiaries and ownership
Company hierarchySubsidiaries4 records
BitStar funding detail
Funding detailFunding overview
Funding rounds8 records
Investors23 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BitStar M&A and investment
M&A and investmentM&A1 record
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BitStar
What does BitStar do?
BitStar operates an EnterTech ecosystem combining a creator agency (BitStar Agent), an AI-powered influencer marketing platform (BitStar Match) with a proprietary database of 2.5 million+ SNS accounts, content production services (BitStar Studio, BitStar Anime), creator management (BitStar Production, OOO Entertainment), and P2C/D2C brand development. The company connects enterprises with influencers for campaigns while also providing creators with management, monetization, and production support across YouTube, TikTok, and Instagram.
Is BitStar a public or private company?
BitStar is a private company. It is classified as venture growth investor backed and is currently operating.
When was BitStar founded?
BitStar was founded in 2014. It employs 11 to 50 people.
Where is BitStar based?
BitStar is headquartered in Tokyo, Japan, in the Asia region.
How does BitStar make money?
Six revenue lines are on record. BitStar Agent - Social Media Marketing Services are the primary driver. The others are bitStar Match Platform Subscription, bitStar Production - Creator Management, bitStar P2C/D2C - Brand Production, bitStar Studio - Content Production and IPR Tool Licensing.
Who are BitStar's main competitors?
Direct peers on record are UUUM, Asobi System, VAZ, Geelee, AnyMind Group and IPFY (Influencer Power Ranking / influencer marketing platforms). Broad incumbents are Dentsu, Hakuhodo and FreakOut Holdings. CreatorIQ is listed as an emerging player.
Does BitStar have an API?
No public API is recorded for BitStar.
What industry is BitStar in?
BitStar's product category is Influencer Marketing Services. Its primary akta.pro industry code is MPACABAI, Influencer/Creator Marketplaces & Brand Deal Platforms, with a secondary code of BPAMALAH, Creator Monetization Tools (Subscriptions, Tips, Merch). Its NAICS code is 541810 and its SIC code is 7311.