What OnTruck does

OnTruck (legal entity NINJATRUCK, S.L.) is a Spain-based digital road-freight platform founded in 2016 that operates two interconnected business lines from its Madrid headquarters. The first is an on-demand regional freight marketplace connecting shippers with more than 4,000 verified professional carriers across Spain, served through a self-serve web platform (cargo.ontruck.com) and carrier-facing iOS and Android applications, with regional coverage in the Community of Madrid (including Toledo and Guadalajara), Catalonia, País Vasco, and the C. Valenciana. Services are structured into three tiers — Economy (from €19/pallet or €14/package with a 6-hour window), Flex (scheduled shipments), and Express (same-day urgent) — and pricing is published transparently online.

The company's second business line is the monetization of its underlying technology as software: "OnTruck AI Tech," which exposes proprietary AI Pricing Engine, AI Routing Engine, Predictive Incident System, and Forecast & Capacity Planner modules (alongside the Tessa cost-optimization algorithm) to third-party transport operators, plus an OnTruck AI Copilot conversational product offered at €99/license/month for logistics sales, fleet, operations, and administration teams.

The go-to-market combines product-led self-service for SMB shippers, direct enterprise sales targeting large logistics and industrial customers, and free digital recruitment of carriers into the network. Revenue mechanics span transaction fees on freight, marketplace commissions on matched loads, and recurring software subscriptions. Verified outcome claims supporting the value proposition include a 20% transport-cost reduction for shippers like Telcomdis and an 18-day average carrier payment time against an industry average of approximately 85 days. The company is private and has cumulatively raised approximately $60.5M across seed, Series A, Series B, and Series C rounds between 2016 and 2020 from investors including Point Nine Capital, LocalGlobe, Samaipata, Atomico, Idinvest Partners, Cathay Innovation, GP Bullhound, TotalEnergies Ventures, Climate Investment, Endeavor Catalyst, and Salica. In November 2019 OnTruck acquired the Spanish carrier Briver to consolidate regional density.

Name

OnTruck

Legal name

NINJATRUCK, S.L.

Website

https://ontruck.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

OnTruck is a Spain-based digital road-freight platform founded in 2016 that connects shippers with 4,000+ verified carriers for regional goods transport and sells proprietary AI-powered TMS modules and an AI Copilot to transport operators.

Ownership category

akta.pro rank

Product category

Digital Freight Platform / Logistics Technology

NAICS

Freight Transportation Arrangement (488510), Support Activities for Transportation (488), Specialized Freight Trucking (4842)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Transportation Services (4700), Trucking (No Local) (4213)

akta.pro primary industry

Digital Freight Brokerage / Freight Marketplace Platforms (TLADAMAO)

akta.pro secondary industries

Truckload (TL) Freight Brokerage (TLADAMAB), Spot Load Boards (Open Marketplace) (TLAEAJAA)

Keywords

• Digital freight marketplace
• Road freight transportation
• Logistics software platform
• AI transport management
• Freight matching technology

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Freight Transport Services: On-demand freight transport services for pallets, packages and cargo. Revenue generated from transport fees charged to shippers (cargadores). Pricing from 19€/pallet or 14€/package for Economy service. Services include Economy (most economical), Flex (scheduled), and Express (same-day).
2. Technology Platform Licensing: AI-powered TMS modules sold as software solutions to transport companies. AI Copilot offered at 99€/license/month.
3. Network Commission: Platform connects shippers with a network of 4,000+ verified carriers, taking commission on completed shipments.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

OnTruck offers regional merchandise transport services for pallets, packages, and cargo through an immediate, transparent price management system that connects shippers with a network of 4,000+ verified carriers in Spain. The platform is layered with an AI software suite (OnTruck AI Tech) covering automated pricing, dynamic routing, predictive incident detection, and capacity forecasting, and includes an AI Copilot module sold as a standalone B2B software product. Services span Economy (from €19/pallet or €14/package), Flex (scheduled), and Express (same-day) freight.

Product overview

OnTruck operates as a digital freight platform with a modular architecture combining the core OnTruck Platform with differentiated AI technology and tiered service offerings. The platform includes the OnTruck Platform (web app for shippers, mobile app for carriers), augmented by Ontruck AI Tech (AI Pricing Engine, AI Routing Engine, Predictive Incident System, Forecast & Capacity Planner), and the Ontruck AI Copilot assistant. Service delivery is structured across three tiers: Ontruck Economy (budget option), Ontruck Flex (scheduled shipments), and Ontruck Express (same-day urgent delivery).

Differentiator

Problem solved

Functional benefit

Brands

• Ontruck Economy: The most economical transport service, offering pallet shipments from €19/pallet or €14/package with a 6-hour window between pickup and delivery.
• Ontruck Flex
• Ontruck Express
• Ontruck AI Copilot
• Ontruck AI Tech

Products and services

• OnTruck Platform Digital freight platform comprising a web application (cargo.ontruck.com) where shippers register, quote, book and track regional pallet, package and cargo shipments, plus a mobile app (iOS/Android) for verified carriers to receive loads, accept shipments, update delivery status, and access documentation.
• OnTruck AI Tech SaaS AI software layer that connects to transport companies' existing management systems, providing transportation intelligence capabilities including AI Pricing Engine, AI Routing Engine, Predictive Incident System, and Forecast & Capacity Planner for pricing optimization, route planning, incident prediction and capacity forecasting.
• OnTruck AI Copilot Conversational AI assistant for logistics sales, fleet, operations and administration teams, automating order intake, pricing adjustment, shipment execution, incident management, customer communication and billing; offered at €99/license/month.

Quantifiable outcome

• Load sourcing streamlined by 70-90% with AI-driven automated solutions
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature8 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• sennder: sennder is a Berlin-based digital road freight broker that connects shippers with carriers across Europe, using proprietary technology for pricing, capacity matching, and routing. It is the closest direct competitor to OnTruck in Europe, operating a similar B2B marketplace with technology-led automation and serving enterprise shippers with regional trucking services.
• Chronotruck: Chronotruck is a France-based digital freight marketplace that connects shippers with carriers for pallet and partial-truckload freight, offering instant pricing and online booking. It competes head-to-head with OnTruck's Economy/Flex/Express service tiers on the Iberian/French road freight market, with comparable customer base (SMEs and mid-market shippers) and similar pricing structure per pallet/package.
• Trans.eu (Trans.eu Platform): Trans.eu is one of Europe's largest digital freight exchanges, connecting carriers with shippers across dozens of countries for road freight. It is directly comparable to OnTruck as a digital load-board/marketplace with integrated carrier verification, freight pricing, and matching for FTL/LTL services — though at a much broader European scale.
• Timocom: Timocom is a German-headquartered European freight exchange that connects shippers and carriers for road transport, offering load boards, pricing tools and route planning. It is functionally comparable to OnTruck's carrier-sourcing and pricing engine, serving as a long-standing incumbent in the digital freight brokerage space across Europe.
• Everoad (formerly, now Uber Freight Europe): Everoad is a French/European digital freight brokerage offering instant pricing, online booking, and mobile-based load matching for road freight, similar in model to OnTruck. It was acquired by Uber Freight and now operates as part of Uber Freight's European expansion, making it a direct competitor in the same product/customer category.

Broad incumbents

• Uber Freight: Uber Freight operates a global digital freight brokerage with instant pricing and capacity matching for road freight across the Americas and Europe. It is a broad incumbent offering the same self-serve digital marketplace model as OnTruck but at significantly greater scale and capital backing, competing for the same enterprise shipper segment with stronger technology investment.
• Saloodo!: Saloodo! is Deutsche Bahn/DHL's internal digital road freight marketplace, connecting shippers with transport capacity across Europe. It serves the same digital freight arrangement niche as OnTruck but is backed by a major logistics incumbent and benefits from DHL's enterprise salesforce; a meaningful overlap with OnTruck's customer base.
• Convoy: Convoy was a US-based digital freight network that pioneered the app-based, AI-driven freight brokerage model with enterprise shippers. Its approach (instant pricing, automated load matching, drop-and-hook trailer pools) closely mirrors OnTruck's product strategy, and while currently curtailed, Convoy established the playbook OnTruck is following in the Spanish regional market.

Others

• project44: project44 is a global supply chain visibility platform that provides real-time shipment tracking across modes, including road freight. Already a stated integration partner of OnTruck, project44 is comparable as an enabling technology layer that freight marketplaces increasingly rely on or compete with for the shipper's tech stack.

Emerging players

• Bringg: Bringg is a last-mile delivery orchestration platform used by retailers and logistics providers to manage carriers and routing. While focused on last-mile rather than regional road freight, Bringg overlaps with OnTruck in dynamic routing technology, carrier network management, and AI-driven operational optimization — serving adjacent but increasingly convergent markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ontruckcom
• YouTubeyoutube.com/channel/UCmFpg2s_3iqEdU7T9JOkX6Q
• Facebookes-es.facebook.com/ontruckcom
• LinkedInlinkedin.com/company/ontruck/?originalSubdomain=es

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds7 records

Investors17 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OnTruck