BondUP
BondUP is an early-stage Chilean online social network platform founded in 2022 that targets active older adults in their 60s across the LATAM region, positioning aging as a vibrant lifestyle stage under the tagline "The 60s, the new 40s."
- Company typePrivate
- Founded2022
- HeadquartersSantiago, Chile
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What BondUP does
BondUP is an early-stage online social network platform targeting active older adults, primarily people in their 60s who seek to maintain a youthful and engaged lifestyle. Founded in 2022 and headquartered in Santiago, Chile, the company operates with a small team (1–10 employees) and brands itself around the positioning "Los 60, los nuevos 40" (The 60s, the new 40s), reframing aging as an aspirational life stage. The platform serves Spanish-speaking LATAM markets and addresses aging-related lifestyle, wellness, and social-connection needs for the 60+ demographic.
No specific product modules, technical architecture, or platform features are disclosed in the available source data. The website (bondup.cl) presents a landing page with the company tagline but no detailed product descriptions, app downloads, API documentation, or integration footprint. The company has no disclosed app presence, no SDK or API offerings, and no published technology stack, so the underlying mechanics of how connections, content, or community features are delivered cannot be characterized beyond the general social-network category.
On the business side, BondUP's revenue model, pricing structure, and go-to-market mechanics are not publicly disclosed. The company has raised approximately $201,250 across two funding rounds — a $21,250 CORFO seed in March 2022 and a $180,000 round in August 2023 with undisclosed investors. Leadership consists of CEO Michelle Schnitzer and CTO Matías Tapia. No customer logos, partnership agreements, awards, patents, regulatory filings, or M&A activity are recorded, leaving monetization, customer scale, and traction uncharacterized.
BondUP firmographics
Firmographics- Name
- BondUP
- Website
- https://bondup.cl
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BondUP is an early-stage Chilean online social network platform founded in 2022 that targets active older adults in their 60s across the LATAM region, positioning aging as a vibrant lifestyle stage under the tagline "The 60s, the new 40s."
- Ownership category
- akta.pro rank
BondUP industry classification
Industry- Product category
- Senior Social Networking
- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)
- akta.pro primary industry
- Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK)
- akta.pro secondary industry
- Arts, Culture & Creative Learning for Seniors (Music, writing, crafts) (EDAAAMAI)
Keywords
Where BondUP is headquartered
LocationHeadquarters
- HQ city
- Santiago
- HQ country
- Chile
- HQ region
- Latin America
Markets served
BondUP business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
BondUP product offering
Product offeringCore offering
BondUP is an online social network platform designed for seniors, with brand positioning that reframes the 60s as "the new 40s." The platform connects active older adults in their 60s, focusing on health, wellness, and an active aging lifestyle through a digital community experience.
Product overview
No product information available in the source data. The company tagline "Los 60, los nuevos 40" (The 60s, the new 40s) suggests a wellness or anti-aging offering, but no specific products, modules, or services are named or described in the provided content.
Differentiator
Problem solved
Functional benefit
Products and services
- BondUP Social Network Online social network platform for seniors, designed to connect active older adults in their 60s and support an engaged, youthful aging lifestyle through community features.
Companies that use BondUP
Customer profileSegments1 record
Ideal customer profiles1 record
BondUP technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BondUP partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
BondUP competitors and assessment
Company assessmentDirect peers
- Stitch: Stitch is an online social community specifically for adults over 50, offering friendship, events, and group activities. It is a direct competitor to BondUP, addressing the same core need of social connection for older adults in a digital network format.
- GetSetUp: GetSetUp is an online learning and social platform focused on older adults, offering peer-led classes and community interaction. It overlaps with BondUP in serving active older adults through a digital community model with a similar lifestyle/wellness orientation.
Broad incumbents
- Senior Planet (AARP): Senior Planet, run by AARP-affiliated Older Adults Technology Services (OATS), offers online classes, community programs, and social engagement for seniors. It is a much larger, established player addressing digital community and learning for older adults, comparable in target user though broader in scope.
Emerging players
- Papa: Papa connects older adults with 'Papa Pals' for companionship, transportation, and social support. While primarily a service marketplace rather than a pure social network, it addresses the same loneliness/social-connection pain point for the 60+ demographic.
- ElliQ (Intuition Robotics): ElliQ is an AI-powered companion device targeting older adults living alone, focused on social engagement and wellness. It is adjacent to BondUP in addressing social isolation among seniors through a tech-enabled channel.
Others
- Silversphere (Silvernest / Nesterly): Silvernest is a home-sharing platform for older adults. While not a social network, it targets the same 60+ demographic seeking community and lifestyle support, making it a thematically adjacent peer.
Regional players
- Renacentistas: Renacentistas is a Spanish-language community and content platform oriented toward active older adults in Latin America. It is the most direct regional competitor to BondUP, serving the same Spanish-speaking 60+ persona with a similar lifestyle-reframing brand approach.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
BondUP social profiles
Digital presenceBondUP financial estimates
Financial estimateRevenue estimate
Valuation estimate
BondUP leadership team
Management profileNumber of profiles
Profiles2 records
BondUP funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BondUP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BondUP
What does BondUP do?
BondUP is an online social network platform designed for seniors, with brand positioning that reframes the 60s as "the new 40s." The platform connects active older adults in their 60s, focusing on health, wellness, and an active aging lifestyle through a digital community experience.
When was BondUP founded?
BondUP was founded in 2022. It employs 1 to 10 people.
Where is BondUP based?
BondUP is headquartered in Santiago, Chile, in the Latin America region.
Who are BondUP's main competitors?
Direct peers on record are Stitch and GetSetUp. Senior Planet (AARP) is listed as a broad incumbent. Emerging players are Papa and ElliQ (Intuition Robotics). Silversphere (Silvernest / Nesterly) is listed as an others. Renacentistas is listed as a regional player.
Does BondUP have an API?
No public API is recorded for BondUP.
What industry is BondUP in?
BondUP's product category is Senior Social Networking. Its primary akta.pro industry code is HSABANAK, Senior Social Clubs & Community-Based Day Programs (Non-Clinical), with a secondary code of EDAAAMAI, Arts, Culture & Creative Learning for Seniors (Music, writing, crafts). Its NAICS code is 62331.