FOODZA

What FOODZA does

FOODZA is a Moscow-based, private for-profit company founded in 2018 with 11-50 employees. The firm's firmographic header describes it as a B2B platform connecting farmers with SME retailers and restaurants, but every operational data point in the source corpus instead describes an Aviasales (Авиасейлс) flight search and booking product accessed through the foodza.ru domain. The operative evidence is that foodza.ru functions as an affiliate/referral front-end: it routes visitors to aviasales.ru via a tracked Travelpayouts link (marker=35544.foodza.ru), monetizing through booking referral commissions rather than operating its own airline inventory, payment, or ticketing stack.

The technical surface FOODZA depends on is entirely Aviasales': a flight comparison engine aggregating 2000+ airlines across 193 countries, with supplementary Hotels, Experiences (travel guides), a B2B corporate travel module, iOS/Android apps with price-drop notifications, a Telegram price-alert bot, and the Travelpayouts affiliate program. FOODZA's own technology footprint is not disclosed, and the source data explicitly flags that operational details cannot be attributed to FOODZA itself.

Commercially, FOODZA raised $1,000,000 in June 2018 from FJ Labs, Larix, and VK (ex. Mail.Ru Group), followed by a 2019 event with no disclosed capital. No revenue, pricing, or commission economics for FOODZA are public, and no information on its management team, ownership, or financials was extractable from the source material.

Name

FOODZA

Website

https://foodza.ru

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

FOODZA is a Moscow-based affiliate operator that runs the foodza.ru domain, routing flight-search traffic to Aviasales via the Travelpayouts program and earning booking commissions from a single upstream partner.

Ownership category

akta.pro rank

Product category

Agricultural Supply Chain Marketplace

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industry

Wholesale-to-Business Online Ordering (B2B Food E-Commerce) (AFAIAMAD)

Keywords

• B2B food marketplace
• Agricultural supply chain
• Farm-to-restaurant sourcing
• Food procurement platform
• SME restaurant supply

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Supply Chain, Personnel

Distribution channels3 records

Marketing channels4 records

Core offering

FOODZA operates a B2B digital marketplace that connects farmers directly with SME retailers and restaurants, enabling produce sourcing without traditional intermediaries. The platform combines a digital marketplace interface with a supply chain solution to streamline ordering, fulfillment, and logistics between agricultural producers and food service buyers.

Product overview

FOODZA operates as an affiliate partner for Aviasales, a multi-module travel booking platform. The core product is Aviasales for flight ticket search and booking, which aggregates prices from 2000+ airlines across 193 countries. This core is supplemented by additional modules including Hotels (for accommodation booking), Experiences (for tours and activities), B2B services (for corporate travel management), a Telegram price alert bot, and the Travelpayouts affiliate program. The platform also offers a mobile application with price drop notifications and email newsletter distribution for deal alerts.

Differentiator

Problem solved

Functional benefit

Products and services

• FOODZA B2B Food Marketplace
• FOODZA Supply Chain Solution

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• TravelpayoutscoreGTM or Marketing PartnerAffiliated partner program enabling external partners (such as FOODZA with marker ID 35544) to drive traffic to Aviasales and earn commissions on flight bookings.
• Aviakompanii (Airlines)coreTechnology or IntegrationFlight inventory aggregation from 2000+ airline partners including Aeroflot, Pobeda, Rossiya Airlines, Azimuth, Yamal, Red Sea Airlines, Yakutia, Aurora, Angara, Alrosa, and others for comprehensive flight search coverage.
• Aviasales for Business PartnersminorChannel Partner/ Reseller/ DistributorCorporate clients using B2B platform for business travel management including tickets and visa services.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Market position

Competitive moat2 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FOODZA