Masterchannel
Masterchannel is an Oslo-based AI-powered audio mastering SaaS platform serving 65,000+ music producers and labels globally through tiered subscriptions, with proprietary no-preset technology and a flagship GRAMMY-engineer cloning product.
- Company typePrivate
- Founded2021
- HeadquartersOslo, Norway
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Masterchannel does
Masterchannel is an Oslo, Norway-based SaaS company that provides AI-powered audio mastering services to independent artists, professional music producers, and music labels/studios. Founded in 2021 by producers Christian and Tom alongside mastering engineer Simon, the company was built in response to dissatisfaction with the quality of existing mastering solutions on the market. The platform serves 65,000+ music producers globally and operates across North America, Europe, Asia-Pacific, and South America through a self-serve website with monthly and annual subscription tiers priced from $15 to $79 per month.
The core technology is a proprietary mastering engine built from the ground up over multiple years, explicitly without presets or large music dataset training. Each track is processed individually, with the system addressing frequency balance, dynamics, and stereo width while preserving the original authenticity of the audio. The company offers three subscription tiers (Artist at $180/year, Professional at $228/year, Partner at $948/year), all of which include unlimited uploads and downloads. A flagship differentiator is the Wez Clarke Clone — the world's first mastering clone of a GRAMMY-winning engineer whose work spans 13 UK Number One hits and 27 billion streams. Additional product surface includes Masterchannel Studio (web-based waveform visualization and batch processing) and SpatialAI, a separate platform launched in October 2023 to simplify spatial audio creation. The Professional tier includes Wez Clarke Clone access and resolution flexibility, while the Partner tier adds multi-user access and white-labeling capability.
The business model is primarily subscription-based recurring revenue from a long-tail customer base, supplemented by B2B white-label contracts with labels and studios and a public API for developer integration. Go-to-market is product-led with direct website signup, supplemented by channel partnerships with five major music distribution platforms (Revelator, TuneCore, Ditto Music, Symphonic, Groover). The company has secured press coverage in music industry outlets including MusicRadar, EDM.com, Music Business Worldwide, Sound On Sound, and MusicTech, and features named testimonials from professional artists including OneRepublic affiliates, Ane Brun, Tiësto affiliates, and a UMG-affiliated producer. Total disclosed funding to date is a $350,000 seed round raised in September 2021.
Masterchannel firmographics
Firmographics- Name
- Masterchannel
- Legal name
- Masterchannel AS
- Website
- https://masterchannel.ai
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Masterchannel is an Oslo-based AI-powered audio mastering SaaS platform serving 65,000+ music producers and labels globally through tiered subscriptions, with proprietary no-preset technology and a flagship GRAMMY-engineer cloning product.
- Ownership category
- akta.pro rank
Masterchannel industry classification
Industry- Product category
- Audio Mastering Software
- NAICS
- Sound Recording Studios (51224), Sound Recording Studios (512240)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Audio Editing, Restoration & Mastering Software (MPAIAIAH)
Keywords
Where Masterchannel is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Masterchannel business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription Plans (Artist, Professional, Partner): Three-tier SaaS subscription model with monthly and annual billing. Artist plan targets individual artists and bedroom producers. Professional plan adds Wez Clarke Clone access and master resolution options. Partner plan includes multi-user access and white-labeling for labels and studios.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Artist: For artists and bedroom producers starting out |
| Subscription | Annual | Professional: For producers with regular projects |
| Subscription | Annual | Partner: For labels and studios with high volume |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Masterchannel product offering
Product offeringCore offering
Masterchannel is an AI-powered SaaS audio mastering service that processes uploaded tracks individually to fix frequency balance, dynamics, and stereo issues while preserving the original musical character. The platform is sold via tiered subscriptions (Artist, Professional, Partner) and extended through the Wez Clarke Clone, the SpatialAI platform, a Studio web interface, an API, and white-label offerings for labels and studios.
Product overview
Masterchannel is a premium mastering service offered as a unified platform with multiple tiers. The core product is Masterchannel Mastering, a proprietary AI-powered audio mastering technology built from the ground up. The Wez Clarke Clone is a specialized sub-product that replicates GRAMMY-winning engineer Wez Clarke's personal mastering preferences. The Studio feature provides the web interface for audio analysis and processing. The platform operates on a tiered subscription model (Artist, Professional, Partner) with white-labeling available for enterprise partners.
Differentiator
Problem solved
Functional benefit
Brands
- SpatialAI: Platform launched in October 2023 to simplify spatial audio creation for music producers
- Wez Clarke Clone
Products and services
- Masterchannel Mastering SaaS audio mastering service that processes each uploaded track individually to fix frequency balance, dynamics, and stereo issues while preserving the original musical authenticity. Sold via tiered subscriptions (Artist, Professional, Partner) to independent artists, producers, and labels/studios.
- Wez Clarke Clone Premium mastering sub-product that applies the personal engineering preferences and signature sound of GRAMMY-winning engineer Wez Clarke to user tracks, with emphasis on Electronic and Pop genres. Available within the Professional subscription tier and above for individual producers and label/studio clients.
- Masterchannel Studio Web-based interface for the mastering service that provides waveform visualization, peak and LUFS metering, before/after A/B comparison, playback analysis, and coherent album/batch processing for producers working across multiple tracks.
- SpatialAI Spatial audio rendering platform designed to simplify spatial audio creation for music producers, enabling immersive audio formats for digital releases within the Masterchannel product family.
- Masterchannel API Public REST API that exposes Masterchannel's mastering technology to developers and partners for integration into third-party platforms, apps, and partner products under the Partner subscription tier.
Quantifiable outcome
- 27 billion streams achieved by tracks engineered by Wez Clarke
- +1 more outcomes
Companies that use Masterchannel
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Masterchannel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Masterchannel partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- RevelatorminorMusic industry partnership. Revelator is a music distribution and rights management platform. Listed as partner in Masterchannel's 'In Partnership with' section.
- TuneCoreminorMusic industry partnership. TuneCore is a digital music distribution service. Listed as partner in Masterchannel's 'In Partnership with' section.
- Ditto MusicminorMusic industry partnership. Ditto Music is a music distribution and publishing service. Listed as partner in Masterchannel's 'In Partnership with' section.
- SymphonicminorMusic industry partnership. Symphonic is an independent music distribution and services company. Listed as partner in Masterchannel's 'In Partnership with' section.
- GrooverminorMusic industry partnership. Groover is a music promotion and feedback platform. Listed as partner in Masterchannel's 'In Partnership with' section.
- Wez ClarkecoreOngoing collaboration to create mastering clone of GRAMMY-winning engineer Wez Clarke. Wez Clarke has achieved 13 UK Number One hits and 27 billion streams with artists including Clean Bandit, MK, Becky Hill, Zara Larsson, Naughty Boy, Switch Disco, and Sigala. This is a flagship partnership creating a differentiated product offering.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Masterchannel competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Masterchannel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Masterchannel leadership team
Management profileNumber of profiles
Profiles3 records
Masterchannel funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Masterchannel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Masterchannel
What does Masterchannel do?
Masterchannel is an AI-powered SaaS audio mastering service that processes uploaded tracks individually to fix frequency balance, dynamics, and stereo issues while preserving the original musical character. The platform is sold via tiered subscriptions (Artist, Professional, Partner) and extended through the Wez Clarke Clone, the SpatialAI platform, a Studio web interface, an API, and white-label offerings for labels and studios.
Is Masterchannel a public or private company?
Masterchannel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Masterchannel founded?
Masterchannel was founded in 2021. It employs 1 to 10 people.
Where is Masterchannel based?
Masterchannel is headquartered in Oslo, Norway, in the Europe region.
How does Masterchannel make money?
One revenue line is on record: subscription Plans (Artist, Professional, Partner).
Does Masterchannel have an API?
Yes. Masterchannel exposes a public API. Developer documentation is at masterchannelai.readme.io.
What industry is Masterchannel in?
Masterchannel's product category is Audio Mastering Software. Its primary akta.pro industry code is MPAIAIAH, Audio Editing, Restoration & Mastering Software. Its NAICS code is 51224 and its SIC code is 7812.