Convoy
Convoy Platform is a US digital freight marketplace, owned by DAT Freight & Analytics since July 2025, that connects freight brokers with owner-operators and small carriers via a free mobile app and TMS integrations, using AI-powered matching and pricing to automate the full truckload shipment lifecycle.
- Company typePrivate
- Founded2015
- HeadquartersSeattle, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Convoy does
The Convoy Platform is a two-sided digital freight marketplace that connects freight brokers with owner-operators and small carriers for full truckload (dry van, reefer, flatbed) shipments. The platform is currently owned and operated by DAT Freight Tech, LLC, a subsidiary of DAT Freight & Analytics, following DAT's July 2025 acquisition of the asset from Flexport for approximately $250 million; the original Convoy Inc. ceased brokerage operations in October 2023, after which Flexport had acquired and relaunched the technology. Carriers access loads through a free iOS/Android mobile app and web portal with 24/7 self-serve booking, GPS tracking, digital document management, and QuickPay expedited payouts (1%-3.5% fees). Brokers post loads via direct TMS integrations (AscendTMS, McLeod Software) or a web portal and pay transaction fees only when loads are digitally booked and delivered.
The platform's core technology stack centers on AI/ML-powered freight matching, including the Dynamic Pricing Engine 2.0 and algorithmic lane pairing trained on real-time market bid data, Trimble integrations, USPS rate tables, and fleet device telemetry. AI capabilities span process automation (bid negotiation, onboarding, document management, payouts), optimization (dynamic pricing and lane pairing), anomaly detection (continuous carrier risk monitoring for fraud and double-brokering), and recommendation (carrier-load matching). Recent pilots demonstrate 16 percentage point improvement in load acceptance rates (72% to 88%), 36% reduction in empty miles per load (11 to 7 miles), and dwell time reduction from 2.1 to 1.6 days. The platform does not act as a broker itself, preserving broker-of-record relationships while automating the full shipment lifecycle from RFP through payment.
Revenue is generated primarily through two transaction-based streams: per-load broker transaction fees on successfully booked and delivered freight, and QuickPay processing fees on expedited carrier payouts. Distribution relies on a product-led growth motion via the free carrier app, combined with channel partnerships through TMS integrations and DAT One marketplace cross-sell. The customer base is highly distributed, with primary segments of SMB owner-operators and small fleets on the carrier side and a mix of SMB to mid-market freight brokers on the demand side, with named customers including J&A Transportation, Grane Logistics Express, and Great Lakes Transport. The platform is restricted to US domestic freight.
Convoy firmographics
Firmographics- Name
- Convoy
- Legal name
- DAT Freight Tech, LLC
- Website
- https://convoy.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Convoy Platform is a US digital freight marketplace, owned by DAT Freight & Analytics since July 2025, that connects freight brokers with owner-operators and small carriers via a free mobile app and TMS integrations, using AI-powered matching and pricing to automate the full truckload shipment lifecycle.
- Ownership category
- akta.pro rank
Convoy industry classification
Industry- Product category
- Digital Freight Matching / Truckload Brokerage Software
- NAICS
- Freight Transportation Arrangement (48851), Freight Transportation Arrangement (4885), Freight Transportation Arrangement (488510)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731), Trucking & Courier Services (No Air) (4210)
- akta.pro primary industry
- Digital Freight Brokerage / Freight Marketplace Platforms (TLADAMAO)
- akta.pro secondary industries
- Spot Load Boards (Open Marketplace) (TLAEAJAA), Specialized Freight Marketplaces (Reefer, Flatbed, Oversize, Hazmat) (TLAEAJAH), Truckload (TL) Freight Brokerage (TLADAMAB), Freight Brokerage (Truckload/LTL/Intermodal) (TLAIANAA)
Keywords
Where Convoy is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Convoy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Broker Transaction Fees: Brokers pay a fee only when loads are digitally booked and delivered through the platform. No upfront costs or monthly fees to post loads. The platform automates the entire shipment lifecycle including pricing, booking, tracking, and payment, with revenue earned on successful transaction completions.
- QuickPay Processing Fees: Carriers can opt for fast payment options with fees: two-day QuickPay at 1% fee (discounted) or 2% (standard), same-day QuickPay at 1.75% fee (discounted) or 3.5% (standard). Standard 30-day payment is free.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free carrier access with optional QuickPay for faster payouts |
| Transaction based/ take rate | Pay-as-you-go | Broker pay-per-delivery model with no upfront costs |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Convoy product offering
Product offeringCore offering
The Convoy Platform is a neutral digital freight marketplace that connects freight brokers with trucking carriers for full truckload (dry van, reefer, flatbed) shipments. Carriers use the free Convoy mobile app to find, bid on, and book loads 24/7, while brokers post loads via TMS integration or web portal for AI-automated carrier matching, real-time GPS tracking, digital document management, and QuickPay payments. The platform does not act as a broker; it provides the technology layer that automates the entire shipment lifecycle from pricing to booking to tracking to payment.
Product overview
The Convoy Platform is a freight marketplace owned and operated by DAT Freight & Analytics (previously Convoy Inc., then Flexport). The platform consists of two main components: the Convoy App for carriers (iOS/Android) providing free access to browse, bid, and book dry van, reefer, and flatbed loads with QuickPay expedited payments; and the Convoy Platform for brokers enabling automated load matching, carrier vetting, 24/7 bidding automation, GPS tracking, document management, and facilitated payments. The products work together as a closed-loop marketplace where brokers post loads via TMS integration and carriers book through the mobile app, with the platform handling the automated bidding, tracking, and payment lifecycle.
Differentiator
Problem solved
Functional benefit
Products and services
- Convoy Platform The Convoy Platform is a digital freight marketplace connecting brokers and carriers for automated load matching, execution, and payment. It enables 24/7 automated bidding, carrier vetting, booking, GPS tracking, document management, and QuickPay payouts without the platform acting as a broker, serving freight brokers and verified trucking carriers across the US.
- Convoy App (Carrier Application) Free mobile application for trucking carriers to find, bid on, and book dry van, reefer, and flatbed loads 24/7. Features include instant load booking, QuickPay payment options, GPS fleet tracking, BOL submission, automatic detention/lumper code requests, and backhaul finding to reduce empty miles.
- QuickPay Expedited payment program enabling carriers to receive payouts within same-day or two days for a low fee on every load, with discounted eligibility based on app-use requirements such as driver assignment, location tracking, and 24-hour paperwork upload.
- Reefer Loads Temperature-controlled (refrigerated) freight hauling capability available through the Convoy app, offering higher rates and year-round demand compared to dry van and flatbed loads.
- Broker Tools Broker-facing features including automated carrier negotiation, risk monitoring, GPS load tracking, status updates, document management, and facilitated carrier payments, allowing brokers to remain broker of record and maintain direct shipper and carrier relationships.
- Dynamic Pricing Engine 2.0 AI-powered algorithmic lane pairing and dynamic price adjustments using real-time data from Trimble, USPS rate tables, and fleet devices to optimize carrier-shipper matching, enabling automated tender lifecycle management from RFP to booking.
Quantifiable outcome
- 16 percentage point increase in load acceptance rate (72% to 88%)
- +3 more outcomes
Companies that use Convoy
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Convoy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature6 records
Convoy partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- DAT Freight & AnalyticsflagshipAcquired the Convoy Platform from Flexport in July 2025 for approximately $250 million. DAT integrated Convoy Platform technology into AscendTMS, making it the only multi-tenant TMS supporting the digital freight matching tool. The platform is now owned and operated by DAT Freight & Analytics.
- AscendTMSflagshipAscendTMS, operated by Freight Management Systems (FMS), integrated Convoy Platform technology enabling fully automated digital load booking. The platform acts as a real-time data conduit between brokers and carriers, enabling automated matching without acting as a broker itself.
- McLeod SoftwarecoreMcLeod Software TMS integration enables Grane Logistics Express and other brokers to access Convoy Platform automation directly within their McLeod workflow, providing end-to-end freight solutions from pricing to booking to tracking.
- FlexportflagshipAcquired Convoy Inc.'s technology and intellectual property after Convoy ceased operations in October 2023. Subsequently launched the Convoy Platform as a neutral freight marketplace. In July 2024, DAT Freight & Analytics acquired the Convoy Platform from Flexport for approximately $250 million.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
Convoy competitors and assessment
Company assessmentDirect peers
- Transfix: Digital freight marketplace combining technology-enabled brokerage with carrier matching for full truckload. Overlaps directly with Convoy on broker-side automation and carrier acquisition.
- Uber Freight: Digital freight brokerage and marketplace connecting shippers with carriers across truckload, backed by Uber's technology and capital. Directly competes with Convoy Platform on automated broker-carrier matching and AI-powered pricing.
- Loadsmart: AI-powered digital freight brokerage offering automated truckload matching, pricing, and booking for shippers and carriers. Directly comparable technology stack and marketplace model to Convoy.
- Truckstop.com: Load board and freight matching marketplace connecting brokers and carriers. Comparable to Convoy on the marketplace layer and now offers digital booking tools analogous to Convoy's automated matching.
Broad incumbents
- DAT Freight & Analytics: Largest North American freight data and load board provider, now the parent company of Convoy Platform. Comparable as a freight marketplace; broader portfolio of data products, load boards, and analytics adjacent to Convoy's automation offering.
- Coyote Logistics: Large third-party logistics broker with truckload capacity solutions, now part of RXO. Competes with Convoy's broker automation by serving shippers with hybrid technology-plus-rep coverage models.
- C.H. Robinson: Largest North American third-party logistics provider with significant truckload brokerage and Navisphere technology platform. Competes across both the manual brokerage and digital automation layers Convoy targets.
- RXO: Tech-enabled broker formed from XPO's brokerage spin-off and Coyote acquisition, offering digital load matching and managed transportation. Competes with Convoy on broker-side digitization and capacity sourcing.
- J.B. Hunt Transport: Major asset-based carrier and broker with a sizable digital brokerage (J.B. Hunt 360) for matching shippers and carriers. Provides a comparable digital capacity sourcing platform to Convoy.
Emerging players
- Freightos: Digital freight marketplace focused on international ocean and air freight with growing automation of rate quoting and booking. Partial overlap with Convoy in the broader digital freight marketplace category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Convoy social profiles
Digital presenceConvoy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Convoy leadership team
Management profileNumber of profiles
Profiles10 records
Convoy funding detail
Funding detailFunding overview
Funding rounds10 records
Investors30 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Convoy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Convoy
What does Convoy do?
The Convoy Platform is a neutral digital freight marketplace that connects freight brokers with trucking carriers for full truckload (dry van, reefer, flatbed) shipments. Carriers use the free Convoy mobile app to find, bid on, and book loads 24/7, while brokers post loads via TMS integration or web portal for AI-automated carrier matching, real-time GPS tracking, digital document management, and QuickPay payments. The platform does not act as a broker; it provides the technology layer that automates the entire shipment lifecycle from pricing to booking to tracking to payment.
Is Convoy a public or private company?
Convoy is a private company. It is classified as corporate owned and is currently operating.
When was Convoy founded?
Convoy was founded in 2015. It employs 501 to 1,000 people.
Where is Convoy based?
Convoy is headquartered in Seattle, United States, in the North America region.
How does Convoy make money?
Two revenue lines are on record. Broker Transaction Fees are the primary driver. The others are quickPay Processing Fees.
Who are Convoy's main competitors?
Direct peers on record are Transfix, Uber Freight, Loadsmart and Truckstop.com. Broad incumbents are DAT Freight & Analytics, Coyote Logistics, C.H. Robinson, RXO and J.B. Hunt Transport. Freightos is listed as an emerging player.
Does Convoy have an API?
No public API is recorded for Convoy.
What industry is Convoy in?
Convoy's product category is Digital Freight Matching / Truckload Brokerage Software. Its primary akta.pro industry code is TLADAMAO, Digital Freight Brokerage / Freight Marketplace Platforms, with a secondary code of TLAEAJAA, Spot Load Boards (Open Marketplace). Its NAICS code is 48851 and its SIC code is 4731.